Listen Now

The final episode of our Humanizing Marketing series looks at how digital engagement will evolve in the years ahead. Hosts Marty Kihn and Tina Rozul chat with Salesforce futurists, Vala Afshar and Brian Solis about the role of trust in customer relationships. We also dig into "Atomic Content Personalization" with Mark Abraham of Boston Consulting Group. Listen in to find out if your organization is ready for what's coming our way.LINK: Learn more about Atomic Content PersonalizationPresented in partnership with WordPressVIP

We won't fulfill the promise of artificial intelligence and machine learning without a robust discussion about the ethics of it all. As marketers start to use AI tools day-to-day, it's essential to understand the origin of bias in AI and machine learning models and how to mitigate the harm to your customers and to your business. In this episode, hosts Tina Rozul and Marty Kihn chat with Sheila Warren of the World Economic Forum. Sheila pinpoints the sources of bias and how organizations can implement checks and balances to ensure inclusive, authentic marketing.Presented in partnership with WordPressVIP

Artificial intelligence (AI) is being used in Marketing more and more every day. In episode 4 of our Humanizing Marketing series, Tina Rozul and Marty Kihn demystify what happens behind the scenes of AI and machine learning. They sit down with Melinda Han Williams, Chief Data Scientist at Dstillery, to discuss the impact AI will have on personalized and empathetic marketing, including how it will evolve with privacy laws and what impact it will have on future marketing career paths. They also discuss the intersection of AI and marketing software with Armita Peymandoust, VP of Product Management for Einstein in Marketing at Salesforce. Listen in!Presented in partnership with WordPressVIP.

WordPress VIP CMO Joyce Solano joins us for Episode 3 of our Humanizing Marketing series. We'll cover how to connect with customers in ways that are authentic, genuine, and human. For Joyce, that means building a team filled with people who have a wide range of skills, just like the famous artist and scientist Leonardo da Vinci. Listen in to learn more about how data and creativity intersect to build meaningful marketing moments.Presented in partnership with WordPress VIP.

You can't achieve empathy and personalization at scale unless your data game is sound. In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and Marty Kihn are joined by David Raab, founder of the Customer Data Platform (CDP) Institute, and Chris O'Hara, VP of Product Marketing at Salesforce. They discuss how organizations can create a unified customer profile with a CDP and the challenges that can be solved with a "single source of truth". This includes scaling personalization without overstepping personal preferences and privacy regulations. Are Customer Data Platforms worthy of the hype? Take a listen and decide for yourself!Presented in partnership with WordPressVIP.

Our new Marketing Cloudcast series explores the intersection of technology and human connection in brand messaging. Specifically, how do you build a data-driven model that delivers relevant, personalized messages to customers and prospects? In episode 1, hosts Tina Rozul and Marty Kihn are joined by Shannon Duffy, EVP of Digital 360 Marketing at Salesforce. They chat about why authenticity and empathy are crucial to marketing today, and the role of technology in making that happen at scale. Presented in partnership with WordPressVIP.

Hear from our guest Douglas Burdett, host of the Marketing Book Podcast who shares his 5 favorite books and must read list for 2021.  Also after interviewing 100+ marketers, Megan shares her key takeaways from being a host on the Marketing Cloudcast and time at Salesforce. She bids us adieu but you can stay in touch by tweeting to her at @CollinsMeMegan and let @marketingcloud know your thoughts on this episode or ideas for a future topic.

We're wrapping up our How to Speak ABM series with a quick recap. We brought on the whole podcast team for this one to share our key takeaways. We hope you enjoyed this series and we look forward to dropping a new one in the new year. Talk to you soon!

Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in.  Resources: Blog: Trends From “State of Marketing” that Every B2B Marketer Should Know: https://sfdc.co/HOPUI

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake. Guest: Lester McHargue, Executive Strategist, Manufacturing at Salesforce Resources: Data Sheet: State of Marketing Report for Manufacturing https://sfdc.co/BHy2j Blog Post: How AI Is Keeping  Supply Chains Running Throughout the Pandemic. https://sfdc.co/b26XOP

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach. Guests:  Rob Archacki, Partner and Associate Director, B2B Marketing & Sales at BCG  Lisa Perry, Sr. Manager, 1:1 Enterprise ABM, Salesforce Cinzia Bazzo - National Vice President Retail Canada, Salesforce Resources: Webinar - How Marketers Are Driving Account Engagement and Growth with ABM: https://sfdc.co/MOeXW BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 4, we get an inside view of how an ABM program is executed through the lens of global solutions provider ATS, Advanced Technology Services. Guest: Sandra Marchand, Director of Marketing at ATS, Advanced Technology Services. Resources: The B2B Marketer's Guide to ABM - https://sfdc.co/bkNZ8zA Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1

In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee. Guests:  Daniel Englebretson - Co-founder and Head of Client Services at Khronos Neha Shah - Director, Product Marketing at Salesforce Pardot Resources: A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful.  Guests: Chris Golec, Founder of Demandbase  Jon Miller, Chief Product Officer at Demandbase Karen Holmgren, Senior Manager, Global Marketing Operation at Pitney Bowes Resources: Marketing and Your CRM: Better Together https://sfdc.co/ccgGm4  Marketing Intelligence Report - https://sfdc.co/bu3LHs  A Tale of Data-Driven Advertising - https://sfdc.co/cc5glA

Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business. Guests: Mike Kostow, GM Pardot at Salesforce Emma Chalwin, SVP Global Field Marketing at Salesforce Resources: The B2B Marketer's Guide to ABM: https://sfdc.co/crK9NC 6th State of Marketing Report: https://sfdc.co/p5LXG 

We're wrapping up our Moment Makers series with a quick recap. We brought on the whole podcast team for this one. We hope you enjoyed this series and we look forward to dropping a new one in just a few weeks where we're talking all things ABM. Tune in as we demystify yet another marketing acronym. Talk to you soon!

You have aspirations to be a marketing leader, but what do you need to do to get there? What skills should you develop to keep connecting with customers as technologies evolve? What are the moments you need to make in your career? Guests:   Thomas Barta - Author of The 12 Powers of a Marketing Leader Rochelle Hinds - VP of social media at OneUnited Bank Karin Holmgren - Senior Manager Global Marketing Operations at Pitney Bowes Resources: The 12 Powers of a Marketing Leader Book: https://sforce.co/3hOvEgK Twitch: twitch.tv/BlackCompat The ESHcast: https://sforce.co/359V5FM Rochelle’s Xbox MVP Profile: https://mvp.xbox.com/profile/5000942

Today’s marketing leaders are faced with a big challenge. Their job is to ensure their team is creating these moments that resonate with customers, but this can't be done without the right pieces in place. How do you build a future-proof team Moment Makers? Tune in to find out! Guests: Jay Baer, Founder of Convince & Convert Sergio Alcocer, Founder of the Cultural Marketing Agency, Rest of the World Resources: Holiday Readiness Webinar featuring Jay Baer: https://sfdc.co/AjEd5 Social Pros Podcast Episode with Tatiana Holifield, VP/Head of Digital Strategy at Pacers: https://sforce.co/34EyVeQ    

While the future may seem unpredictable, one constant is monitoring marketing ROI. A good understanding of ROI can help you optimize processes and build inspiring marketing moments over the long term. Tune into this episode to help narrow focus and prioritize the marketing moments that lead to success. Guests: Mike McGuirk, Lecturer at Babson College Doug Morneau, author of 3 Big Lies Anand Kishore, CEO and Co-Founder at AspireIQ

We often hear the term “real-time personalization” but what does it really mean? And how can it help marketers create moments that truly resonate with customers? Join us for answers to these questions and more with expert marketers from Merkle and Reverie!  Guests: Jose Cebrian - Senior Vice President Marketing Strategy, Merkle Lisa Tan - Chief Marketing Officer, Reverie Deena Gardner Reverie - Vice President of Marketing and Communications, Reverie Resources:  Salesforce + Google Virtual Adventure - sforce.co/virtualadventure https://www.merkleinc.com/what-we-do/salesforce-partnership