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MAKE YOUR MARKeting
32 minutes | a month ago
4. Organic Search Engine Optimization [SEO] That Works Today with Hayk Saakian
SEO or Search Engine Optimization is one of my highest recommended strategies for businesses to implement. Prospects finding us through organic search, not paid advertising, account for about 50% of our leads.Today I'm talking with Hayk Saakian who is a leading SEO specialist and app developer about some tactics you can employ quickly and easily to boost your search engine rankings. If you make these tweaks and work on your SEO game consistently, over time you will see results.Hayk and I break down the three-legged SEO stool: Technical factors - is your website is built soundly, is it easy for Google to understand.Content - the actual words on your site, do they match what consumers are actually looking for.Link factors - your online digital presence, are you considered reputable.We go into detail about all three of these important aspects of SEO and give you some great tips for quick wins, along with long-term strategies and solutions. Competition can be fierce and Google wants searchers to have a good consumer experience. If you can implement some of these tactics and create that better experience, you'll be rewarded with higher ranking and more visitors.I'm sure you'll get a lot out of this episode, SEO is one of my favorite, in not THE favorite marketing strategy for a lot of our clients... and myself! Get all links, resources and show notes at https://makeyourmarketingpodcast.comAbout HaykHayk Saakian has been developing apps and building businesses from an early age. He designed and developed the Pacific Middle School’s website as a 6th-grader and in high school, developed a series of Android apps that accumulated over 300,000 downloads on the Google Play Store.After studying computer science at UC Berkeley, Hayk’s passion as an entrepreneur led him to drop out and start Skyreal, a real estate recruitment SaaS. Hayk poured all of his experience as a developer and entrepreneur into Logic Inbound, where he now helps his team execute on high-performing marketing campaigns for billion-dollar businesses.Hayk has landed coverage on the WordPress Podcast, Search Talk Live for iHeartRadio, the Blind Entrepreneur Podcast among many others.Web/Social LinksLogic Inbound - https://www.logicinbound.com/LinkedIn - https://www.linkedin.com/in/hayksaakian/Twitter - https://twitter.com/hayksaakianEmail - email@example.comHighlights from the ConversationSEO's three-legged stool - technical factors, content, and link factors.There's usually a strategy behind the businesses that rank well.Google will often tell you what's wrong and why your site doesn't rank well, but rarely gives you the steps to fix it.One simple mistake we've seen people make - check this box to fix it.Google reads the text on your site, so it's important to have content that makes sense to searchers.GMB - Google My Business, every local business should have and optimize their free listing.Google likes faster websites because it allows them to consume fewer resources.On-page written content should be about 2500 words long and focused on one topic or customer question.Different products, categories, or industries you serve should each have a separate page.Backlinks - why they are important and how to get some good ones.Why is SEO so expensive?! It's all about real estate... location, location, location.Resources Discussed/LinksGoogle My Business Strategy Session - https://fingerprintmarketing.com/gmbGoogle My Business - https://business.google.comMoz Local - https://moz.com/products/localYext (Listings) - https://www.yext.com/products/listings/
43 minutes | a month ago
3. Finding the Winning Marketing Strategies and Trusting the Results with Bruce Spurr
There's a boatload of marketing strategies for businesses to choose from, how do you know which is the best for you? On this episode, I chat with Bruce Spurr who has worked with businesses of all types implementing marketing plans that work. There are a lot of great takeaways from our conversation, but the bottom line is that you need to trust the results.If you have one, two, or three strategies that are working, just stick with them, grind it out, and put more effort into them. If they aren't working, then reiterate and try something different.I see too many business owners getting overwhelmed with all the options and attempting to "do it all" which dilutes the results and is harder to track. Bruce and I agree, focus is key. He likens it to starting a marketing "bonfire." It takes a little time to get it fired up and burning hot, but once you do, it's best to simply add more logs to the fires and keep building it up, instead of trying to start another fire.Stick with the fundamentals, like a great website with good copy and email marketing, keep focusing, and trust the results. There are more golden nuggets in this episode, I took plenty of notes for myself! Be sure and give it a listen. Get all links, resources and show notes at https://makeyourmarketingpodcast.comAbout BruceBruce W. Spurr is the Co-Founder and CEO of GrowYourCenter.com. Bruce has over 20 years of digital marketing experience, beginning his career as an entrepreneur while in college. He began offering his digital marketing services in 1998 and by 2013 he had grown a seven-figure agency out of it, while simultaneously co-founding or investing in 13 additional businesses. Bruce’s digital marketing services has allowed him to transform the lives of many business owners and non-profits. His work has directly contributed to nearly 100 million dollars of additional revenue to small and medium-size organizations and has been able to help advocate for numerous humanitarian and social projects.When Bruce isn’t hard at work, most of his free time is dedicated to his family. He is the proud father of an energetic, relentless, happy toddler named William and a baby named Lukas, who he raises with his wife (who he met while teaching a salsa dancing class!).Bruce is ready to help child care owners tackle digital marketing and get them noticed in the noisy world we live in.Web/Social LinksGrow Your Center - https://growyourcenter.com/LinkedIn - https://www.linkedin.com/in/brucewspurr/Email - firstname.lastname@example.orgHighlights from the ConversationA lot of business owners have a hard time spending money on advertising, why?If you're scoring points, don't change the game plan.It's best to find a few strategies that are working, then focus on them.People with smaller budgets tend to gravitate towards the latest trend or "shiny object."Trust the results, if they're good. If not, iterate to something new, otherwise stick with a winning game plan.Marketing can be like building a bonfire, it takes a while to get it going, but when it's burning, you can keep throwing logs on. If you want more results, put more wood on instead of trying something else.Focus is especially important when you have limited resources.You can stick to the fundamentals of digital marketing and get good results: a great website with compelling copy, and an email marketing campaign.Don't be afraid to imitate your competitors if you see them getting results with a strategy, just tweak it to differentiate yourself.You might want to zig when everyone is zagging to stand out.Highlight something you are already doing to help create your brand identity.The risk of insult is the price of clarity. Don't be afraid to alienate some of your market, because your will connect you with your ideal customers.Guide your prospects through a customer journey they love, one that is stress-free and clear, not confusing and frustrating.Creating that enjoyable customer experience will keep prospects engaged more, lead to more sales, and also helps with Search Engine Optimization.Resources Discussed/LinksBook: The War of Art by Steven Pressfield - https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026/
34 minutes | a month ago
2. How to Create a SuperBrand with Gil Nevo
"Branding can be complicated. I want to make it easy and accessible so small businesses can compete and ultimately rule the world." Gil Nevo joins the podcast for a value-packed discussion about branding and how important it is in today's digital marketplace. Gil's been a creative in TV and advertising for over 15 years. My favorite part about Gil is he animated over a hundred episodes of the show South Park. Yeah. We know, you know, South Park. He's also helped brand powerhouses like Coke, Ben and Jerry's, and Vitaminwater communicate their messages around the world.Gil has worked with many capacities in his career. He's also worked alongside me with our clients at Fingerprint Marketing to help with branding and messaging and strategy. So today we are talking about so many things around branding for small businesses, what the misconceptions are, what does it really mean to brand your business, and why it's way more than a logo.You're going to want to check this episode out.Get all links, resources and show notes at https://makeyourmarketingpodcast.comAbout GilGil Nevo is a visionary brand strategist and creative whose career has spanned multiple mediums. From animating eight seasons of the TV show South Park to working as director and producer on campaigns for brands like Ben & Jerry's and Vitaminwater, Gil's work has been seen and experienced by millions of people around the world. Gil is an avid surfer, traveler, and works with visionary entrepreneurs and creators on telling a better story in business and life.Web/Social LinksSuperBrand - https://www.superbrand.la/LinkedIn - https://www.linkedin.com/in/gil-nevo/Instagram - https://www.instagram.com/gilnevo/Email - email@example.comHighlights from the ConversationBranding is no longer logos, colors and typography.It's now a much bigger dynamic to how people experience your business.Human beings a story telling machines, and your brand is about the story it's telling.Customers aren't looking for a drill when they buy a drill, they want a hole.How brands pivoted during the pandemic: the good, and the bad.The importance of authenticity and how to create a real connection.Branding is about communication, and it's something we need to practice.Your brand should be constantly evolving, it's not a set it and forget it strategy.Is your brand focused on you, the founder, or the business? The pros and cons.Gil breaks down his creative process to bringing out a brand's personality.Unpacking taglines, you need more than just one.More people are online than ever, and authentic stories rule.
11 minutes | a month ago
1. Get Ready to MAKE YOUR MARKeting!
Welcome to MAKE YOUR MARKeting, I am your host Pia Larson, founder of the Fingerprint Marketing Agency. Just like other small business owners I had to learn how to navigate marketing and found there was no such thing as “automatic” when it comes to driving your business; you need to know how to shift. That said, there’s no reason to stall or come to a stop. With the right guide, you can be in the driver’s seat and lapping your competition in no time.In today’s episode, I am going to talk about How to Choose the Right Driving Instructor and School. I’m going to tell you more about my background, business, qualifications, and experiences. I also want to explain why knowing your destination matters when choosing who to work with. Throughout the episodes I’ll share simple road rules and other tips for keeping up with traffic. Now, let’s get this show on the road….Thanks for listening to this first episode of MARK YOUR MARKeting. To learn more about how to drive your message through marketing, subscribe on your preferred podcast platform. To ask questions, contact me at pia@MYMKTG.com or visit our podcast website at http://makeyourmarketingpodcast.com.
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