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13 minutes | Jun 7, 2021
#147: Summer School Series
With school out for the summer many of your businesses will also shift into summer-mode. Whether you work different hours, take more days off, change up how you work or what you sell — when summer hits, it can drive your business productivity and profits down too. All summer long beginning next week we will be doing live strategy sessions with entrepreneurs all over the world on how to keep momentum, no matter how much (or little) they work. But before we dive in, I wanted to set up some summer rules of engagement. In my free Facebook community the #GirlBoss Club (which you should totally swipe in the show notes right now to join); we talk a lot about the things that make us kick-ass girl bosses. One is setting bold goals. Here on the Mallory Schlabach team, we like to make bold moves, so setting bold goals is a no-brainer. What can that look like for summer? If everyone in your industry is moving left, how do you feint right? How do you stay in alignment with the type of business/person/mom/spouse/friend you want to be AND still hit bold goals? Two is love marketing + sales. You won’t have to go all heart-eyes on me yet; but understanding how to market and sell your business (and how your audience will want to be marketed and sold to when THEY are having summer) makes all the difference. Three is embracing your numbers. You should always know your profit/loss and revenue breakdowns. But you also need to know your cash flow (especially if you’re working less or traveling or spending more). What numbers show you you’re doing fine? What numbers show you something is wrong? What numbers tell you the health of your revenue or lead stream? Nail these down before you head to the lake. Fourth is protecting your time. Your summer numbers MAY look totally different than your spring hours. That’s 100% OK. We’ve been homeschooling since August and yesterday was my first normal business hours preCOVID where I start working at 9 and finish at 3. It feels a little weird to get used to a different schedule but I didn’t want to be working at nights) like I shifted to do so I could homeschool my four kids this year. I want to hang out at my neighbor’s pool in the evenings for games and watercolor painting. I want to see my kids before witching hour when they want to eat everything in sight. I do NOT want anything to slow down during summer; in fact; if I’ve learned anything during COVID it’s that pivoting brings freedom when you do it in alignment with where you are. I was terrified homeschooling would shut down half my business last year. Instead — it doubled. On half the hours. That tells me that the amount of work I put in doesn’t affect the revenue. It’s WHAT I’m focusing on and how I spend my time. The final thing to keep an eye on as you start to head into Summer is to silence that inner mean girl. Not even the one who tells you that idea was crappy. But the one that tells you you’ll never get to go on a vacation like that stranger your Insta-stalking keeps posting pics of. Or the voice that says you should wear a muumuu in public because you worked so hard this year you forgot to take time for you and you don’t deserve to wear a swim suit. Or that voice that tells you you’re never working hard enough, if you’re spending time with family and friends instead of constantly working. I don’t know about you but I am PUMPED about summer. It just takes a different type of intentionality to live my best life AND grow my business. I hope today’s mini-crunch session helps you to get into the mindset to tackle summer in a positive way. The entrepreneurs who are letting us peel back the curtain on their business over the next few months are inspiring; hopeful; energetic and you’ll find yourself rooting for their business while scrambling to take notes for your own. If you want to be considered for a free strategy session we share on air, please go to malloryschlabach.com/podcast-apply
42 minutes | May 31, 2021
#146: The Easiest Secret to Growing Your Business Faster
Have you ever watched someone have a lightbulb moment? This episode is exactly that. Heather Cate is a graphic designer and self-dubbed website rehabber who helps businesses take their online presences to the next level. When you start a business because what you do lights you up, it sometimes feels foreign to be the one in the spotlight and having to talk about what we do in a way that makes our business grow. On this previous strategy session, Heather and I talk about how she can supercharge what she’s already doing to bring in more dreamy clients & how she should step out from the behind-the-scenes work to actually promote her business and show up online herself. Here’s what we cover: What website rehabbing is Heather’s ideal client The difficulty of putting yourself in the limelight The mental game of being an entrepreneur How Heather finds most of her clients & how she can supercharge that Her most popular service offerings Heather’s thoughts on whether websites are dead Her experience using video & how she can use it to maximize her business The people Heather likes to interview & how she finds them Who her ideal viewer is & how she can best utilize her videos to introduce her services Connect with Heather: Website | Blog | Facebook About Heather: Heather Cate, the Buzz Queen, helps you spread the buzz about your business with website design, presenting your company to the world, and getting to the top of Google. She loves the digital marriage of technology and art. It’s about getting to know you, your business, and who you want to sell to. A Seven Sisters grad, her first job out of college was at the Boston Children’s Museum. Next was being the Director of Communications for a humanitarian relief group in a war-torn country. Then she became a Senior Industrial Engineer for Sylvania, the light bulb company. She’s been building websites and doing digital marketing for over 15 years.
55 minutes | May 24, 2021
#145: It's Time to Break up With Your Inner Mean Girl
Have you ever dealt with that voice inside your head that has told you that you “can’t” do something? I feel like we’ve all dealt with this at some point in our lives, which is why I HAD to bring on my friend, Joanna Ziemlewski to the podcast. Joanna is a breakthrough coach that helps people to overcome their limiting beliefs and transform their lives. So many women I meet run into this tiny seed of doubt in their brains when they create a business, and it holds them back from being truly successful. On this podcast, we dive into how being an introvert can be an advantage, why you need to take an inventory of your skills and how Joanna helps clients to overcome their imposter syndrome. If you’ve ever felt the need to change your mindset and rewire your brain so you can up-level your life and business then today’s episode is for you. We talk about: How Joanna and Mallory met each other What Joanna does and how being an introvert is an advantage in business How to know the difference between imposter syndrome, action problems or skillset problems Taking an inventory of your skills How your drive and mindset can help you build the skills you need What imposter syndrome is How Joanna helps clients by helping them to identify who they believe they are How certain events in your childhood creates patterns in your life Rewiring ourselves to up-level in our lives as we grow and want to do new things Adjusting your environment to What clients need to believe to overcome imposter syndrome Allowing discomfort to work its way through when going after a big goal Therapeutic and healing ways of releasing energy Joanna’s rule for failures How the universe will test you when you want to up-level How Joanna got started in her business after tragically losing her sister Healing what’s going on at the root and overcoming your past trauma About Joanna Ziemlewski: I help remarkable women stop fighting themselves so they can double their business, make a greater impact, and live a life they truly love. To put it simply, I help you transform years of struggle and self-doubt into the results you want in just 90 days. Sometimes even in 1 day. It’s based on my belief that there is nothing wrong with you. You are whole, you are complete, and we just need to integrate what you forgot back together. I’ve learned how to use the body, mind, and spirit combined with expert problem solving to help you strategically build your business while you simultaneously design a fulfilling life. I like to keep things simple and efficient (yeah I’m a former chemical engineer). So I’m one part logical to one part spiritual. A little woo woo, but based on science. As a certified Master NLP Practioner and Senior Leader with Tony Robbins, I’ve had the pleasure of helping people from all over the world and in different stages of life, transform their suffering into empowering meaning that now fuels them. I have spent the last 3 years as a mentor with Sue Bryce Education helping photographers gain confidence and clarity as an artist to create and grow a profitable business. As a photographer myself, I adore helping women transform from the inside out just by stepping in front of my camera. Nothing makes me happier than to see that special spark lit from within. And this is what I capture in each woman, whether it’s in portrait or in spirit. It’s by accepting and integrating all the parts of myself that I realized this was the missing piece. This is why so many women sabotage themselves without even knowing it — filling themselves with judgment, blame and guilt, and then feeling like an imposter either after failure or success. Well, I’m here to tell you no more. Let me show you how to shift this once and for all. Connect with Joanna: Website| Instagram| Facebook| How to Overcome Imposter Syndrome
55 minutes | May 17, 2021
#144: The Best Ways to Start Your Business When You're Brand New
Here's an episode that helps break down where you start. It can be so overwhelming. This was a really fun on-air strategy session with Seyoung Park. As one of our top two most downloaded episodes, it really answers the questions that we want to ask, but are sometimes are afraid to ask out loud. We don't want to feel like we're a newbie. We want to project that feeling of confidence to people who are checking us out. But we still need to know - what do we need to do? Listen to this episode! As a new entrepreneur, Seyoung Park has a million ideas buzzing around in her head and its tempting to try them all — that the same time. But where do you start? On this episode, we dive into this very question with Seyoung’s business Modern Love. She’s a branding expert that helps female entrepreneurs figure out how to make their audience fall in love with them. Here’s a little of what you can expect in this episode: When you’re new, what marketing tactics are appropriate for this level? How to get and close more leads What social media platforms to focus on and how How to know what optins/freebies are truly converting and which ones to put away The secret to killer email sequences About Seyoung: Seyoung is a 23-year-old entrepreneur who established Modern Love LLC soon after graduating from college where she studied art, technology, and design. As a firm believer in taking fearless action to create your dream life, Seyoung uses brand strategy and design to guide aspiring entrepreneurs to take their business from an idea to a magnetic brand. Based in Portland, Oregon, you can find her exploring local cafes or cooking farm-to-table meals for her loved ones. As an owner of a connection-driven business, Seyoung is always open to fostering new relationships with fellow entrepreneurs, so do not hesitate to reach out! Connect with Seyoung: Instagram Facebook Modern Love Five Types of Marketing Episodes: What Makes or Breaks Your Marketing
63 minutes | May 10, 2021
#143: How to Know If What You're Doing Will Work (and help your business)
It’s one of the most asked questions we roll around in our head as entrepreneurs: “Am I doing the right thing for my business?” So I was thrilled to have one of my clients, Lisa Zawrotny, on to dive into her productivity and organizing business and think through her actions she’s focused on and is it getting her the results she wants. Lisa candidly opens up about her work, her clients and where she’s trying to go. This episode was the first time Lisa and I met, and as you’ll hear, we instantly became BFFs. Through the strategy session we explored her funnel, got clarity around exactly what Lisa does for her clients and came up with a game plan for how to make the most of the next 90 days. What Lisa discovered is that marketing isn’t a step-by-step process that you’re either getting right or wrong. It’s a fluid plan that YOU craft to fit your business style and revenue goals.
34 minutes | May 3, 2021
#142: The Ultimate Get More Clients Today Episode
54 minutes | Apr 26, 2021
#141 - Feminism, Badassery & Other Things You CAN Have in Business
We are kicking off 6 weeks of our revisiting our most downloaded episodes! This week, we revisit Episode #46: Motherhood, Feminism + Entrepreneurship with Maggie Frank-Hsu. This episode is a raw, real, thought-provoking look at how feminism threads itself into our business as entrepreneurs, what it means to label yourself and how it ties into my very fun guest’s business model and viewpoint. We talk about: What feminism means to Maggie and why it’s such a big part of her brand The way motherhood impacted her view on feminism Why she decided to reclaim the label of feminism How entrepreneurship, feminism, and motherhood intersect in her brand How she landed on email marketing The mom guilt she has experienced in motherhood Teaching boys to respect and empower women How email cultivates relationships Maggie’s practical tips for email marketing Connect with Maggie: Website| Instagram| Facebook| Linkedin About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.
36 minutes | Apr 19, 2021
#140: How to Guarantee Your Services Sell (and Keep Selling)
About Sara: Sara Lewis has been an entrepreneur for 11 years and loves to empower entrepreneurs to use their personality to their advantage. She is the founder of Introverts Emerge, a brand dedicated to the growth of introverted entrepreneurs. Sara has overcome shyness and now coaches others that they too can emerge from the shadows and show the world their light. Connect with Sara: Facebook | Instagram| Youtube Other Links: https://www.introvertsemerge.com About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.
36 minutes | Apr 13, 2021
#139 - How to Market to Cold Traffic (effectively)
About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.
20 minutes | Apr 5, 2021
#138: Marketing to Clients: The Easiest Growth Ever
Most businesses I talked to and work with, get a ton of referrals - like a ton. And the thing about that is, it's good. It's really great. You want to have referrals. But what happens when they dry up or go away? Do you know how to use your existing client base to still make money? This week we're diving in to planning a structuring for how to market to clients and referrals. About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.
21 minutes | Mar 29, 2021
#137 - How Marketing Will Bring You Lotsa Dollars
I think the reason marketing gets such a bad rap in the business world is because nobody knows how the heck to track it. So that actually equals money in your business. This week, we're gonna bust that myth up, we're gonna show you exactly how you tie marketing into revenue, and pretty much make it rain dollars for your business. I have aptly named this "How Marketing Will Bring You LOTS Dollars" - grammatically incorrect, but I felt like it really encapsulated the heart of this episode. It really answers the big question that I know everybody wants to know. How the heck do you make marketing grow your business in a revenue sense?
23 minutes | Mar 22, 2021
#136 - How to Sell to 97% of Your Leads
What happens when you have new people coming into your world? They might join your email list, find out about your business, but they're not ready to buy from you. What kind of marketing works for this? Let's break that down this week. Part Two of What Makes or Break Your Marketing dives into how you build a marketing funnel that will help your business grow sustainably in a way that's really easy for you to handle, manage and actually like doing! Previous episodes for email marketing insight: http://malloryschlabach.com/category/email-marketing/ About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.
24 minutes | Mar 15, 2021
#135: What Makes or Breaks Your Marketing
Today I’m kicking off a 5-part series where we dive into the murkier parts of marketing that will transform your business if you take 30 minutes this week to inspect. I believe there are five types of marketing every business needs to have in order to be truly successful. Most businesses? They focus primarily on 1 type. Which means 20% of their marketing carries the weight of their business. No wonder people think they suck at marketing, they’re doing it wrong! The five types of marketing your business should be focusing on every single week are: Find - Get in front of new people who don’t know who you are. Attract - Get cold leads to engage with your brand and stick around so you have the opportunity to turn them into buyers. Nurture - The most common type of marketing: How you show up to your existing audience every week (or a minimum monthly). Invite - Turn it from marketing to making sales with a clear call to actionh Delight - How you wow your customers and turn them into raving fans and lifelong referral partners. Today we are going to start at the very beginning. Where do you START someone in your marketing funnel? And what is a true marketing funnel? A marketing funnel is a fancy way for saying how do you move a cold lead to a paying customer? There has to be a specific type of path that helps your lead take baby steps forward or they’ll run to the hills every time.
27 minutes | Feb 22, 2021
#134: Just Starting Out | Setting up Biz with Sharika
Are you just starting out in your business? Or perhaps if you're finding this or know somebody who's stuck in the corporate world and is desperate to do something on their own, but has no idea how to get started - especially in this time of COVID. When things are bananas, you might have kids coming home all the time or going back to school, how do you get your work done and do something you really love? This week's guest is my friend Sharika Kellogg, owner of the 25/8 Mom. She goes through and talks about how to create a virtual business using the skills that you have right now in this moment without having to do more. That's legit, that makes actual money that you can do on your own from anywhere in the world. About Sharika: Sharika, The 25/8 MOM is a single mom of 3 little boys and a foster mother of a little girl. She has been working in the online space for over 5 years. Sharika has an amazing super power that she can show you what your virtual profession will be based on your daily tasks and past experiences. That is her jam! Sharika's passion is helping people figure out how to create virtual professions so that they are owning their time, their financial future and basically their lives! Connect with Sharika: Facebook | LinkedIn| Instagram Other Links: OWN It Blueprint: https://www.25-8mom.com/OWNITEVERYDAY FREE Facebook group, The 25/8 MOMs: https://www.facebook.com/groups/the258moms Free Data Dump Worksheet to assist you prioritizing tasks: https://258mom.kartra.com/page/datadumplist About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.
21 minutes | Feb 15, 2021
#133 - Just Starting Out | Where to Start
When you're just starting out, how in the world do you get your business off the ground? That's what we're talking about today, as we figure out how to get started. What are the most important things we need to be doing to have a viable business? How can we use marketing to spread the word? Last week, we talked about how to get your business up and running on social media. So this week, we're looking at how to make a viable business. I don't care whether you are brand new, and this is day two in your business, or you've been doing this for 20 years, everybody wants more leads coming into their business and more money coming into their business. I want to break this down for you into key questions and areas to look at in your business: What do you sell that makes you the most money, or, is the most profitable? Most people focus on a lot of different things, because it can get boring. But when you look at your business objectively, what is making you the most profitable? If you need to break it down, look at some metrics. Look at the last, you know, three months, six months to clients, five clients, whatever makes sense for your business. What are you selling? What are you selling easily? Does it make sense for your business? Go back to that time versus cost concept. Sometimes you can change the trajectory of your business when you change to be something profitable. Who's in your network? Who are the people showing up in your world? And what are you noticing about them? How can you sell something to them that would help their business? Pay attention to those in your circle. Every time I launch something new, the people who buy it first are people who are either existing clients, I know them or I've met them. Whether they're local online, they're in a group, they're on my email list - there has some kind of connection to me first. Remember, done is better than perfect. One of the Achilles heels of entrepreneurs when they're starting out in this space is that they want to do everything correct. There's actually two trains of thought. Either you're going to DIY everything because obviously you don't have a lot of money coming in initially, or you're going to blow some money to get it right and get it great and get it perfect. The problem with both of those options is that they waste time. If you have to wait to do everything by yourself, it's going to take you 10 times longer to get up and moving. Think about how many more people you can reach with your product, your service, your business, your message, your mission. If you at least put it out there, get it out there all the way, you can always go back and make it better. Be flexible when you're starting out When you're just starting out, especially in your marketing - because what you want to offer is often not the same thing that your audience wants to buy. And that is a hard lesson to learn. If you can imagine Venn diagram, you're looking for the intersection, and we also call that the sweet spot. That's what people are willing to buy, that they're just desperate to buy. It's something that you can do uniquely and something you're also really good at. In order to do that, you do want to be flexible. You want to be able to adjust how you talk about things and how you present things, and how you work with people until you find your sweet spot. Visibility really is king. It's all about consistently showing up. if you tuned in to last week's episode, we talked about social media - and consistency on branding and showing up consistently in your messaging. There is so much to be said for just showing up day after day after day after day. Put yourself out there every single day, put yourself out in your community, put yourself out in the online space, put yourself out in social media, and think about how you can be showing up over and over and over again. That's how you start to build. Free Visibility Guide Apply to be on the Podcast! About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.
21 minutes | Feb 8, 2021
#132: Just Starting Out | Social Media Tips
Just Starting Out: Social Media Magic errrbody knows that social media is a must do on their business checklist. But why? And how do you do it well? And what if you’re just figuring this out or HATE social media? What then? Today we’re going to dive into the four key things to focus on (and ONLY focus on) when you’re using social media to market yourself, for the first time, or are giving it a real try. 1. Brand Consistency - Social media channels are visual platforms which means what people can see is almost more improtant than what they read. So what do they see when they see you show up online? Could they tell what you do? Can they recognize your colors/branding/logo? Do you have any of those things? Does it look like you went crazy in Canva and started doing one of everything? The visual cohesiveness of your brand matters on social media, so make sure you pay attention to what yours is. This can be as simple as sticking to two-three brand colors, using the same logos and picking two fonts to use when creating graphics. If you are a perosnal brand, use your face in your social. If you’re not a personal brand, get more personal and put someoe’s face — that is not stock photos — in your social. It will make a huge difference on how people perceive you. 2. Messaging - this is the heart of anything marketing. How do you talk about what you do and how you do it in a way that compells others to pay you money? That sums it up quite nicely. Messaging on social comes down to three things: What do you do? How do you do it? And who do you do it for? If you are consistently saying the same answer to these questions in your social media posting/graphics/lives/interviews/stories, etc. — then people will start to understand exactly if and why they’d need or refer you. Which means social isn’t just about attracting dreamy clients. It’s also about being so memorable for what you do that others can easily tag you and send clients your way. 3. Audience — To build an audience when you are just starting out, you must engage with others. This is where people easily drop off on social media. Here are valid, yet excuses that I hear all the time for not being active on social media - I don’t know what to post. - I don’t want to get sucked in. - There’s too much drama on social. - I don’t understand how it works. - I don’t know what to post on someone else’s content - I don’t see how this could get me more clients These are totally understandable — but also excuses for why you aren’t showing up online. First rule of engagement: Follow the Golden Rule. Do unto others on social as you would have them do to you. When you break this rule, you’ll know it immediately. Second rule: separate personal from business I hate social media (personally). But when I only engage with people in my business space, magically, that’s all that shows up in my feed. I have in-real-life friends who get annoyed I never “comment or like” their posts — and I tell them all the time, it’s because I literalyl don’t see it. Facebooks shows you who you engage with. If your feed is filled with drama, personal family, friends and things that distract you, then you’re engaging on it for your life, not your business. Does that mean I never comment on something from a friend? No, but it does mean I quickly cull out anything that is distracting me from doing what I need to do on social. When you engage with others, they naturally engage with you and start to see your content, and it begins to snowball. It also takes time. 4. Be engaging. That last tip was for YOU to engage. But social media only works as a growth and visibility tool when you, yourself are engaging. To summarize — you can’t be a lurker and grow a business on social. Think about the things that you engage with on social. How do you take those same ideas/types of posts/content and use it from your business’s point of view? Be interesting. Be human. Be you. Be specific. Be clear about who you are and what you do. No worries about the humble brag here. People are glossing and scrolling through so quickly, you MUST capture their attention. They are NOT seeking you out, they’re looking to escape their world. When you show up as a human, also breaking up the monotony of a day — they start to engage and look forward to your posts. If you would like my cheatsheet on what social media platforms and content make the most sense for your business, make sure you go to askmallory.com and grab our Where Should I Be cheatsheet. For more tips on specific social media platforms, check out these episodes from our 6-Figure Social Media Bootcamp a few months ago: 6-Figure Social Media Strategies - 121 Instagram - 122 LinkedIn - 123 Facebook Business Pages - 128 Make sure to like, subscribe and share this podcast with someone else who needs to inspiration to show up on social media (and have it help their business grow). As you hear in the middle of the podcast, TODAY we opened the doors to Makeover My Social Media: Turn Your Social Media Into More Than a Pretty Feed A SOCIAL MEDIA MAKEOVER FOR THE ENTREPRENEUR WITH A LOVE-HATE RELATIONSHIP WITH INSTAGRAM, FACEBOOK OR LINKEDIN Begins Feb. 15 - live 30 day bootcamp to makeover your social media and includes more than 100 posts and stories ideas convert, 200+ canva templates, a 30-day social media launch plan for how to sell anything on social, plus four additional bonus you must see. Go to malloryschlabach.com/socialmedia
18 minutes | Feb 1, 2021
#131: Where Are They Now? Part 2
Everyone's favorite thing in life are before and afters. At least, it's one of my favorite things in life. Today is Part 2 of our "Where Are They Now" series, where I'm bringing back four more guests who have been on our podcast. These women all did marketing strategy sessions live on the podcast, and we wanted to get an update and see where they are now and what's happened in their businesses. We talk about what they've been doing, what amazing things are they working on, and what advice they have for us as listeners. You can find their original episodes linked below: Janine Esbrand: http://malloryschlabach.com/037-2/ Emma Bates: http://malloryschlabach.com/054-2/ Melody Morris: http://malloryschlabach.com/056-2/ Monique Horb: http://malloryschlabach.com/061-2/ About Janine: Janine Esbrand is the founder of LightBox Coaching. She helps ambitious women to design and launch their dream careers or businesses beyond motherhood through individual coaching, her membership community and her weekly podcast. Janine Esbrand studied for her LLB law degree at City University in London, before spending a year working at a law firm in New York. Upon her return to the UK, she completed her legal training and qualified as a corporate lawyer. Alongside her legal career, Janine trained as a career and executive coach and is a member of the Association for Coaching. When she is not coaching or practising law, Janine can be found spending time with her husband and two young children, playing netball or travelling. The Career Change Maker Podcast About Emma: I am lucky enough to be a mother to three awesome children, ages 10, 8 and 4. And I'm crazy enough to try and run an online business or two. I have started five businesses in the last 10 years. Some of them were very successful, (I even sold one!) and others were total failures. If I'm not working on my blog or business, you can find me watching New Girl with my husband and eating ice cream. Emma's Website Amplified Now Website About Melody: I am Melody Morris of Total Energy Healing USA. I am an inspirational speaker and a Shamanic Healer. I help women who have experienced sexual or relationship trauma release it and move forward into the life and relationships they desire and deserve. I have studied multiple energy healing modalities for more than 2 decades, both from scientific and spiritual aspects. Creative Being Academy About Monique: Monique Horb has a passion for helping women who are busy, tired, and overwhelmed. She does this by organizing homes and paper piles so that women can be more productive, have time and energy to live their purpose, and live the life they want. She loves to say, Life Is Easier Organized! She began her business, Organizing Your Chaos, after experiencing depression, bankruptcy, adoption, marriage and medical crisis. These things were out of her control, and her home was falling apart. Through twists and turns, she learned that with an organized home she was able to manage. Organizing Your Chaos Apply to be on the podcast!
43 minutes | Jan 18, 2021
#130: Where Are They Now?
31 minutes | Jan 11, 2021
#129: How to Make 2021 Awesome (even if it's already a dumpster fire)
37 minutes | Dec 28, 2020
#128: The Best Strategies for Using Facebook Pages
Rachel Miller is the creator of Moolah, a system helping thousands of small businesses grow on Facebook. She has personally grown engaged fan pages - some to over 500,000 and over 2.2M - fueling massive businesses! Digital Marketer has called her a “Facebook Guru” after she helped them grow one of their pages to over a million fans. Rachel has helped 34 of her students grow engagement and reach over 10,000,000 people with single posts on Facebook. She is the author of multiple books, one of them being a best seller with over 100,000 copies sold and her content has been featured on Good Morning America in addition to other national publications and syndicated shows. As a mom of six kids, Rachel lives in Fort Worth, Texas. Facebook profile: https://www.facebook.com/leviandrachel Facebook group: https://www.facebook.com/groups/pagestrategies/ Facebook page: https://www.facebook.com/moolahMarketer/ YouTube: https://www.youtube.com/user/Rasilla24 Instagram: https://www.instagram.com/rachelmillermarketing/ Blog: https://rachelmiller.com/ LinkedIn: https://www.linkedin.com/in/rachelsillamiller/
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