68 minutes | Sep 16th 2020

256: Lessons in Direct Marketing with Brian Kurtz

Email marketing is one of the most popular strategies in the digital world today. Why wouldn’t it be? Our emails are every marketer’s gateway to creating a connection. And the fact that most of us are always on our phones? It’s a marketer’s dream. However, one thing that will still be working for some time is direct mail. Yes. Mail that physically goes to the mailbox. According to Brian Kurtz, there are so many sales opportunities in direct mail. In this episode, we dive deeper into this strategy and go back in time, because honestly, who doesn’t love getting a well-thought-out physical gift in the mail? Tune in for some profitable marketing tips, advice, and more. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/256