8 minutes | Oct 22nd 2020

How to Use Storytelling to Connect with Your Audience

1. Know your company's values and mission. Your style should reflect your brand guidelines if you have them. 2. Use images, photos that are also aligned with your brand style and colors. Quality vs. Quantity. 3. Research your audience, find out who your demographics are, what resonates with your audience, look back on your analytics and find out what your audience 'likes.' 4. Tell the Story - Humans ultimately want to connect with what they are seeing and ultimately feeling. Develop your authentic story, bring them with you, this can be achieved through great descriptive writing in your captions, using adjectives, behind the scenes video/ audio, and connective content. Be real. --- Support this podcast: https://anchor.fm/margaretfontana/support
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