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In this week’s episode, I’m talking to Park Howell of Business of Stories. He's been on the show before but this time we dive into his writing and marketing strategies. In this episode: Researching your way to uncomment answers to common problems Hollywood-powered storytelling Testing your message and expert model on real audiences Hybrid publishing vs. self-publishing Leveraging your podcast connections in your book launch Integrating the book into your business The 1$ business card that drives sales every week The Jerry Seinfeld method ABT: The 3 forces of story Turning your book and expert model into a series About Park Howell Park is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform and has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell. He is also is a professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University.

As Dan Gingiss was about to publish his book, he realised he couldn't just send it to people in yellow envelopes when the message of the book was that the best marketing is to create remarkable customer experiences that are simple, practical and inexpensive. I decided to name the incredibly creative strategy he came up with for the lightbulb method. Listen in to know why! In this episode: How to create a great starting point for writing The Girlscout Method - Book promo 100% aligned with the book message Creating organic growth driven by user-generated content How to use the book as a vehicle for business growth Where to focus in a one-man expert business Speaking as an amplified credibility and marketing strategy How to get people to write blurbs for your book (and how to use them) The excerpt promo strategy   About Dan Gingiss Dan is an international keynote speaker and coach. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana. He is the author of two books, The Experience Maker and Winning at Social Customer Care, and the host of two shows, the Experience This! podcast and The Experience Maker LinkedIn live show.

Many times bestselling author, keynote speaker and often first to discover trends in the marketing space, Mark Schaefer, shares his journey as an author. In this episode: What your traditional publisher won't tell you The one thing you need to work on to have author success How a book will help you get higher fees How writing a book is different from any other type of writing The number one marketing strategy that pushes the most books  Exactly what to say to have people help you promote your book What doesn't work in book marketing New strategies for book marketing in web3 (using social tokens and NFTs)

   This might be the most inspiring example of excellent book marketing, you have ever seen or heard of. Michael and Andrew are the authors of the bestselling book 'Referable Speaker', world-class keynote speakers and teachers on how to build a sustainable speaking career. Here is some of what we cover in this episode: BOOK WRITING The key motivating factor to any successful author(if you watched the teaser video above, you might be able to guess what it is!) What it's like to co-write with another author(watch the 3-minute book trailer below for a taste of that too) The powerful breakthrough finding your role as an author Using your speaking gigs to test your book material The ask-the-buyer-for-stories strategy Writing from a place of knowing or vs. a place of discovery The necessity of qualified feedback Moving from Expertville to Visionary Town How the risky road will make you better at what you do How focusing on your current customers will fire up demand BOOK MARKETING  Captivate target readers (and customers) with quality video and storytelling The entertainment factor, well-produced movie-style Building the expectation for the books ability to change me Showing the opportunity instead of telling Using the webinar as watch parties in B2B sales(and the impact on amazon ranking) The zero-marketing strategy (the quiet launch) The for-my-buddy booster strategy 99% of all 'failed' books do so because of insufficient marketing. After the actual launch, the author is exhausted and lacks the energy for continued promotion. Or the marketing plan consists of only launch-related promotion.  As you hear on the podcast, these authors use a completely different strategy.  The silent launch (listen to hear what that's about!) Long-term video assets They have created two amazing videos and they are absolute must-sees for you if you are looking to add a long-term component to your book marketing plan:  A 3-minute book trailer video captivates target readers and makes them go check out your book immediately (you can model this for your own book marketing and I am breaking the structure down for you in this article) An absolutely genius 55-minutes prerecorded webinar you can use during launch so hoards of high-quality leads will stumble over each other to get the book (and rank up your book significantly on Amazon) You can watch both of them on the book's website. Then go to publishing-rebel.com to find and use my breakdowns of the videos to model your own. Michael Port is the NY Times and WSJ bestselling author of nine books including the perennial bestsellers Book Yourself Solid and Steal the Show. More at www.HeroicPublicSpeaking.com.   Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. More at https://www.akadrewdavis.com/.       

Writing and publishing a nonfiction book might be one of your most powerful marketing strategies if your own teaching or speaking business. The book can easily become your key asset for years to come. But how do you protect this amazing new intellectual property of yours?  In this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to nonfiction authors.  Resources and links: https://www.publishing-rebel.com/blog/how-to-protect-yourself-against-others-stealing-your-nonfiction-book 

In this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to course creators like copyrights, privacy laws, working with independent contractors and terms of enrolling students into your course. Resources & links: https://www.publishing-rebel.com/blog/legal-aspects-of-your-online-course-business

Have you ever set goals that you didn't hit? Do you sometimes experience a lack of motivation or do you procrastinate a lot? Or in other words: Are you living the life of your dreams - or are you simply dreaming the life you want to live? Cliff Ravenscraft gives you the real reasons and a framework to achieve your goals and know you are pursuing the right ones. Links and episode notes: publishing-rebel.com/podcast

If you can describe your perfect customer based on their skills and profession, using LinkedIn Ads is likely to be a great option for you to attract and engage with your audience. AJ Wilco guides you to know exactly when to use LinkedIn Ads and how. Full show notes and links at publishing-rebel.com/podcast

In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches, and keep your ranking at a high level. Self-publishing authors, pay attention because this can be a game-changer for you! In this episode The easiest way to build a retail business online Three ways to use ManyChat bots to boost sales on Amazon Create conversations that are simultaneously personalized and automated Keywords strategies for ranking books and other products on Amazon Product launch campaigns that will nudge people into elevating your ranking What to do if your ranking sucks and nobody sees your product How to avoid a significant ranking drop immediately after the launch How to maximize the benefits of chatbot subscribers Automate getting reader reviews for your self-published book Turn book readers into customers for your online courses Should you create ad campaigns inside ManyChat? Should you use Amazon Ads? How to comply with policies and avoid Amazon or Messenger jail Holiday campaigns (with FREE templates!) What the future holds for Amazon Sellers

Creating content is time-consuming but also one of our best strategies for visibility and pulling people into our business and communities. In this episode, I share ideas on how you can repurpose your best content to reach even more eyeballs - and ears - spending a minimum amount of time. Learn the 4 unexpected reasons why you should consider repurposing your best content The process of saving time with repurposed content 13 specific ideas to repurpose a single video

If you have ever gone live on any of your social platforms, I am sure you've discovered, the barriers to going live have very little to do with camera tips or which buttons to push. Instead, it has everything to do with HOW YOU show up on camera. In this episode, I talk to Luria Petrucci about how to harness the power of your most painful flaws to break through to your tribe on social media. In this episode The 2020 blow-up of Live Video Building a human connection being “Uniquely You” on camera Turn your “flaws” into strengths and engagement What your audience doesn’t want to know about you Multi-streaming in a clever way The truth about how to get benefits of the algorithms Live for Leads or Live for Launches

As a branding expert, Keenya Kelly helps business owners at all stages to develop million-dollar brands. Earlier this year, Keenya more or less stumbled into the opportunity of making TikTok a significant part of her marketing strategy. She then grew her audience on TikTok to more than 70k followers - in 5 months!  Should you include TikTok in your digital marketing strategy? In this episode Who uses TikTok and how many? Analytics and functionality available A beginner's guide to understanding TikTok The type of video that will give the best results Differences between Instagram Reels and TikTok Turning followers into business Is there a risk of TikTok being banned? Advertising on TikTok What NOT to do on TikTok About Keenya Kelly As an accomplished business executive, teacher, and inspirational speaker, Keenya Kelly found her voice by writing & speaking about understanding your God-given purpose and living up to your fullest potential. She captures her audiences by conveying powerful lessons of overcoming fear, self-doubt, & divorce to creating successful six-figure businesses.

In this episode, I share 5 ways to being smarter about your video. Actionable tips to either improve what you are already doing - or to get started with videos TODAY.

In this episode, I talk to Desiree Martinez, an experienced video creator and Youtuber, and host of the Women of Youtube podcast show. We are discussing what it takes to succeed on Youtube and if it plays a role if you are a man or a woman. In this episode: Finding your natural tribe How free content create need for paid services Women fighting bro-culture on YouTube Value-driven over vanity-driven Corona on-camera virgins Suck, learn and improve Two powerful tips to improve your videos Your best friend as a YouTube creator This could kill your retention How to end your video perfectly The power of being mission-driven The one thing to do when first starting out

If you are an entrepreneur, I am sure you have experienced being stuck from time to time. In this episode, I talk to Andrew and Pete about the fears and internal struggles that are often stopping entrepreneurs from success. Though we discuss topics like profit, leadership, human marketing, time management, sales and more - this episode is really about the internal fears and struggles that can stop you from business success. In this episode: Andrew and Pete’s business journey - struggles, fears, and mindset shifts How you can create a human connection within your business Becoming the leader your business needs Keeping it personal while growing your business Want better results? Outsource. How to remain human while selling Common fears stopping you from success About Andrew and Pete: Hosts of the YouTube channel Andrew and Pete and leaders of the Atomic community that helps entrepreneurs transition their businesses into a scalable model and build their income.

In this episode, we are going to learn how to “Marie Kondo” our e-mail list using her method of organizing known as the KonMari method to have the strongest email list possible. If you take just ONE thing away from today's episode let it be that a BIGGER list is not a BETTER list. On the contrary, a BETTER list services you and your audience in a much BIGGER way.

In this episode, Lou Mongello shares how to build a thriving self-driven community and which media are the best to do so. Lou is a Disney expert and named one of the Top 50 Social Media Influencers, ranked #2 overall podcast in iTunes with WDWRadio. In this episode: How Lou built a passionate community organically Loved by marketers - but gives Lou the heebie-jeebies The return on social equity and how support creates a sense of belonging Community-driven content creation Lou's best strategy for fostering a meaningful sense of community How to manage a self-moderating community The most intimate medium to build relationships

In this week’s episode, I’m talking to Mike Morrison, one of the most experienced guys when it comes to designing, building, and marketing membership businesses. Mike Morrison is the co-founder of The Membership Guys and Membership Academy, the host of a popular podcast, international speaker, and author of two bestselling books. He has also been featured on the likes of Social Media Examiner, Huffington Post, and Net Magazine. In this episode: How Membership Guys came about The Apple app content marketing strategy The difference between membership sites and online courses Do you need to have an audience before launching? From audience to devoted community The number one factor that drives profitability The fallacy we struggle to accept The most transcendent moment of a membership owner Beyond the sale: The marketing flywheel Mike's #1 tip to make marketing human How to not lose sight of the person in front of you

In this episode, Jay Baer shares the types shows you need to attract, engage, and convert audiences into excited customers. Author of 6 marketing books, a sought-after speaker, and the host of the popular Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast - Jay is one of America’s top marketing and online customer service consultants. In this episode: The backstory of a speakers source of inspiration The fallacy of content marketing Perspiration over inspiration The 3 shows any social media plan should contain How to be smart about your binge-worthy content What happens when you sunset a popular show When to STOP creating content The kind to post every day and the kind NOT to Customers expectations for customer service How to use the right call-to-action for the right content Why most people are bad content marketers Covid-19's fundamental impact on customer relationships

A great way to position yourself as an expert within your field is to become an author and publish your non-fiction book. But what does it take to sell self-published books on Amazon?