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30 minutes | Aug 29, 2016
Understanding Ad Fraud with Andrew Fischer of Choozle
Andrew Fischer, co-founder of Choozle, is on this episode of the Marketing Impact podcast to discuss ad fraud. We learn exactly what ad fraud is, some of its common misconceptions, and proactive steps you can take to help reduce fraud.
24 minutes | Aug 29, 2016
Difference Between B2B and e-Commerce
Seth Rand is back on this episode of the Marketing Impact podcast to discuss the differences between B2B and e-commerce. Find out the difference between B2B and e-commerce sites and how marketing strategies differ for each. We talk about choosing a web developer who understands the difference and various software platforms that will assist with both.
28 minutes | May 24, 2016
Modernizing Branded Content - Marketing Impact Podcast Episode 36
Michael Srour and Mandy Ng from Cracked.com are on this episode of the Marketing Impact podcast to discuss branded content. Find out how the most visited humor website in the world (over 300 million page views per month) approaches branded content. We discuss how Cracked.com works with advertisers and how they are able to involve their audience in marketing campaigns by incorporating brands in the most organic way possible.
37 minutes | May 12, 2016
Using Influencers in Your Marketing Strategy - Marketing Impact Podcast Episode 35
Influencer marketing is one of the hottest topics in marketing today. By utilizing someone's influence on the market, you can bring trust to your brand and increase revenue. But how do you find an influencer willing to endorse your product or service? Jason Quey from the Storyteller Marketer is on to discuss trends in influencer marketing as well as how to get started with the process.
34 minutes | Mar 26, 2016
Prospecting LinkedIn for Leads - Marketing Impact Episode 34
You’re on LinkedIn. Now what? Darren Kurilko from LinkedIn Lead Ninja is on this episode of the Marketing Impact podcast to discuss how to best utilize your connections on LinkedIn. Find out prospecting methods such as connection requests, InMail, and taking your contacts offline. We also touch on profile optimization and finding your target market.
37 minutes | Mar 25, 2016
Will Marketing Take Over Sales - Marketing Impact Podcast Episode 33
Debbie Qaqish is on this episode of the Marketing Impact to discuss revenue marketing, the process of obtaining a measurable return from your marketing efforts. As a coiner of the phrase, Qaqish explains how sales and marketing are becoming synonymous. Listen as we discuss marketing quotas, sales cycles, and how the VP of Marketing needs to talk like the VP of Sales.
39 minutes | Mar 21, 2016
Marketing Yourself Through Podcast Interviews - Marketing Impact Podcast Episode 32
Tom Schwab is on this episode of the Marketing Impact podcast to discuss how to market yourself through podcast interviews. We discuss how to find and land interviews on popular podcasts as well as what to prepare for when going on a show. Find out how podcasts convert better than blogs and how to promote podcast episodes that you are a part of.
30 minutes | Mar 15, 2016
Content Marketing for Startups - Marketing Impact Podcast Episode 31
Tom Treanor from Wrike is on this episode of the Marketing Impact podcast to discuss content marketing for startups. Regardless if you are just launching a small business or coming out of a startup accelerator in Silicon Valley, you must embrace content marketing for your business. Find out how to drive leads with content marketing as well as the advantages and disadvantages of doing it yourself, outsourcing, and creating content marketing teams.
25 minutes | Mar 4, 2016
Understanding Big Data with Ari Lightman - Marketing Impact Podcast Episode 30
Professor Ari Lightman from the Heinz College at Carnegie Mellon University joins me on the Marketing Impact podcast to make sense of the term "big data." He gives us an overview of big data and how it is being used by marketers. We also discuss how "small" businesses can use "big" data and provide examples of how it is collected and analyzed.
23 minutes | Mar 2, 2016
What You Should Know About Mobile Content Marketing - Marketing Impact Episode 29
Marla Schimke and Chris Maly from Zumobi join me on this episode of the Marketing Impact podcast to discuss mobile content marketing. We go over the basics of mobile content marketing and how it should fit into your marketing strategy. We also discuss Shoppable Content and how it will disrupt the e-commerce industry in the near future.
20 minutes | Feb 29, 2016
Why CSR Must Be Part of Your Marketing Strategy - Marketing Impact Podcast Episode 28
Seth Rand is on this episode of the Marketing Impact podcast to discuss corporate social responsibility (CSR). Find out the importance of CSR and how to use your team to determine various causes to support. We also discuss how to implement CSR and how it benefits both the cause you support as well as the company that implements it.
14 minutes | Feb 24, 2016
Three Areas of Wikipedia Marketing - Marketing Impact Podcast Episode 27
In this episode of the Marketing Impact podcast, I discuss the three main areas of Wikipedia that can be used by marketers. Learn how to find opportunities within Wikipedia to help gain more exposure. I discuss article creation, backlinks, and using lists and comparisons. I also discuss the difference between using Wikipedia for marketing, not promotion.
22 minutes | Feb 23, 2016
Evaluating Your Failing Marketing Strategy - Marketing Impact Podcast Episode 26
Entrepreneur, speaker, and social network specialist Jason Baudendistel on on this episode of Marketing Impact podcast to discuss how to evaluate your marketing strategy. We discuss how to tell when you are having issues with your marketing plan and simple things to look at to help get you going in the right direction again. Topics include underestimating social media, not having an SEO strategy, value propositions, and utilizing push and pull marketing. Baudendistel gives us simple actionable items that we can do today to help jump start our marketing efforts.
23 minutes | Feb 18, 2016
Media Outreach - Pitching Journalists - Marketing Impact Podcast Episode 25
Louis Bedigian and I discuss the right and wrong ways to pitch journalists on this episode of the Marketing Impact podcast. Louis is a freelance writer and journalist who has spent his career both pitching and receiving pitches for media coverage. We talk about what to expect when you submit a pitch, promising versus delivery, client expectations, and more.
44 minutes | Feb 12, 2016
Small Business Blogging Tips from Gail Gardner - Marketing Impact Podcast Episode 24
Gail Gardner from GrowMap.com is on this episode of the Marketing Impact podcast to discuss blogging for small businesses. We discuss the benefits of blogging as well as the things you need to get started. Gail gives advice on best practices and additional tricks to use for growing your business through blogging.
25 minutes | Feb 8, 2016
Adwords Versus Facebook for PPC Advertising - Marketing Impact Podcast Episode 23
Joe Putnam from iSpionage joins me again on the Marketing Impact podcast. Previously we discussed the nuts and bolts of PPC advertising. This episode dives deeper into pay-per-click as we examine two of the largest platforms - Google Adwords and Facebook Advertising. Listen to Joe's advice on which platform is better for you.
55 minutes | Feb 6, 2016
How To Get More Media Coverage - Marketing Impact Podcast Episode 22
Kerry Heaps from Strictly Marketing Magazine is on this episode of the Marketing Impact podcast covering tips on how to get more media coverage. We talk about the importance of media, the 5 things you need before you get started, and how to find outlets to pitch. Although I have pitched media outlets for years, Kerry was able to teach me more in 50 minutes that I had ever known about the subject. She also provides examples of how "to" and "not to" pitch media outlets.
33 minutes | Feb 4, 2016
Network Marketing with Zurriane Bennett - Marketing Impact Podcast Episode 21
Zurriane Bennett is on this episode of the Marketing Impact podcast to discuss the "6 P's of Networking." Zurriane talks about how networking should focus on people and connections as opposed to sales. The common element of the 6 P's is that people are important as they are what grow your brand and marketing power.
41 minutes | Jan 31, 2016
Using LinkedIn to Increase Leads - Marketing Impact Podcast Episode 20
LinkedIn influencer Loribeth Pierson is on this episode of Marketing Impact podcast to discuss ways you can increase leads with LinkedIn. We talk about why professionals use LinkedIn, site demographics, LinkedIn Pulse, cost(s), and various apps created by LinkedIn to help navigate everything they offer. Hear some success stories that we have both experienced that will likely help you decide that LinkedIn is a place you want to use for business leads.
50 minutes | Jan 29, 2016
Why Your Website Annoys People - Marketing Impact Episode 19
Anthony Gaenzle and I discuss annoying things about websites that make customers leave and never come back. You only have seconds to capture someone who visits your site and there are several factors you may not know about that are causing people to leave. We discuss easy fixes that will help keep visitors on your site longer which translates into more conversions.
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