Created with Sketch.
And then it went viral
36 minutes | Jun 20, 2016
Tears and Trolls Lead to 7M Views: ATIWV (Podcast)
This week on the podcast we talk to Chris Hooley from Rekindle.org. CopyPress got a chance to work with Rekindle and Chris in Chicago of 2014 and this video is the product of that meeting. The story behind the video is uplifting on a personal level, and interesting on a professional viral level. I would love if Chris could get some more support based on this episode. So check out what he is doing and think about supporting his mission.
30 minutes | Jun 13, 2016
The Internet Loves Cats: And Then It Went Viral (Podcast)
On Episode 6 of And Then it Went Viral, we talk to Matt Siltala the Founder of Avalaunch Media. We discuss their Social Meowdia infographic that has led to hundreds of high quality links from publishers around the web. What started out as a simple way to explain social media platforms to customers has turned into one of Avalaunch’s most successful marketing and PR campaigns, leading to real leads and deals being signed.
31 minutes | Jun 8, 2016
Pimp this Bum: And Then It Went Viral (Podcast)
This week on And Then It Went Viral, we speak to COO and President of Pushfire Marketing, Sean Dolan. We discuss a project he launched early in his online marketing career called Pimp this Bum. Sean and his father utilized a homeless man and his need for help as an experiment in optimization, and it ballooned into a viral story that was shared nationwide. The topic is both controversial and uplifting, and is a great study in viral marketing. Make sure to check out previous episodes of And Then It Went Viral, and leave us some feedback and ratings on itunes if you love the content.
26 minutes | May 24, 2016
Trend Jacking Santa: And Then It Went Viral (Podcast)
This week on And Then It Went Viral, we talk to Kelsey Jones , the Executive Editor at SearchEngineJournal.com and the CEO of Moxie Dot . We are going to dig into the topic of Trend Jacking. This is where content creators will jump on a trending topic to maximize the utilization of that trend for traffic This is a white hat strategy, that is still controversial, because the trends that people jump on are often topics such as death. In the SEJ case, it is an extremely white hat case study in how to use this technique. For reference, here is the content we discuss https://www.searchenginejournal.com/track-santa-norad-google-santa-tracker-apps-go-live-christmas-eve/147565/ .
19 minutes | May 16, 2016
Teen Steals Wifi and Then Our Hearts: And Then It Went Viral (Podcast)
This week on And Then It Went Viral, I talk to Josh Solomon from the Tampa Bay Times. Josh wrote an article about a teenager in Pasco County whom hacked into his schools wifi and faced felony charges due to the action. The story was picked up by over 300 publishers and led to a huge spike in the Tampa Bay Times daily traffic. Josh then followed up with some of the publishers that had covered the story and used the information on those conversations for a follow up story that only garnered a fraction of the traffic of the first story BUT still yielded traffic several multiples higher than the average Tampa Bay Times article. Check out the original stories here: http://www.tampabay.com/news/publicsafety/crime/middle-school-student-charged-with-cyber-crime-in-holiday/2224827 http://www.tampabay.com/news/publicsafety/pasco-sheriff-doesnt-flinch-in-the-face-of-national-ridicule-over-hacking/2225438 You can check out Josh’s other work here: http://www.tampabay.com/writers/josh-solomon https://twitter.com/josh_solomon15
36 minutes | May 9, 2016
#OscarsSoWhite Straight Outta Compton for Oscar – And Then It Went Viral
This week on And Then It Went Viral, we talk to Derek Miller and Darrell Moore from CopyPress about a campaign they pushed out during Oscar weekend around the topic of #OscarsSoWhite. Derek and Darrell take us step by step through the campaign, and we make notes of where the viral lift happened, and how it might be able to be matched again. The insights are a great kick-off to our podcast. Do you have a viral story you want to share? Reach out to me at dsnyder[at]copypress.com.
9 minutes | May 5, 2016
Introducing: And Then It Went Viral
The post Introducing: And Then It Went Viral appeared first on CopyPressed.
40 minutes | Nov 16, 2015
Driving Massive Traffic Through Social Media with Brent Csutoras
Driving Massive Traffic Through Social Media On this episode of Malcontent, we talk to Brent Csutoras of Pixel Road Designs, about what social media platforms work when driving traffic for content. We also discuss drones, Twitter Hearts, and create terrible Mad Libs.
43 minutes | Nov 2, 2015
Building and Managing an Audience with Kelsey Jones
Episode 26: Building and Managing an Audience On this Episode 26 of Malcontent, we talk to the incredible Kelsey Jones of Search Engine Journal and Moxi Dot. Kelsey boiled down building a great and engage audience to having great and engaging content. Simple but so overlooked.
42 minutes | Oct 26, 2015
Keep Your Infographics Sexy Like Matt Siltala
Episode 25: Keeping Your Infographics Sexy Welcome back to Malcontent! After a week off for pure laziness we talked to Matt Siltala (Seal-Tal-ah) from Avalaunch Media, to discuss why so many infographics suck, and how you can keep from being terrible. We also got a phone call from Ben Cook with some Terrible Customer Feedback. We also talk Yahoo/Google Deal, Youtube Red, and make some terrible headlines for viral dental content.
35 minutes | Oct 13, 2015
Amplify Your Content via Email
Ryan Pinkham from Constant Contact joined us on the podcast this week to discuss the importance of email marketing as it deals with content marketing. He also let us in on how Constant Contact themselves approach content production and management. Later this week I will release 10 Tips to Maximize Email in Your Content Marketing via our newsletter so be sure to sign up.
24 minutes | Sep 22, 2015
How to Build a Content Platform
Episode 23: Building a Content Platform This week we look at an article from Joe Pulizzi on his recipe for a winning content marketing strategy http://contentmarketinginstitute.com/2015/09/simple-content-marketing-model/
39 minutes | Sep 14, 2015
How to Utilize Traditional Broadcast Media Outreach
Episode 22: How to Utilize Traditional Broadcast Outreach This week we talk to Jeremy Juhasz from KEF Media about how his team handles broadcaster outreach, and how it can be included in content marketing. We also bring back Onion or Not the Onion.
33 minutes | Sep 3, 2015
How to Create and Manage a Corporate Blog
Episode #21: How to Create and Manage a Corporate Blog On this week’s podcast, Derek and I discuss the mistakes we have made in the past with the CopyPress blog, and where we plan on taking the blog in the future. Some great resources on the points we cover include: Why? You have to ask yourself why before you do anything…. KPIs, Tracking, management http://blog.hubspot.com/marketing/business-blogging-metrics-kpis-list # blog posts (8-month) – 2 week # visits Where are the visits coming from? — where are they going? (bounce rate, how long they stay? going to money pages or home page? email signups — top of lead funnel complete sales form Current resources you can use … internal staff http://www.ragan.com/Main/Articles/8_ways_to_get_your_employees_to_blog_48002.aspx Most internal team are writers/editors — leverage them to create content Our internal process is meant to scale production of content so we have pieces in place Experts to help research/strategize content topics/plans How do you pull the troops together and motivate them? We understand value of content– we sell it so we understand its importance Ask for volunteers — I emphasize the importance of blogging not just for that employee but for our company as a whole, the know they will be compensated and openning up to volunteers means that the people have committed on their own accord and will be more motivated We have internal people that have specific expertise — outreach, SEO, idea generation, infographics, interactive media, writing, editing — this gives us a diverse set of people with knowledge across valuable areas I provide them a list of keywords and resources to help generate ideas and make sure the topics they are writing on they #1 have some knowledge in, #2 are actually interested in writing Outside resources http://www.iacquire.com/blog/how-to-find-great-content-writers-for-your-website Style guides https://blog.gathercontent.com/tone-of-voice-guide
32 minutes | Aug 24, 2015
How to Write Mind Melting Headlines That Will Make You a Millionaire
Episode 20: How to write mind melting headlines that will make you a millionaire This week we kick things off by celebrating our 20th episode. The celebration is short and sad. Then we talk about headlines and the tips and tricks to writing headlines that are awesome. The secret, Eric Jaffe writes in Fast Company, is “engineering ‘curiosity gap’ headlines.” He cites George Loewenstein of Carnegie Mellon as the leading proponent of the “information gap” theory of curiosity. In the mid-1990s, Loewenstein wrote that “the curious individual is motivated to obtain the missing information to reduce or eliminate the feeling of deprivation.” 1) Keywords in posts matter for search and users 2) The Big Gun Terms “How” How to How I How Apple … “Why” Why in front of declarative sentence Why Netflix moved to a work from home policy “Secret” 3) Listicles drive clicks … use those numbers Some great list words to get you started: Reasons Ways Tips Tricks Secrets Ideas Techniques Strategies Facts Methods Statistics 4) Commands work well … Click this article now to find out how to be debt free 5) You need to demonstrate your value to your reader … and your credibility 6) Talk to your reader directly … question them 7) Evoke curiosity or missing information 8) Use strong/vivid adjectives 9) Match your headlines to your featured images http://www.copyblogger.com/magnetic-headlines/ http://www.wordstream.com/blog/ws/2014/07/17/headline-writing https://blog.bufferapp.com/headline-formulas Surprise – “This Is Not a Perfect Blog Post (But It Could’ve Been)” Questions
38 minutes | Aug 17, 2015
How Bad Infographics Get Made
Episode #19: How Bad Infographics Get Made In this episode, Derek and I look at how bad infographics happen, how those lessons can be applied to all media types, and get some guest orders for terrible infographics that make us laugh. Sean Dolan’s Infographic Order Sean Dolan of Pushfire Marketing Source: http://klientboost.com/wp-content/uploads/2013/05/4.jpg Kenny Hyder’s Infographic Order Kenny Hyder of Hyder Media Source: http://www.emrthoughts.com/files/2011/06/No-Paper-Charts-Infographic.png
41 minutes | Aug 11, 2015
A Guide to Pubcon 2015
Episode 18: A Guide to Pubcon 2015 This week we spoke with Melissa Fach of Pubcon about what people can expect from this year’s show. Derek has never been to Pubocn, so we let him ask the questions, while we also relive Pubcon days of old.
31 minutes | Aug 4, 2015
What is Content Marketing and Where is it Going? w/ Joe Pulizzi
Episode 17: What is Content Marketing and Where is it Going? We were lucky enough to talk to Joe Pulizzi, whom may be the guy that coined the term Content Marketing (he won’t claim it; I will). He founded Content Marketing Institute , CCO Magazine, and throws Content Marketing World every year. Simply put , he knows Content Marketing. But what does that mean? We dug into the definition, what companies are doing that is awesome, and what needs to change.
42 minutes | Jul 27, 2015
What’s in a Personal Brand? (w/ Mel Carson)
Episode #16: What’s in a Personal Brand This week we were joined by Mel Carson, keynote speaker personal branding and founder of Delightful Communications to discuss the topic of Personal Branding. Derek was excited about this podcast because he was hoping to get enough tips to start his own personal brand and escape my clutches. Here is some amazing stuff Mel Carson has worked on: Pioneers of Digital, Author – http://www.pioneersofdigital.com/ Majestic, US Ambassador In our Hot or Not section we discuss: 1) Google’s creepy new timeline map feature http://google-latlong.blogspot.com/2015/07/your-timeline-revisiting-world-that.html 2) Facebook trying to be Youtube http://marketingland.com/facebook-pages-get-new-youtube-like-tools-for-publishing-managing-videos-136043
58 minutes | Jul 13, 2015
WordPress for Everything?
Episode #15: WordPress for Everything? This week we are joined by Andrew Norcross from Reaktiv Studios to discuss why more small business owners and content marketers are looking at WordPress as a solution for not just blogging, but the ever changing face of digital publishing. Andrew’s Top Five Plugins * WordPress SEO by Yoast: (https://wordpress.org/plugins/wordpress-seo/) can be feature overkill for some people, but it’s the best thing out there. * Safe Redirect Manager: (https://wordpress.org/plugins/safe-redirect-manager/) clean and easy to use, actively mantained. * WP Help: (https://wordpress.org/plugins/wp-help/) great for setting up client facing documentation inside of WP itself that can be managed off site. * Query Monitor: (https://wordpress.org/plugins/query-monitor/) my go-to for development work. Shows errors, query performance, and a host of other nerdy things. * Regenerate Thumbnails: (https://wordpress.org/plugins/regenerate-thumbnails/) great for when you change themes or otherwise update designs, it’ll go through and re-create all the various image sizes. * Simple User Password Generator: (https://wordpress.org/plugins/simple-user-password-generator/) great for setting strong passwords because users never make them on their own. Hot Takes Is Facebook’s video growth bullshit – http://www.slate.com/articles/technology/technology/2015/07/freebooting_stolen_youtube_videos_going_viral_on_facebook.single.html Carnegie Melon study on gender bias in Google ads – http://marketingland.com/carnegie-mellon-study-finds-gender-discrimination-in-ads-shown-on-google-134479
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021