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We Need to Tok About The Rumors......TikTok Might Be Getting Search Ads   This week on Marketing O’Clock, the search (ad) isn’t over! Rumor has it that TikTok is getting search ads. Plus, we’re not sure if we “like” Google’s latest SERP test and we’re super BuMMed after an announcement from Microsoft Advertising. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:05 Take of the Week - 14:25 ICYMI - 17:06 Lightning Round Paid - 17:58 Lightning Round Organic - 24:32 Lightning Round Social - 34:42 Working Hard or Hardly Working - 43:43 Cool Tool - 45:35 Must Read Marketing Article of the Week - 46:35 Shootin the Heck - 49:34

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/  This week on Marketing O’Clock, Meta is giving creators a 90-Second chance with a longer time limit for Facebook Reels. New LinkedIn report segmentation options are in good company. Google keeps it local with LSAs available to more businesses. Plus, Google is updating its desktop search experience and wants you to forget everything they said about Bard and search.  ----------------------------------------------------------------------------------------------------------------------  Intro - 00:00 NEWS - 6:48 Take of the Week - 20:11 ICYMI - 21:21 Lightning Round Paid - 25:22 Lightning Round Organic - 37:54 Lightning Round Social - 42:49 Working Hard or Hardly Working - 50:31 Cool Tool - 54:20 Must Read Marketing Article of the Week - 55:05 Shootin the Heck - 57:46

Visit us at - https://marketingoclock.com/Join our  Discord Community - http://community.marketingoclock.com/  This week on Marketing O’Clock, positive changes are coming to Pmax in the form of brand negatives (and more new features!). Google Ads announced changes to location targeting options that will be of (presence or) interest to advertisers. New ChatGPT API paves the way for innovAItion. Intro - 00:00 NEWS - 6:08 Take of the Week - 21:30 ICYMI - 23:26 Lightning Round Paid - 25:10 Lightning Round Organic - 32:26 Lighting Round Social - 42:40 What the Heck - 47:38 Working Hard or Hardly Working - 49:27 Cool Tool - 51:22 Must Read Marketing Article of the Week - 52:02 Shootin the Heck - 54:35

On Marketing O'Talk, Shep and Greg are joined by Smarter eCommerce's Mike Ryan to discuss all things performance max! Now that advertisers have more experience with Google Ads' newest campaign type, we're discussing what we like about Pmax, what we would change, and tips and tricks for successful performance max campaigns for shopping or lead generation.

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/  This week on Marketing O'Clock, it pays to be verified and now you can pay to be verified with Meta's new subscription service. Plus, Google's responsive displays ads just got more veRSAtile by accepting vertical images. Then, aieu, adieu, to you and you and YouTube! Susan Wojacki is leaving Google after 25 years.  --------------------------------------------------------------------------------------------------------------------------------------------------------------  Intro - 00:00 News - 6:03 Take of the Week - 14:39 ICYMI - 19:11 Lightning Round Paid - 20:14 Lighting Round Organic - 36:32 Lighting Round Social - 43:34 Working Hard or Hardly Working - 46:31 Must Read Marketing Article of the Week - 50:15 Shooting the Heck - 52:51

This week on Marketing O’Clock, Microsoft Advertising has a slew of updates for us, including data exclusions, new custom combination targeting, and conversion tracking changes. Plus, a new article says Google is losing control, and we have an update that will be music to the ears of YouTube creators everywhere. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ INTRO - 00:00 NEWS - 6:08 Take of the Week - 18:05 ICYMI - 21:34 Lightning Round Paid - 23:34 Lightning Round Organic - 34:20 Lightning Round Social - 43:41 Working Hard or Hardly Working - 51:19 Cool Tool - 53:51 Must Read Marketing Article of the Week - 55:31 Shooting the Heck - 58:30

On this week’s episode of Marketing O’Clock, it’s the battle of the AI chatbots as Google and Bing both launch AI powered search engines. Plus, we hope a new Google Ads feature is SETTING the tone for more positive changes to come. Then, Twitter makes a change that is out of character (count) for the platform. All this and more digital marketing news! ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- INTRO - 00:00 NEWS - 4:13 Take of the Week - 21:39 ICYMI - 24:04 Lightning Round Paid - 25:08 Lightning Round Organic - 37:43 Lightning Round Social - 43:47 Working Hard or Hardly Working - 49:07 Cool Tool - 50:59 Must Read Marketing Article of the Week - 53:55 Shooting the Heck - 57:36

This week on Marketing O’Clock, a new Google Ads feature helps you find new MVCs (most-valuable customers). SEOs collectively lose their minds over a Yandex leak. A new tool from OpenAI detects content contAIning machine-written text. Plus, we’re a bunch of negative Nancies about Google Ads’ new account-level negative keyword lists. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 7:42 Take of the Week - 21:16 ICYMI - 22:57 Lightning Round Paid - 24:23 Lightning Round Organic - 32:46 Lightning Round Social - 38:06 Working Hard or Hardly Working - 44:49 Cool Tool - 47:13 Must Read Marketing Article of the Week - 47:51 Shooting the Heck - 50:53

Crying Our OptimEyes Out! Google Optimize Will Sunset in 2023  This week on Marketing O’Clock, one of our favorite Google products is disappearing before our (Optim)Eyes, the Silicon Valley layoffs continue, and Google Ads is finally putting their money where their mouths are with Performance Max experiments. Plus, do not pass go, do not collect $200. Google is in more hot water with the Justice Department for monopolizing digital advertising technologies.  -----------------------------------------------------------------------------------------------------------------------  Intro - 00:00 NEWS - 6:17 Take of the Week - 20:18 ICYMI - 21:47 Lightning Round Paid - 23:44 Lightning Round Organic - 39:37 Lightning Round Social - 46:07 What the Heck - 49:27 Working Hard or Hardly Working - 51:57 Cool Tool - 53:08 Must Read Marketing Article of the Week - 54:04 Shooting the Heck - 56:02

We're kicking off Marketing O'Talk season 2 with a special SEO-focused episode. Join us as we look back at 2022 Google updates with Glenn Gabe from G-Squared Interactive (GSQi). Glenn and Greg tell you everything you need to know about the Page Experience Update, Helpful Content Updates, Broad Core Updates, Spam Updates, and Product Review Updates that Google Rolled out in 2022. Learn more about which sites were impacted, how they can recover, and tips for surviving and thriving across 2023 Updates.

Our FEEDback on What's Coming Next for Google Merchant Center   On this week’s episode of Marketing O’Clock, Feed me? Our thoughts on what is coming to Google Merchant Center Next. Google Posts are losing Insights, inciting rage from our team. Plus, Twitter’s ne(s)t revenue is finally climbing.  ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Intro - 00:00 NEWS - 7:30 Take of the Week - 18:15 ICYMI - 19:55 Lightning Round Paid - 21:05 Lightning Round Organic - 28:13 Lightning Round Social - 41:07 What the Heck - 43:06 Working Hard or Hardly Working - 45:22 Cool Tool - 49:34 Must Read Marketing Article of the Week - 50:43 Shooting the Heck - 53:32

On this week’s episode of Marketing O’Clock, Instagram is dropping something, and it’s not jaws (spoiler: it’s the shopping tab in the nav). Then, oh the placements we know! We are finally getting some more insight into Performance Max ad placements (well… kind of). Plus, Google’s testing of auto-applied recommendations leads to testy advertisers. Subscribe to Agency Scoop Here - https://www.youtube.com/@CypressNorth ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:23 Take of the Week - 19:29 ICYMI - 21:53 Lightning Round Paid - 23:53 Lightning Round Organic - 36:01 Lightning Round Social - 46:55 What the Heck - 50:51 Working Hard or Hardly Working - 53:36 Cool Tool - 57:24 Must Read Marketing Article of the Week - 58:47 Shooting the Heck - 1:01:47 

On this week’s episode of Marketing O’Clock, if you forgot to check your email this week, you may have missed a pretty big update to one of Google Ads’ auto-applied recommendations. Microsoft is B(r)inging artificial intelligence to the SERPs. Plus, Twitter votes to bring back political ads and updates view count displays. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 News - 6:51 Take of the Week - 17:02 ICYMI - 18:27 Lightning Round Paid - 19:38 Lightning Round Organic - 23:46 Lightning Round Social - 29:41 What the Heck - 33:25 Working Hard or Hardly Working - 37:47 Cool Tool - 40:33 Must Read Marketing Article of the Week - 41:47 Shooting the Heck - 43:42

This week on Marketing O’Clock, it’s our final news show of 2022! Twitter is putting the number of impressions a Tweet has in plain “View”, there is a new AI search engine that YOU should check out, and  we may have finally found the secret to getting put on the do not call list from Meta Ads! ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro 00:00 NEWS 7:30 Take of the Week - 14:08 ICYMI - 16:50 Lightning Round Paid - 18:56 Lightning Round Organic - 25:33 Lightning Round Social - 32:02 What the Heck - 39:24 Working Hard or Hardly Working - 42:59 Cool Tool - 45:16 Must Read Marketing Article of the Week - 46:25 Shooting the Heck - 50:09

On Marketing O'Clock, it's the 2022 Clockscars! On our 4th annual end-of-year award show, we're honoring our favorite Twitter follows, spicy marketing takes, and eye-roll worthy news stories of 2022. Plus, we're looking back at our favorite moments and biggest rants of the year. Who will win the coveted prize of Greg of the Year? Which 2022 Google update had the best name? And who was our BFF of 2022? Tune in to find out!

This week on Marketing O’Clock, On the second day of Christmas Google gave to me, two search updates rolling simultaneously. Plus, Google puts the the “E” in EEAT by adding “Expertise” to Quality Rater Guidelines. Then, Twitter squares up business profile avatars and rolls out a new affiliate linking feature for associated accounts. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:37 Take of the Week - 20:11 ICYMI - 22:14 Lightning Round Paid - 23:14 Lightning Round Organic - 33:55 Lightning Round Social - 41:54 Working Hard or Hardly Working - 47:54 Cool Tool - 49:46 Must Read Marketing Article of the Week - 50:55 Shooting the Heck - 53:51

Merry Content-mas! New "Content Ideas" are present in Search Console #googlesearchconsole #contentideas   This week on Marketing O’Clock, discontent with your content? A rumored new Google Search Console feature is here to help. Twitter is making a change that feels out of character (count). Google Ads’ budget increase requests are no longer “limited” to the UI. Plus, I’m with the brand! We might have an answer to how much Pmax volume is branded search.   -----------------------------------------------------------------------------------------------------------------------   Intro - 00:00 NEWS - 4:15 Take of the Week - 14:20 ICYMI - 17:01 Lightning Round Paid - 20:02 Lightning Round Organic - 27:54 Lightning Round Social - 35:02 Working Hard or Hardly Working - 43:37 Cool Tool - 45:30 Must Read Marketing Article of the Week - 46:39 Shooting the Heck - 49:14

This week on Marketing O’Clock, Google’s Helpful Content System now comes equipped with an unhelpful content classifier Plus, Google’s desktop search experience is a scroll new world. Then, Google announces a helpful new feature, but will the best-laid keyword plan go away? -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 7:27 Barry's Charts with Greg - 13:19 Take of the Week - 15:16 ICYMI - 17:06 Lightning Round Paid - 20:20 Lightning Round Organic - 27:25 Lightning Round Social - 35:33 Working Hard or Hardly Working - 41:54 Cool Tool - 45:40 Must Read Marketing Article of the Week - 46:33 Shooting the Heck - 49:47

On this week’s episode of Marketing O’Clock, Twitter Ads announces website conversion optimization and other cutting edge new features that you won’t believe! Plus, Elon says more people are flocking to Twitter than ever before and reports relying on GA4 data aren’t Looker(ing) great. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------  Intro - 00:00 NEWS - 8:46 Take of the Week - 16:45 ICYMI - 18:16 Lightning Round Paid - 22:35 Lightning Round Organic - 29:52 Lightning Round Social - 39:10 Data with Sarah - 43:35 Working Hard or Hardly Working - 49:00 Cool Tool - 52:01 Must Read Marketing Article of the Week - 53:13 Shooting the Heck - 55:38

It's Barry Schwartz like you've never seen him before! On a new episode of Marketing O'Talk, our own Greg Finn is sitting down to interview the self-proclaimed search geek and  founder of RustyBrick. In this episode, they discuss: -How SEO became Barry's passion -Why SEO is a difficult service to sell -Favorite projects he's worked on with RustyBrick -Tips for getting started in SEO reporting -How he keeps bias out of reporting -How Search Engine Land got its start -Favorite SMX memories -How Greg's interview skills stack up against Brian Williams