Jack Fussell: Why Do Brands Fail to Really Know Their Customers?
Why do so many companies take their customers for granted?
They invest so much time and money to acquire new customers but not nearly enough to keep them happy and loyal?
"We should be customer-centric all the time. We should have in-depth insight into what our customers want, what their fears are, their aspirations, and their goals."
Jack, the managing partner with Campfire Social and a fractional CMO, also talks about the importance of branding at a time when many companies sound and look the same, as well as the rise of fractional C-suite executives.