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I’m celebrating 100 episodes on my podcast! 🥳️  And to mark this milestone, I’ve invited my listeners to share some of their favorite episodes with me.   This show is my love letter to you, and I’m so grateful for your thoughts, your support, and your insight on the episodes that made the biggest difference in your work and career.   Thank you for being part of my world and allowing me to be part of yours.   Cheers to the next 100! 🥂 Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

If you’re subscribed to the Marketers Take Flight podcast show, then you know I’ve been talking about content marketing a lot lately. That’s because I believe content marketing is the best way for AEC firms to showcase their expertise, differentiate their firm from competitors, and compete directly with larger firms.   And, a big component of content marketing is, well, content! You need to create content that attracts your ideal client. We talked all about your ideal client in last week’s episode. So, at this point, you know who you are creating content for but you may be wondering what type of content, specifically digital or online content, will work best.   That’s exactly what I am going to cover in this episode. I am going to walk you through different content types along with the pros and cons for each. My hope is that this will give you some direction on what your content strategy will be based your ideal client’s preferences, your resources, your expertise, and frankly, what you like to produce. Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

In today's noisy marketplace, it is more important than ever to stand out from the competition. How can one stand out in a highly competitive, constantly changing market? Many AEC firms have clients made up of multiple decision-makers, but by focusing on one ideal client, you can create more targeted and effective content marketing strategies. I’m sharing with you the power of clarity today.  By narrowing your focus, you can better understand your client and create content that addresses their specific needs. These fundamental strategies are some that I’ve adapted over the years in marketing to help create laser-focused content marketing campaigns anytime. Listen in and download the worksheet to help you define your ideal client and start creating your next marketing strategy. Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

New marketing trends may be fun and exciting, but do they align with your firm’s growth goals? Is there a way to avoid the "shiny-object syndrome" when it comes to your marketing?  Well, friend, there is.  By utilizing your firm's own documentation and leaders, you can create a successful content marketing plan. Today, I'm offering tips on how to find and refine your marketing efforts within your firm's own growth plan.  By understanding where your firm's goals are, you'll be a whiz at putting together the content you need to grow.  But what if they don’t have a plan?  I have a solution for that as well.  Listen in as we align your marketing with your firm's goals. Here are some highlights: Identifying your firm’s strategic growth goals: 2:46 Where can you find these goals: 4:49 What if your firm has no strategic growth goals: 6:53 Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Have you ever considered paid ads to amplify or accelerate your content marketing?  Today, I have on Lindsay Young, Chief Difference Maker at nu Marketing and we are talking about LinkedIn ads as well as the strategies around using LinkedIn for your personal and firm brands.  Lindsay discusses some of the benefits of LinkedIn advertising, particularly over some of the other social media platforms.  She walks us though a few examples of how she’s built some LinkedIn campaigns for her own clients and some steps to help you get started. We discuss sponsored posts, how best to test those as well as creating general brand awareness through specifically targeting a specific audience, a specific area, and more.   Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

It’s the end of another year, and you know what that means! It’s time to reveal the most popular podcast episode of 2022. 🎉 The most popular episode was not a surprise to me. With many conversations around finding and retaining great talent, this episode unveils some of the reasons why it’s so hard to find and keep marketing coordinators.The most popular podcast episode of 2022 is…….…Have we mislabeled the AEC Marketing Coordinator role?In this episode, Tim Asimos and I had some controversial conversations about the differences between marketing and sales and where a marketing coordinator falls. We also talk about how AEC firms use the marketing coordinator job title for a catch-all from everything from marketing to proposals. And, by doing this, it’s hurting their firm’s ability to find the right person for what they really need help with.We discuss the differences between the titles and where they should be. He also explains why a mislabeled marketing coordinator title could be affecting the recruitment and retention of ideal candidates. Tim will tell us who has a handle on these roles and how firms can realign to attract the best marketing professionals.     Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Raise your hand if you have a job opening right now that's either in your marketing department, your business development department, or sales related.  Many AEC firms are in need of new hires but are they too general with their job description?  It may be time to rethink how you’re approaching filling those positions. My guest today, Jen Newman is the Founding Principal of Elevate Marketing Advisors.  She’s here to talk about the challenges we see today when it comes to hiring and retaining marketing and business development talent.  She’s even got a few new approaches you can implement to find that talent as well. Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Today we are talking about something we don’t talk about enough - your path to Principal. Only a small handful of marketing and business development professionals hold positions as principal and owners of AEC firms. Many of us have the qualifications and aspirations to achieve that goal… but perhaps not the path of how to get there.  I have two guests today, Adam Kilbourne, FSMPS, CPSM and Leah Boltz, have spent time interviewing a dozen principals around the country to help clear the path for those that are looking to pursue this career goal. They hope these interviews will encourage other non-technical professionals and AEC marketers to their career goal of Principal. Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

If the results from your marketing campaign efforts are not tracked, how will you know if it’s working or not? It seems simplistic when I say this out loud, but for many AEC firms, collecting and analyzing the results of online or content marketing efforts is often the hardest part. And, because you are not collecting, analyzing, or presenting the campaign results to your firm leaders, it’s difficult for you to get buy-in for additional marketing resources. So, how do you collect and analyze the marketing campaign results? In this episode, I am going to share the steps to begin collecting the results of your marketing campaign and analyzing those results. If you’ve been following along with the ModMarketing podcast series, you’ve learned how to create the campaign and promote it. So now it’s time to analyze the results and compare them against your marketing goals to determine the performance of the campaign. Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

It's not uncommon for marketers to be asked to complete impossible projects on even more impossible deadlines. There isn't much an AEC marketer can't do, but there is one word that marketers can't say, "no".  Today, I am joined by Jen McGovern, the senior regional marketing manager for VHB.  Jen is here to discuss the impact negativity can have on your career growth. A bigpart of building a successful career is being able to motivate people to takeaction and achieve goals. Helping people understand why 'no' may be the answercan go a long way to making everyone feel included. Keeping a healthy work-lifebalance depends on setting personal boundaries and enforcing those boundarieswith your manager - this is more crucial than you think. Listen in as Jen explains. Here are some highlights: Jen’s career path: 2:13 Negativity impacts career growth: 4:45 How to say “no” without saying “no”: 10:23 Educate people: 13:25 Enforcing personal boundaries: 19:09 Balancing workloads & assignments: 26:40 Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

It’s Thanksgiving week in the US which makes many of us think about what we are thankful for. And, often that includes our jobs – even after very tiring and stressful weeks. You may have heard that if you are outwardly grateful—meaning saying or writing the items you are grateful for—your mood and mindset will change to be more positive. I thought this was a little too “kumbaya” for me. However, I just realized this for myself. I plan to be more outwardly grateful for other parts of my life as well—family, home, friends, and myself. And that starts with this episode. Even with all the stress, deadlines, and sometimes lack of respect we are given, this is often a thankless job. What can I possibly be thankful for as a marketing professional working in the AEC industry?  That’s why I stopped to think about some reasons why and recorded them for this episode. And when I took a few moments to do this, it just started pouring out of me.  I hope some of my reasons resonate with you or make you stop and think about just what our industry provides us. It isn’t always rainbows and kittens, but it is amazing with the right perspective. And, THANK YOU for listening and supporting me with this podcast. The ratings, reviews, and emails I get fuel me to keep going.  I started Marketers Take Flight to support AEC marketers and I’m so grateful that 10 years later, I am still able to do that. And that’s because of you.  Have a very happy Thanksgiving and thank you for listening.  Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

In the last episode, episode 88, I shared what SEO was, how it works, and some ways you can optimize your own web pages for better SEO.  In this episode, I share what domain or website credibility is, why it’s important for SEO, and some ways to increase the authority of your website. And, I end this episode with a 3-step plan so you can get started improving your SEO today. Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Throughout the ModMarketing podcast series, I’ve covered how to set online marketing goals, identify personas, outlining content and promotion strategies. In each of these previous episodes, I’ve touched a little bit on search engine optimization (SEO) but haven’t really done a deep dive.  It’s true that there is so much to SEO. So much, in fact, I could do an entire series or online course dedicated to just that topic. But for now, I’ve split this topic into two episodes to get you started. In this first episode, I will define what SEO is and how it works. Then I’m going to walk through how you can optimize your own web pages for better SEO. Then the next episode, I’m going to share some other ways that you can increase the authority of your website and why that matters as well as give you a three-step plan to get started improving your SEO. Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

When was the last time a lead popped into your inbox and you picked up the phone to call them?  This is just one way to start creating that nurturing sequence for prospects, clients, and even potential employees.  While these have typically been tasks of a business developer or project manager, today we’ll talk about how marketers can support these efforts to make your firm stand out.Cate Phillips is the Relationship Manager at Full Sail Partners and she’s here to share with us her unique hands-on approach to lead generation, lead nurturing, and lead follow-up. We’ll cover not just website leads but also pre and post-conference and event leads as well. How can you make the best ROI on your experience at these shows and sign those clients?  Cate has a few tricks you’ll want to take notes on. Here are some highlights: Cate’s career path: 3:09 Lead gen strategies: 5:56 Leverage professional services: 11:22 Importance of follow-up & responsiveness: 12:40 Favorite lead gen for AEC industry: 19:37 Best practices for post-event follow-up: 22:55 Cate’s #1 piece of advice for new marketers: 32:44   Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

This week’s episode covers one of the most cited struggles I hear when it comes to your content marketing – finding new content ideas and getting the technical content from your subject matter experts. Is this a struggle for you?You and I both know that publishing consistent content that appeals to your targeted ideal client is a cornerstone for a successful content marketing program. But getting this new content on a regular basis is another story! You’re busy with proposals and other marketing activities. Your subject matter experts are busy serving clients and delivering projects. Content marketing often gets pushed to the back seat. Well, friend, in you’re in for a real treat on this special ModMarketing episode. I’m going to cover one of my very favorite topics – and that’s content repurposing. I love figuring out how to extend or re-use the life of an existing topic or piece of content. Maybe it’s the competitive nature in me that sees this as a challenge. Each time I do this exercise, I challenge myself to figure out how many ways I can use the same content piece. And, I hope after today’s episode, you’ll be just as excited as I am to challenge yourself to repurpose your existing content!Here are a few highlights from the episode: What is content repurposing? How to select the content to repurpose A content repurposing case study 13 different ways to repurpose one piece of content Content repurpose challenge Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Do you ever feel like you're doing everything right when it comes to marketing, but you're just not getting the respect or credit you deserve from the C-suite? If you're nodding your head in frustration, this episode is for you. You'll learn 3 tips as to why are CEOs unhappy with their marketing teams' performance, and what can be done to bridge the gap. Stacey Danheiser is the founder of Shake Marketing Group, a B2B marketing consultancy. She is an expert in marketing strategy and execution and helps her clients build alignment with their sales teams, craft customer-focused value propositions, and set up their marketing teams for success. As a marketer, it can be difficult to gain credibility and respect from the C-suite. One way to overcome this is to understand the business and what the C-suite cares about. This can be done by speaking with someone in the finance team and asking about the important metrics that the C suite uses to measure success. Here are some highlights: What do CEOs expect from their marketing team: 5:11 Marketers number one job: 7:44 How can marketers earn more influence and credibility with the C-Suite: 18:56 Get to know your clients: 25:07 Why marketers are skipping steps: 27:25 Confident Marketer’s Playbook: 28:28 Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Your AEC firm can have the greatest piece of content in the world but it doesn’t matter if your ideal client doesn’t see it. It’s not enough to just hit that publish button on the blog post or YouTube video if you’re not promoting it. In this episode, I share some common and not-so-common promotional tactics.  Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

One of the most frequent challenges I hear from Proposal Pros is that their proposal management plans and proposal production schedules are often ignored by their internal teams. This week’s episode addresses how to reshape your thinking and approach to help you get the buy-in you need for your proposals.  This audio comes from a part of a lesson inside the Proposal Pro Course. Originally recorded in 2019, I’m in the process of revamping, and re-recording the entire course including many of these mindset lessons. However, because there are some good nuggets that can help you today, I didn’t want them to just stay hidden on my server somewhere. And, this lesson is especially good because you can start applying it today, right after you listen to the episode.  Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Can you really create a 3-month content calendar in just a few hours? I say yes, it can be done. I know because I do this for not one but two different companies. And, in this special ModMarketing episode I’m going to show the steps to create your own quarterly content calendar. Yep! An entire three months worth of your online marketing content – from your firm’s weekly core content to social media posts to holidays and promotional pieces – strategically laid out, and ready to schedule in a handful of hours.  In this episode, I’ll be walking you step-by-step into the content calendar creation including: How to use your content ideas and keyword research to identify the topics to populate your calendar How big marketing campaigns, special events or conferences should factor into your content plans How to leverage holidays and weekly themes to engage your ideal audience How to incorporate a weekly cadence into your content creation routine And so much more! Block off a few hours and get ready to master your marketing content calendar! It can really be done in that little time.  You’ll walk away with an entire quarter’s worth of content.Plus, I’ve put together a free quarterly content calendar to use while you listen to the episode. Just plug in the dates and content to get your firm’s online marketing engine started! Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Tasked with creating new roles for her organization, Nicole Robinson shifted from being an individual contributor in her firm to a people manager. Is it an easy transition? Today we are talking about making that transition. Nicole gives us tips on creating the role, looking at the details, and measuring the team's metrics.   Listen in as I talk to Nicole about what you need to consider before hiring a team if you have never hired a team before.  In addition to forming a new team, training, organizing, and building relationships are also part of this process.  However, before all of that, you need to determine exactly what role this individual will play within the company.  Nicole offers advice on how she handled the transition from individual contributor to people manager. Here are some highlights: Nicole’s career path: 3:27 Nicole’s experiences: 8:43 Duplicate yourself: 10:27 What to think about when creating a role: 12:40 3 things to create a team: 15:02 Team benchmarks: 16:38 Writing To Win language: 19:09 Look at the details: 21:39 Metrics for your team: 23:57 Nicole’s #1 piece of advice for new marketers: 31:09 Resources & Links: Nicole Robinson, Podcast Co-Host of “The No Really Everything’s Fine!”LinkedIn: https://www.linkedin.com/in/nicole-a-robinson-6223b35a/ Proposal Manager Planner – email: PMPlanner@RFPQueen.CaThe No Really Everything’s Fine Podcast: https://pod.link/1620171601  Struggling with what to post on social media?Create engaging social media content using my #Hashtag Holidays guide. This guide gives you a year's worth of AEC-specific holidays, awareness weeks, and more!Grab your FREE copy here >> https://www.marketerstakeflight.com/holidays Rate, Review & Subscribe on Apple Podcasts “I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!