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Joshua discusses navigating the new media landscape, the cookieless future, and the value of second-party data for brands.

Jay discusses Shake Shack’s adaptive strategy during the pandemic, participating in 420 celebrations and the overlap between QSR and cannabis.

Leaders from OkCupid, Columbia Care, and Uber look back on the past year to discuss the success of their adaptive business and marketing strategies, agile leadership approaches and redefining business acquisitions in the midst of a global pandemic.

Melissa discusses OkCupid’s progressive marketing campaigns, the rising importance to users of including cannabis consumption preferences in dating apps, and how dating app engagement sky-rocketed during lockdowns.

Craig discusses partnering with Colgate, the single most penetrated brand in the world, creating hemp and CBD oral care product lines for the mainstream consumer, and developing compliant product packaging with traceable lab reports.

Paige discusses the growing trend of substituting alcohol with cannabis, how she encouraged a Fortune 500 company to invest in Canopy Growth, and her role in building the THC-infused bev-alc brand Lagunitas Hi-Fi Hops.

Jackson discusses launching the Burt’s Bees CBD line, the power of high-quality consumer targeting, and why cannabis audiences are the new gateway to growth for big brands.

Joshua and Steven discuss their careers at Facebook and Foursquare, their journey launching Oceans Ventures and how they’re helping other Founders to launch successful startups Show Notes: https://podcast.socialnative.com/marketing-mix-oceans-ventures

Soyoung discusses her role as the first-ever CMO at eos, the biggest challenges and opportunities for beauty marketers in 2020, and strategy for the brand’s recent #MakeItAwesome TikTok campaign that generated over 3 billion views. Show Notes: https://podcast.socialnative.com/marketing-mix-eos

Chad discusses breaking into the unknown of cannabis advertising, how Fyllo is creating safe marketing automation for cannabis brands, and his strategy for shaping company culture from inception to acquisition. Show Notes: https://podcast.socialnative.com/marketing-mix-fyllo

Ghadi discusses digital, data and customer engagement strategies, the role of Silicon Valley in retail spaces, and the top technologies and trends reshaping in-store experience in 2020. Show Notes: https://podcast.socialnative.com/marketing-mix-urw

Savannah discusses creating customized digital experiences, when and why direct-to-consumer beauty brands need to expand into third-party retailers, and the value of influencers in driving revenue in 2020. Show Notes: https://podcast.socialnative.com/marketing-mix-tula

Eric discusses improving customer experience in the golden age of television, his experience launching the first new cable company of the decade, and how his love for the arts and storytelling earned him a Tony award for producing a Broadway show Show Notes: https://podcast.socialnative.com/marketing-mix-layer-3-tv

Michael discusses how to life stage market to men, why brands often play an important role in shaping progressive gender norms, and the direct value of SEO and email marketing today. Show Notes: https://podcast.socialnative.com/marketing-mix-fatherly

Karen discusses how to activate authentic influencer marketing campaigns, the shift from static image to story content, and the democratization of content creation on new platforms. Show Notes: https://podcast.socialnative.com/marketing-mix-signet-jewelers

Kristen discusses her incredible career in marketing that named her in AdAge’s 40 Under 40, how she has revamped multiple global brands with a digitally-driven eCommerce strategy, and why brands shouldn’t apply a one size fits all approach to creative moving into 2020. Show Notes: https://podcast.socialnative.com/marketing-mix-pacsun

Eunice discusses the launch and development of her direct-to-consumer brand, the decision to start partnering with well-aligned third-party distributors, and how platforms like Pinterest are getting more consumers into the funnel. Show Notes: https://podcast.socialnative.com/marketing-mix-material-kitchen

Josh discusses the creative advantages of marketing in the entertainment sector, the importance of earned media and publicity, and the value of media integrations with Hollywood movies.

Dan discusses the power of chatbots, the ways in which instant messaging is reshaping the way businesses communicate internally, and how Troops.ai is building upon platforms like Slack to improve businesses’ CRM, sales pipelines and revenue.

Will discusses building trust through different channels in the healthcare market, the importance of analyzing media consumption habits, and Ro’s successful television ads and sports partnership with MLB.