Google's Big Algorithm Update is Coming. Are You Ready?
Google's algorithm changes on a regular basis, which keeps marketers on their toes and SEO experts happily employed.
On the podcast, Geoff and I talked about how B2B companies need to look beyond keyword optimization to drive SEO. They need to focus on technical elements such as dynamic rendering, page speed, and structured data. We also talked about why many companies are wasting time and money on content marketing.