31 minutes | Jun 25, 2021

"A Driven Woman" Claudia Post recognized cannabis as the next frontier. Post founded Smoking Hot Solutions which focuses on digital marketing communications for the industry. But her creativity does not end there.

https://make-your-pitch.com The Co-Sponsor for this Episode is B.E.T. A business platform that gives you all the information and tools you need to advance your business as well as the understanding of how to run your business most effectively and profitably. To learn more check out the: Video: https://bit.ly/368rSKk Website: www.yvrbet.com The Co-Sponsor for this episode is CRM Engine. A Customer Relation Management system that provides a 4 Module Solution, Standard Customization by the CRM Engine Team, Unlimited Users, Unlimited Data, Unlimited Records, Cloud Hosting, Security Updates, and Daily Backups as well as On-Going support (Usually Same Day) Go Here to Learn More: Website: CRMEngine.co.uk/makeyourpitch https://make-your-pitch.com The Co-Sponsor for this Episode is B.E.T. A business platform that gives you all the information and tools you need to advance your business as well as the understanding of how to run your business most effectively and profitably. To learn more check out the: Video: https://bit.ly/368rSKk Website: www.yvrbet.com The Co-Sponsor for this episode is CRM Engine. A Customer Relation Management system that provides a 4 Module Solution, Standard Customization by the CRM Engine Team, Unlimited Users, Unlimited Data, Unlimited Records, Cloud Hosting, Security Updates, and Daily Backups as well as On-Going support (Usually Same Day) Go Here to Learn More: Website: CRMEngine.co.uk/makeyourpitch https://make-your-pitch.com The Co-Sponsor for this Episode is B.E.T. A business platform that gives you all the information and tools you need to advance your business as well as the understanding of how to run your business most effectively and profitably. To learn more check out the: Video: https://bit.ly/368rSKk Website: www.yvrbet.com The Co-Sponsor for this episode is CRM Engine. A Customer Relation Management system that provides a 4 Module Solution, Standard Customization by the CRM Engine Team, Unlimited Users, Unlimited Data, Unlimited Records, Cloud Hosting, Security Updates, and Daily Backups as well as On-Going support (Usually Same Day) Go Here to Learn More: Website: CRMEngine.co.uk/makeyourpitch Today's guest is Claudia post, an award-winning and seasoned leader business owner, nonprofit executive, and experienced problem solver with the ability to steer change and transform. Organizations post founded are diamond Courier service Inc. a same-day, time-critical bicycle, and car delivery service. Post recently founded Claudia Post Advisors, a marketing sales logistics and management consulting company. Having recognized cannabis as the next frontier Post founded smoking hot solutions which focuses on digital marketing communications for the industry. thank you I'm so happy to be here because I looked really do so just jump in somewhere and do my thing pause call diamond Courier which was the same day time critical delivery service here in the Philadelphia region. Welcome Claudia! Thank you so much. I started with four people and one office in a basement and then I morphed into 12 warehouses with a lot more people. I worked with a variety of companies that could be in Sony, Sanyo, Duke University here in Philadelphia, University of Pennsylvania hospital so it was time critical deliveries I would say that was very challenging when I opened up. There were many companies already doing it. I got the most challenges for my license of anybody ever in the state Pennsylvania from the public utility Commission that's because I had been on the street selling for a while. Anyway, I digress. So time critical delivery, warehousing, logistics, supply chain, chain of custody; remember those words because they will come into play a little bit later in my story. Here then my son said to me mom you gotta get into the industry 'cause it's blowing up and so I went to shows I did a lot of exploration and I started smoking hot solutions which was the name I gave it originally which was smoking hot solutions we create the buzz and I flipped rock'n'roll E for the beginning of the industry and that's about 12 years ago. Then a few years ago we changed our name to Most Consulting Group and why did I change our name? I brought on I had a wonderful intern I'm always surrounded by and blessed to have wonderful interns and where that insurance was John monk and when he was graduating his I sent him oh Oh my goodness where you going what are you doing I'm staying right here I'm staying with you. OK I said stay. We're the oldest marketing company in the industry. We're not on training wheels we know what we do. We don't waste people's money. I would like to speak with you today about green bar, first green bar first of fine cannabis products for the kitchen and the bar originally our original premise was to sell to bars and restaurants of course then came along the COVID dilemma and so we had change directions and we are marketing now too. I am very happy to say that we are now doing things like pop-ups and CBD stores bars and restaurants etc these ingredients can be translated into a spa. Whether it's hot or cold so you could put it in your salad you could put it in your oatmeal and it's another way for you to enjoy your healthy dose of CBD. Why did I choose food and beverage? Because according to statistics the CBD infused beverage market will explode beyond crazy 2.8 million projected I'm sorry 2.8 billion by the year 2024. 2.8 billion that's a lot of billions and the same thing on the THC side we will be able to do this with THC as well in states where we can sell THC obviously so everybody and their mother is selling CBD; CBD creams, CBD picture patches a million different CBD crowded space. I own a marketing agency. We don't have to go outside and find somebody else to do it we're gonna do it ourselves so that's digital it's every place. Where we can advertise we will do that and I am working with some wonderful people at the moment as well. Like I said I've been in this business for 12 years so I think I know what I'm doing so that's it. I could go out and ask for $1,000,000 aggregate but really what do I need to get started what do I need to get started I need to get started I would say 150 to $200,000 that would be wonderful for me and it could come and trashes could come in $25,000 trash is 50,000 whatever that's me that's what I'm asking for I would use it for infrastructure I would use it for marketing and advertising for sure a lot of marketing a lot of advertising a lot of outreach and that otherwise this is a product which is a retail product and it has to be marketed but however that would be and of course like I say I'm lucky because I own a marketing company. KEYWORDS THC CBD Marketing Advertising Outreach Claudia Post Advisors Delivery Warehousing Logistics Supply chain Chain of custody
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