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The Market Share Group
36 minutes | Sep 27, 2018
Mark Coughlin – Envy Gaming (Part 2)
Our guest today is Mark Coughlin. Mark is the Chief Revenue Officer at Envy Gaming. Envy Gaming competes in the Overwatch League as the Dallas Fuel. They also compete in seven other games. In part 1 of our conversation with Mark we talked about his beginnings in sports marketing and what makes a good sponsorship. If you have not had a chance to listen yet, I encourage you to go back and listen to Part 1 of our conversation. In this episode, we talk about Mark’s new area of expertise in eSports. eSports is exploding and the sponsorship activation opportunities are numerous. It’s a blank slate for brands that are looking to engage with consumers in their 20s. Get ready. Class is in session. TeamEnvy.gg
44 minutes | Sep 11, 2018
Mark Coughlin – Envy Gaming (Part 1)
Our guest today is Mark Coughlin. Mark is the Chief Revenue Officer at Envy Gaming. Envy Gaming competes in the Overwatch League as the Dallas Fuel. They also compete in seven other games. Mark is a 30 year veteran in the sports marketing space. He has built his career out of aligning brands with sports properties and developing sales, marketing and communication strategies that engage and create positive brand reactions. As you will hear in a moment, Mark has worked on over $2 billion in sports sponsorships. As with our other guests, Mark has a lot to offer through his experience. We had such a good discussion that we are going to share this conversation in two parts. In this episode we talk about Mark’s beginnings in sports marketing including a hilarious one-on-one encounter with Bill France Jr. We also get great insight on sponsorships in general and the agencies role of being tough but fair in working for clients. We had fun. Enjoy our conversation with Mark Coughlin… part one. Check out Envy gaming and Contact Mark fro sponsorship opportunities at Envy.gg If you are new to our podcast, be sure to check out some of our previous episodes. Our previous guests include Ben Schlosser with Richard Childress Racing, Jeremy Lange from Leavine Family Racing and Chris Mathew with the Charlotte FC. Mike Mooney discussed his new book Reputation Shift and Rick Jones from Fishbait Marketing talked about the importance of sponsorships. If you’ve been listening, we appreciate your support as we’ve sought to introduce you to some of the best in the sponsorship business. Shoot us a note and let us know your ideas for future episodes. We love hearing from you. Also, be sure to subscribe to the podcast on iTunes, Google Play or wherever you listen to your podcasts. Contact us for podcast feedback/suggestions or opportunities in the sports & entertainment sponsorship space at email@example.com
41 minutes | Jul 11, 2018
Ben Schlosser – Richard Childress Racing
At Market Share Sports we exist to serve others. We are a client-centric agency and seek to put the interest of our clients first in any program that create. We love working with organizations that share that commitment to client service. Our guest today is Ben Schlosser. Ben is the Chief Marketing Officer at Richard Childress Racing. I think Ben and his team are as good as it gets in NASCAR at account management and business development. They’ve built an organization designed to serve their sponsors and be a partner in driving their businesses. We are like minded when it comes to serving our clients. Not so much when it comes to the Yankees vs Braves series, but we digress. Ben is one of the truly good guys in the sport. In addition to his passion for NASCAR, his team and his sponsors he wears his passion for the New York Rangers, Giants and Yankees on his sleeve. I think you will enjoy this podcast with one of the truly good guys in NASCAR. We are excited about the feedback we have been receiving from folks inside the sports marketing community. Thanks for listening and telling your friends. Make sure you subscribe on iTunes, GooglePlay, Stitcher or from wherever you listen to your favorite podcasts.
38 minutes | Jun 5, 2018
Welcome to the Market Share Sports podcast! Episode 5! This is the podcast where we help brands maximize the value of their sponsorship and create more engaging experiences. A few weeks ago we sat down with our Mike Mooney. Mike is a 25 year veteran in the NASCAR garage. He has worked with some tremendous brands on the marketing agency and team side of the business. Earlier this year (2018) Mike made a career change and in the last week or so has released a new book, Reputation Shift which we discuss on the podcast. We discuss how to win int eh reputation economy. Check out Mike’s new website at MikeMooney.com and of course his new book, Reputation Shift – 5 High-Performance Truths for Success. I think you will enjoy the podcast. Don’t forget to rate and subscribe to the podcast on iTunes, Stitcher, Google Play or wherever you download your podcasts.
60 minutes | May 9, 2018
Chris Mathew – Queen City Soccer Club
Welcome back to the Market Share Sports podcast! We are excited about the feedback we have been receiving from folks inside the sports marketing community. Thanks for listening and telling your friends. Our guest today is our good friend Chris Mathew. Chris is the Executive Vice President of Corporate Development & Strategy for the Queen City Soccer Club. We talk about the state of Soccer in the U.S., team sponsorships and Chris’ unique journey to the U.S. and his current career. It’s a good listen. Enjoy! USL Soccer Team – www.charlotteindependence.com Major League Lacrosse Team – www.charlottehounds.com Team Soccer Bar – Jack’s House Make sure you subscribe on iTunes, GooglePlay, Stitcher or from wherever you pull your podcasts.
47 minutes | Apr 3, 2018
Our guest today is Jeremy Lange. Jeremy is the General Manager for Leavine Family Racing. LFR runs the 95 car driven by Kasey Kahne in the Monster Energy NASCAR Cup Series. We are impressed with this team and their commitment as a single car team to be competitive in NASCAR’s top series. We touch on the challenges of a single car team, NASCAR’s Race Team Alliance and the Vince McMahon. Yes. That Vince McMahon. Enjoy the conversation with our friend, Jeremy Lange.
52 minutes | Mar 6, 2018
Rick Jones – FishBait Marketing
Rick Jones is “Head Captain” and CEO of FishBait Marketing, a college sport sponsorship and event-marketing consultancy, as well as a partner in Nashville-based R&R Bait & Tackle, where he sells sponsorships for multiple high-profile country music clients. He is also a partner in Sponsor Smarter, a Charleston based sponsorship sales and activation agency and recently launched FishBaitBiz.com, an online resource to help small business owners become more successful and profitable. Rick is a leading expert on, marketing communications and marketing segments, corporate sponsorship and event marketing, sales techniques, team building, small business consulting, and tourism and travel. Over the course of his pioneering career, Rick has worked with many of the world’s leading corporations on the development and implementation of sports and entertainment programs, including World Cup Soccer, The Olympic Games, the NCAA Basketball Tournament and countless others. In October 2016, Rick published his first book, ANALOG ADVICE IN A DIGITAL WORLD: A BABY BOOMER’S WORDS OF WISDOM FOR THE MILLENNIAL GENERATION. It was our privilege to welcome Rick Jones to the studio. I think you will enjoy his insights on the sports marketing landscape and overall approach to life!
34 minutes | Jan 12, 2018
Market Share Sports Rountable
We did it! We got the first podcast online! We will get better. I promise. This is what is on our minds for 2018. Jim Richards, CEO; Jonell Walden, VP of Experiences and Valerie Tyson, Dir. of Digital Strategy lay out a few things to watch in 2018. Everything from DOT regulations to young NASCAR talent. Follow Us at MarketShareSports.com Twitter – @MktShareSports Instagram – @mktshare
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