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Marketing Above All
11 minutes | Jun 16, 2020
Episode 227: Metrics to Track for your Business
All business owners know that metrics are the foundation of any effective marketing campaign. Identifying the significant metrics that you should be tracking can make your marketing and strategic decisions a lot easier. Tune in to episode 227 to learn about the concept called “marketing math” and the important metrics for your child care center.
11 minutes | Jun 14, 2020
Episode 226: Starting a Local TV show and Channel
Video has been taking over the world of marketing by storm. My favorite ways to build you and your business as the authority in your local area is by starting a local internet TV show. Tune into episode 226 to learn how to be up and running in hours.
11 minutes | Jun 13, 2020
Episode 225: Local Marketing Ideas
There are a lot of ways to market a local business. In episode 225 I will give you the top local marketing ideas to infuse some new customers into your business.
9 minutes | Jun 12, 2020
Episode 224: The Art of Planning
There are two main reasons that small businesses close down. The first is a lack of cash. The second is failure to plan. In episode 224 I talk about the three plans you need to ensure your business stands the test of time.
9 minutes | Jun 11, 2020
Episode 223: Rule of Repetition
There are a few marketing tips, secrets and tactics that you will hear me say often. The rule of repetition is one of those. Kids, for example, have this rule down. Think about all the times they have asked for something time and time again and you finally gave in. Marketing is no different, your message and your offer gets better with repetition. Tune into episode 223 for all the details.
10 minutes | Jun 10, 2020
Episode 222: How to Conduct an Amazing Virtual Tour / Experience
Virtual tours are all the rave right now to drive enrollments or registrations to your business. Tune into episode 222 for four options on conducting an amazing tour and experience.
10 minutes | Jun 9, 2020
Episode 221: How Much to Follow Up
The fortune is in the follow up! In episode 221 I will teach you how fast to follow up and the magical number of follow up attempts. Put these tactics into practice and see your sales soar!
11 minutes | Jun 8, 2020
Episode 220: How does content marketing convert?
Content marketing is an important part of any business’ marketing strategy. While some businesses may not be too keen on writing blogs or content for their website, it is important to note that regular content to promote your brand offers conversions. In today’s episode, I will tell you how content marketing converts.
12 minutes | Jun 7, 2020
Episode 219: Your Marketing Gauges
While there are lots of marketing metrics that you can track, there are only a few metrics that give the story and how your business is doing. In episode 219, I will talk about the key metrics needed to be tracking day in and day out or the so called “marketing gauges”.
10 minutes | Jun 6, 2020
Episode 218: What to do if there are no live events
If your business relies heavily around conferences, trade shows and local events now is the time to pivot your marketing. Tune in to episode 218 to learn how you can partner with the different event organizers and continue to gain new customers in this new virtual environment.
10 minutes | Jun 5, 2020
Episode 217: How to Exude Confidence to Your Customers
As businesses continue to reopen across the country, now is the time to put your best foot forward. In order to make sure that your customers come back swiftly, now is the best time to tell them all the things that you’re doing to keep them and your team safe. Tune in episode 217 to learn more.
10 minutes | Jun 4, 2020
Episode 216: The #1 Reason Small Businesses Fail
After studying hundreds of businesses that had to close over the last six months they had a lot of things in common, actually about five things in common. In episode 216 I will tell you the #1 reason why THEY said they failed and how to fix it.
10 minutes | Jun 3, 2020
Episode 215: To Post or Not To Post
With everything going on across the United States a lot of businesses are taking a stand or putting out content about their thoughts. In episode 215 I lay out the pros and cons to help you make the decision that is best for you and your business.
9 minutes | Jun 2, 2020
Episode 214: Audience segmentation strategies to help boost your business
Today’s episode will discuss audience segmentation strategies to help with business growth. Learn how you can make sure your messages are not just annoyances and how to heavily segment your audience.
12 minutes | Jun 1, 2020
Episode 213: Your Marketing Sucks
Let's face it, you are not bringing our A game when it comes to your marketing efforts. If you knew that the survival of your business depended on your marketing, would you take it more seriously? Tune into episode 213 to learn how to rock your marketing.
15 minutes | May 31, 2020
Episode 212: The odds are NOT in your favor.
The failure rate of small businesses is dismal. I have been studying what drives businesses under and the results were shocking. Tune into episode 212 to learn how to turn the odds back in your favor.
9 minutes | May 30, 2020
Episode 211: How Connected Are You to Your Audience?
With everything going on across the country, your audience is looking for connection. If you want to start to drive more customers the level of connection you need to have needs to go up exponentially. Tune into episode 211 to learn more.
11 minutes | May 29, 2020
Episode 210: How to Protect Your Words & Images
After protecting your company name, there are a few other areas you want to secure and protect. Tune into episode 210 to learn about trademarks, patents and copyrights.
12 minutes | May 28, 2020
Episode 209: How to Protect Your Business Name
Did you know that most local businesses are using a name that is trademarked by someone else? In episode 209 I will teach you the ins and outs of securing trademarks for your business and how they add substantial value to your business.
10 minutes | May 27, 2020
Episode 208: Are you spending too much or too little on advertising?
Most often, you will ask “How much should I spend on advertising?” or “What is a good return on ad spend?” Tune in to today’s episode to help you answer these questions and some other questions you need to ask yourself before you can realistically estimate the advertising budget and returns to be successful.
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