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Today, we are talking about all things BRANDING, and how we can use our brands to really stand out. My guest today is the oh-so-talented brand designer Zuza Hicks of Nicely Made Studio. We covered everything from brand identity to strategic design to standing out through your brand and much, much more. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/168CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In this episode, we discuss the book '168 Hours: You Have More Time Than You Think' by Laura Vanderkam. This book about time management, and specifically -- how to make the most and best use of the 168 hours we have each week. In this episode, my book club co-host Charelle Griffith and I discuss:   the power of time tracking, the relationship between consistency and breakthroughs, core competencies, how to apply time tracking to your small business, and much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/167CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In a small business world of hustling and stress, today’s episode is a breath of fresh air. My guest today is gentle business coach Ashley Beaudin. In this episode, we discussed what it looks like to build a gentle business, the role of self-sabotage and how to move through it, how to prioritize your safety, finding community, the power of quizzes, and much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/166CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

I’m so excited to share a “first ever” for Making Good! I sat down with a small business owner who’s just starting out, Corinne Monaco, the artist and owner behind Just Peachy Illustration. She also helps produce and edit this very podcast. In our coaching style conversation, we talked about where she is in her business and why she’s focusing on wholesale, and together we came up with a step-by-step plan of action for her next few months. We’re going to check in with Corinne in 90 days to see how our plans panned out, so be sure to keep an eye out for some Just Peachy updates here on the podcast!This episode will be a great listen for people just starting out in wholesale, like Corinne, but there are also some great nuggets for seasoned business owners experienced in selling wholesale. And if you’re not involved with wholesale at all? Give this episode a listen for just a fun conversation!____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/165CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

If you’ve ever felt like you don’t know what to share with your audience, or like your stories aren’t exciting enough to share… today’s episode is for you. My guest for today’s show is launch copywriter and brand strategist Zafira Rajan.  In this episode, we discussed what copywriting is and how intention plays in, the role of stories, how to unblock your voice, Zafira's concept of the 5 personality pillars, and much more. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/164CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

If you ever struggle with doubting yourself, lack of motivation, consistency... or so many other things, you're not alone. In this episode I'm sharing 10 very common things you might be experiencing in your small business journey. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/163CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In this episode, we discuss the book The Go Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann. This is a book that has been recommended to me a LOT over the last couple years and I’m excited I finally got a chance to read it! In this book club discussion, my co-host Charelle Griffith and I discuss the power of giving, the 5 laws of stratospheric success, why it's better to be a go giver than a go getter, and more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/162CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

I often say that being a small business owner is the greatest adventure in personal growth that a person can go on. We learn and we grow SO MUCH as small business owners. I am not the same person I was in December 2017 when I first launched Good Sheila, my stationery brand. In this episode I'm sharing 5 of the biggest mindset shifts I've made that have changed the course of my life and business.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/161CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

How do legal matters come into play for small businesses? What options are available for businesses with the tiniest budgets for legal? What mistakes do small business owners often make? My guest today is Larissa Bodniowycz, of Bold City Legal, who joins me for a conversation all about how to get your legal house in order.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/160CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

I've talked with a lot of other small business owners and I know that there are two big pain points many of us have when it comes to content creation: Being consistent Finding the time for content creation I've (somehow!) found a way to create a lot of content without spending all of my time on it... and I want to share you 9 tips that I think will help you do the same in this episode.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/159CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

My guest today is Katie Zeppieri, founder of The Mic Drop Agency. In this episode we discussed all things personal branding! Why it matters, why it's relevant to your business, the best ways to build a strong personal brand, how to translate your personal brand into sales and much more. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/158CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley.This book is marketing GOLD. If you own a business and do any kind of writing for it or about it (which I can pretty much guarantee that you do), this book is for you.In this book club episode, we talk about: How to approach writing for marketing Grammar and word choice How to find and establish your brand voice The role of storytelling in marketing content Marketing for different content formats And much, much more. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/157CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January.Consider this episode marketing for beginners! We talk about why marketing is so important, the overall landscape of activities that fall under the marketing umbrella. Then, I offer some tactical exercises you can go through yourself to get your marketing to drive the results you want to see in your businesses. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/156CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January.In this episode, I'm sharing 10 things I learned in 2022. Running a small business is an adventure in personal growth. When it comes to big, transformative, life lessons and change – nothing comes close to what I’ve learned from being a business owner, especially when it comes to mindset and creating a mental approach to business that will set you up for success. Every year, I learn so many new things that I can bring with me into what lies ahead… and I thought, this year, I’d share them with you, too!  ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/152CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Today I'm joined by 3 small business owners – Meghan from Meghan Elisabeth Art (@meghanelisabethart), Tracy from Jarn Co Flowers (@jarncoflowers), and Kim from Baublebee Co (@baublebeeco) – to join me for a panel conversation on the podcast all about planning for 2023. In this episode, we talked about the business owners' different approaches to planning overall, how far they each plan in advance, how they approach planning content, when it comes to planning, what has worked and not, a final piece of planning advice, and more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/154CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Are you ready to start thinking about 2023 marketing content?! In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to!  We'll be sprinkling these episodes like holiday magic throughout the month, so keep an eye out wherever you get your podcasts for these special episode drops.Today, we're sharing the private podcast episode from December 19th: 20 New Year's Content IdeasMAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/149CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January.Today’s episode is all about doing a Year in Review for your business – taking a close look at 2022 before we close that chapter and move into 2023. A Year in Review helps us celebrate the highs, learn from the lows, and figure out how to make things even better moving forward. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/152CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

File this episode under MUST-LISTEN if you're a product- based business! What do successful small businesses who get big wholesale accounts have in common? How do you plan for the year? What does it mean to take your business temperature? What about hiring? If you've ever wondered any of these questions, you'll love this episode with Proof to Product founder Katie Hunt.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/151CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Drop the Ball: Achieve More by Doing Less by Tiffany Dufu.Drop the Ball book is part memoir, part advice and is really all about empowering you to do something that many of us find extremely difficult to do: let go of control. The book covers the unrealistic and even impossible expectations that society has for how we – especially women – balance work and life, and offers some practical strategies for finding ways to take things off our plate, even when that’s super hard.In this book club episode, we talk about: The status quo of how households are managed How to split responsibilities more evenly The role of the mental load in household management The difficulty and power in letting go of control Why it’s so important to get clear on what really matters And much more. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/150CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to!  We'll be sprinkling these episodes like holiday magic throughout the month, so keep an eye out wherever you get your podcasts for these special episode drops. Today, we're sharing the private podcast episode from December 8th: December Permission SlipsMAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/149-1CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.