24 minutes | Oct 21st 2020

Jordan Bower: Embracing a Different and Better Approach to Brand Storytelling

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Every company (well, most companies) wants to tell stories that engage, entertain, educate, and encourage.It's what drives and differentiates their marketing and sales.But developing and delivering stories that make an impact is a challenge.In this episode of Marketing Spark, Jordan Bower and I take an in-depth look at how companies can approach storytelling and why storytelling has everything to do with the customers and the experiences that a product or brand delivers.
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