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Marketing Mindset Club
54 minutes | May 25, 2021
Mindset, wellbeing and burnout - taking care of your mental health as a marketer - S3:E5
Marketing is hard. We marketers live in a world constantly moving and it can feel like a treadmill. The pressures of expending energy into creativity and then turning ideas into results can take its toll if we aren't careful with our own mental wellbeing. In this episode, we talk about:✅ How mindset and mental wellbeing are your strongest asset as a marketer✅ Burnout, how to watch out for it and what you can do to avoid it✅ Meditation, tai chi and other ways to take care of your mental wellbeingDon't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks? 🌐 buymeacoffee.com/sarahsennett
42 minutes | May 18, 2021
Brand-led demand generation and why it's a secret weapon in a new market - S3:E4
Taking a new product to market? or working in a niche of a niche with a very small but highly valuable target audience? Brand-led demand generation might just be your secret weapon.With guest Dan Bassett, Head of Marketing at IMP Software we talk about:✅ The difference between brand-led demand generation vs lead generation✅ how to manage C-suite stakeholders when it comes to operational issues that affect the overall customer experience and therefore the brand✅ why having a firm grounding in strategy creation is essential to be a successful marketerDon't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks? 🌐 buymeacoffee.com/sarahsennett
58 minutes | May 4, 2021
How to integrate SEO into your digital strategy - S3:E3
Wondering how to resolve your search engine strategy with your digital goals? Chasing the algorithm is a fruitless approach so, how do you put your users and your content at the top of your priority list? In this guest episode, we talk to Jason Barnard, the brand SERP guy and search engine expert about SEO for marketers, how Google has changed from a data lake to a data river, why there's no point in having a separate SEO strategy any more.Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks? 🌐 buymeacoffee.com/sarahsennett
19 minutes | Apr 28, 2021
Apple iOS14 - What can marketers do as audience sizes fall off a cliff? S3:E2
Apple iPhone and iPad users now have to opt-in to tracking. That's over 50% of the smartphone market in the UK that will likely decline to share their tracking ID with advertisers.We're expecting to see a dramatic reduction in the effectiveness of Facebook ads in particular. We'll cover:➡️ What exactly the changes mean and what both Apple and Facebook's stance on it is➡️ What actually happens as a user who downloaded the iOS update➡️ How you can adapt your strategy to protect your business' revenueDon't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks? 🌐 buymeacoffee.com/sarahsennett
47 minutes | Apr 20, 2021
How to Generate B2B Leads on a Budget - S3:E1
Wondering how to generate leads in a B2B marketing context? Had your budget stripped and now you need to be more resourceful than ever in your lead generation strategy?Don't worry - we've got it coveredExpert B2B marketer, Chris Hann, Digital Marketing Manager at RegTech firm CUBE is on hand to talk us through the current state of B2B lead gen.We'll cover:✅ How to start a lead generation strategy from scratch✅ How to be the first marketer in a newly-created B2B role✅ Where to find data on your audience and how to segment them✅ Why building lead nurturing matters✅ The good, the bad and the ugly of tactics that are working right now or notDon't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks? 🌐 buymeacoffee.com/sarahsennett
3 minutes | Apr 20, 2021
Season 3 is here! 2 minutes of what to expect
Season 3 is here! Coming up is a series of interviews interspersed with my usual solo format of learning how to do marketing things and what matters about the latest marketing news.8 weeks to uplevel your marketing game - let's do it!Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks? 🌐 buymeacoffee.com/sarahsennett
17 minutes | Mar 2, 2021
Should I Start My Own Podcast? - S2:E8
That question that I get asked every so often, "Should I start my own podcast?"In this episode I talk through some of the practical things I've learned about platforms and gear as well as the realities of being on a recording schedule, producing content and staying up to date.It's been a learning experience for me, not one without its challenges (like illness and daily life pressures), but ultimately I find it so rewarding helping marketers advance their careers and their businesses.Follow me on Instagram @MarketingMindsetClub or leave a review if you like the show 👍
19 minutes | Feb 23, 2021
How to write copy that converts and the Facebook/Google Australia spat - S2:E7
A commentary on the proposed media bill by the Australian government, and how the big tech companies are responding. It could result in Google search being withdrawn from the country, but Facebook has already acted. So why should we be worried?Also today - 4 steps towards writing copy that converts. The differences between functional and emotional messaging and the role of each in the customer journey. How to tap into the primal human brain and talk to customers on an emotional level.Show notes are marketingmindset.club
21 minutes | Feb 8, 2021
E-commerce game-changers and latest trends in 2021 - S2:E6
Customers should always come first, but I can’t stress this enough in 2021.With 10 years worth of growth in e-commerce penetration in 3 months in 2020, it's not just limited to millennials - it's across all age groups. With lockdown still affecting customers and retails around the world, in this episode we explore several key things that need to part of your e-commerce strategy this year.First things first - customersTreats and luxuries vs necessitiesCustomer experience will determine retentionBrand-building makes a return to the strategyAugmented reality to become a mainstay of fashion e-commerceSustainability is high on the listDon’t expect an easy ride in 2021Show notes are at marketingmindset.club
58 minutes | Feb 2, 2021
Hybrid Events - How marketers can pull off awesome events in 2021
When the pandemic hit, in-person events fell like dominoes one after another. Left in a world of virtual meetings and more screen time than usual means we're feeling 'Zoom fatigue'. So, how can events continue to deliver the same or more value than they would in-person?I don't think is gonna be acceptable anymore just to relay your online eventWe're talking about hybrid events. If you're planning an event in 2021 - you need to listen to this. We'll talk about delivering value to your delegates, taking the principles from the broadcast TV world and creating an online or hybrid event experience that exceeds your audience's expectations.
22 minutes | Jan 26, 2021
2021 Trends – Marketing Channels and Tactics
Discussing what the top thinkers and organisations are predicting for marketing strategy trends we’ll see in 2021. Instagram increases visibility of content through searchInstagram and Facebook ads to become less staticOnline event fatigue means events need to go hybridMaking the break into Programmatic adsChatbots will become the norm for customer serviceUser experience becomes a ranking factor for GoogleThe death of third party cookies - CookipocalypseAnd what does all this mean for you as a marketer?Find the show notes at MarketingMindset.club
23 minutes | Jan 19, 2021
2021 Marketing Strategy - Trends You Need to Know
Discussing what the top thinkers and organisations are predicting for marketing strategy trends we’ll see in 2021. Shifting customer behaviours means trust is paramountKnowing your why will see you throughDigital transformation, your business might never be the sameA true omnichannel experience will lead to better customer experienceAnd what does all this mean for you as a marketer?Find the show notes at MarketingMindset.club
27 minutes | Sep 22, 2020
How to choose the best social channels for your business goals - S2:E2
If your goal is to grow your business, launch a product to a new audience or develop a loyalty strategy - social media is probably going to play a role.In this episode, learn how to choose the social channel best suited to your goal, where to find audience insights and how to plan your strategy.Also this week:Christmas buying behaviours and how COVID will probably change our shopping habitsJunky marketing generates carbon waste in the form of emissions, so learn how to be mindful of the environmental cost of your marketingAre Google Ads or Facebook Ads throwing up some unexpected errors this week? They were for meShow notes at https://marketingmindset.club/
26 minutes | Sep 15, 2020
Cookies and privacy - digital marketing strategies will change S2:E1
Top three things about this episodeGet the latest info about changing user behaviours such as Christmas shopping, video consumption and travel messagingLearn why you should be thinking about cookies and how the demise of third party cookies will affect your digital marketing strategyHow to approach a new client's Facebook and Instagram ad account when they think ads don't work.The show notes are here: https://marketingmindset.club/2020/09/15/s2e1-cookies-and-privacy-digital-marketing-strategies-will-change/Get in touch on Instagram @MarketingMindsetClub
21 minutes | Jul 29, 2020
Your tribe value mutual trust and loyalty, so play it straight - S1:E8
Garmin has trust issues after this week's outage, so what can they learn from the charm of VW following dieselgate?Did you know is easier than ever to visualise your data? I have 8 top tips for Google Data Studio, even if you're allergic to spreadsheets.And if you're in B2B - here's all the info about why you shouldn't neglect long-term tactics. They still matter.
24 minutes | Jul 21, 2020
Good and bad reviews matter, and why you should get more of them - S1:E7
Learn why reviews matter to humans and how to get passive sales with them. Plus the latest Twitter hack and how to protect yourself from burnout.
17 minutes | Jul 14, 2020
How to meet your customers in their decision-making moment - S1:E6
Get better results by planning marketing for the moments your customers are in. Learn why brands are going all out for nostalgia right now and get some real-life tips on how to get buy-in from your board level stakeholders.
19 minutes | Jul 7, 2020
Retargeting, A/B testing and COVID changing behaviours in B2B - S1:E5
B2B marketing is changing, and there's plenty to apply in B2C markets too. Learn how to make retargeting work for you and A/B testing yields unexpected results.
19 minutes | Jun 30, 2020
How to plan your content for changing digital media habits - S1:E4
Your audience are changing how they consume content, what they trust and where they spend their time online. Get the latest trends in news consumption, the Hero, Hub and Help content planning model and find how more about generating leads on Linkedin.
28 minutes | Jun 22, 2020
Inbound marketing and getting your messaging right - S1:E3
Find out what messaging is working right now in the travel sector. Learn about the concept of inbound marketing and how you can apply it. Plus, the results of our latest conversion rate optimisation tests for a B2B client.
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