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Email marketing is the highest-ROI marketing channel there is, but somehow it's still underrated! This episode is the email marketing guide for complete noobs. You can find a complete transcript of this episode at https://jimlastinger.com/55. Links from the episode: https://mailchimp.com https://klaviyo.com  https://convertkit.com  Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide . For help with your PPC or SEO campaigns, visit https://deepfieldinc.com .  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital  https://instagram.com/jimlast  https://twitter.com/jimlast 

Google Analytics is that old friend that your'e comfortable with and is always there for you when you need it. Sadly, as with everything in the world of marketing, times are chaning and Google Analytics 4 is taking over.  This week I'm talking about the differences between Universal Analytics (what we have had for several years) and GA4, and how to setup GA4. You can find a complete transcript of this episode at https://jimlastinger.com/54. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital https://instagram.com/jimlast https://twitter.com/jimlast

All of us responsible for a website's traffic have had that crushing feeling of seeing your organic traffic take a sudden and unexpected turn for the worse. You immediately go into panic-mode and try to figure out what's went wrong.  Don't worry, on this episode I'm giving you my gameplan for exactly what to do in this situation.  You can find a complete transcript of this episode at https://jimlastinger.com/53. Links from the episode: MozCast SEO Weather Report Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital https://instagram.com/jimlast https://twitter.com/jimlast

SKAGs have been a PPC best practice for a long time, but the times are changing. Google’s improvements in AI and smarter campaign types are causing me to rethink account structures.  I think it’s time we try some experiments. Listed to today’s episode to see what I’m recommending. You can find a complete transcript of this episode at https://jimlastinger.com/52. If you decide to run an experiment, tell me how it goes! DM me @jimlast on Instagram. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital https://instagram.com/jimlast https://twitter.com/jimlast

Expanded Text Ads are going away at the end of June 2022. Now is the time to start preparing if you haven't already. I cover my gameplan for you to make sure you're ready for the transition. You can find a complete transcript of this episode at https://jimlastinger.com/51. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital https://instagram.com/jimlast https://twitter.com/jimlast

I’ve listened to podcasts since they first hit the scene in the mid-2000’s. They’ve always felt like the next iteration of talk radio… but something that’s much better at the same time. You can listen to whatever interests you, and there’s almost always several quality podcasts around any topic.  I’ve spent thousands of hours as a podcast listener, but never really consider being a podcaster myself. I decided to give this podcast a go a couple of years ago when I was on a school field trip with my daughter. I had a couple of hours on a tour bus to kill, so I came up with a list of 100 or so marketing topics that I could talk about for 5-10 minutes at a time. So that’s how this show as born.  Now, I’m 50 episodes in and have learned quite a lot! The episodes have gotten better over time, the editing and producing have definitely gotten better. Overall, I feel like I’m able to provide much more value now than I was at the beginning.  And at the same time, I feel like I’m just getting started with this. There’s a long way to go, a lot more to improve upon, many more people to reach. I’m excited about the journey ahead. Here’s to the next 50 episodes! You can find a complete transcript of this episode at https://jimlastinger.com/50. Links from the episode: Headliner App (for captioning videos): https://headliner.app Canva (for creating graphics): https://canva.com  Rev.com (for transcripts): https://rev.com  Podcast producer Alex: https://www.fiverr.com/dbsound/podcast-mastering-and-editing  Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide . For help with your PPC or SEO campaigns, visit https://deepfieldinc.com .  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital  https://Instagram.com/jimlast  https://Twitter.com/jimlast 

Facebook Ads are a great way to get targeted traffic to your site, but they’re also kind of complicated with a lot of moving pieces and tons of options. It’s difficult to know exactly where to look and what to do if your campaigns aren’t performing well. You don’t always know where to start, what to look for, and what things to try changing.  That’s what we’re talking about on this week’s episode. I give you my process for going through your Facebook Ads account and figuring out what’s not working.  You can find a complete transcript of this episode at https://jimlastinger.com/49. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital https://Instagram.com/jimlast https://Twitter.com/jimlast

So you've got a brand new Shopify store ready to go, but you don't know how to get started with your marketing? That's what we're talking about on this episode of Marketing in 10. The first 5 tasks that every new store needs to do to kickstart their marketing efforts. You can find a complete transcript of this episode at https://jimlastinger.com/48. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital https://Instagram.com/jimlast https://Twitter.com/jimlast

Looking for some quick wins to improve your PPC and Google Ads performance? That's what I'm talking about on this episode of Marketing in 10. I'm giving you 4 quick wins that you need to implement in your Google Ads account today. You can find a complete transcript of this episode at https://jimlastinger.com/47. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigitalhttps://Instagram.com/jimlast https://Twitter.com/jimlast

This week on Marketing in 10 I'm talking SEO. Tune in to get my advice for building a winning SEO strategy in 2022.  You can find a complete transcript of this episode at https://jimlastinger.com/46. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital https://Instagram.com/jimlast https://Twitter.com/jimlast

On this week’s episode of Marketing in 10 we're talking about building funnels with your Facebook Ads campaigns. FB Ads funnels are an important concept and I'm here to make it as simple as possible! You can find a complete transcript of this episode at https://jimlastinger.com/45. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital https://Instagram.com/jimlast https://Twitter.com/jimlast

On this week’s episode of Marketing in 10 I talked about Google's recent announcement that Smart Shopping campaigns are going away this year. You can find a complete transcript of this episode at https://jimlastinger.com/44. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital https://Instagram.com/jimlast https://Twitter.com/jimlast

On this week’s episode of Marketing in 10 I went outside my comfort zone and taked about Instragram hashtagging best practices. I'm definitely not a social media expert, but these are the tips and tricks I've learned along the way when starting a new Instagram account (@somuchvinyl, if interested). You can find a complete transcript of this episode at https://jimlastinger.com/43. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital https://Instagram.com/jimlast https://Twitter.com/jimlast

https://jimlastinger.com/42 On this week’s episode of Marketing in 10 I'm talking about the 3 most common mistakes I'm seeing in Googel Ads accounts right now. You can find a complete transcript of this episode at https://jimlastinger.com/42. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital https://Instagram.com/jimlast https://Twitter.com/jimlast

https://jimlastinger.com/41 On this week’s episode of Marketing in 10 I answer listener submitted questions. Definitely a fun episode covering a wide range of topics. You can find a complete transcript of this episode at https://jimlastinger.com/41. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital https://Instagram.com/jimlast https://Twitter.com/jimlast

https://jimlastinger.com/40 On this week’s episode of Marketing in 10 I covered Facebook Ads and Google Ads, specifically how I like to use them together to maximize your reach. You can find a complete transcript of this episode at https://jimlastinger.com/40. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital https://Instagram.com/jimlast https://Twitter.com/jimlast

https://jimlastinger.com/39 On this week’s episode of Marketing in 10 I covered the 3 most common questions I get from new advertisers.  You can find a complete transcript of this episode at https://jimlastinger.com/39. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital https://Instagram.com/jimlast https://Twitter.com/jimlast

jimlastinger.com/38 On this week’s episode of Marketing in 10 I cover my strategy for Black Friday and Cyber Week promotions, and how to approach them in Google Ads and Facebook Ads. If you haven't started your BFCM prep then you'll want to start ASAP! You can find a complete transcript of this episode at jimlastinger.com/38. Download the free guide to managing your Google Ads in 30 minutes a week at jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! facebook.com/jimlastingerdigital Instagram.com/jimlast Twitter.com/jimlast

jimlastinger.com/37  On this week’s episode of Marketing in 10 I cover Google's Auto-Apply Recommendations feature, which is currently labeled as a Beta.  This feature is somewhat hidden but can have a dramatic impact on your account's performance.  Here's a short video showing you how to find this feature: https://www.youtube.com/watch?v=g4EqGepygU4 You can find a complete transcript of this episode at jimlastinger.com/37. Download the free guide to managing your Google Ads in 30 minutes a week at jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! facebook.com/jimlastingerdigital Instagram.com/jimlast Twitter.com/jimlast

Today we're talking about Google's recent announcement that expanded text ads (the current search ad format) will be going away in June 2022. I cover what that means for advertisers and what you need to do to prepare.  Download my free guide to managing your Google Ads in 30 minutes a week: https://jimlastinger.com/guide Google's Announcement Transcript available at https://jimlastinger.com/36