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Calling all LinkedIn Users! This episode is for you. We're going to show you some best practices to help use LinkedIn as a dynamic marketing tool rather than an "About Us" page. To watch the full video of this episode visit: https://fusiononemarketing.com/guide-to-linkedin-marketing/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam Key Moments:(02:36) #1 Make the Most of Your LinkedIn Profile(04:50) #2 Use the 411 Rule(06:24) #3 Use the Content Suggestions Tool(07:01) #4 Engage, Respond, Comment. Repeat(07:44) #5 Search and Add Related Hashtags(09:57) #6 LinkedIn Newsletter(11:18) LinkedIn Lead Generation Tips(11:35) Shift Your Mindset from Features to Promises(13:06) Create Catagory Entry Points(14:33) Create Memorable Messages(16:38) Key Takeaways

We all rely on reviews. Not only are they essential for customers, but they are crucial for your business. Getting people to leave a review, however, can be a task in itself - but we've got a solution for you.  We're going to share with you an effective and powerful way to get a steady stream of online reviews that will get customers calling. *Original air date: 4/8/22

Hard to believe we are talking about 2023. Last year we gave you 6 digital marketing trends that we predicted were on the horizon for 2022. So, were we right, or way off?We'll share what we believe will be the heavy hitters in digital marketing for 2023 AND see how accurate our predictions were last year.To watch the full video of this episode, visit: https://fusiononemarketing.com/digital-marketing-trends-2023/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps: 0:00 Welcome to Marketing and a Mic03:18  Uptick in AI and Machine Learning06:38  Improved User Experience09:12 Increased Investment in Influencer Marketing12:08 Corporate Social Responsibility (CSR)16:07 TikTok Will Get Even Stronger

As the end of the year draws near, many businesses are asking themselves, “how did we do?” In this episode, we're going to help give your business a digital marketing audit so you can determine what’s working and what needs to be kicked to the curb.To watch the full video of this episode, visit: https://fusiononemarketing.com/digital-marketing-audit/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic1:35 Auditing Your Marketing Efforts2:34 Examine Your Goals4:58 Re-evaluate Target Customers8:08 Evaluate Your Digital Marketing Presence6:28 Evaluate Your Brand Messaging19:50 Final Thoughts

It may shock you to hear that not all WordPress sites are created equal. In this episode, we are going to share what it means to have a WordPress Custom Site vs. a WordPress Theme and why they will give you two very different results if you don’t know what you are getting.To watch the full video of this episode visit: https://fusiononemarketing.com/custom-wordpress-site-vs-theme/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTIMESTAMPS0:00 Welcome to Marketing and a Mic2:18 What is a WordPress Theme Template?6:42 Drawbacks to Consider with Theme Templates11:56 What is A Custom WordPress Site?13:48 Advantages of a Custom WordPress Site21:10 Which Should You Choose?24:30 Final Thoughts

While there are lots of SEO tactics that need to be applied on an ongoing basis, there is one in particular that Google is doubling down on. We’re going to highlight the one SEO practice every business should be doing and what you can do to improve your website ranking.To watch the full video of this episode visit: https://fusiononemarketing.com/seo-factors/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic4:14 Making Content that Matches Search Intent6:00 Think Search Intent vs. Keywords9:25 Writing Powerful Headlines10:56 Including More Focused Topics13:37 Including FAQs on your website16:25 Delivering E-A-T Worthy Content18:46 Final Thoughts

Landing pages and websites are both customized to cater to potential customers, but they serve 2 very different purposes. So, do you need a landing page, a website, or both?In this episode, we're going to help decide by explaining the specific purposes they provide in grabbing your customer’s attention.To watch the full video of this episode visit: https://fusiononemarketing.com/landing-page-vs-website/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps0:00 Welcome to Marketing and a Mic1:14 Landing Page vs. Websites: The Basics6:07 Which is Best for You?7:43 When to Use a Website11:20 When to Use a Landing Page14:34 Final Thoughts

Advertisers spend millions of dollars yearly on Google Ads for one simple reason: they work. However, which type of ad is better for your business?To help avoid wasting your marketing dollars, we are going to explain the differences between Display Ads and Search Ads so you can better determine which is right for you.To watch the full video of this episode visit: https://fusiononemarketing.com/google-display-ads/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic2:39 What are Search Ads?4:34 What are Display Ads?6:15 Display Ads vs. Google Search Ads10:18 When to Use Search Ads16:23 When to Use Display Ads22:37 Final Thoughts

There's a hidden gem in your Google Business Profile that small businesses can use to their advantage: Google Posts.We'll show you how to create click-worthy Google Posts to help your business stand out and promote offers, events, products, and much more.To watch the full video of this episode, visit: https://fusiononemarketing.com/create-google-posts/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam Time Stamps:0:00 Welcome to Marketing and a Mic2:17 Types of Google Posts You Can Share10:03 How to Catch the Reader's Eye13:45 Things to Avoid16:54 Important Tips22:10 Final Thoughts   

Is your business ready for change or growth? You’re first thought might be “of course!" However, that may not be true if you haven’t taken a hard look at some key elements of your business. We're going to talk about steps to take in evaluating your business's "readiness"  for change, and a great process to help you get there.To watch the full video of this episode visit: https://fusiononemarketing.com/scaling-your-business/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic2:03 Scaling Your Business4:17 Leadership Clarity12:40 Infrastructure20:00 Sales & Marketing22:53 Cash27:02 Final Thoughts

We’ve come across a great process to help determine the current realities of your business, your desired outcome, and the action steps to get where you want to go.We're talking about the CIGAR method - tune it to find out what this is and how you can apply it to your own goals.To watch the full video of this episode visit: https://fusiononemarketing.com/achieve-business-goals-cigar-method/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketingLinkedIn: https://linkedin.com/company/fusion-one-marketing/Instagram: https://instagram.com/fusiononemarketingTwitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic1:02 What is the CIGAR Method?3:37 Breaking Down the Steps9:40 How to Implement the CIGAR Method11:15 Final Thoughts

With 830 million members worldwide, LinkedIn sits on the throne as THE platform for professional networking, business relationships, and job opportunities. And its capabilities are only getting better. We're going to show you some of the latest LinkedIn features that will help expand your reach and connect with the right people.To watch the full video of this episode visit: https://fusiononemarketing.com/new-linkedin-features/To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes: 0:00 Welcome to Marketing and a Mic2:57 Creator Mode Explained11:10 New Creator Mode Features18:27 Final Thoughts

What’s better than acquiring new customers? Answer: Keeping your current ones.Maintaining your current customers can be cost-effective, profitable, and even easier than customer acquisition. We're going to talk about brand-tested customer retention strategies to keep your current customers loyal, happy, and engaged.To watch the full video of this episode visit: https://fusiononemarketing.com/customer-retention-strategies/To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam Time Stamp Notes:0:00 Welcome to Marketing and a Mic1:55 Calculate Your Customer Retention Rate5:25 Create a Customer Loyalty Program8:52 Send Engaging Emails to Existing Customers14:59 Create a Smooth Process19:44 Capitalize on Data Collection24:01 Final Thoughts 

When it comes to making a purchase, is your decision influenced by what others are saying about it? Social proof is a strategy that many of us rely on when validating a product or service.  In this episode, we’re going to explain why this is such a powerful marketing strategy, and all the ways you can use social proof to generate more sales.To watch the full video of this episode visit: https://fusiononemarketing.com/social-proof/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam Time Stamp Notes:0:00 Welcome to Marketing and a Mic1:13 What is Social Proof?3:39 Online Reviews7:43 User-Generated Content10:47 Case Studies12:48 "Wisdom of the Crowd"15:21 Awards, Certifications & Achievements19:28 Final Thoughts

Blogs drive traffic to your website, help promote your business, improve your online rankings, and build trust with potential customers. We're going to highlight the many benefits of having a blog on your website, and how to create blogs that search engines love. Set your reminder button so you don't miss an episode!To watch the full video of this episode visit: https://fusiononemarketing.com/business-blogs-why-your-website-needs-one/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam Time Stamp Notes:0:00 Welcome to Marketing and a Mic1:16 Why Your Business Needs a Blog3:52 It Improves Your SEO9:59 It Drives Website Traffic13:50 It Builds Value and Brand Authority16:47 It Builds Customer Trust19:27 Wrap Up

Google Business Profile is a great tool that helps customers not only find your business, but learn more about what you offer, and connect directly to your website. We're going to show you 5 GBP features that help make it easy for customers to discover your products or services and earn you more potential sales.To watch the full video of this episode visit: https://fusiononemarketing.com/google-business-profile-features/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic!1:57 Your Google Business Profile3:25 Products and Services8:30 Add Attributes11:07 Call to Action Buttons14:00 Messaging16:33 Google Posts22:43 That's a Wrap!

Do you know how profitable your marketing is? If your business has a website and uses social media, SEO, and online ads, you should be tracking all your marketing efforts. We're going to show you what tools are available to track the effectiveness of all your marketing efforts and how this can greatly improve your ROI.To watch the full video of this episode visit: https://fusiononemarketing.com/how-to-measure-marketing-success/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes0:00 Welcome to Marketing and a Mic!2:10 What are Marketing Metrics?3:02 Website Marketing Metrics5:29 Website Metrics to Track7:03 SEO Marketing Metrics8:24 SEO Keyword Tool10:38 SEO Metrics to Track11:36 Social Media Marketing Metrics14:54 Social Media Metrics to Track15:40 PPC Marketing Metrics17:35 PPC Metrics to Track18:30 PPC Metric Tools21:39 Social Media Ad Tracking22:38 DASH - Powered by Fusion One Marketing24:34 That's a Wrap!  

If you’re a business looking to advertise but have no idea what social platform is right for you, this is your show.We’re going to break down 3 of the top social media advertising platforms and share which is best for certain industries and some helpful best practices to create a lead-generating ad. To watch the full video of this episode visit: https://fusiononemarketing.com/social-media-platforms/  To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic1:16 Instagram Ads1:57 Types of Industries for Instagram Ads6:04 Instagram Advertising Best Practices11:01 Types of Industries for Facebook Ads17:37 Facebook Advertising Best Practices21:00 Types of Industries for YouTube Ads28:25 YouTube Advertising Best Practices32:40 Recap & That's a Wrap!

Whether you are new to social media or need a better strategy, this show is for you. We’re going to cover platform tips, content creation, and social media best practices to help build your brand awareness and increase your customer base. To watch the full video of this episode visit: https://fusiononemarketing.com/social-media-marketing-strategy/  To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic!1:54 The Basics9:29 Best Practices11:09 Hashtags16:16 Inviting Others 18:12 Platform Tips 23:34 Driving Website Traffic25:02 Communication Features28:15 Recap & That's a Wrap!  

A lot of businesses understand the importance of online reviews, but they may not understand exactly WHY they are so important for your online presence. We're going to share with you an effective and powerful way to get a steady stream of online reviews and get customers calling.To watch the full video of this episode visit: https://fusiononemarketing.com/the-importance-of-online-reviews/  To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:[00:00] Welcome to Marketing and a Mic![1:41] Social Proof Drives Purchases[3:24] Seem More Trustworthy[5:51] Make Your Business More Visible[8:05] Creating Business Profiles[9:22] Making it Easy for Customers to Leave Reviews[10:06] FOM Review System[16:12] Review Cards[17:30] Responding to Reviews[19:23] Recap & That's a Wrap!