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Making It Work
30 minutes | 21 days ago
8. You're Not Alone: The Entrepreneurs Discuss Struggles with Mental Health
The pressures of entrepreneurship can sometimes be too much to handle. No wonder then that small business owners often suffer with depression and anxiety. But are struggles with mental health an inevitability when you own a company? It's time to talk. In Season 2 Episode 8 of Making It Work we speak to Mayra Hernandez of Back of the Yards Coffee Co., Paul Pallas of SWISCO, Dahlia Rizk of Buckle Me Baby Coats and Nik Hawks of Paleo Treats. From daily anxiety attacks to contemplating suicide, four small business owners speak candidly about their depreciating mental health – and the steps they've taken to manage it. So does the macho myth of entrepreneurship contribute to these feelings of hopelessness? Or do small business owners suffer the same as everybody else? Tune in to find out.
30 minutes | a month ago
7. Going Global: Is It Worth Selling Your Products Outside the US?
In an increasingly globalized world, it's never been easier for small businesses to reach new markets. So why do so many US entrepreneurs shun international sales to keep things ticking along at home? We’re going to take a look at the realities of going global and how the rewards can offset the risk. In Season 2 Episode 7 of Making It Work we speak to Manasi Gangan of Nested Bean, Casey Kelley of Blended Designs, Ebun Olaloye of Live Breathe Futbol and Paul Pallas of SWISCO. From shipping internationally by accident to answering customer queries with Google Translate, we ask the entrepreneurs how they went about global expansion – and why it can take time for this strategy to become profitable. So it is about time you translated your website into Spanish? Or should you just stick with sales to Canada? Tune in to find out.
40 minutes | 2 months ago
6. Raters and Haters: How to Respond to Your Reviewers
When you're deciding which product to buy, online reviews are most people's first port of call. But what do small business owners think of the feedback? In Season 2 Episode 6 of Making It Work we speak to Manasi Gangan of Nested Bean, Casey Kelley of Blended Designs, Dahlia Rizk of Buckle Me Baby Coats and Paul Pallas of SWISCO. From seeking out negative criticism to sending out thank you cards, we take a look at how you can use buyers' feedback to make long-lasting changes – and ultimately strengthen your relationship with customers. So should you be taking that one-star review to heart? And how do dissatisfied customers react when you give them a call? Tune in to find out.
36 minutes | 2 months ago
5. Fine Margins: How to Price Your Goods
When you're passionate about your product, the price tag can often come as an afterthought. But when you factor in marketing, manufacturing and those sometimes-fiddly customs fees, it's vital you think about your margin. Otherwise, you could be looking at a loss. In Season 2 Episode 5 of Making It Work we speak to Mayra Hernadez of Back of the Yards Coffee Co, Casey Kelley of Blended Designs, Dahlia Rizk of Buckle Me Baby Coats and Kat Samardzija of Locker Lifestyle. From setting a strict 80% margin to 'free' delivery that's not free, we discuss pricing strategies with the best payoff – and how it can all still go horribly wrong. So can you still make a healthy profit without pricing out your customers? And who's been hit with a $44,000 shipping bill? Tune in to find out.
35 minutes | 3 months ago
4. Reinventing the Wheel: Do You Need to Constantly Innovate?
There are few words that get thrown around in the world of entrepreneurship as much as 'innovation'. And while for many, it brings about thoughts of Marie Curie and George Washington Carver, for small business owners being innovative is just one more way to survive. In Season 2 Episode 4 of Making It Work we speak to Kat Samardzija of Locker Lifestyle, Casey Kelly of Blended Designs, Nik Hawks of Paleo Treats and Paul Pallas of SWISCO. From throwing things out there to "see what sticks" to staff mediation and yoga classes, all of these entrepreneurs have different approaches to innovation. The thing they all agree on? It's do or die. So what can you do to stay one step ahead of the competition? And will our entrepreneurs ever run out of ideas? Tune in to find out.
53 minutes | 3 months ago
Ask the Expert Special: Jason "Retailgeek" Goldberg
We thought it was time to give the Making it Work entrepreneurs a bit of a break. So as they catch up on calls and tweak their Ts & Cs, Tom chewed the fat with Jason "Retailgeek" Goldberg. In this Season 2 'Ask the Expert' special of Making It Work we ask Publicis Groupe's Jason Goldberg what the future holds for retail businesses. Nobody could have seen COVID coming, but some coped better than others. While big-box retailers scrambled to streamline their online offering, small businesses were disproportionately disadvantaged in the race to adapt. But as big companies struggle with their supply chains and service levels, changes in consumer behavior have created new opportunities for SMEs. So how can entrepreneurs fill this gap? And who did Jason (not) say "I told ya so" to? Tune in to find out.
33 minutes | 4 months ago
3. Click and Mortar: How to Build an Online Store
With online store builders like Shopify, it's never been easier to attract the mass market. But should you go all in with your own website or dip your toe in the water with Etsy or eBay? In Season 2 Episode 3 of Making It Work we speak to Kat Samardzija of Locker Lifestyle, Ebun Olaloye of Live Breathe Futbol, Nik Hawks of Paleo Treats and Paul Pallas of SWISCO. From creating cohesive customer journeys to handling knockoffs on marketplaces, this multigenerational set of entrepreneurs tell us what it's like running an online store – and how it's changed since the early aughts. So should you splash out on that Shopify plan or carry on at that craft fair? Tune in to find out.
37 minutes | 4 months ago
2. Let Me Pencil You In: Why are Entrepreneurs So Bad at Turning Off?
Working round the clock has always been a strong symbol of entrepreneurship. But does it do you and your business any good in the long term, or is it just a fast path to burnout? In Season 2 Episode 2 of Making It Work we speak to Dahlia Rizk of Buckle Me Baby Coats, Nik Hawks of Paleo Treats, Kat Samardzija of Locker Lifestyle and Mayra Hernandez of Back of the Yards Coffee Co. From breaking up your day into 30 minute chunks to fighting fires in the early hours, four small business owners discuss how they manage their precious time and whether you can ever stop thinking about work. So should you be packing boxes until bedtime? Or is it time to axe the agenda and start putting yourself first? Tune in to find out.
34 minutes | 5 months ago
1. I'm Dreaming of a Black Friday: How the Holidays Get Crazy
We're back for a second season, and we're feeling festive. For most small businesses the period from Thanksgiving to Christmas is crucial for driving sales, but what's happening behind the scenes? In Season 2 Episode 1 of Making It Work we speak to Nik Hawks of Paleo Treats, Mayra Hernandez of Back of the Yards Coffee Co., Ebun Olaloye of Live Breathe Futbol and Kat Samardzija of Locker Lifestyle. From placing orders in August to roping in friends and family as free labor, we talk to four entrepreneurs about how they plan for the few months that can account for 80% of their sales. So should you take on the big boys on Black Friday? And, more importantly, what's the deal with pumpkin spice lattes? Tune in to find out.
48 minutes | 7 months ago
COVID-19 Special Part III: How Are the Entrepreneurs Four Months On?
Six months ago, the world changed forever. Coronavirus has changed the way we live and work, and small businesses have had to adapt to this dramatic shift. In the third part of this Making It Work special, we catch up with the four entrepreneurs to see how their companies are looking a few months down the line. From $8 million investments to 'kind of' maternity leave, we discuss the ways this pandemic has made us rethink how we do business. In this episode we speak to Danny Catullo of Perishable Shipping Solutions, Dana Donofree of AnaOno, Diana Ganz of The Groomsman Suit and David Patrick of Shark Wheel. So what exactly is the 'new normal'? And will there ever be such a thing as 'post-COVID'? Tune in to find out.
32 minutes | a year ago
COVID-19 Special Part II: How Do You Run a Business During Lockdown?
How exactly do you run a business during lockdown? From Zoom meetings to pandemic-proofing warehouses, it seems this crisis has kick-started a brand new way of working. In the second part of this Making It Work special, we ask our entrepreneurs how their teams have adapted during this global crisis and what they think the future will hold for their businesses. In this episode we speak to Danny Catullo of Perishable Shipping Solutions, Dana Donofree of AnaOno, Diana Ganz of The Groomsman Suit and David Patrick of Shark Wheel. So how do you run a company under the constraints of COVID-19? And will things ever go back to how they were? Tune in to find out.
35 minutes | a year ago
COVID-19 Special Part I: How Are Small Businesses Staying Alive?
How does a small business survive a global health crisis? From changing the company strategy overnight to making difficult decisions on employees, the coronavirus is teaching plenty of hard business lessons. In this Making It Work special across two new episodes, we check in with four entrepreneurs from our first season to learn how they're coping amid the economic fallout of COVID-19. For this first part we speak to Danny Catullo of Perishable Shipping Solutions, Dana Donofree of AnaOno, Diana Ganz of The Groomsman Suit and David Patrick of Shark Wheel. Can you pandemic-proof a business? Is it even possible to prepare for hard times while growing? Tune in to find out.
54 minutes | a year ago
10. We Need to Talk: When You Should Just Give Up
90% of startups fail, so why do we only hear from the 10%? Let’s tackle the topic of failure in business. In the tenth and final episode of Making It Work, we speak to Tivan Amour of Save My Sales, Aqila Augusta of Edge Entity, Rahim Diallo of Ginjan Bros, Dana Donofree of AnaOno, Diana Ganz and Jeanne Foley of The Groomsman Suit, Heidi Hale of Heidi J. Hale Designs, Brian Munoz of Penny Luck Shoes, David Patrick of Shark Wheel and Liz Powers of Artlifting. From “lucking out” and making it big to learning when to call it quits, we ask all of our entrepreneurs what success means to them and whether they’ve found it yet. So should you hang on and go for broke or cut your losses and call it a day? Tune in to find out.
38 minutes | a year ago
9. Go Big or Go Home: How to Scale Your Business
Scaling your business is no longer a choice, it's survival. Whether it's to protect your market share from deep-pocketed competitors or to satisfy your investors, the pressure for small businesses to replicate their model has never been greater. In the ninth episode of Making It Work, we speak to Aqila Augusta of Edge Entity, Dana Donofree of AnaOno, David Patrick of Shark Wheel and Diana Ganz and Jeanne Foley of The Groomsman Suit. From managing booming sales to wrestling with cash flow, our entrepreneurs discuss the hidden challenges of scaling a business sustainably. So are you happy with your mom and pop shop, or should you yearn to become a behemoth? Tune in to find out.
47 minutes | a year ago
8. Frenemies: How to Take on Your Competitors
Competitors can be crucial motivation in getting your business to the next level. But what do you do when once friendly competition turns into knock offs and misleading marketing? In the eighth episode of Making It Work, we speak to Diana Ganz and Jeanne Foley of The Groomsman Suit, Rahim Diallo of Ginjan Bros, Aqila Augusta of Edge Entity and Dana Donofree of AnaOno. Whether you're first-to-market or an industry disruptor, our panel of entrepreneurs discuss what it's like when the big boys start taking note of your success and try to replicate it. So should you watch your competitors like a hawk or just keep doing what you're doing? Tune in to find out.
44 minutes | a year ago
7. Only as Good as Its People: How to Hold onto Your Employees
If health insurance and employee pension plans would blow your startup budget, there are plenty of other affordable ways to cultivate employee loyalty. Our panel of entrepreneurs explain how simple perks such as trust, flexibility and good old-fashioned fun can sometimes count more than anything flashy. In the seventh episode of Making It Work we speak to Diana Ganz and Jeanne Foley of the Groomsman Suit, Liz Powers of ArtLifting, David Patrick of Shark Wheel and Dana Donofree of AnaOno. Whether inviting employees to industry events, or even offering them a piece of the company pie, these business owners explain how they got creative in attracting and keeping talent. So what ingredients make the most appealing workplace environment? Tune in to find out.
50 minutes | a year ago
6. Swimming with Sharks: Where to Find Investors
Think getting investment is like Shark Tank? Think again. After experiencing failed pitches, interfering investors and pressure to scale, scale, scale, a new generation of entrepreneurs is ditching venture capital and pursuing crowd funding. In the sixth episode of Making It Work, we speak to Rahim Diallo of Ginjan Bros, Dana Donofree of AnaOno, David Patrick of Shark Wheel and Liz Powers of Artlifting. From $2.4m investment rounds to seeking out loan sharks, our entrepreneurs reflect on their diverse experiences when it comes to securing cash to kickstart their growth. So should you hold out for an angel investor or bootstrap your business all the way to the bank? Tune in to find out.
47 minutes | a year ago
5. Wham Bam Thank You Spam: Marketing in the Age of Influencers
Facebook ads, influencers, blogs, emails, organic reviews, sweepstakes... the range of marketing options available today is staggering. From this epic menu, who knows what works best for your business? From paying Instagrammers to good old-fashioned word of mouth, our panel of entrepreneurs discuss their favourite ways to promote their products in the 21st century. In this fifth episode of Making It Work we speak to David Patrick of Shark Wheel, Aqila Augusta of Edge Entity, Dana Donofree of AnaOno and Heidi Hale of Heidi J. Hale Designs. So which marketing strategies do our entrepreneurs swear by? Tune in to find out.
51 minutes | 2 years ago
4. Don't Make 'Em Like They Used to: Working with Foreign Factories
28 minutes | 2 years ago
3. Too Close to Home: Working with Friends and Family
Whether you start a business with your BFF, or call your dad "boss", working with friends and relatives often walks the fine line between great times and disaster. We hear from our panel of entrepreneurs if they think it's worth turning your business into a family affair. In the third episode of Making It Work we speak to Danny Catullo of Catullo Prime Meats, David Patrick of Shark Wheel, Aqila Augusta of Edge Entity and Diana Ganz and Jeanne Foley of The Groomsman Suit. With personal accounts about what happens when you combine personal and work life, we talk about freeloading relatives, employing your kids, and that time Uncle Don saved the day. So when exactly should you put your cousin on the payroll? Tune in to find out.
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