Listen Now

Your customer needs to hear from you in a variety of ways. What is the best media mix for your company? Here are a few ideas.

Who are your competitors and allies? What are they doing that is successful and how can you do it even better. 

Don't let one bad employee spoil your company's reputation. Hire slow and fire fast and only keep the very best people. 

Results are what your customer is looking for. Consider final results whenever you start a marketing campaign and then track those results.

Repeat the name of your business and your message frequently for the greatest impact. Don't get lost in this media saturated world. 

With a salute to Seth Godin - What is your "Purple Cow"? What makes your company stand out from the crowd? Here are some ideas to consider.

Sometimes dress can get a little too casual. Take pride in your appearance and the appearance of your employees to give the very best impression.

Tips on the best way to use social media advertising to promote your business. Take advantage of these strategies. 

Color has a powerful impact and your customer base needs to be considered when you choose color in your marketing materials.

This growing social media platform can help launch your business and reach an entirely new audience in a powerful, visual way.

Print advertising just isn't working anymore, it's time to go digital and here are some tips to get the most from your digital advertising.

A mobile app may be a good fit for your customers when used appropriately with a great working website. 

Use blank space to your advantage in all of your marketing materials. Inform, don't overwhelm your customer.

Are you marketing from your customers' view or from your own? Always market from your customers view for greater success.

What your website needs to have and the simple focus that will help pull customers to your business. 

Here are a series of FREE things you can do to promote your business. They are simple, but will require just a bit of your time. Consider these tips when you don't have a large budget.

In tough economic times it's tempting to take on any customer, but you and your customer will be happier when you are a good fit for each other. Here's what to look for.

Are your marketing dollars being spent in the best possible way? Look at where your customers are and focus on meeting them where they are. 

What are well designed marketing materials and where do you go to get them? Your marketing materials are your first impression. Make that impression count.

When you make a promise, keep it. The importance of your word is still a critical part of doing business in our modern world - and one that can set you apart from the competition.