25 minutes | Jan 3rd 2021

155 Improving Lead Gen and Expanding Marketing

Sky Stephens, co-founder of the Association of Professional Builders, a leading business coaching company dedicated to improving the residential construction industry for both builders and consumers. Since 2014 Sky has been helping builders double the size of their businesses through profitable growth. The Association Of Professional Builders excels in providing cutting-edge systems, world-class support, and sales & marketing training to the construction industry.


In this episode, Audrey, Lee and Sky discuss: 

·      Sales Training program she launched to drive greater lead gen and revenue

·      How she counsels clients on profitability, growing managing teams and margins

·      What is the #1 need her clients see in getting greater lead generation and success

·      Her advice to managers struggling with improving margins

·      Advice on rate integrity in a lull

“The builders who thrived, the main difference was actually their sales ability. Margins is in your marketing and your sales process. A principal we really drill into our members is economics 101 supply and demand. Manufacture more demand for your services.” – Sky Stephens

Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 


Connect with Sky Stephens


LinkedIn SkyCheriStephens

Twitter: @apbbuilders

Facebook: Associationofprofessionalbuilders


Connect with Manage Smarter Hosts

·         Website: ManageSmarter.com 

·         LinkedIn: Audrey Strong                                                           

·         LinkedIn: C. Lee Smith 


Connect with SalesFuel: 

·         Website: http://salesfuel.com/ 

·         Twitter: @SalesFuel 

·         Facebook: https://www.facebook.com/salesfuel/ 

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