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Marketing Murder Mysteries with Michael Graham
64 minutes | Jun 16, 2020
Bonus Episode: Mysteries of Marketing in a Rebounding Economy
Millennium Agency's CEO & Strategist, Linda Fanaras, Sits down with Ernesto Burden of NH Business Review to discuss the challenges of marketing in a rebounding economy and provides insight on marketing mistakes to look out for
15 minutes | May 26, 2020
Why AA, Emirates and Delta May be Airing on Caution
In this episode, find out whether AA, Delta Airlines and Emirates are dealing with dropping stock prices and marketing tactics the right way.
14 minutes | May 19, 2020
Will rushing your workforce back to work kill your brand?
With the economy opening up, the team at Millennium Agency discusses how businesses should handle returning to work in a way that's safe for their employees and their brand.
14 minutes | May 12, 2020
How The Pandemic Could Kill The Charmin Brand.
This week we are going to look at brands, like Charmin, that have boomed during the pandemic. But soaring demand may be a curse. Stores can’t keep toilet paper in stock and consumers are starting to get angry.
14 minutes | May 5, 2020
WILL THE CORONAVIRUS KILL MARVEL’S BLACK WIDOW
The Coronavirus may be the greatest threat Marvel superheroes have ever faced. This week we explore if Marvel’s Black widow can survive the coronavirus and why social distancing may destroy the Disney brand.
15 minutes | Apr 28, 2020
McDonald's changing their logo: A supersize lapse in judgment?
In this episode, we explore how McDonald's is changing its logo to promote social distancing and why that may not be a good idea for the brand.
21 minutes | Apr 21, 2020
Free Is Very Costly
Marketing Mystery: When you offer your services for free, are you giving away your brand value? Our marketing detectives investigate!
14 minutes | Apr 14, 2020
Radio Silence: The Silent Killer
When the economy takes a turn South, it's time for your business to take action and advertise even more! In this episode of Marketing Murder Mysteries, we look at the brands that are positioning for the future, and how they are destined to win!
16 minutes | Apr 7, 2020
Marketing Mystery: Did Colonel Sanders Get The Virus?
With the CDC guidelines asking people to avoid touching your face, is the KFC tagline still relevant in our world today and what should businesses do to address the new status-quo?
25 minutes | Mar 31, 2020
Geico: The Value of Segmented Marketing
In this episode, we discuss the value of creating segmented marketing materials for different demographics, and dissect how Geico goes to the extreme with some of their campaigns by actively dissuading some audiences from purchasing their products.
15 minutes | Mar 24, 2020
General Mills: Is Their Premium Brand A Cereal Killer?
In this episode, we dive into General Mills' decision to release a premium breakfast cereal that is priced as high as $32 a box! Listen as our marketing experts break down this decision, as well as the cereal industry as a whole!
14 minutes | Mar 19, 2020
Burger King's Moldy Whopper Ad : Triumph or Regicide?
In this episode of Marketing Murder Mysteries, we discuss Burger King's latest Whopper ad. Was it marketing genius, or a very bad decision?
15 minutes | Mar 12, 2020
Does Your Brand Pass The Tinder Test?
In this episode, we talk about how your first impression is one of the most important factors to your brand thriving in today's digital world.
13 minutes | Mar 5, 2020
Trader Joe’s : Loyalty vs. Marketing
In this episode, we dive into how Trader Joe's stays relevant with a zero-dollar marketing budget!
12 minutes | Mar 2, 2020
Can A Virus Infect Your Brand?
In this episode, we discuss the marketing measures you can take to make sure that your business is safe from a viral outbreak.
14 minutes | Feb 27, 2020
Corona Beer, Isis Chocolate, & Ayds Candy
What do you do when world events suddenly affect your brand & business? In this episode, we discuss Isis Chocolates, AYDS Candy and Corona Beer.
15 minutes | Feb 20, 2020
Planter's: Did Baby Nut Kill The Brand?
Did they cashew off guard? Are you shellshocked over the new Planter’s mascot? We’ll give you our honey roasted take on this year’s lightly salted commercial, there has been a party mix of opinions!
25 minutes | Feb 20, 2020
Was Killing Mr. Peanut Branding Suicide?
In this episode, we dive into the decision behind killing off Mr. Peanut. Is it an attempt to refresh the brand, or is it branding murder/suicide?
30 minutes | Jan 31, 2020
Marketing Minefields: The Perils of Political Positions
In this episode, we talk about the effects of political positions on brand identity.
36 minutes | Jan 23, 2020
Political Ads: How loudly does money talk?
We discuss the effectiveness of the brute force advertising approach taken by some Democratic Presidential candidates like Tom Steyer and Michael Bloomberg. Can you really drown out the competition simply by outspending them?
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