41 minutes | Jun 3, 2021

Understanding Audio Out-of-Home™ Advertising with Paul Brenner | Marketing Expedition Podcast

With more than 25 years of experience in media & entertainment and technology leadership, Paul Brenner served in several c-suite roles including division President with Emmis Operating Company [NASDAQ:EMMS]. As President of NextRadio/TagStation, his work focused on global innovation through FM Chip activations in all smartphones for audience measurement, improved in-car user experiences, and data attribution platforms for all broadcast radio. In 2019, Brenner joined Vibenomics as Chief Strategy Officer to help develop the go-to-market strategy for the company’s first-to-market Audio Out-of-Home™ advertising solution. Following a successful launch, Brenner was promoted to President of Audio OOH to oversee all efforts surrounding revenue-generating activity and related partnerships. He also serves as a member of the DPAA Research and Standards Committee. In this program, Brenner collaborates with other passionate advertising industry leaders and advocates for all the positive impacts that are being made in the digital media landscape. https://www.vibenomics.com/00:00 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:35 - 1:13 About Paul1:13 - 2:13 https://www.peppershock.com/product/raise-5-off-your-first-card/2:13 - 2:55 Interested in being a guest/sponsor? 2:55 - 6:34 Rhea’s Marketing Essentials 6:34 - 7:15 Welcome Paul 7:15 - 7:58 Paul’s background7:58 - 10:25 The story of Audio Out of Home™10:25 - 16:36 Overview of Audio Out of Home™ 16:36 - 19:34 Paul’s marketing tips 19:34 - 23:08 Utilizing the media plan 23:08 - 24:53 Improving from experiences 24:53 - 26:24 Afterthought vs. Forethought 26:24 - 29:27 First-party Data vs. Third-party data 29:27 - 31:27 Education within the industry 31:27 - 34:34 Paul’s advice 34:34 - 38:21 Inspirations and aspirations 38:21 - 39:49 How to connect with Paul39:49 - 40:11 Thank you, Paul 40:11 - 40:29 Thanks for listening 40:29 - 40:58 Join https://themarketingexpedition.com/ today!Save every day at your favorite spots with Raise. Use my link to get $5 off your first card#advertising #marketing #branding #digitalmarketing #advertisingagency #digitalmedia #digitalmarketing #socialmedia #business #contentmarketing #audiooutofhome #audiobranding #audioindustry #audiobusiness
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