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There are many danger zones for delusions to hide in. Subscribe at: https://paid.retraice.com Details: danger zones; the money; the substance of the content; Who gets listeners?; subscriptions vs. ads; solopreneurship; the production checklist; Margin itself; volitional necessity. Complete notes and video at: https://www.retraice.com/segments/ma22 Air date: Saturday, 15th Oct. 2022, 9 : 35 PM Eastern/US. 0:00:00 danger zones; 0:01:35 the money; 0:07:30 the substance of the content; 0:12:45 Who gets listeners?; 0:14:06 subscriptions vs. ads; 0:14:47 solopreneurship; 0:17:27 the production checklist; 0:18:30 Margin itself; 0:19:02 volitional necessity. Copyright: 2022 Retraice, Inc. https://retraice.com

We looked for delusions here and didn't find any.   Subscribe at: https://paid.retraice.com   Details: 'typically a symptom of mental disorder'; data is anti-delusional; getting to two hours; time and the toothbrush test; the upshot; Where's the delusion? Complete notes and video at: https://www.retraice.com/segments/ma21 Air date: Friday, 14th Oct. 2022, 10 : 35 PM Eastern/US.   0:00:00 'typically a symptom of mental disorder'; 0:06:12 data is anti-delusional; 0:07:56 getting to two hours; 0:13:03 time and the toothbrush test; 0:18:55 the upshot; 0:25:02 Where's the delusion? Copyright: 2022 Retraice, Inc. https://retraice.com

Life is at the mercy of imagination.   Subscribe at: https://paid.retraice.com   Details: shoulders; lesser concerns; dream size; the delusion lifecycle; the threat to dreams; I am probably massively deluded; being tough vs. being deluded; shedding delusions. Complete notes and video at: https://www.retraice.com/segments/ma20 Air date: Thursday, 13th Oct. 2022, 10 : 00 PM Eastern/US.   0:00:00 shoulders; 0:03:33 lesser concerns; 0:05:01 dream size; 0:07:07 the delusion lifecycle; 0:10:03 the threat to dreams; 0:10:45 I am probably massively deluded; 0:15:56 being tough vs. being deluded; 0:23:08 shedding delusions. Copyright: 2022 Retraice, Inc. https://retraice.com

A wandering look at the details behind the website project. Subscribe at: https://paid.retraice.com Details: preliminaries; local-STEPS and server-STEPS; heat-mapping the duration of steps; distribution is the kingdom; the psychology of previous investments. Complete notes and video at: https://www.retraice.com/segments/ma19 Air date: Thu, 13th Oct. 2022, 1 : 20 AM Eastern/US. 0:00:00 preliminaries; 0:05:00 local-STEPS and server-STEPS; 0:18:19 heat-mapping the duration of steps; 0:21:43 distribution is the kingdom; 0:24:49 the psychology of previous investments. Copyright: 2022 Retraice, Inc. https://retraice.com

Projects can be like climbing sand dunes. Subscribe at: paid.retraice.com Details: why I do this; two purposes of this segment; Why the website?; the sand dunes. Complete notes and video at: https://www.retraice.com/segments/ma18 Air date: Monday, 10th Oct. 2022, 1 : 00 AM Eastern/US. 0:00:00 why I do this; 0:04:41 two purposes of this segment; 0:09:04 Why the website?; 0:13:24 the sand dunes. Copyright: 2022 Retraice, Inc. https://retraice.com

What you missed. Subscribe at https://paid.retraice.com/

What you missed. Subscribe at https://paid.retraice.com/

On what, when and how to automate work.   Subscribe at: paid.retraice.com    Details: a tough decision; the dilemma; our needs; our programming experience; kinds of automation; cost and benefit; relief and reliability; Friday.  Complete notes and video at: https://www.retraice.com/segments/ma14    Air Date: Friday, 13th Nov. 2020, 3 : 05 PM Pacific/US.   Chapters: 00:00 a tough decision; 03:26 the dilemma; 05:32 our needs; 07:44 our programming experience; 12:14 kinds of automation; 15:02 cost and benefit; 17:27 relief and reliability; 18:37 Friday.   References:    Abelson, H., Sussman, G. J., & Sussman, J. (1996). Structure and Interpretation of Computer Programs. MIT, 2nd ed. ISBN: 978-0262510875. Searches: https://www.amazon.com/s?k=978-0262510875 https://www.google.com/search?q=isbn+978-0262510875 https://lccn.loc.gov/96017756      Martin, R. (2018). Clean Architecture: A Craftsman’s Guide to Software Structure and Design. Prentice Hall. ISBN: 978-0134494166. Searches: https://www.amazon.com/s?k=978-0134494166 https://www.google.com/search?q=isbn+978-0134494166 https://lccn.loc.gov/2017945537      Nisan, N., & Schocken, S. (2005). The Elements of Computing Systems: Building a Modern Computer from First Principles. MIT. ISBN: 978-0262640688. Searches: https://www.amazon.com/s?k=978-0262640688 https://www.google.com/search?q=isbn+978-0262640688 https://lccn.loc.gov/2005042807      Petzold, C. (2000). Code: The Hidden Language of Computer Hardware and Software. Microsoft Press. ISBN: 978-0735611313. Searches: https://www.amazon.com/s?k=978-0735611313 https://www.google.com/search?q=isbn+978-0735611313 https://lccn.loc.gov/99040198      Scott, J. C. (2009). But How Do It Know? The Basic Principles of Computers for Everyone. John C. Scott. ISBN: 978-0615303765. Searches: https://www.amazon.com/s?k=978-0615303765 https://www.google.com/search?q=isbn+978-0615303765   Copyright: 2020 Retraice, Inc. https://retraice.com

On passing and failing tests.   Subscribe at: paid.retraice.com    Details: the Screenslaver; our live audio architecture hypothesis; failure; architectural hypotheses; our response; side note—make testing fun; amendment—business wife. Complete notes and video at: https://www.retraice.com/segments/ma13   Air date: Tuesday, 10th Nov. 2020, 12 : 50 PM Pacific/US.   Chapters:  00:00 the Screenslaver; 00:49 our live audio architecture hypothesis; 04:52 failure; 05:46 architectural hypotheses; 07:36 our response; 13:23 side note—make testing fun; 13:39 amendment—business wife.   References:     Martin, R. (2018). Clean Architecture: A Craftsman’s Guide to Software Structure and Design. Prentice Hall. ISBN: 978-0134494166. Searches: https://www.amazon.com/s?k=978-0134494166 https://www.google.com/search?q=isbn+978-0134494166 https://lccn.loc.gov/2017945537   Copyright: 2020 Retraice, Inc. https://retraice.com

On desire, fear and resources.    Subscribe at: paid.retraice.com    Details: video experiment; quitting your job; our story; the essential problem; acid and fire; what it comes down to; luck and escape; more of our story; getting out there; you're never ready; entrepreneurs are risk-takers. Complete notes and video at: https://www.retraice.com/segments/ma12   Air date: Thursday, 5th Nov. 2020, 11 : 25 AM Pacific/US.   Chapters:  00:00 video experiment; 03:09 quitting your job; 03:55 our story; 06:36 the essential problem; 08:19 acid and fire; 10:07 what it comes down to; 11:51 luck and escape; 13:55 more of our story; 15:38 getting out there; 17:12 you're never ready; 19:00 entrepreneurs are risk-takers.   References:    Benson, A. C. (1916). Escape, and Other Essays. Echo Library. ISBN: 978-1847029010. Searches: https://www.amazon.com/s?k=978-1847029010 https://www.google.com/search?q=isbn+978-1847029010 https://lccn.loc.gov/15019279      Graham, B. (1973). The Intelligent Investor: A Book of Practical Counsel. Harper Business, 4th revised ed. Fourth edition 1973; this edition, with material from Jason Zweig, 2006. ISBN: 978-0060555665. Searches: https://www.amazon.com/s?k=978-0060555665 https://www.google.com/search?q=isbn+978-0060555665 https://lccn.loc.gov/2003047894   Copyright: 2020 Retraice, Inc. https://retraice.com

On data, questions, knowables and knowns.    Subscribe at: paid.retraice.com    Details: data is deceptive; our data; what's clear to us about our business; our key questions; you can adapt our specifics. Complete notes and video at: https://www.retraice.com/segments/ma11   Air date: Wednesday, 4th Nov. 2020, 1 : 55 PM Pacific/US.   Chapters:  00:00 data is deceptive; 01:27 our data; 05:20 what's clear to us about our business; 14:06 our key questions; 22:44 you can adapt our specifics.   References: none today.   Copyright: 2020 Retraice, Inc. https://retraice.com

On financial reports, budgeting and miscellanea.   Subscribe at: paid.retraice.com    Details: monthly reflection; money and stupid cash; our investment; three accounting reports plus one; balance sheet; outside investors; securities laws; our strategic decisions; zero day and other days; thoughts on incorporating; more on the balance sheet; thoughts on annual pricing; income statement (profit-and-loss); contents and packaging; more P&L; more `cash projections' report; cash flow statement; routine, reports, clarity. Complete notes and video at: https://www.retraice.com/segments/ma10   Air date: Monday, 2nd Nov. 2020, 2 : 15 PM Pacific/US.   Chapters:  00:00 monthly reflection; 01:39 money and stupid cash; 04:47 our investment; 08:06 three accounting reports plus one; 10:37 balance sheet; 11:56 outside investors; 12:43 securities laws; 14:36 our strategic decisions; 17:23 zero day and other days; 20:07 thoughts on incorporating; 25:18 more on the balance sheet; 26:12 thoughts on annual pricing; 27:43 income statement (profit-and-loss); 30:00 contents and packaging; 32:00 more P&L; 34:10 more `cash projections' report; 36:14 cash flow statement; 37:00 routine, reports, clarity.   References:      Conte, J. (2016). PatreCon: Adjust your packaging. Youtube.com. 15th Nov. 2016 https://youtu.be/R5tkpqW-1BY Retrieved 3rd Nov. 2020.      Gevurtz, F. A. (2004). The historical and political origins of the corporate board of directors. Hofstra Law Review, 33(1). http://scholarlycommons.law.hofstra.edu/hlr/vol33/iss1/3 Retrieved 13th Sep. 2019.      Graham, B. (1973). The Intelligent Investor: A Book of Practical Counsel. Harper Business, 4th revised ed. Fourth edition 1973; this edition, with material from Jason Zweig, 2006. ISBN: 978-0060555665. Searches: https://www.amazon.com/s?k=978-0060555665 https://www.google.com/search?q=isbn+978-0060555665 https://lccn.loc.gov/2003047894      Graham, B., & Dodd, D. (1940). Security Analysis: Principles and Technique. McGraw-Hill, 2nd revised ed. Second edition 1940; this edition, with commentary from multiple authors, 2009. ISBN: 978-0071592536. Searches: https://www.amazon.com/s?k=978-0071592536 https://www.google.com/search?q=isbn+978-0071592536 https://lccn.loc.gov/2008023115      Retraice (2020/11/02). Re10: Living to Guess Another Day. retraice.com. https://www.retraice.com/segments/re10 Retrieved 2nd Nov. 2020.      Ribstein, L. E. (2003). LLCs: Is the future here? A history and prognosis. ABA Business Law Section, 13(2). https://studyres.com/doc/16603361/is-the-future-here%3F---american-bar-association Retrieved 1st Sep. 2019.      Sutton, G. (2016). Start Your Own Corporation. RDA Press, 2nd ed. ISBN: 978-1937832001. Searches: https://www.amazon.com/s?k=978-1937832001 https://www.google.com/search?q=isbn+978-1937832001 https://lccn.loc.gov/2011279504      Sutton, G., & Detweiler, G. (2015). Finance Your Own Business: Get on the Financing Fast Track. Success DNA / Brisance. ISBN: 978-1944194017. Searches: https://www.amazon.com/s?k=978-1944194017 https://www.google.com/search?q=isbn+978-1944194017 https://lccn.loc.gov/2017304946   Copyright: 2020 Retraice, Inc. https://retraice.com

On good and bad, nice and mean.   Subscribe at: paid.retraice.com    Details: `niceness is a decision'; the two banks; Bad Bank; Good Bank; Bad Bank was not nice; demanding, but incomprehensible; a year of water torture; Good Bank prioritized differently; care and outsourcing; Were they nicer?; differences; effectiveness; styles; environments; similarities—processes guarded by people; frustration on the ground; leveling up and falling down stairs; indifference at the top; questions, but the experiments can't be run; survival fitness; businesses are documents that don't care; constraints in key documents; We have to judge, but how?; corrections to Ma7 and Ma8; pushing up the numbers at Retraice, Inc. Complete notes and video at: https://www.retraice.com/segments/ma9   Air date: Saturday, 31st Oct. 2020, 1 : 05 PM Pacific/US.   Chapters: 00:00 `niceness is a decision'; 00:28 the two banks; 02:05 Bad Bank; 04:33 Good Bank; 05:37 Bad Bank was not nice; 06:20 demanding, but incomprehensible; 08:45 a year of water torture; 10:57 Good Bank prioritized differently; 12:37 care and outsourcing; 15:02 Were they nicer?; 16:01 differences; 16:17 effectiveness; 17:01 styles; 18:03 environments; 18:40 similarities—processes guarded by people; 19:26 frustration on the ground; 19:58 leveling up and falling down stairs; 20:33 indifference at the top; 21:24 questions, but the experiments can't be run; 23:18 survival fitness; 24:22 businesses are documents that don't care; 26:08 constraints in key documents; 29:34 We have to judge, but how?; 31:17 corrections to Ma7 and Ma8; 32:50 pushing up the numbers at Retraice, Inc.    References:     de Becker, G. (1997). The Gift of Fear: And Other Survival Signals That Protect Us from Violence. Dell / Random House. ISBN: 0440508835. Searches: https://www.amazon.com/s?k=0440508835 https://www.google.com/search?q=isbn+0440508835 https://lccn.loc.gov/96051051      Liker, J. (2004). The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer. McGraw-Hill. ISBN: 0071392319. Searches: https://www.amazon.com/s?k=0071392319 https://www.google.com/search?q=isbn+0071392319 https://lccn.loc.gov/2004300007      Salter, A. (2003). Predators. Basic Books. ISBN: 978-0465071732. Searches: https://www.amazon.com/s?k=978-0465071739 https://www.google.com/search?q=isbn+978-0465071739 https://lccn.loc.gov/2002015846   Copyright: 2020 Retraice, Inc.  https://retraice.com

On before and after launch, and the six-sigma of Bill Smith. (With a philosophical and arithmetical digression in the PDF notes.)   Subscribe at: paid.retraice.com    Details: enjoy the revolution; the six-sigma of Bill Smith; defects; measurements and experiences; six-sigma literature is mostly garbage; any dissatisfaction, any `customer'; revolution is before production; Darwin's territory; precision, tolerance, and simplicity; a defect at Retraice, Inc.; checklists; don't be a wantrepreneur. ALSO MENTIONED: Apple, Google, Samsung, Tesla, Toyota, Youtube. Complete notes and video at: https://www.retraice.com/segments/ma8 Air date: Wednesday, 28th Oct. 2020, 5 : 30 PM Pacific/US.   Chapters:  00:00 enjoy the revolution; 00:43 the six-sigma of Bill Smith; 03:06 defects; 05:49 measurements and experiences; 06:27 six-sigma literature is mostly garbage; 07:52 any dissatisfaction, any `customer'; 09:25 revolution is before production; 12:00 Darwin's territory; 13:04 precision, tolerance, and simplicity; 15:59 a defect at Retraice, Inc.; 19:58 checklists; 22:24 don't be a wantrepreneur.   References (from audio and PDF):    Gawande, A. (2009). The Checklist Manifesto: How to Get Things Right. Henry Holt and Co., Kindle ed. ISBN: 978-0805091748. Searches:  https://www.amazon.com/s?k=978-0805091748 https://www.google.com/search?q=isbn+978-0805091748 https://lccn.loc.gov/2009046888      Gawande, A. (2011). Better: A Surgeon’s Notes on Performance. Henry Holt and Co., Kindle ed. ISBN: 978-0805082111. Searches: https://www.amazon.com/s?k=978-0805082111 https://www.google.com/search?q=isbn+978-0805082111 https://lccn.loc.gov/2006046962      Gouvêa, F. Q. (2008). From numbers to number systems. (pp. 77–83). In Gowers (2008).      Gowers, T. (Ed.) (2008). The Princeton Companion to Mathematics. Princeton University Press. ISBN: 978-0691118802. Searches: https://www.amazon.com/s?k=978-0691118802 https://www.google.com/search?q=isbn+978-0691118802 https://lccn.loc.gov/2008020450      Klaf, A. A. (1964). Arithmetic Refresher. Dover. ISBN: 0486212416. Searches: https://www.amazon.com/s?k=0486212416 https://www.google.com/search?q=isbn+0486212416 https://lccn.loc.gov/64018856      Liker, J. (2004). The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer. McGraw-Hill. ISBN: 0071392319. Searches: https://www.amazon.com/s?k=0071392319 https://www.google.com/search?q=isbn+0071392319 https://lccn.loc.gov/2004300007      Lo Bello, A. (2013). Origins of Mathematical Words: A Comprehensive Dictionary of Latin, Greek, and Arabic Roots. Johns Hopkins University Press. ISBN: 978-1421410982. Searches: https://www.amazon.com/s?k=978-1421410982 https://www.google.com/search?q=isbn+978-1421410982 https://lccn.loc.gov/2013005022      Peterson (2001/10/23). Rate vs. ratio. mathforum.org. Author name given only as ‘Doctor Peterson’; we were unable to find a first name. http://mathforum.org/library/drmath/view/58042.html Retrieved 30th Oct. 2020.      Quigley, C. (1961). The Evolution of Civilizations. Macmillan (reprinted by Liberty Fund 1979). ISBN: 0913966576. Searches: https://www.amazon.com/s?k=0913966576 https://www.google.com/search?q=isbn+0913966576 https://lccn.loc.gov/79004091      Russell, B. (1938). The Principles of Mathematics. W. W. Norton & Company, 2nd ed. ISBN: 0393314049. First published in 1903, 2nd ed. with new introduction 1938. Citations are from 1996 reprint. Searches: https://www.amazon.com/s?k=0393314049 https://www.google.com/search?q=isbn+0393314049 https://lccn.loc.gov/38027192      Schwartzman, S. (1994). The Words of Mathematics: An Etymological Dictionary of Mathematical Terms Used in English. The Mathematical Association of America. ISBN: 0883855119. Searches: https://www.amazon.com/s?k=0883855119 https://www.google.com/search?q=isbn+0883855119 https://lccn.loc.gov/93080612      Smith, B. (1993a). Six-sigma design. IEEE Spectrum, 30(9), 43–47. September 1993. https://www.scribd.com/document/419712315/Six-sigma-Design-Quality-Control Retrieved ca. 1st Feb. 2020.      Smith, B. (1993b). Total customer satisfaction as a business strategy. Quality and Reliability Engineering International, 9(1), 49–53. https://onlinelibrary.wiley.com/doi/abs/10.1002/qre.4680090109 Retrieved ca. 1st Feb. 2020.   Copyright: 2020 Retraice, Inc.  https://retraice.com

On detecting, navigating and creating reality in business.    Subscribe at: paid.retraice.com    Details: Jobs on reading what's not yet written; detection; steering; true north; effecting is not detecting; you are writing the page; you're changing what's around you; we are in business to write; So What?; when there are no widgets; a question for every business. ALSO MENTIONED (in mp3 or PDF): Jeff Bezos, Henry Ford.  Complete notes and video at: https://www.retraice.com/segments/ma7   Air date: Monday, 26th Oct. 2020, 6 : 40 PM Pacific/US.   Chapters:  00:00 Jobs on reading what's not yet written; 02:01 detection; 03:04 steering; 04:09 true north; 08:27 effecting is not detecting; 10:43 you are writing the page; 13:21 you're changing what's around you; 16:50 we are in business to write; 17:51 So What?; 20:08 when there are no widgets; 22:23 a question for every business.   References:     Doerr, J. (2017). Measure What Matters: OKRs: The Simple Idea that Drives 10x Growth. Penguin Random House. ISBN: 978-0241348482. Searches: https://www.amazon.com/s?k=978-0241348482 https://www.google.com/search?q=isbn+978-0241348482 https://lccn.loc.gov/2018002727    Isaacson, W. (2011). Steve Jobs. Simon & Schuster. ISBN: 978-1451648539. Searches: https://www.amazon.com/s?k=978-1451648539 https://www.google.com/search?q=isbn+978-1451648539 https://lccn.loc.gov/2011045006    Ries, E. (2011). The Lean Startup. Currency / Crown / Penguin Random House. ISBN: 978-0307887894. Searches: https://www.amazon.com/s?k=978-0307887894 https://www.google.com/search?q=isbn+978-0307887894 https://lccn.loc.gov/2011012100   Copyright: 2020 Retraice, Inc. https://retraice.com

On waiting, being on defense and getting blindsided.    Subscribe at: paid.retraice.com    Details: today is not Monday; Sundays and Mondays; waiting; being on the defensive; tipping people over; being blindsided; you're the CEO and the janitor; war time and peace time CEOs. Complete notes and video at: https://www.retraice.com/segments/ma6   Air date: Sunday, 25th Oct. 2020, 08 : 20 PM Pacific/US.    Chapters: 00:00 today is not Monday; 01:12 Sundays and Mondays; 06:49 waiting; 07:44 being on the defensive; 09:50 tipping people over; 11:13 being blindsided; 13:48 you're the CEO and the janitor; 15:16 war time and peace time CEOs.    References:       Grove, A. S. (1996). Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company. Currency / Doubleday. ISBN: 0385483821. Searches: https://www.amazon.com/s?k=0385483821 https://www.google.com/search?q=isbn+0385483821 https://lccn.loc.gov/96013509      Horowitz, B. (2014). The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers. Harper Business. ISBN: 978-0062273208. Searches: https://www.amazon.com/s?k=978-0062273208 https://www.google.com/search?q=isbn+978-0062273208 https://lccn.loc.gov/2017448298      Hughes, C., & Raz, G. (2017). Radio One: Cathy Hughes. NPR’s How I Built This with Guy Raz. 14th Aug. 2017. https://www.npr.org/2017/09/29/542650845/radio-one-cathy-hughes Retrieved 23rd Oct. 2020.   Copyright: 2020 Retraice, Inc.  https://retraice.com

Why no one cares about your business, and no one should, and that’s a relief.   Subscribe at: paid.retraice.com    Details: you care; there's not enough care to go around; going live, humility; the Dai-ichi Life Insurance saleswoman, Mrs. Shibata; entrepreneur meet-ups; experiments on customers; friends and family—'you need to get a job'; if there were people who cared; fans vs. customers; fishhooks; customers; customers don't care, mountains don't care; nobodies; toxics; weekend thought—Mark Cook's four prudent, unanswerable questions; the Steve Jobs approach; they don't know; an invention on the spot; Friday. ALSO MENTIONED (in mp3 or PDF): Bill Campbell, Bonefish Grill, Chili’s, Henry Ford, Intuit, Kodak Gallery, OKRs, Turbotax, wireheading. Complete notes and video at: https://www.retraice.com/segments/ma5   Air date: Friday, 23rd Oct. 2020, 08 : 40 AM Pacific/US.   Chapters:  00:00 you care; 04:22 there's not enough care to go around; 07:46 going live, humility; 08:54 the Dai-ichi Life Insurance saleswoman, Mrs. Shibata; 10:12 entrepreneur meet-ups; 11:16 experiments on customers; 13:33 friends and family—'you need to get a job'; 17:30 if there were people who cared; 19:53 fans vs. customers; 20:50 fishhooks; 22:28 customers; 23:49 customers don't care, mountains don't care; 26:30 nobodies; 28:10 toxics; 29:26 weekend thought—Mark Cook's four prudent, unanswerable questions; 32:23 the Steve Jobs approach; 34:28 they don't know; 37:04 an invention on the spot; 39:59 Friday.   References:       Ariely, D. (2009). Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions. Harper Perennial, Kindle ed. ISBN: 978-0061958724. Searches: https://www.amazon.com/s?k=978-0061958724 https://www.google.com/search?q=isbn+978-0061958724 https://lccn.loc.gov/2008273863      Broughton, P. D. (2012). The Art of the Sale: Learning from the Masters About the Business of Life. Penguin. ISBN: 978-1594203329. Searches: https://www.amazon.com/s?k=978-1594203329 https://www.google.com/search?q=isbn+978-1594203329 https://lccn.loc.gov/2011040209      Doerr, J. (2017). Measure What Matters: OKRs: The Simple Idea that Drives 10x Growth. Penguin Random House. ISBN: 978-0241348482. Searches: https://www.amazon.com/s?k=978-0241348482 https://www.google.com/search?q=isbn+978-0241348482 https://lccn.loc.gov/2018002727      Hughes, C., & Raz, G. (2017). Radio One: Cathy Hughes. NPR’s How I Built This with Guy Raz. 14th Aug. 2017. https://www.npr.org/2017/09/29/542650845/radio-one-cathy-hughes Retrieved 23rd Oct. 2020.      Isaacson, W. (2011). Steve Jobs. Simon & Schuster. ISBN: 978-1451648539. Searches: https://www.amazon.com/s?k=978-1451648539 https://www.google.com/search?q=isbn+978-1451648539 https://lccn.loc.gov/2011045006      Molenaar, D. (2009). Mountain’s Don’t Care, But We Do. Mountaineers Books. ISBN: 978-0615293240. Searches: https://www.amazon.com/s?k=978-0615293240 https://www.google.com/search?q=isbn+978-0615293240      Norris, D. (2014). The 7 Day Startup: You Don’t Learn Until You Launch. Dan Norris. ISBN: 978-1502472397. Searches: https://www.amazon.com/s?k=978-1502472397 https://www.google.com/search?q=isbn+978-1502472397      Ries, E. (2011). The Lean Startup. Currency / Crown / Penguin Random House. ISBN: 978-0307887894. Searches: https://www.amazon.com/s?k=978-0307887894 https://www.google.com/search?q=isbn+978-0307887894 https://lccn.loc.gov/2011012100      Russell, S. (2019). Human Compatible: Artificial Intelligence and the Problem of Control. Viking. ISBN: 978-0525558613. Searches: https://www.amazon.com/s?k=978-0525558613 https://www.google.com/search?q=isbn+978-0525558613 https://lccn.loc.gov/2019029688      Salter, A. (2003). Predators. Basic Books. ISBN: 978-0465071732. Searches: https://www.amazon.com/s?k=978-0465071739 https://www.google.com/search?q=isbn+978-0465071739 https://lccn.loc.gov/2002015846      Sutton, G. (2012). Run Your Own Corporation: How to Legally Operate and Properly Maintain Your Company Into the Future. BZK Press. ISBN: 978-1937832100. Searches: https://www.amazon.com/s?k=978-1937832100 https://www.google.com/search?q=isbn+978-1937832100   Copyright: 2020 Retraice, Inc.  https://retraice.com

On fundamental hypotheses, testing and MVPs.   Subscribe at: paid.retraice.com    Details: what you're supposed to be doing; side note—don't tell plans; your boss; wrestling with the question; 'don't make me bankrupt'; business death; assumptions we've tested; pinching; assumption 1, 2; running out of time; 'minimum viable product'; delivering the wrestling match to customers; if customers can't buy, you aren't testing; the Retraice, Inc. case; the boundaries of the MVP; now, the wrestling match; honorable mention—Linus Sebastian on competition; empty chairs and a ketchup bottle; you are the experiment; it's like AI (go listen to Retraice); having a dog in the fight. ALSO MENTIONED (in mp3 or PDF): Eric Schmidt, Larry Page, Linus Tech Tips, Salar Kamangar, Sergey Brin, Sheryl Sandberg. Complete notes and video at: https://www.retraice.com/segments/ma4   Air date: Thursday, 22nd Oct. 2020, 07 : 30 AM Pacific/US.   Chapters: 03:27 what you're supposed to be doing; 04:50 side note—don't tell plans; 06:52 your boss; 08:12 wrestling with the question; 09:24 'don't make me bankrupt'; 11:07 business death; 13:08 assumptions we've tested; 13:53 pinching; 14:24 assumption 1, 2; 15:18 running out of time; 16:17 'minimum viable product'; 16:48 delivering the wrestling match to customers; 17:48 if customers can't buy, you aren't testing; 18:28 the Retraice, Inc. case; 22:27 the boundaries of the MVP; 26:15 now, the wrestling match; 41:00 honorable mention—Linus Sebastian on competition; 42:39 empty chairs and a ketchup bottle; 44:56 you are the experiment; 46:00 it's like AI (go listen to Retraice); 47:10 having a dog in the fight.   References:    Edwards, D. (2011). I’m Feeling Lucky: The Confessions of Google Employee Number 59. Houghton Mifflin Harcourt. ISBN: 978-0547416991. Searches: https://www.amazon.com/s?k=978-0547416991 https://www.google.com/search?q=isbn+978-0547416991 https://lccn.loc.gov/2010052588   Ellenberg, J. (2014). How Not to Be Wrong: The Power of Mathematical Thinking. Penguin. ISBN: 978-0143127536. Searches: https://www.amazon.com/s?k=978-0143127536 https://www.google.com/search?q=isbn+978-0143127536 https://lccn.loc.gov/2014005394   Norris, D. (2014). The 7 Day Startup: You Don’t Learn Until You Launch. Dan Norris. ISBN: 978-1502472397. Searches: https://www.amazon.com/s?k=978-1502472397 https://www.google.com/search?q=isbn+978-1502472397   Ries, E. (2011). The Lean Startup. Currency / Crown / Penguin Random House. ISBN: 978-0307887894. Searches: https://www.amazon.com/s?k=978-0307887894 https://www.google.com/search?q=isbn+978-0307887894 https://lccn.loc.gov/2011012100   Copyright: 2020 Retraice, Inc. https://retraice.com

On want, need, Fridays and competition.   Subscribe at: paid.retraice.com    Details: you don't have to love it; double coincidence of wants; Fridays and rough spots; 'independence', capital and overhead; doing things you want to do more; flat lines and exponential curves; more entrepreneurs, more competition; blue ocean, red ocean; want and need, life and death; business and marriage; pushing a car. ALSO MENTIONED: FT M&A sharks, Facebook, FT (Financial Times), Google, Instagram, WhatsApp, Youtube. Complete notes and video at: https://www.retraice.com/segments/ma3   Air date: Wednesday, 21st Oct. 2020, 08 : 35 AM Pacific/US.   Chapters: 00:11 you don't have to love it; 00:53 double coincidence of wants; 01:58 Fridays and rough spots; 02:30 'independence', capital and overhead; 04:46 doing things you want to do more; 08:17 flat lines and exponential curves; 10:35 more entrepreneurs, more competition; 14:04 blue ocean, red ocean; 17:04 want and need, life and death; 24:10 business and marriage; 25:19 pushing a car.   References:    Grove, A. S. (1995). High Output Management. Vintage / Random House. ISBN: 978-0679762881. Searches: https://www.amazon.com/s?k=978-0679762881 https://www.google.com/search?q=isbn+978-0679762881 https://lccn.loc.gov/96110812   Grove, A. S. (1996). Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company. Currency / Doubleday. ISBN: 0385483821. Searches: https://www.amazon.com/s?k=0385483821 https://www.google.com/search?q=isbn+0385483821 https://lccn.loc.gov/96013509   HBR (2011). HBR’s 10 Must Reads Boxed Set: The Essentials. Harvard Business Review Press, Kindle ed. ISBN: 978-1422172018. Searches: https://www.amazon.com/s?k=978-1422172018 https://www.google.com/search?q=isbn+978-1422172018   Kim, W. C., & Mauborgne, R. (2004). Blue Ocean Strategy. At 75%, location 19,695 (no pagination) in HBR (2011). Originally published in October 2004.   Norris, D. (2014). The 7 Day Startup: You Don’t Learn Until You Launch. Dan Norris. ISBN: 978-1502472397. Searches: https://www.amazon.com/s?k=978-1502472397 https://www.google.com/search?q=isbn+978-1502472397   Schwartz, T., & McCarthy, C. (2007). Manage Your Energy, Not Your Time. At 25%, location 6,413 (no pagination) in HBR (2011). Originally published in October 2007.   Copyright: 2020 Retraice, Inc. https://retraice.com

On guesses vs. feedback, audience vs. customers, words vs. deeds.   Subscribe at: paid.retraice.com    Details: corrections, amendments, clarifications; feedback before customers; you can't test everything; spending time on guesses; side note—guessing and intelligence; you want to be intelligent; entrepreneurs everywhere; audiences are not necessarily customers; 'adding value'; ideally, you love and live your business; what audiences say vs. what they do; how to listen to customers; today—more QC; the details you miss—bubbles; customers know what you want to know. Complete notes and video at: https://www.retraice.com/segments/ma2   Air date: Tuesday, 20th Oct. 2020, 09 : 35 AM Pacific/US.   Chapters: 00:38 corrections, amendments, clarifications; 01:41 feedback before customers; 06:25 you can't test everything; 08:04 spending time on guesses; 11:00 side note—guessing and intelligence; 12:50 you want to be intelligent; 14:06 entrepreneurs everywhere; 16:11 audiences are not necessarily customers; 17:09 'adding value'; 19:01 ideally, you love and live your business; 21:50 what audiences say vs. what they do; 22:55 how to listen to customers; 23:36 today at Retraice, Inc.—more QC; 25:44 the details you miss—bubbles; 28:04 customers know what you want to know.   References:   Barlow, H. B. (2004). Guessing and intelligence. (pp. 382–384). In Gregory (2004).   Gregory, R. L. (Ed.) (2004). The Oxford Companion to the Mind. Oxford University Press, 2nd ed. ISBN: 0198662246. Searches: https://www.amazon.com/s?k=0198662246 https://www.google.com/search?q=isbn+0198662246 https://lccn.loc.gov/2004275127   Liker, J. (2004). The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer. McGraw-Hill. ISBN: 0071392319. Searches: https://www.amazon.com/s?k=0071392319 https://www.google.com/search?q=isbn+0071392319 https://lccn.loc.gov/2004300007   Norris, D. (2014). The 7 Day Startup: You Don’t Learn Until You Launch. Dan Norris. ISBN: 978-1502472397. Searches: https://www.amazon.com/s?k=978-1502472397 https://www.google.com/search?q=isbn+978-1502472397   Ries, E. (2011). The Lean Startup. Currency / Crown / Penguin Random House. ISBN: 978-0307887894. Searches: https://www.amazon.com/s?k=978-0307887894 https://www.google.com/search?q=isbn+978-0307887894 https://lccn.loc.gov/2011012100   Copyright: 2020 Retraice, Inc. https://retraice.com