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Marketing O'Clock - Your Weekly Digital Marketing News Podcast
86 minutes | 3 days ago
Oh Boy(cott)! New Data Reveals the Impact of Facebook Ads
What was the impact of last July's Facebook Ads boycott? The answer might surprise you. Plus, new insights from the PPC community could finally put the "smart" (marketers) in Google Smart Shopping campaigns.
67 minutes | a month ago
Bah Humbug! Scroogle Core Update Leaves Webmasters Feeling Not So Merry
We think Google deserves a lump of coal in their stocking based on when they decided to roll out the December 2020 Core Algorithm Update. Plus, Shopify makes some (not so) ground-breaking predictions for the future of commerce, YouTube rolls out the red carpet for new Premiere features, and Google Chrome is caught blocking "heavy" ads on publisher sites. Full Show Notes: https://marketingoclock.com/episodes/december-2020-core-update-leaves-webmasters-feeling-not-so-merry
57 minutes | 2 months ago
The Last Gmail in the Coffin. Google Ads is Unsubscribing from Gmail Campaigns
This week’s digital marketing news: Google Ads is putting Gmail ads in its outbox and Amazon is reporting its biggest holiday shopping season ever. Plus, Facebook Ads’ product guy doesn’t want to hear about your problems, but we do!
62 minutes | 2 months ago
Snippet, Snippet Good? Google Links to Multiple Third-Party Sites in Featured Snippets
On this week's episode of Marketing O'Clock, Google turns featured snippet winners into losers with third-party links, Instagram expands branded content offerings, and Snapchat will literally pay you to use their new "Spotlight" feature.
69 minutes | 2 months ago
To the App Window to Your Twitter wall. Y'all Fleet Fleet Twitterusers.
On this week's episode of Marketing O'Clock, Twitter tells a familiar "story" with new Fleet feature, advertisers can now run carousel ads on Twitter, and YouTube can put ads on your videos whether you like it or not.
70 minutes | 2 months ago
Check Your (Core) Vitals. Page Experience To Become A Google Ranking Signal in 2021
Core Web Vitals will become ranking signals in for Google Search in May 2021, a technical error leads to Facebook Ads accounts being mistakenly disabled, and Search Engine Journal highlights 10 PPC trends to watch for in 2021.
71 minutes | 3 months ago
The Company (Engagement) You Keep: LinkedIn Introduces Company Engagement Report for Advertisers
On this week's episode of Marketing O'Clock, LinkedIn proposes more account-based marketing efforts with new Company Engagement Report, find the best deals in the SERPs with Microsoft Advertising promotion extensions, and full day YouTube masthead ad placements sail off into the sunset.
70 minutes | 4 months ago
Use(r) Protection: Cloudflare Launches Privacy-First Analytics to Rival Google - Ep 142
This week's digital marketing news: Cloudflare launches privacy-first analytics, Google Ads now has an auto-applied recommendations feature for bad advertisers, Facebook removes the 28-day attribution window, and Google Ads rolls out free shopping listings worldwide.
87 minutes | 4 months ago
Microsoft Finds the Missing Link for Advertisers. LinkedIn Social Targeting Has Arrived - Ep. 139
This week's digital marketing news: The wait is over, LinkedIn targeting rolls out in Microsoft Advertising. Plus, Facebook sets limits on the number of ads in an account, new filters for the Facebook ad library, multi-image extensions in Microsoft Advertising, and we still have a lot more to say about Google's removal of search query data.
57 minutes | 5 months ago
Marketing O'Talk: Roundtable Discussion of Google Ads September Updates - Bonus Episode
Marketing O'Talk". On this deep-dive episode, special guests Julie Bacchini, Andrea Cruz, and Mark Saltarelli discuss September 2020 updates in the world of Google Ads. From search terms reporting changes, to the new UK DST fees and text ad rumors, we're discussing it all and we're not pulling punches.
76 minutes | 5 months ago
Shop The 'Bewk. Enhanced Shopping Experiences Launch on Facebook & Instagram - Ep. 137
This week's digital marketing news: Facebook & Instagram are expanding their e-commerce functionality, Google launches career certificate programs, short-form videos spotted in Google Discover, and rumors swirl about a potential new Apple search engine.
76 minutes | 5 months ago
Admission Accomplished. Facebook Helps Businesses Host Ticketed Virtual Events - Ep. 136
This week's digital marketing news: Facebook helps small businesses host paid online events, Google launches Search Console Insights for content creators, Microsoft Advertising Editor gets campaign-level audience targeting, and Google's customized header test proves why SEOs can't have nice things.
84 minutes | 5 months ago
The Limit DOES Exist! Twitter Allows All Users Limit Replies to Tweets - Ep. 135
In this week's digital marketing news, tell fellow Tweeters to talk to the hand(le) with Twitter's new conversation settings, all the buzz about that massive Google Search bug, add your business card to the Google Search results, and Facebook removes thousands of targeting options for advertisers.
66 minutes | 6 months ago
Instagram Stops Being Polite & Starts Getting Reels - Ep. 134
In this week's digital marketing news, Instagram's new feature attempts to REEL in TikTok users as the White House considers blacklisting the app. Plus, Microsoft considers purchasing TikTok, new features for Google Ads app campaigns, and all the SEO, PPC, and social media marketing news you missed this week.
81 minutes | 6 months ago
Lead Generation Forms for Hard Quora Prospecting - Ep. 133
In this week's digital marketing news, Quora LEADS the way with new FORMS of advertising, Bing finally launches their new and improved webmaster tool set, and 41% of Google search results are for Google properties... depending on your definition of Google Properties.
78 minutes | 6 months ago
Hulu Ad Manager: Making Your TV Ad Streams Come True - Ep. 132
This week's digital marketing news: I stream, you stream, we all stream for Hulu's new self-serve ad platform and Spotify video podcasts. Plus, Google Search console now allows marketers to analyze traffic from Google News, Google Ads Editor version 1.4 launched, and Bing's new plugin will immediately index your site.
71 minutes | 6 months ago
Hackers Gonna Hack. Twitter Attack on Blue Checkmarks. - Ep. 131
In this week's digital marketing news: Politicians, advertisers, and celebrities with blue checkmarks were impacted as verified Twitter accounts were hacked, frozen, and fixed on one wild Wednesday. Image extensions, countdown customizers, conversion optimization, oh my! Google Ads confirms the launch of new features. Google Analytics looks into their crystal ball with new predictive audiences and metrics for advertisers. Plus, Tik Tok influencers scramble to find new platforms as security concerns around the app grow and mum's the word on our new favorite meme.
66 minutes | 6 months ago
Get Rich Or Die Testin’. Google’s Rich Results Test Is Out Of Beta - Ep. 130
This week the gang covers the new Rich Results Test tool (RIPeace Structured Data Testing Tool!), new attributes to Google Ads Responsive Display Ads, Thumbnails in Search Results and much more. Plus a spicy Ron Swanson Take of the Week from Gary Illyes, and ICYMI from Queen of Spice Pamela Lund and a slew of digital marketing news from the week served up for you!
79 minutes | 7 months ago
Blame it on the A-A-A-Algorithm. Facebook to Favor Original Reporting in News. - Ep. 129
In this week's digital marketing news, Facebook doesn't favor the little publisher that could, organic shopping results are coming to a Google shopping panel near you, Bing shares the secret ranking sauce, Google keeps ad labels consistent, big companies boycott big spending on Facebook, and we spy with our little eye a sneaky TikTok.
76 minutes | 7 months ago
Microsoft Addresses CamPAIN Points for SMBs, Launches Free Digital Marketing Center - Ep. 128
In this week's digital marketing news, Microsoft's Digital Marketing Center looks out for small businesses, Google News launches a licensing program, Google's latest social app looks familiar, Spotify revolutionizes sponsor ads, TikTok For Business is open for business, and Facebook's staff wears more hats than you know.
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