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Marketing Management & Money

98 Episodes

44 minutes | May 31, 2023
Zombie Businesses – Part 2 Money Killers
Welcome to part 2 in our 3 part Zombie Business series. This episode is all about protecting yourself from zombies that would suck you dry financially. But don't be fooled into thinking that the real threat is from other businesses trying to put you out of business. The bigger threat is YOU! If you want to learn how not be become the living dead with your own business financials, this is a must listen to episode.
32 minutes | May 18, 2023
Interview – Square Peg Ranch
At Square Peg Ranch we do different! Our goal is to help those who can't be helped. Everybody knows someone who has run out of options either for themselves, their kids, their husband, etc. Join our interview with Ryan to learn a bit more about what we do and what our goals are. We are currently looking for support. There are 3 ways you can help us. Fundraiser https://www.indiegogo.com/projects/square-peg-ranch-fundraiser/x/30389656#/ Contact us directly sponsor@squarepegranch.com Share our message with anyone and everyone. Any way you can help is greatly appreciated! Instagram https://instagram.com/sqarepegranch?igshid=OGQ5ZDc2ODk2ZA== Facebook https://www.facebook.com/profile.php?id=100091966268540&mibextid=LQQJ4d
48 minutes | May 17, 2023
Zombie Businesses – Part 1 Managing to Not Becoming a Zombie
Welcome to Part 1 of a 3 part series on Zombie Businesses. This is a term we've coined to talk about businesses that are essentially the "living dead", meaning they're in business but aren't really alive or thriving. This is a common issue in small businesses so we want to prepare you on how to not become a zombie yourself and how to stay away from getting infected by other zombies.
36 minutes | May 11, 2023
Side Conversation – Custom Houses
Welcome to our side conversation all about custom houses. This is our take on how we should rethink the way we live and how we build (and a few other tangents along the way)
44 minutes | May 3, 2023
Compensation part 2
This is our follow up episode on how to effectively compensate your employees (and yourself). If you haven't already listened to part 1, jump back and catch up. But we hope you enjoy the sequel.
49 minutes | Apr 24, 2023
Interview – Boss Project
Abagail & Emylee are the business fairy Godmothers behind Boss Project and the hosts of thechart-topping podcast, The Strategy Hour.They’re internet-famous for their program, Trello forBusiness, which breaks down boring and complicatedsystems into bite-size chunks. They have helped over10k creative small business owners create simplicityand ease in reaching their goals.After getting their start in 2015 serving clients in themarketing and branding space, they now help otherservice based business owners reignite their offer,create systems for client experience, and get more oftheir time back inside their program, The Incubator.Featured in Forbes, HuffPost, Marie Claire and INC.The team at Boss Project is truly revitalizing the servicebased industry through strategies that don’t requireflashy marketing, a huge audience or full-time hours.
43 minutes | Apr 19, 2023
Compensation – Part 1
This is Part 1 of a 2 part series on how in the world to figure out compensation for your employees. It seems like this is always a difficult topic for entrepreneurs, so in this series we break down the main things to focus on, how to get creative, and paying your employees the most possible while saving the company as much money as possible.
48 minutes | Apr 14, 2023
Side Conversation – Our Hitch Hikers Guide
This is definitely just a side conversation full of stories of different times we've picked up hitch hikers. So if that's interesting to you, please join us.
41 minutes | Apr 11, 2023
Interview with Yash Cavan – SARAL
Our guest today is Yash Chavan, a marketer at heart who's also the founder of SARAL - a tool that makes finding, managing, and monetizing influencers simple for ecommerce brands. He's an engineer by training, but dropped out of college to work in sales, and eventually started a marketing agency where he scaled many brands and software companies to over $1M in annual revenue. Over the last couple of years, Yash has been exploring the world of influence - driven marketing and has worked with over 5000 influencers. He's created and perfected a 6-step-system that any brand can apply to start and scale a successful influencer program. With that, said, welcome to the show, Yash!
49 minutes | Apr 5, 2023
Managing Your Social Media Marketing
Yes, this is an episode dedicated to marketing, but we want to look at things a bit differently. In this episode about social media marketing we dive into how to effectively manage this as part of your overall marketing strategy. Sometimes entrepreneurs mistakenly hand over their social media to whoever is posting content. But just like all marketing, we need to understand our goals and how to manage our social media.
39 minutes | Mar 22, 2023
Training Your Employees
We talk often about the importance of training good employees, but we wanted to get into the specific things you can and should be doing to help you and your employees retain the information. It doesn't matter if it is formal training or simply making sure they understand instructions. So if you've ever struggled to get employees to listen, this episode is definitely for you.
24 minutes | Mar 17, 2023
Side Conversation – Positive Change and Ice Baths
Welcome to this side conversation where we talk about using ice baths as a way to better deal with change and other stressors in our lives.
44 minutes | Mar 15, 2023
Decision Making
We make decisions constantly, in business, in life, at home, at work, etc. The problem is, most of the time we don't have good information to base our decisions on. We tend to just decide and hope for the best. That's not likely going to change, but we can understand how to make better decisions regardless of the situation. This episode is all about making the best decision possible with the information available.
3 minutes | Mar 14, 2023
Research Project – Branden Cobb
We've got a short plug for a marketing research project sponsored by Branden Cobb. If you're interested in a providing input and data for this project, please contact Branden to sign up. There is no cost to participate. You can connect with Branden via branden@marketingexec.us or https://www.linkedin.com/in/brandencobb1/
20 minutes | Mar 10, 2023
Side Conversation – Genetics and Other Tangents
Welcome to another side conversation. This time we explore the topic of genetic modification (which we know nothing about). So if you'd like to get an unofficial take on genetics, ethics, population and all sort of other tangents, join us.
38 minutes | Mar 1, 2023
Are You Addicted to Your Phone?
Admit, you are on your phone constantly, but so is everybody else. So the question becomes, are you using your phone as a toy or a tool. Take our quiz in our episode to find out if you are addicted to your phone.
43 minutes | Feb 15, 2023
Overcoming Bad Management
The goal of every manager is to improve their organization. But what happens when the manager is the problem? To some extent we all fall into the pitfalls of "Bad Management". The important thing is how quickly can we recognize that we're the problem and do we know what to do to stop being the problem. This episode covers the essentials of how not to be a bad manager.
44 minutes | Feb 13, 2023
Marketing Interview with Branden Cobb
Branden combines over 15 years in Marketing leadership, has an MBA and great people skills to champion your brand strategy, messaging, and storytelling in both the DTC and B2B spaces. His background includes a proven record of propelling brand reach, sales revenue, profit margin, and business growth. He is passionate about diversity and inclusion, data analytics, and building internal capacities through innovation and thought leadership. You can connect with Branden via branden@marketingexec.us or https://www.linkedin.com/in/brandencobb1/
30 minutes | Feb 7, 2023
Side Conversation – Consumerism
Here's another Side Conversation. This time we're talking about our thoughts on global consumerism. The primary question we ask, "is our global model of business driven by consumerism really the best model?". Come explore with us some possibilities of business that aren't driven by humans just getting more stuff. We hope you enjoy.
39 minutes | Feb 1, 2023
All Things Financial – Part 4
This is our final episode in our "All Things Financial" series. This time we discuss business valuation. If you've ever wonder how to value your business, we cover it here. This episode is all about the what, when, and how of business valuation.
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