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Market Chat!

25 Episodes

52 minutes | Jan 24, 2023
Episode 25: Trending versus Trendy in the Federal Government
In this episode of Market Chat, we will provide insight into what is Trending versus Trendy that will impact the federal government in 2023 and beyond.
52 minutes | Jul 19, 2022
Episode 24: Insights from expert Federal Sales Leaders: Standing up your federal sales organization and effectively driving revenue at end of fiscal year
52 minutes | Feb 16, 2022
Episode 23: Winning Task Orders: It’s not just about winning the IDIQ contract – that’s when the real work begins – winning task orders!
In this episode of Market Chat we discuss with 3 field experts how to ensure your marketing is on target with helping government performance, customer experience and operational costs.
52 minutes | Oct 14, 2021
Episode 22: Marketing IT Service Offerings
In this episode of Market Chat we discuss with 3 field experts how to ensure your marketing is on target with helping government performance, customer experience and operational costs.
52 minutes | Jul 7, 2021
Episode 21: U.S. Federal Government in a Post COVID-19 World
In this episode of Market Chat we talk with 2 experts in the field of government discussing what we can expect in a Post COVID-19 world as it pertains to reaching our government customers.
52 minutes | Feb 23, 2021
Episode 20: Government contracting storytelling: People, plot, place and purpose in GovCon
51 minutes | Dec 2, 2020
Episode 19: Reflections of a former Office of Small & Disadvantaged Business Utilization (OSDBU) executive
In this episode of Market Chat we talk with Emily Harman, former Senior Executive Service and Director of the Department of the Navy’s Office of Small Business Programs and the founder of the Onward Movement. Emily will discuss with us what she learned from a very early age all the way thru her 38-year career with the Navy.
52 minutes | Jul 15, 2020
Episode 18: Marketing artificial intelligence (AI) solutions to federal agencies
In this episode of Market Chat!, a top artificial intelligence (AI) official at the General Services Administration discusses how the federal AI marketplace is maturing, and a panel of three senior marketing officials discuss how their companies are tuning their AI marketing messages to address evolving government needs and challenges.
52 minutes | Jun 2, 2020
Episode 17: A chat with government marketing thought leaders
52 minutes | Mar 11, 2020
Episode 16: Government and industry communication and collaboration - a discussion with Department of Homeland Security procurement
In this episode of Market Chat!, we heard from 3 senior procurement officials from the Department of Homeland Security. They shared insights and tips for how industry vendors can better market and sell to DHS.
52 minutes | Jan 7, 2020
Episode 15: Get your Digital and Social Media Groove On
52 minutes | Oct 23, 2019
Episode #14– How to Leverage Customer Experience as a Tool for Government Marketing (and gain Customer Loyalty).
We are talking about “The Customer Journey”. If you strive for a customer-centric culture, you must understand your customer’s journey—every step of the way.
52 minutes | May 28, 2019
Episode 13: Get in the game of multi-partner marketing with distributors
Apply what you’ll learn from this episode of Market Chat to start taking advantage of the many benefits that government distributors offer. Distributors are a vital part of our government marketing ecosystem. They bring innovative government-ready solutions that solve the unique needs of government in addition to having superior public sector expertise.
52 minutes | Oct 22, 2018
Episode 11: Cybersecurity - become a cybersecurity thought leader
In this episode of Market Chat we will provide cybersecurity insight from both government and industry experts. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal cybersecurity space.
52 minutes | Jul 27, 2018
Episode 10: Bridging the gap between IT and healthcare
In this episode of Market Chat! you will learn all about the Federal Health IT market. We will talk bridging the gap between IT and Healthcare. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal Health IT market.
52 minutes | May 7, 2018
Episode 9: Winning federal business with small agencies
In this episode of Market Chat! you will learn about the Small Agency Council a voluntary management association of sub-Cabinet, independent Federal agencies, established in 1986. Does your marketing program resonate with decision makers in small agencies? Apply what you’ll learn from Market Chat to make better decisions and increase your company’s visibility among small agency decision makers.
52 minutes | Feb 8, 2018
Episode 8: Winning federal business takes an orchestra!
On this episode of Market Chat, well cover 3 steps to organize and launch a successful capture team.
52 minutes | Oct 10, 2017
7: Episode 7: How to successfully market to government during a CR
Market Chat
52 minutes | Oct 10, 2017
7: Episode 7: How to successfully market to government during a CR
Market Chat
52 minutes | Aug 9, 2017
Episode 6: End of Year Buying Marketing Hype – FACT or FICTION?
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