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Marketing at Lightspeed
58 minutes | Jul 28, 2016
Crisis Management at Lightspeed
Join my guest this week, crisis specialist Richard Levick of Levick Communications to learn what to when things go South!
58 minutes | Jul 21, 2016
Video at Lightspeed
Join me and my guest Steve Gold to learn the secrets of effective video production!
58 minutes | Jul 14, 2016
Measurement at Lightspeed
This week is all about measurement! Hear the latest tips on how to understand your campaign performance. My special guest Ross Rubin, who has worked with some of the world's leading brands, will join to share his insights!
57 minutes | Jul 7, 2016
Social Media at Lightspeed
This week is all about social! learn the latest tips, tricks and strategies from our superstar guest Brittany Oat!
56 minutes | Jun 30, 2016
Podcasting at Lightspeed
This week join me along with guest Yuval Malchi, a professional podcaster who will share tips with you about how to use podcasts to market your own business!
57 minutes | Jun 23, 2016
Managing Information Overload!
This week we have two incredible guests. Jonathan Spira is an expert on two topics that impact every marketer - business travel and information overload! Eddie Bakhash is owner of American Pearl, which has pioneered 3D-printed Jewelry. Both of them will share their tips on how to market your company without wasting time.
54 minutes | Jun 16, 2016
Building Brands at Lightspeed
This week two powerhouses of social media and events will be my guests on the program. Steve Rubel, Chief Content Strategist at Edelman, will share the latest social media secrets while Barry Myers, creator of the popular getgeeked event series, will tell you how to build fans and keep them!
58 minutes | Jun 9, 2016
Branded content and Events at Lightspeed
This week we'll be diving into two very powerful marketing disciplines - Events and Branded Content! Linda Musgrove from AARP will give you insights into how to create amazing events for your company or clients without breaking your budget, while Sheryl Seitz will share the secrets of branded content!
58 minutes | Jun 2, 2016
Entrepreneurship at Lightspeed
This week we'll take a step back and give you a window into the larger world of entrepreneurism. How do you start and grow a business while maintaining work/life balance? Our guest Kevin Dailey has been a company-founder, board member, consultant, and angel and venture capital investor, and he'll share some of his favorite methods of achieving success. We'll also feature Jason Criddle, who has started and invested in over 60 businesses, authored and published over 20 books and consulted for entrepreneurs.
57 minutes | May 26, 2016
Branding and your Online Presence
When marketing your company, your website is your public face. Don't make a bad first impression! David Walker, CEO of Rocket & Walker will share tips on how to create a stellar brand and a website to show it off. Eric Jones, VP of Global Brand for WPEngine, will tell you how managing hosting can make sure your site doesn't crash or fall victim to hackers.
58 minutes | May 19, 2016
Marketing: the big picture
Our host will be joined by two superstars in the world of marketing - Aaron Goldman, CMO of 4C, and Shira Abel, CEO of Hunter & Bard, to give you a big-picture overview of marketing, and how to market at Lightspeed! Topics this week will include social media, events, inbound marketing, and community building.
58 minutes | May 5, 2016
Introducing Ethan Rasiel and the Lightspeed philosophy
Learn about Ethan's storied past - from talk radio to journalism to PR - and how he created the Lightspeed philosophy. He'll provide an overview of what will be covered over the next 13 weeks, from advertising to PR to social media, and what you can expect to learn. br He will be joined by two guests - Jerry Grriffin of B/HI, and Amanda Proscia, co-founder of Lightspeed PR.
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