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Mark Shaw Audio Experience: Small Business | Marketing
6 minutes | Aug 5, 2017
Ep65 Small Business: Get on the phone
So many small business owners seem to avoid using one of the most simplest things. The phone. Instead they want to tweet them, send them a message on Messenger, connect with them on LinkedIn and a variety of other things.
6 minutes | Aug 4, 2017
Ep64 Small Business: You're too cheap
Pricing products is critical. Often the price can be too low, yes too cheap. As a business owner you have done a great job of convincing someone to know, like and trust you and believe that your product is the very best for their problems. Then they come to buy your product or service and they see the price and its too cheap.
6 minutes | Aug 3, 2017
Ep63 Small Business: Best Marketing is when your customers do it for you.
Your best marketing is when your customers are doing it for you. You need to find ways to encourage your customers to be telling others about your product and services. What others tell people in words and with pictures carries a much bigger impact than what you tell people. Here are a few ideas on things you can do to get more word of mouth referrals and marketing going on from your customers.
6 minutes | Aug 2, 2017
Ep62 Small Business: Success in business is doing a series of small things
Lots of small business owners think that there is one massive thing they can do for their business that will have a huge effect. Usually this is not the case. For most small business owners, its doing a series of small things on a consistent basis that is the key to success.
7 minutes | Aug 1, 2017
Ep61 Small Business 5 Fast Ways to get you business
5 fast ways to get you business. Twitter is full of business, you just need to know were to look. In this 5 Min small business podcast episode I will share 5 hashtags to use on Twitter that will give you an endless stream of business leads and opportunities. Best bit is that all these leads are free and never ending.
6 minutes | Jul 31, 2017
Ep60 Small Business Work on your business Not in your business
Far too many small business owners spend far too much time working in their businesses and far too little time working on their businesses. Its easy to get sucked into working for hours and hours in the business. So many things to do but really is that best use of your time.
6 minutes | Jul 30, 2017
Ep59 Small Business: Build your business by building your network
One of the key things any small business owner can do is to build their business by building their network. Sadly, far too many people really don't understand what this actually means and how best to go about it. Having followers or connections is a start but that's not enough.
5 minutes | Jul 29, 2017
Ep58 Small Business: Going the extra mile
The loneliest place is going the extra mile as so few are on that road. So few businesses go the extra mile to give their customers something memorable to talk about and share with others. You are after creating advocates, people who will talk about and share your business with others for free. This is priceless.
6 minutes | Jul 28, 2017
EP57 Small Business: Its all in the planning
Its all in the planning, my story on why you need to plan much better.
6 minutes | Jul 27, 2017
Ep56 Small Business: Build a network not a spreadsheet
You need to build a network, not a spreadsheet
2 minutes | Jul 26, 2017
Ep55a Small Business: Thanks For Subscribing
Thanks for subscribing to Your Small Business Podcast.
6 minutes | Jul 25, 2017
Ep55 Small Business: I'm doing everything wrong
What happens when you break the rule and do things differently?
6 minutes | Jul 25, 2017
Ep54 Small Business: Show me the money
Everyday I speak with small business owners. Many of them tell me about how great they are doing with their marketing. They tell me how many shares, likes, retweets and comments they are getting. My answer is very simple. How much money are you earning? How many new clients or customers have you got this week? The only real metric of business success is sales. Far too many small business owners are living in a fantasy world. They seem to have lost that idea.
6 minutes | Jul 23, 2017
Ep53 Small Business: Everyone is selling, No one is buying
In this small business podcast episode, everyone is selling and no one is buying. When you go networking, this is particularly true. Yet everyone goes trying to sell you something. No one there wants to buy anything. Small business owners who go networking for most of them, they will not get any business benefits as most of them go with the wrong mindset. Same with on line networking. Everyone is selling. You need a different approach, you need to be doing things in a different manner. In this episode I will discuss all of these issues and give you tips and ideas on a much better approach to have.
7 minutes | Jul 23, 2017
Ep52 Small Business: The Ultimate sale
In this small business episode learn how to be more effective when selling your small business products and services. Listen and learn from my own experiences of winning a huge account and the things I did and did not do to make sure I had the very best possible chance of winning that account.
7 minutes | Jul 22, 2017
Ep51 Small Business: Don't get overwhelmed with social media
Its very easy to get totally overwhelmed with social media. Which platforms should you be on? It can almost just be a full time job being on social media. But it does not have to be like that. You don't need to be overwhelmed with it all. As small business owners, your job is to run your businesses..Far too many people get far too stressed out about social media. It does not and should not be like that. Social media is an add on to other marketing activities not a substitute. Its impossible to have a credible presence on every platform unless you have a media team behind you.
5 minutes | Jul 20, 2017
Ep50 Small Business: Let me tell you what your mission is
In this 5 min small business episode.. Let me tell you what your mission is. Your mission is to be remembered when your customers are ready to buy. Most small businesses are totally forgettable, do little to be different or remarkable. Its vital that you make sure that as you have no idea of the timing of your potential customers that you stay top of their minds so that when they are ready, they pick up the phone to you..
6 minutes | Jul 20, 2017
Ep49 Small Business: Focus on your core service
Far too many small business owners forget what their core service is and to focus on that Instead they start adding all sorts of other services and add ons which produce very little and just make the clients or customers to be distracted from what the core offering is. This will seriously harm your small business. You see it all the time, too many businesses forgetting what their core product or service is. This will cost you sales clients and customers.
6 minutes | Jul 19, 2017
Ep48 Small Business Employees and social media
I think its important that you consider harnessing your employees to work with you on your social media activities. But before you do so, you should make sure they have had guidance, guidelines, training and support. Things can often go wrong, there is less chance if all your staff have been fully trained on what they should and should not be doing.
5 minutes | Jul 18, 2017
Ep47 Small Business: The Pop Up Killer
You spend hours and hours perfecting a great blog post or video or podcast. You add it to your site. I visit your site and within 2 nano seconds there are pop ups flying all over the place, videos playing and all manner of distractions. Pop Ups on sites may well have a place but find out why most of you are actually losing clients and customers as a result of having them.
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