Listen Now

Marketing for Humans, Bringing the Human Back into Marketing.  Christina Frei is a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. She helps you become the compelling expert of your field, so you can get great clients by being you. Sarah Santacroce: Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.Sarah's Links: My visit to Sarah's Humane Marketing show. Grow Your Business without Social Media  WorkshopSarah Santacroce's WebsiteSarah's YouTube ChannelSarah's Twitter Feed Sarah's Freebie: The One-Page Marketing Plan - Humane Marketing Make Facebook One Click SaferThe Books Sarah Mentioned: The Membership Economy by Robbie Kellman BaxterThe Art of Gathering by Priya ParkerThe Book of Beautiful Questions by Warren BergerDiscover your Innate Marketing Genius type here. 

Hiring a web designer is an investment and I want you to feel confident when you do this. Maureen Ciaccio, a web developer and designer in Marlborough, MA, is here to help. She outlines exactly what you need to get the biggest bang for your website dollar. She also addresses why it matters and some of the pitfalls clients encounter along the way.   She’s the perfect person to address this because she’s been creating websites since 2011and has a long track record in the ad and marketing industries. Maureen Ciaccio's website

Today I am joined by Kristi Mitchell, a digital marketing expert in upstate New York.  Kristi brings calm and sanity to your social media and other digital marketing.  In our conversation, Kristi helps us think strategically about being on social media, and she emphasizes the importance of engaging not just posting.  She also tells us why research is so helpful in your digital marketing. She finally touches on how to make your funnel effective.  Working on a  funnel? Wondering how to be more intentional and strategic on LinkedIn and Facebook? Listen on, my friend.Kristi Mitchell's WebsiteDiscover your Marketing Archetype Visit Innate Marketing Genius to find out more. Purchase The Generosity Practice Book. 

Today I am joined by Lexie Sparrow,  a business coach who leads with Human Design.  Like myself, Lexie makes sure your business reflects your strengths.  Today’s chat is  specifically about developing your offer.  She touches on the 3 biggest mistakes new service providers make when creating their offer/services and 5 places to promote your new offer for easier sales when you’re a new service provider.   Let’s get the scoop from Lexie. Lexie Sparrow's WebsiteDiscover your Marketing Archetype Visit Innate Marketing Genius to find out more. Purchase The Generosity Practice Book. 

Today I am joined by Gina Ahtof, promotional items queen based in Metrowest Massachusetts.   Gina owns Promo Print Plus, a promotions and design company that helps you stay top of mind with your clients.  Let me assure you we are not going to talk about how to buy tons of swag so that your client sees your logo all the time. It’s way more thoughtful and nuanced than that.  In this episode, Gina offers an alternative to business cards, a creative way to use QR codes on stickers, and reasons to give someone a great pen.  We also addressed sustainability, which I think of when imagine lots of plastic pens sailing out into the world. Gina speaks to that.  So let’s learn how to treat your clients well using strategically chosen promotional products.Gina's Website - Promo Print PlusDiscover your Marketing Archetype Visit Innate Marketing Genius to find out more. Purchase The Generosity Practice Book. 

Shannon Giordano will tell you she’s not a digital native but she loves social media when it’s used for good: to connect us, to share authentically, and to build relationships. She is passionate about helping business owners and entrepreneurs build a strategy to authentically share their products and services online.  Her  goal is to get the best return on investment from social media marketing. What gets her out of bed in the morning, other than her 3-year-old chinook, Gracie, and the need to get her kids up for school, is helping business owners and entrepreneurs build the social media community they dream of.We discussed: How to get clients on InstagramHow to build trust on InstagramWhat makes a Facebook group actually workWhat to do about all the negative impacts of social mediaExamples of what works for all of thisShannon's Website: Serendipity Social MediaDiscover your Marketing Archetype Visit Innate Marketing Genius to find out more. Purchase The Generosity Practice Book. 

Marketing for Humans, Bringing the Human Back into Marketing. Hello. I’m Christina Frei, and I’m a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you. Kc Rossi is a Business & Leadership Coach who helps high-achieving CEOs and entrepreneurs go from people-pleasing burned-out perfectionists to profitable powerhouses.She’s been a full-time entrepreneur since 1991 and has built six and 7+ figure businesses. Kc is a Certified Aromatherapist, Mind-Body Eating Coach, and NLP Practitioner. This allows her to bring an integrated and intuitive approach to her coaching.Today Kc shares the realities of being a leader, especially as a woman.  One of the challenges is burnout and Kc has a lot to say about this.  Plus, she touches on the difference between glossy marketing and substantive marketing and why it matters.  We chatted about emotional intelligence and Kaizen and even capsule wardrobe.   Kc Rossi's websiteDiscover your Marketing Archetype Visit Innate Marketing Genius to find out more. Purchase The Generosity Practice Book. 

Today I have a special treat. We are joined by KyAnn Anderson, the leader of the WH Wolfpack, named after Wim Hof, the cold plunge guru.  KyAnn started this group in November 2020 with her husband and another couple. By November, it had grown to 30 people.  Now, even in February, 20+ people show up to dip in the Atlantic Ocean north of Boston 2x a week.  What I appreciate about KyAnn is that she embodies one of the marketing archetypes I study: the Celebrator.  She loves to bring the good life, and she’s a walking party wherever she goes. Just ask the Wolfpack members. She’s a natural marketer, on Instagram with lots of jolly posts about in the ocean.  I’ve personally been inspired by KyAnn’s fortitude and have been cold-dipping since June 2021.  2 days after I recorded this, I did one of the hardest things I’ve ever done: dipped in 40 degree water during an ice storm and low tide.  KyAnn's BackgroundKyAnn has been a registered Architect and LEED Accredited Professional since 2007. While remaining active in design, KyAnn’s career focus shifted in 2016, when s he started utilizing her talents to increase health and wellness through helping others, following her battle with cancer. Her role as Marketing Director of CannMed Events (founded by Medicinal Genomics) prioritizes cannabis science, innovation, and collaboration, to advance the industry and improve patient care, by way of CannMed, a yearly cannabis science conference.@whwolfpack on InstagramDiscover your Marketing Archetype Visit Innate Marketing Genius to find out more.Purchase  The Generosity Practice Book. 

Marketing for Humans, Bringing the Human Back into Marketing. Hello. I’m Christina Frei, and I’m a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you. Today’s guest is an internationally best selling author of Intropreneur: Strategies to Build Your Business as an Introverted Entrepreneur.  Jen Jones. A successful real estate agent and business coach, Jen has been in business for over 20 years.   She has successfully scaled businesses by building deep, meaningful relationships with her clients that inspire repeat business and referrals. She lives by the motto go deep not wide. These days, Jen helps introverts get more business by helping them play to their strengths.  In this interview, she addresses the 5 strengths an introvert  brings to networking, 3 ideas on networking amidst strangers, and the ins and outs of becoming a best-selling author. Let’s hear from Jen. Discover your marketing archetype.  in 5 minutes. Intropreneur Book by Jen Jones

I’m Christina Frei, and I’m a marketing consultant for service-based professionals, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you. Today’s episode is a marketing field study with 3 seasoned financial advisors . We’re going to peal back the curtain and look at what’s been working for them in their marketing? Where are their clients coming from?  What are they exploring next? These are professionals with established careers and a solid roster of clients, and with all the marketing shiny toys out there, isn’t it time to take a step back and look at what’s actually working?  Let’s meet our panel.Discover your marketing archetype.Panelists: Shawn CookMatthew SchroederCatherine Valega

I’m Christina Frei, and I’m a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you. Today’s episode is a panel of 3 coaches, including a life coach, a relationship coach, and a business coach.  These are seasoned professionals who are going to share their secrets of what’s working in their marketing. Call this a marketing field study of sorts. I invite you to check in with yourself on what resonates, instead of thinking you have to do it all. Marketing is always a test to see what works after all.  Let’s hear from our panel. Discover your marketing archetype.Panelists: Elaine BlaisKim DawsonSusan Trotter

I’m Christina Frei, and I’m a marketing consultant for solo business owners. My focus is helping my clients become the compelling expert of their field, where they get great clients by being who they are. Today’s episode is with Product-Based Service professionals. These folks serve their clients thoughtfully, but with a product in the mix. Our three guests are at different phases in their business, so you’ll some insights into what’s working for specific business needs. We do a good ole fashioned field study, and check in on what’s working. So sit back and be inspired for your own marketing. Tell a better brand story: Discover your marketing archetype.Panelists:Becky Suciu, Furniture Re-finisherMary McRae, J. Hilburn AssociatesLolli Leeson, Juice+, Tower Garden, and Health Coach

Hello. I’m Christina Frei, and I’m a marketing consultant for solo business owners. My focus is helping clients become the compelling expert of their field, where they get great clients by being who they are. Today’s episode is a wellness and transformational professionals marketing field study , where I speak with 3 business owners who are great at what they do. Each one shares  what’s actually working, which is the opposite needing to do 10 strategies and hoping for the best.  Not sustainable.   So let’s stop and check in with some experts. I personally would LOVE to have have cracked all the cool new marketing apps, but I’ve built my business on studying what works.  Let’s hear from these transformational professionals and understand what’s working for them so that you can make better choices with your own marketing. Discover your marketing archetype.Panelists:Lisa DahlHeather MaguireLauren d'Agostino

I’m Christina Frei, and I’m a marketing consultant for solo business owners. My focus is helping my clients become the compelling expert of their field, where they get great clients by being who they are. Today’s episode is a real estate marketing field study, where I speak with 3 agents who are great at what they do.  It’s so easy to chase the marketing shiny toy, and there’s always urgency to try something new to get more clients.  But it’s not sustainable to do it all,  so we’re going to stop for a second, and check in on what’s working, in particular for these experts.  I too can get enamored by marketing ideas and take a bunch of  programs to solve this, but I’ve built my business on studying what works.  Let’s hear from these real estate professionals and understand what’s working for them so that you can make better choices with your own marketing. Discover your marketing archetype. Panelists: Maura AllardChristine McCarronCarey Gatto

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here. Season 5: Marketing Hotseats I decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes.  Today we meet with Brooke Adams Law, writer, writing coach, and now book coach based in Stratford, CT. Brooke wrote a powerful devotional for Advent which I followed with friends last December. It was down-to-earth and yet beautifully inspiring too. Brooke’s novel Catchlight, won the Fairfield Book Prize in 2019 and is available on Amazon.  She is now turning her attention to helping other writers create their books.  From a marketing perspective, Brooke is an Adventure Guide, where sees what's possible for others and lives my example. Let’s talk to Brooke, learn about her work, and come up with some ideas for her marketing that are right for her.  Meet with Christina Brooke Adams Law 

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here. Season 5: Marketing Hotseats I decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes.  Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.  Today I’m doing a Marketing Hotseat with Sarah Prescott, a dog trainer based in Wenham, MA.  Sarah has helped me train my own Norwich Terrier, and it turns out that she raised puppies at the  Guide Dogs for the Blind in California. There,  she gained deep satisfaction in teaching young pups to grow into well-socialized Guide Dogs. After tons of research and testing, Sarah has her own method, where it’s all about personal discipline and leadership absolutely essential to train a dog effectively.  Sarah is a Celebrator, which means she wants to bring the good life to others and does so with her own special flair. Let’s meet Sarah and come up with some great marketing ideas.  Dog Coach LLC  Meet with Christina

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here. Season 5: Marketing Hotseats I decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes.  Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. Today we talk to Stephanie Audette Connor, a graphic designer based in Worcester County, Massachusetts.  Stephanie does beautiful work with clients, a great person to hire for a re-design, and she started with a BFA in graphic design from MassArt.  Then after working at a few agencies, Stephanie stuck out on her own and hasn’t looked back since.  In my Pepperlane community, I hear good things about Stephanie consistently, and today we’re going to look at her marketing through the lens of a Nurturer. That means Stephanie loves to make it safe for others to thrive. This factors into her work as a graphic designer and her marketing decisions, which you will see in a moment.  Please welcome, Stephanie Audette Connor. Meet with Christina Stephanie Audette Connor 

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here. Season 5: Marketing Hotseats I decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes.  Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. Today we will hear from Jesse Debenedictus, founder of WORKS, a remodeling company based in Gloucester, MA. Jesse’s team specializes in kitchen and bathroom renovations,  they really do it all, which you will hear about soon. Jesse first became an entrepreneur in eighth grade, when he gardened and landscaped for local families. A few years after college, he realized that construction, from digging foundations to designing custom carpentry, was his first love and he founded WORKS. Jesse is an Adventure Guide, which means he sees what’s possible for his peeps way before they do and he takes bold action in his own life and work. Let’s hear about Jesse’s business and do a marketing brainstorming session to bring out this bold Adventure Guide.  Meet with Christina Works by JD

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here. Season 5: Marketing Hotseats I decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes.  Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.  Today we hear from Karen Delano, parenting coach with a Conscious Parenting certificate, a Simplicity Parenting Family Life Coaching certificate, and Transformational Coaching training. Karen works with moms to slow down and get clear on what they want for their families so they’re living their lives intentionally – by their plan, not someone else’s.  Karen is a Nurturer Innate Marketing Genius, which means she loves making it safe for others to thrive. Let’s meet Karen and learn about her work and do some brainstorming about her marketing direction. So there you go: marketing ideas for a Nurturer.  Meet with Christina Karen Delano 

Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here. Season 5: Marketing Hotseats I decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes.  Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.Today we hear from Amy Bucher, portrait and family photographer based in Marblehead, MA. In her own words, Amy wants to make you feel comfortable and look your best in a stress-free environment, while delivering thoughtful and storytelling images to promote your business.  Amy has been a full-time professional photographer since earning a Bachelor’s degree in Photography with a minor in Marketing in 1996, Amy has done it all. I determined she is a Celebrator, so I’ll focus on that during the episode. Let’s welcome Amy Bucher.  Meet with Christina Amy Bucher Jenn Wentworth