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Making the Brand | Marketing with a Pop Culture Twist
9 minutes | Jun 16, 2021
Does Madonna Have a Last Name? How to Finally Land on the Right Name for Your Brand
If you're anything like me, you've put off launching a blog, podcast, or business idea for far too long because you couldn't land on the perfect name for it. Well, it's a beautiful day to stop overthinking and just do the damn thing! Here's my best advice on how to pick a name for your brand that not only works, but helps you get going!
9 minutes | Jun 7, 2021
The Social Phenomenon Every Marketer Should Know, Thanks to Barbra Streisand
Barbra Streisand's music legacy is undeniable! But she is also credited with helping create a social phenomenon every marketer should know: The Streisand Effect. According to The Economist, The Streisand Effect occurs when “efforts to suppress a juicy piece of online information can backfire and end up making things worse for the would-be censor.” We've seen countless examples of this in pop culture, but also surrounding important public service announcements. Are your communication efforts backfiring on you? Learn more in this episode!
9 minutes | Jun 1, 2021
The Content Idea That Always Works, Inspired by Gracie Lou Freebush
OMG, we're back again with season 5! I'm sharing a content idea that works every time and will take the guesswork out of content creation. Thanks to Miss Congeniality for the inspiration on this one! Follow me on Twitter for more branding fun, @brianne2k
56 minutes | Mar 22, 2021
SPECIAL EPISODE!!! Interview with Backstreet Boy, AJ McLean about Ava Dean Beauty
Am I dreaming?!!? I interrupt your regularly scheduled programming to bring you this special episode where my friends and I INTERVIEW A BACKSTREET BOY! Long story short, I also co-host a live stream show called Fangirls' Night Out with my friends Danielle, Britt, and Kelsey. Between the four of us and the fangirl powers that be, we made our way to AJ McLean. In this episode, we talk with AJ and his business partner, Josh Naranjo, about what they learned building a beauty brand. I highly recommend checking out the recorded live stream video here: https://bit.ly/2Nyr7oN
12 minutes | Mar 15, 2021
How Your Personal Brand Empowers You - Inspired by Britney Spears & Meghan Markle
If you watched the Framing Britney Spears documentary and Oprah's interview with Meghan Markle, you learned how the tabloids destroyed their mental health. They were powerless to the narrative the press was building. The tabloids wouldn't have stood a chance if Britney and Meghan were empowered with social media and an online presence. In this episode, you'll hear the importance of using the platforms at your fingertips to amplify your voice and shape your narrative.
13 minutes | Mar 8, 2021
Crashing the Party: How to Leverage Trending Topics without Getting Canceled
Brands want to be where the people are — that's where trending topics come in! Trending topics are a huge opportunity for brands to humanize themselves and create visibility, but insert themselves into the conversation the wrong way. In this episode, we break down some brands who have done it right, along with some examples of what NOT to do.
15 minutes | Mar 4, 2021
BONUS Episode: We Want It That Way — How BSB Can Transform their Website w/ Britt Hyatt
My friend Britt and I got so caught up talking about the Backstreet Boys, I had enough content to break it out into a mini bonus episode! We do a deeper dive on BackstreetBoys.com and all the potential the band could tap into to bring more excitement to their site. Enjoy! Check out Britt online here: BrittHyatt.com Launch Your Daydream Twitter
65 minutes | Mar 2, 2021
Why You and Your Favorite Musician Should Focus on a Personal Website w/ Britt Hyatt
We love to follow our favorite musicians on social media, but very few have us following their websites. Why do they lack consistency, updates, and great content?! Social media is nice, but your website is your brand's (or band's!) biggest opportunity. In this episode, I chat with my friend, fellow fangirl, and web designer Britt Hyatt about how you AND celebrities can transform your online presence and grow your brand with your website. Check out Britt online here: BrittHyatt.com Launch Your Daydream Twitter
8 minutes | Jan 18, 2021
What the Spice Girls Teach Us About Brand Purpose
If you were a young girl growing up in the ’90s, you pretty much had no choice but to love the Spice Girls. They were absolutely EVERYWHERE. As part of their legacy, they taught us the importance of friendship. But if you look a little closer, they also taught us about brand purpose. In this episode, I break down how the Spice Girls' mantra of 'Girl Power' can inspire your brand to do something bigger than sell, sell, sell.
58 minutes | Jan 10, 2021
The Marketing Wizardry of Harry Potter w/ Jake Zachariah
In this episode, we dive into the wizarding world of Harry Potter's marketing. I chatted with Jake 'JZ' Zachariah -- a marketer and total Potterhead. From the books, to the movies, merch, and experiences, there's so much we can learn from HP. Follow JZ: @jzjakez Website: http://jakezachariah.com/
79 minutes | Dec 31, 2020
Peloton's Pop Culture Brilliance w/ Christina Garnett & Adam Pierno
If you ask me, Peloton wins the award for brand of the year in 2020. We couldn't have predicted the huge at-home fitness boom the pandemic forced upon us! In this episode, I chatted with passionate Peloton rider and marketing strategist, Christina Garnett, as well as Adam Pierno -- an author, podcast host, and strategist. We discussed how Peloton brilliantly builds community while leveraging pop culture, and what other brands can learn from their lead. Follow Christina @ThatChristinaG Medium Follow Adam @apierno Website Strategy Inside Everything Podcast Books
48 minutes | Dec 21, 2020
How to Be a Content Superhero: Inspiration from Comics w/ Jon-Stephen Stansel
The comic book industry began sparking imaginations and building memories for audiences as early as the 1960s, and its magic isn't slowing down anytime soon In this episode, I chat with social media marketer, Jon-Stephen Stansel, about why comics have stood the test of time, and what brands can learn from their success. We dig into specifics like brand voice and other takeaways for content creators. Follow Jon-Stephen on Twitter at @jsstansel Website: https://www.jsstansel.com/ Podcast: ThoughtFeeder
39 minutes | Dec 14, 2020
How Social Media Shapes an Athlete's Influence w/ Anthony Yepez
In the '90s, everyone wanted to be 'Like Mike'. Michael Jordan was an extraordinary athlete with immeasurable influence from TV commercials, magazine covers, and brand partnerships. But how has this landscape changed for the modern athlete in the age of social media? Or more specifically, how has this changed for young athletes? In this episode, I chatted with Anthony Yepez -- a digital and social media strategy professional with a passion for basketball. We discussed how a media company like Overtime helps young athletes get to the next phase of their careers thanks to the power of content. Follow Anthony on Twitter at @AnthonyYepez.
10 minutes | Dec 8, 2020
Why ‘Ava Dean Beauty’ by AJ McLean is Marketing Gold
AJ McLean is my favorite Backstreet Boy, but now, he's my favorite businessman. In this episode, I break down branding takeaways from the launch of his new live, Ava Dean Beauty. I share four characteristics of his company launch that explain why it's a success. Shop Ava Dean Beauty here.
40 minutes | Nov 9, 2020
How Harry Styles Stans Do His Marketing for Him
One of the most powerful things a person or brand can do is activate their customers or fans to do their marketing for them. In this episode, I interview business owner / Harry Styles fangirl, Kelsey Anderson. She shares how Harry Styles (formerly of boy brand, One Direction) activated his fans to promote his album and make him a solo superstar. We break down these marketing efforts with takeaways that any business owner or brand can apply when marketing their own company. Follow Kelsey on Twitter here! Also, check out the fangirl thesis she mentions in the episode.
8 minutes | Nov 2, 2020
The Fresh Prince of Bel-Air on Brand Storytelling
The Fresh Prince of Bel-Air theme song is beloved by many, but its lyrics contain an important message for marketers. In this episode, we break down storytelling techniques inspired by Will and how his life got flipped-turned-upside-down.
44 minutes | Oct 12, 2020
The Gaming Community: Past, Present, & Future
For decades now, culture has bonded over video games. There's was like gathering your friends together at a sleepover and staying up all night trying to beat a level in a game of Nintendo. Today, the gaming community is still strong, but it's playing out in bigger ways thanks to the live-streaming platform, Twitch. In this episode, I interview gaming and streaming expert, Joechuck aka the Fighting Wordsmith. He shares how to build a community both on and off Twitch, and some predictions about this platform that EVERYONE needs to watch. Follow Joechuck's Twitch streams here
8 minutes | Sep 23, 2020
TRL's Magic Formula for Raving Fans
If you grew up in the late ’90s and early 2000s, long before Spotify, TikTok, and YouTube, Carson Daly was your gateway to new music. On September 14, 1998, a little show called Total Request Live premiered on MTV. It was a driving force that helped launch the career of a few blonde bombshell likes Britney and Christina, boy bands like BSB and *NSYNC, and rappers like Eminem and Ludacris. But TRL really wasn’t about the music. It was about the fans. In this episode, we do a deep dive on how you can better engage with your audience and involve them in your brand on a deeper level.
65 minutes | Aug 31, 2020
A Brand That Pops! Marketing Inspiration from Dr. Pimple Popper
Gross, yet oddly satisfying... why are some people so obsessed with Dr. Pimple Popper? On this episode, I had the pleasure of interviewing Andrew Stallings, founder of Athelo Group and unapologetic Dr. Pimple Popper fan. He shared some thought-provoking lessons behind the show and how Dr. Sandra Lee built her massive brand. Even if Dr. Pimple Popper makes your stomach turn, you'll still appreciate the marketing and branding takeaways Andrew shares on this episode! You can catch up with Andrew on Twitter at @astallings88.
14 minutes | Aug 24, 2020
Learn New Vocabulary Words with Mariah Carey
Who says you have to read the dictionary to expand your vocabulary? A 2015 study indicated that Mariah Carey has the "smartest lyrics" of any musician. In this episode, I recap some of the million dollar words Mariah has brilliantly written into her songs. I hope they inspire you to use them in your own writing!
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