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Marlon Marescia is our guest and Facebook ads specialist today. He runs the digital agency Enzango and is a Facebook Ads Strategist. Facebook ads is a great way to get in front of the right people with the right message. Some of you may find Facebook ads complicated and a difficult science to crack. Or maybe you are considering Facebook ads to form a part of your social media strategy, but it just scares you. Tune in for this episode of the Marketing Crunch Podcast as we talk with a Facebook ads specialist taking us through the why and how of Facebook ads for professional services.

In this episode, we go overseas! Joining us all the way from lovely Nice in France, is Daria Vodopianova. Daria is a speaker, entrepreneur and social media strategist dedicated to empowering startups and entrepreneurs to work smarter with social media. As founder of Murashka Consulting, she is passionate about building online communities, herself reaching 15,000 connections daily throughout her social media platforms. Daria is also a Tedx speaker, recently speaking at Tedx University of Melbourne. In this episode, our 20th episode on the Marketing Crunch Podcast, Daria and Tys Cobb talk about how to upscale your profile on LinkedIn and give it the WOW factor, and tips to start building your personal brand on the platform. So let's cross over to France and hear Daria's insights! IN THIS EPISODE, YOU WILL LEARN: - Why personal branding is an important strategy in the professional services space - How LinkedIn has helped business owners in professional services enhance their personal brand - What the launch of native video on LinkedIn means for building a personal brand on the platform - Ways a business owner in professional services can upscale their profile on LinkedIn

In this episode, we are joined by Peter Turner, from Customer Frame. With over two decades of customer experience transformation for some of the worlds biggest brands & government bodies, Peter Turner and his business partner at Customer Frame have distilled all of that experience, expertise and theory into an actionable framework for SMEs. IN THIS EPISODE, YOU WILL LEARN: - What Customer Centricity is and why businesses need to really start thinking about it - How Customer Centricity can assist a business in their marketing efforts - Why it's important to start measuring customer centricity rather than simple relying on gut feel - The 3 different types of customers - Assassins, Apathetics, and Advocates - The future of customer centricity in professional services.

Today on the Marketing Crunch Podcast, we're joined by Ben Amos, the founder and creative director of one of Queensland's most sought after online video strategy and production agencies, Innovate Media, as well as the founder of Engage Video Marketing. Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers to understand the full potential for online video platforms within a wider business marketing strategy. Ben is also the host of the Engage with Story Podcast, a weekly podcast exploring how digital storytelling, content creation and marketing engages an audience and moves them to take action through stories, and Ben joins us to talk about just that. IN THIS EPISODE, YOU WILL LEARN: - How video has evolved for businesses in the last 5 years - Where professional services businesses are going wrong when creating video for their business - The secret sauce to capturing audience attention with your videos - 4 steps to creating a strategy for engaging video content

Bianca Dillon from B:Content Marketing joins Tys Cobb on the podcast to discuss how you can send your clients on a journey using content. In professional services what we have to understand is that our clients go on a journey in their purchase decisions, just like any other buyer in any other business. A lot of the time it starts with a problem or a question. Our prospective clients turn to their network or the web to search for answers to a problem they may have in their business. From this first stage of discovery they go through a process, or a journey. In the inbound marketing world this is referred to as a Buyer's Journey. It's the process buyers go through to become aware of, evaluate, and purchase a new product or service. As business owners and marketers, it’s up to us to be guiding our buyers through their buyers journey. How do we do that? Tune in to this week's episode to find out how!

Our guest today is Kurt Sanders, Director of Strategy at The Content Division, a digital agency that solves brands’ marketing problems by creating compelling stories and strategies that people want to be a part of. As a digital content strategist, Kurt focuses on developing strategies and content that help businesses' audiences engage, solve, trust and act. Today Kurt joins Tys Cobb to talk about content, but more specifically how to amplify your content by narrowing down to focus on a niche, and why it's important to know your audience on a much deeper level when producing content for your business. If you're a business owner or marketer in professional services, chances are you've heard of this thing called "Content Marketing". One of the most cost effective and versatile marketing strategies around today. I'm willing to bet that you've also experienced a situation where you've produced a piece of content and thought "Wow, I'm quite impressed with how that turned out, everyone is going to love it!". You publish your content to your blog, and distribute it through your various channels. One hour goes by, 2 hours, 24 hours and then 2 weeks with not much engagement to warrant a smile of satisfaction. You're left wondering "why, why is this content not performing? It's not being shared or clicked on, this content marketing thing doesn't work." There are many factors to consider when producing high performing, compelling content. One of which is finding your content niche. Our search results, news feeds and inboxes are flooded with content covering all kinds of different subjects. Facebook alone states that any one person could be exposed to nearly 1,500 messages on the platform per day. That's 1500 messages you are competing with! It’s no longer good enough to merely produce content around a broad theme or industry. Finding your content niche can help your content standout in a crowded marketplace.

Amey Lee joins the podcast to chat about all things surrounding brand story. With a career in the communications industry that spans more than ten years, Amey is an integrated communications specialist. She also a strategist, copywriter, content lover and Director of Heart Content, a brand and content agency who can help you find your brand story and then tell it in a way that wins your customer's heart. Today Amey shares her wisdom on brand story, what it actually is, how to find it, and how brand story fits into your overall marketing strategy.

Are you focusing any marketing efforts on delighting your current customers and creating enthusiastic brand advocates? Leveraging your customer value is a key way to fast track your business growth. For long term success, repeat purchases from your current customers is just as important as marketing to and acquiring new customers. In Don Peppers’ book, the One-to-One Future: Building Relationships One Customer at a Time, he talks about the idea of switching marketers’ thinking from share of market to share of customer. It’s cheaper to increase sales from your existing customers than to acquire new ones.   Our guest today on the Marketing Crunch Podcast is a business owner who focusses a majority of her marketing efforts on increasing the value of her existing clients. Steph Hinds is the founder of Growthwise, an accounting firm based in Newcastle offering small business accounting on steroids that focuses on your entire business to automate, streamline and improve your systems, processes and profits. Steph and her ninjas over at Growthwise simply want to help business owners kick ass. She believes that you need to stay focused on the needs of your existing customers and build on that relationship, this way they are less likely to give in to competitors.   Join us on this week’s episode and enjoy the marketing magic.

Joining us today on the Marketing Crunch Podcast is Matt Barnett, the "Papa Bear" as they call him, of the video messaging app called Bonjoro. Bonjoro helps you convert and KEEP your customers through a unique 1-to-1 video message sent directly to your customer's inbox. I heard someone describe this app as the Snapchat for professional services businesses, so if you're wanting to know how to scale your existing client relationships through personalised video content, let's cross over to this week's episode. IN THIS EPISODE, YOU WILL LEARN: How video messages allow you to connect more personally with a client rather than using an email Why business owners tend to shy away from more video content in their business Authenticity is key when creating client video messages Examples of a professional services business using video messaging successfully to scale existing relationships Join us on this week’s episode and enjoy the marketing magic.

Joining the Marketing Crunch Podcast in this episode is Tanya Williams. Tanya is the COE (Chief of Everything) at Digital Conversations, experts in "Tradigital", helping businesses leverage their traditional and digital marketing to attract more customers and get more value from marketing dollars. It is true that traditional marketing strategies are failing a lot of businesses in professional services. The traditional methods are based on the concept that marketers and businesses need to make a case for a product or service. This is the traditional thinking that has led to many promising business ideas fall behind those who are realizing it's the digital age. An age when everyone and everything is connected. Where businesses now need to offer value to consumers more than ever before beyond their products and services. Where consumers are giving their attention to their smart phones, to their social media profiles and their search results in Google. Your traditional and digital marketing should be integrated to maintain a consistent message across all your touch points, only then, will you really begin seeing desired outcomes in your brand visibility and purchase decisions.

Beth Powell, a digital marketing strategist, joins the podcast to talk about a simple 4 phase digital marketing framework to implement into your business and boost your online marketing efforts. In this episode we'll cover: - The common mistakes made by professional services businesses in digital marketing - The digital marketing essentials businesses should be focussing on - A 4 phase digital marketing framework called RACE businesses can implement today - How you can boost your content marketing and get the traction you want and need.

Guy Pearson of Practice Ignition joins the podcast to talk about how he positioned his firm in the market as the “start-up accountants”. Before founding Practice Ignition (a software tool to manage the relationships between accountants and their clients), Guy co-founded Interactive Accounting, an accounting firm with a young motivated team focusing on client service, and harnessing the realisation that great interactions are the source of good business. In this episode, you will learn: • How Guy positioned the firm as the "Start-up Accountants" by understanding exactly who he wanted to target and how to clearly communicate the firms’ mission to his target market • Why Guy believes that you need to "deal with clients who are the right fit" and then be where those clients are How by being the enabler of better learning through things like events, meetups and content allows you to give something relevant and valuable to the natural fit clients.

Leticia Mooney, Director of Brutal Pixie and a content strategist focussed mainly on the legal profession, joins Tys Cobb on the Marketing Crunch Podcast this week to talk about … content! Although, that’s not content like blogs or articles. It goes a lot deeper than that.     When you hear the word “content” what do you think of? Do you immediately think this refers to blogs, articles and video content? Leticia Mooney says you should look much deeper than that and think of “content” as anything that can be considered as text. A conversation your reception has on the phone, that can be considered content. A client meeting, that’s also content. Leticia believes it’s as much an internal thing as it is external and is so much more than just blogs and articles.   Leticia and Tys take a deep dive into where the other components of content are in a business so you can start looking for these in yours!   In this episode, you will learn: * The difference between content strategy and content marketing strategy * Where you can find other types of content in your business * How all your content, both internally and externally, can work together and speak the same language.   Join us on this week’s episode and enjoy the marketing magic.   SKIP AHEAD TO YOUR FAVOURITE BITS … * – Leticia Mooney from Brutal Pixie tells us a little more about herself, her journey and her business. * – Brutal Pixie is positioned to sell services into the Legal space, why did she niche down to Law? Let’s find out. * – What’s Leticia’s definition of a content strategy and how is it different to a content marketing strategy? * – Leticia says that content has a ‘post-modern’ flavour, so “content” is anything that can be considered as “text”. Where else can we find components of content with the business besides just blogs and articles? * – Let’s look at a case study of how a business is successfully using a content strategy. * – CRUNCH TIME! * – Key takeaway from this week’s episode.   KEY TAKEAWAY FROM THIS WEEK’S EPISODE   YOUR CONTENT STRATEGY & 

Jamie Davison, Founding Partner at Carbon Group, Accountants and Bookkeepers in WA, joins the Marketing Crunch Podcast to give insight into how his business successfully implements solid SEO strategies to attract new clients and generate new business. A common misconception with SEO is that you need to either be an expert in SEO, or hire the expert to implement a sound SEO strategy for your firm. Often, it’s quite the opposite and you don’t need to be the expert at all to have a basic SEO strategy, you just need to ensure you are targeting the right keywords and producing content using those keywords. SEO basically demands keywords, and content means using those keywords. Listen now to find out how this accounting firm is doing this successfully and how you can to.

Chris Hooper, an accounting “Futurist” and CEO of Accodex Partners joins the Marketing Crunch Podcast to share his marketing story and how he uses data and hard numbers to make informed decisions when it comes to marketing the firm. We all know how important data is to our business, but just how important is it when it comes to marketing? The answer is, VERY IMPORTANT! Over 57% of consumers are actively avoiding brands who are bombarding them with poorly targeted marketing and advertising. That’s why we need to understand our data to understand what our target audience wants to see and hear, and when they want to see and hear it. It’s time to start making decisions based off the numbers and hard data.

Ben Walker and Harvee Pene from InspireCA, a Brisbane based accounting firm, join the Marketing Crunch Podcast for episode 5. In this episode, they share their marketing journey and how using Facebook as their primary platform to communicate with their audience has helped drive the business forward.     You’ll discover in this episode: * How Ben and Harvee use social media to enhance the firm’s brand and their personal profiles. * Why live video plays such an important part in connecting with their audience in a more authentic way. * Their content marketing journey and the great results content brought the business in the early stages of InspireCA. * How InspireCA share client success stories as a way to produce user generated content. * How marketing has made it easier for referrals to happen.   Join us on this week’s episode and enjoy the marketing magic.     SKIP AHEAD TO YOUR FAVOURITE BITS …   * – Ben Walker and Harvee Pene share a bit about their story and how InspireCA started. * – We take a deep dive into what InspireCA are using to market the firm to their audience. * – Ben goes deeper into how his marketing journey started with just writing blogs. * – InspireCA focus a lot of energy on content, let’s find out what kinds of content they are focussing on to communicate with their current and prospective clients. * – Video content is a key component of the InspireCA marketing mix. How are they using video and why is it so great for content efficiency? * – Ben and Harvee give us some insight into some marketing magic that they have implemented into the firm that they are particularly proud of and what results this has brought to the business. * – Ben tells us a story of how his content started producing some great leads coming through the website in the early stages of InspireCA. * – How has focussing more on marketing allowed InspireCA to grow to where it is today? * – CRUNCH TIME. * – Your top takeaways from this episode.   TOP TAKEAWAYS FROM THIS WEEK’S EPISODE   DON’T UNDERESTIMATE THE POWER OF

Dave will step us through inbound marketing starting with understanding your ideal clients on a much deeper level and why you need to connect with them in an empathetic way. It all comes back to that human approach to doing business and solving the problems and pain points of your prospective clients. Check out the show notes at marketingcrunchpodcast.com.au/episodes

The “Happy Family Lawyer”, Clarissa Rayward, joins the Marketing Crunch Podcast in this episode to share her marketing journey and how she has used the power of her established personal brand to grow her firm, the Brisbane Family Law Centre. How a family lawyer uses personal branding to grow her firm on #MarketingCrunchPodcastTweet This In this episode, we’ll discover how Clarissa’s marketing success began, what tactics she was using at the very beginning and how she has evolved her strategies to what they are today. You’ll notice that there is something quite unique about Clarissa. She is a lawyer, yes … but for a business owner you’d think she wouldn’t have so much time to do all the things that she does outside of working with her clients… right? Wrong. Clarissa is also an accomplished author, a public speaker, a trainer, a consultant, and on top of all that, she is the host of the “Happy Lawyer Happy Life” podcast – Helping lawyers and other professionals find happiness in their careers. If there is someone who is setting the bar pretty high when it comes to personal branding in the legal space, it’s Clarissa Rayward. Join us on this week’s episode and enjoy the marketing journey. SKIP AHEAD TO YOUR FAVOURITE BITS … * [1:39] – Clarissa Rayward is the Happy Family Lawyer. * [2:39] – Clarissa fills us in on her journey as the Happy Family Lawyer, and her firm Brisbane Family Law Centr

In this episode, Tys will be talking with the very first guest on the podcast. John Knight, Founder and Managing Director of businessDEPOT joins the Marketing Crunch Podcast to talk about how he embedded marketing deep within the business from day one, and how being different and offering valuable insights to his audience has enabled fast growth and contributed to the success of businessDEPOT today. Why embedding marketing deep within the firm is key to achieve fast growthTweet This John explains in this episode why he has embedded marketing deep within the strategy of the business rather than treating marketing as an after thought. businessDEPOT are quite well known for holding in person events as a way to offer valuable insights to an audience of business owners to further help them reach their full potential. Tys and John discuss how the events in the DEPOTevents suite each hold a different purpose and cater to the needs, motivations and pain points of different audience segments. Join us on this week’s episode and enjoy the marketing journey. SKIP AHEAD TO YOUR FAVOURITE BITS …   * [2:49] – John Knight gives us some more insight into the businessDEPOT journey. * [3:56] – the businessDEPOT business model is quite diverse. John explains why and how businessDEPOT is different from traditional accounting firms. * [5:57] - In an industry that typically relies heavily on referrals and word of mouth for new clients, John explains why he has focussed on marketing and branding from day one of businessDEPOT. * [7:39] – How embedding marketing deep within the business has supported the businessDEPOT referral strategy. * [8:58] – John explains how he ramped up the te

Hey everyone, Tys Cobb here. I want to take a quick moment to thank you for joining me on the Marketing Crunch Podcast, where I’ll be interviewing business owners, marketers, and marketing crusaders each week about how they are growing their firm, how they are generating quality leads beyond their referral network, and how marketing has delivered the success they needed to grow to a truly remarkable firm. When I’m talking with the business owners on the show, we’ll take a deep dive into how they are embracing current marketing trends, what their lightbulb moment was that drove them to have a strong focus on marketing, what their biggest marketing boo boo was, and how focussing less on referrals and word of mouth and more on marketing has allowed to take control of their growth and scale their firm to new heights. Each interview will be different in its own right… Not only am I talking to business owners in accounting, financial planning and legal services who have proven they are doing exceptional marketing by themselves… I’ll also be talking with the trained experts, marketers, specialising in the B2B space will be joining me to dive deeper into strategies, tactics, technologies and tools that you can implement into your firm’s marketing strategy, and also what you will need to be looking out for in the near future. My favourite part in each episode is in the final minutes, which I’m calling, crunch time … At the end of each episode, I’ll ask 3 quick fire questions leading to my guest’s number one marketing approach that you need to be doing now to stand out from the noise, attract ideal clients, and create a truly remarkable firm. And you know, a lot of the time business owners really struggle when it comes to implementing new ideas and marketing activities. They lack the confidence, the knowledge, the processes or even the time and commitment. Sound familiar? That’s why after each interview we’ll drop the top knowledge bombs you can takeaway and implement some marketing magic into your firm. So that’s the podcast. I hope what I’ve taken you through thus far gives you a good idea of the value each episode will provide to empower you to think outside the box, rely less on your word of mouth to get that phone ringing, and attract quality clients by implementing great marketing into your firm. Now, I want to share with you why I created the Marketing Crunch Podcast.  I’ve been a marketer i