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Kind isn’t often a word used to describe marketing. And yet it was the concept of businesses being kinder in their marketing that inspired me to start a podcast exactly 2 years ago today. In the first ever episode of Marketing Musings I explored what it means to be kind in marketing, to your customer and to yourself. There’s so many juicy nuggets in this episode, let's explore some of my favourites and take a fresh look at Kind Marketing and what it means in 2020.

When I started my business I set out on a mission to help 1,000 business do better smarter marketing. Now I am over halfway to achieving that target and I wanted to share some of my learnings with you. In this episode you will hear about some of the mistakes that companies are making with their marketing and how it’s changing the way I work to help you make more money with your marketing.   For links to all the resources mentioned in this episode please visit the shownotes: www.yourmarketingspecialist.co.uk/marketingmusings32  

Join us for today’s podcast episode where I’m answering Sally Duffin’s questions about creating strong consistent messaging for different social media platforms. I asked my Facebook group “what is the biggest marketing challenge you are facing in your business right now?” And I loved this challenge because it specifically mentions tailoring content to different social media platforms. Every social media network is different, and you don’t want to be posting the same message to all platforms at the same time. We also explore what makes content relevant to your audience, the benefits of creating evergreen content, how chunking your content into campaigns can help with consistency and the power of repurposing. Sally is having a change of direction with her business and brought part b of her question to the table. “How do I send a different message to the audience I’ve already got and hope they don’t leave?”   Please visit the shownotes for all the links and resources mentioned in this episode www.yourmarketingspecialist.co.uk/marketingmusings31

The Marketing Musings podcast is back! I asked my audience what is the biggest marketing challenge you are facing in your business right now? And today we explore Juliet’s challenge on starting all over again. When your business evolves or pivots, closes down and starts up as something else entirely how do you get started again with your marketing? The answers are in this episode along with a downloadable checklist to work though for anyone who feels like they are starting again. Head on over to the shownotes page to grab your copy www.yourmarketingspecialist.co.uk/marketingmusings30.

How much does a website cost? Following on from our discussion yesterday about how to get started with a website, today we turn to how much websites cost and the different options available. We also talk about allocating a marketing budget for ongoing website costs for updates, changes and back ups.   Please visit the shownotes for all the links mentioned in this episode www.yourmarketingspecialist.co.uk/marketingmusings29

How to build a website A question I get asked a lot is how to get started with a website, so in this episode we explore the options of website builders, the difference between wordpress.com and wordpress.org and a few other things to consider when choosing your website platform or website builder.    For links to all the resources mentioned in this episode please visit  www.yourmarketingspecialist.co.uk/marketingmusings28

10 Marketing Trends for 2019 Entrepreneur.com published their ten marketing trends for 2019 yesterday, here’s my take on them to help you decide which one to focus your attention on in the new year. For links to all the resources mentioned in this episode please visit  www.yourmarketingspecialist.co.uk/marketingmusings27  

Inspired by Lego What's Christmas for if it's not for building lego?! What about building an audience...   For the shownotes please visit  www.yourmarketingspecialist.co.uk/marketingmusings26

Are you on the Boxing Day Sale wagon? Traditionally Boxing Day was the day that the sales started but today there's predicted to be £1.8 billion sales on Christmas day. But is a discount sale the right thing for your business?    Please visit the shownotes for this episode at  www.yourmarketingspecialist.co.uk/marketingmusings19

Are we excited for Santa? Today's marketing musing is inspired from a Christmas Eve trip to the garden centre

Live vs pre-recorded Video This is the first pre-recorded podcast as I'll be out Northern Soul dancing and starting the Christmas celebrations so here's a timely discussion about live vs pre-recorded. Which are you using in your business? For the shownotes please visit  www.yourmarketingspecialist.co.uk/marketingmusings23  

Marketing Decorations My lack of Christmas tree and decorations got me thinking about the way we use our marketing collateral in our business.    For links to all the resources mentioned in this episode please visit  www.yourmarketingspecialist.co.uk/marketingmusings22

Brass up your marketing I could've talked about how conducting a brass band is like orchestrating a marketing strategy, but I didn't - so what else did inspire me to share my musings about tonight's brass band Christmas concert.    For the shownotes please visit  www.yourmarketingspecialist.co.uk/marketingmusings21

What are your strengths? So what comes after SEO? Well today we are talking strategy – but don’t let that put you off, give us a listen… For the shownotes please visit  www.yourmarketingspecialist.co.uk/marketingmusings20

Everything else you need to know about SEO Day 7 - our final day of SEO and we recap our learnings plus a boat load of extras that you really need to know - even if it isn't quite everything'.  For links to all the resources mentioned in this episode please visit  www.yourmarketingspecialist.co.uk/marketingmusings19

But aren’t keywords dead? In day 6 of our 7 days of SEO I answer the question posed to me in my Marketing Implementation workshop today… For links to all the resources mentioned in today’s episode please visit

How to optimise your website for your keywords   Day 5 of the 7 days of SEO and we are straight into the good stuff today with one of my favourite topics – on page SEO! Optimising your website for your keywords... For links to the resources mentioned in this episode please visit the shownotes page at  www.yourmarketingspecialist.co.uk/marketingmusings17

Finding the right keywords to rank for Day 4 in the 7 days of SEO series    In this episode we are diving straight into the tools and strategies for finding the best keywords to focus your search engine optimisation on. For the links to all the resources mentioned please visit www.yourmarketingspecialist.co.uk/marketingmusings16    

Which keywords is your website ranking for? We dive straight into the tool you need to find out which keywords your website is ranking for, how many people see your website in search results and how many people actually click through to your website from a certain keyword search. All is revealed in this episode.   For the shownotes please visit www.yourmarketingspecialist.co.uk/marketingmusings15

Set your SEO benchmark On the 2nd day of Christmas my Marketing Specialist gave to me an SEO audit tool. We talk about auditing your site in this episode.   Please visit the shownotes for today's tools and resources at  www.yourmarketingspecialist.co.uk/marketingmusings14