18 minutes | Sep 29th 2020

Amrita Gurney: How to Build a Thriving B2B Community

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While marketers mostly focus their efforts on attracting prospects, it's also crucial to connect with customers (aka the people paying for your product!).In this episode, Amrita Gurney, VP, Marketing & Community with CrowdRiff, talks about the company has heavily focused on engaging and nurturing its customers over the past six months.Amrita has great insight on best practices to develop a vibrant and active community, as well as thoughts on whether to use a platform.
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