Created with Sketch.
Marketing: Behind the Curtain
34 minutes | 15 days ago
16. Marketing The Product Responsible for Pro Athletes Getting Better Sleep w/ Tara Youngblood
On this episode of Marketing Behind the Curtain, we sit down with Tara Youngblood, CEO of Chili Technologies. Their product, the ChiliPAD, is extremely popular among professional athletes, biohackers, and trainers across the US. She'll give us the scoop on what practices have enabled her team to see such great success within the e-commerce world. We’ll also touch on: Why video content is the most compelling for e-commerce How archetype models inform your marketing Production tips when it comes to video Good channels to start with for content marketing including Facebook, Instagram, YouTube, podcasting, and user-generated content
45 minutes | 2 months ago
15. Being a Little Bit Dangerous at Everything w/ Jenn Grabenstetter
On this episode of Marketing Behind The Curtain, we hear from Jenn Grabenstetter, VP of Global Brand & Content Marketing at Sealed Air just down the road in Charlotte, NC. In recent, the packaging industry has garnered more interest as the public needs more reassurance than ever that the food in their kitchens has been properly protected from germs. Jenn shares how her team operates in two-week sprints, adapting an agile marketing model, and why they like to be “a little bit dangerous at everything." We’ll also touch on: Starting with a deep dive into the persona of their customer: their experience, their problems, and their needs Building multi-functional campaigns that cater to both B2B and B2C audiences Reallocating funds to content production practices that are safe and more productive during a pandemic How every Friday afternoon is your personal ritual time at Sealed Air
36 minutes | 3 months ago
14. The First 100 Days as CEO of Charlotte's IntelliSite w/ Ken Mills
In this episode of Marketing Behind the Curtain, Devin Kelley sits down with Ken Mills, CEO of IntelliSite, to get a look at the transition of leadership at this venture capital backed technology company. Having stepped into his role amidst the COVID-19 pandemic, Ken shares ways that he and his team drive accountability and communicate virtually. We’ll also touch on: -Marketing and sales alignment as the backbone of your business -Dedicated internal digital transformation teams -The waiting game of making big changes that may not immediately reflect in revenue -Hiring capable, flexible, great people & getting out of the way Listen to this and all other episodes of Marketing Behind the Curtain at Apple Podcasts, Spotify, or our website.
37 minutes | 4 months ago
13. Growing Your Marketing Team in a Virtual World w/ Joe Matar
Joe Matar, VP of Marketing at Brazen, and his team have seen an unprecedented demand for their technology in the virtual recruiting space over the last six months as many companies have moved their operations completely online. In this episode, Joe shares with us how he and his growing team are adapting to keep up with the growth they have seen in our newly remote world. In addition, we’ll also touch on: -Some of Joe’s favorite technology tools: HubSpot, Trello, and Asana to name a few -Proactively looking at data to inform your marketing strategies -The importance of detailed process, especially as teams grow Listen to this and all other episodes of Marketing Behind the Curtain at Apple Podcasts, Spotify, or our website.
Terms of Service
© Stitcher 2020