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Make Marketing Yours
6 minutes | Aug 17, 2021
What's Wrong With Me
👉 [1:06] #1 - Set an unrealistic goal👉 [1:47] #2 - Not getting the foundation right👉 [2:24] #3 - Don't have an online system👉 [3:23] #4 - Are you overwhelming your audience👉 [4:20] #5 - Showing the transformation Book a free 15-min Discovery Call: Click hereBook a Power Hour on Marketing Strategy: Click hereBook a Business Accelerator: Click here “I love Vanessa and Make Marketing Yours.”
5 minutes | Feb 21, 2021
The Coaching Attitude
In this episode, I talked about the coaching attitude. This is a very interesting topic not a lot of people talk about. I was reading an article about working with business coaches these days and it reminded me of my journey when I first started my online business.All I wanted to say is, 'be a nice coach'. Tune in to find out more. “I love Vanessa and Make Marketing Yours.”
7 minutes | Jan 23, 2021
The Common Mistakes A Course Creator Could Make
👉 [0:57] Common mistake#1 - Videos are not working👉 [1:37] Common mistake#2 - Where to get support👉 [2:05] Common mistake#3 - Looks like the membership site has not completed👉 [2:51] Common mistake#4 - Don't have videos? What to do?👉 [3:28] Common mistake#5 - Download links are not working👉 [3:48] Common mistake#6 - Delivery of your course “I love Vanessa and Make Marketing Yours.”
4 minutes | Jan 10, 2021
The Difference Between A Website And A Funnel
A lot of start-up entrepreneurs will have this question in mind - the difference between a website and a funnel. As a digital marketer myself, I would say yes, you need both. It would be best if you had a website and a funnel to maximize your opportunities online. Listen and find out more.Book a FREE 15-min discovery call with me: CLICK HERE “I love Vanessa and Make Marketing Yours.”
4 minutes | Nov 5, 2020
Do You Build Out Your Content Before You Sell Your Course?
In this episode, I talked about if you need to build out your content before you sell your course. It depends on what type of online course you are launching. “I love Vanessa and Make Marketing Yours.”
5 minutes | Oct 27, 2020
3 Key Elements You Need On Your Sales Page
In this episode, we covered 3 key elements you need on your sales page. #1 Your Target Audience#2 Your Offer#3 How To Differentiate Your Offer To OthersFree resource:I've got an excellent FREE resource for you. This Trello Launch Board is for coaches and course creators- 7 Steps To Course Launches.https://www.makemarketingyours.com/7-steps-to-course-launches “I love Vanessa and Make Marketing Yours.”
18 minutes | Oct 5, 2020
What An Entrepreneur Needs To Know About SEO?
In this episode, we covered a lot of things on course creation. Here’s a glance at this episode…👉 [1:10] A little bit about Maria.👉 [2:21] What SEO is? Why it's important?👉 [3:23] Which platform is good for SEO optimisation?👉 [6:20] Can you do SEO organically?👉 [8:21] What sort of budget entrepreneurs should be investing every month?👉 [9:41] How to work with Maria?👉 [11:30] What service do you offer for social media?👉 [11:33] The Quick + Easy Guide To Google Success👉 [14:37] Don't miss the FREE 5-page Website SEO Audit (scroll down for details) from Maria 👇👇👇Where to find Maria:Facebook: www.facebook.com/mariagracellcInstagram: www.instagram.com/mariagracellcLinkedIn: linkedin.com/in/maria-graceFree Resource:Google.mariagracellc.comThe Quick + Easy Guide to Google Success"You know that as a business owner, being found on Google is a game-changer...if only you understood how to get on that elusive front page. This guide will teach you my top 5 quick, easy strategies to implement so you can start making your way to the top of the pack."Special Bonus:A free 5-page website SEO audit to any of our listeners if they mention Make Marketing Yours podcast. Email to email@example.com “I love Vanessa and Make Marketing Yours.”
15 minutes | Sep 28, 2020
From Side Hustle To Full Time Entrepreneur
In this episode, we covered a lot of things on course creation. Here’s a glance at this episode…👉 [1:09] A little bit about Shelly and why did she leave her corporate job.👉 [2:48] How did Shelly feel about losing a stable income?👉 [3:55] It is very difficult to stay above the water as a solopreneur. How did Shelly overcome this?👉 [5:10] What is Virtual Assistant? Want tasks do they cover?👉 [6:18] How to find a good VA? Shelly shares some tips with us.👉 [7:20] How VAs work with entrepreneurs?👉 [8:40] How to work with Shelly?👉 [9:26] What type of VAs are hot in the market who everyone wants?👉 [10:02] The different between copywriters in America, UK or in Australia?👉 [10:48] Shelly shares with us how to quit a corporate job and become a VA.👉 [12:00] Shelly with us on her free resources and paid course Ditch Your 9 to 5 Quickstart Toolkit.👇👇👇Connect with ShellyFacebook page: https://www.facebook.com/groups/ditchthe9to5workforyourself/Instagram: www.instagram.com/shellydcriswellPinterest: https://www.pinterest.com/scriswell/Website: www.elevateyourbestlife.comCourses: https://scfreelancer.vipmembervault.com/productsClick here for Free Resources. Click here to join Shelly's Ditch 9 to 5 Quickstart Toolkit course “I love Vanessa and Make Marketing Yours.”
22 minutes | Sep 22, 2020
How To Market Your Business In Alignment With Your Personality
In this episode, we covered a lot of things on course creation. Here’s a glance at this episode…👉 [1:09] A little bit more about Susanna👉 [2:14] As an introvert, Susanna talked about how to overcome as an online business owner. 👉 [5:20] When Susanna works with business owners, are most of them introverted?👉 [10:10] What are Susanna's tips to our 'introvert' business owners.👉 [16:36] How to work with Susanna?👉 [19:20] Free Resource👇👇👇Free Resource:OverThinkers Action PlanAccess 12 pages in-depth 3 step framework to attract & engage clients:Discover how to connect to those who need you and make your first silent saleStop stressing about what to write in a welcome email sequence and follow this detailed frameworkBONUS: Learn the secret sales technique that increases sales by 50% ... which very few people do. https://susannareay.com/actionplanSpecial OfferMagenta Marketing MethodGet clients reaching out to work with you using these 5 simple, tested and proven online marketing methods that harness your introvert superpowers. AFTER taking this course you will have:>> INSTANT ACTIONS that you actually WANT to use again and again as they recognise your needs>> NEW ENERGY to move forwards as you have embraced the power you have within you>> BE INFLOW to boost your business over the next 12 monthshttps://susannareay.com/MMM COUPON: CHOI50 gives 50% reduction on the standard price of $67 Where to find SusannaWebsite: https://susannareay.com/Facebook Page: https://www.facebook.com/SusannaReayFacebook Community: https://www.facebook.com/groups/quietpowerhouse/Instagram: https://www.instagram.com/susannareayLinkedIn: https://www.linkedin.com/in/susannareay/YouTube: http://www.youtube.com/c/SusannaReay“I love Vanessa and Make Marketing Yours.”
23 minutes | Sep 15, 2020
How To Work With A Tech VA
In this episode, we covered a lot of things on course creation. Here’s a glance at this episode…👉 [1:30] A little bit about Juci👉 [2:58] What business owners usually come and ask for help from a tech VA?👉 [4:01] How tech support can work with MemberVault?👉 [5:34] How to do upsell and downsell on MemberVault as it is just a membership platform?👉 [11:04] At what stage does a business owner comes and works with Juci.👉 [12:36] How to differentiate between a website designer and a CSS coder?👉 [13:49] Smart idea of offering a half-day VIP experience. Juci gives us some tips on it.👉 [20:01] Juci shares her free and paid resources! (scroll down for all the links)👇👇👇Work with Juci:Membervault: https://codeglitter.vipmembervault.comWebsite: https://codeandglitter.comFree Resource: https://codeglitter.vipmembervault.com/products/courses/view/3Freebie Hub with techy and strategy resources - CSS snippets, Membervault cheat sheets, idea validation Trello board.VIP Intensive: https://codeglitter.vipmembervault.com/products/courses/view/18Done-for-you service for setting up, integrating and customizing MemberVault, for everyone who signs up with the code Vanessa, I can offer a free Unstuck Intensive ($97 value) so they can get both the tech and the strategy aspect covered. “I love Vanessa and Make Marketing Yours.”
24 minutes | Sep 7, 2020
Instagram Growth: Engaged Like A Boss
In this episode, we covered a lot of things on course creation. Here’s a glance at this episode…👉 [1:04] How Jillian got started on Instagram? 👉 [2:57] What is #bodypositivity movement?👉 [4:45] The common issues on female entrepreneurs' Instagram account.👉 [8:56] How to increase organic engagement on Instagram?👉 [11:43] What is the average time people should spend and engage with other Instagram accounts?👉 [14:37] Does Instagram only work on the product-based business? How about a service-based business?👉 [17:15] How to build a community on Instagram?👉 [20:17] Follow and unfollow every day.Where to connect with Jillian?👇👇👇Instagram: https://www.instagram.com/jillianfindinghappy/Membervault: https://jillianokeefemedia.vipmembervault.com/Website: http://jillianokeefe.com/Free Resource: The RIGHT Hashtags for Instagram Growth Are you ready to start using the RIGHT hashtags that will get your content in front of the clients, customers and followers you want to connect with? Then, grab Jillian’s freebie!Engaged Like a Boss Mini-Course: 20% Discount Code: PODCASTLISTENER “I love Vanessa and Make Marketing Yours.”
26 minutes | Sep 2, 2020
Getting Leads & Eyeballs: Going From Hidden To Visible
Here’s a glance at this episode…👉 [1:05] Who Jayna Pettersen is.👉 [3:30] Jayna helps course creators to build their products and services in MemberVault. What is MemberVault?👉 [13:16] What are the most common problems from course creators before coming to you?👉 [17:45] The best way to engage with course members.👉 [21:36] Want to work with Jayna? 👇👇👇Website: www.coursebistro.comMemberVault: https://coursebistro.vipmembervault.com/Email: Jayna@CourseBistro.comBitly Link for CB SubHub: bit.ly/CourseBistroSubHubBitly Link for MYMV: http://bit.ly/MYMVCourseFree Resource: Course Bistro Content Creator's HubMarket Your MemberVault: Discount coupon MYMV50 ($50 off through September 4, midnight PST) “I love Vanessa and Make Marketing Yours.”
27 minutes | Aug 29, 2020
How To Elevate Your Personal Style and Brand
In this episode, we covered a lot of things on course creation. Here’s a glance at this episode…👉 [1:44] How and why Gabby become a personal stylist?👉 [4:28] Why is having a personal stylist beneficial?👉 [7:00] The most common body shapes and a few quick tips for each body shape👉 [15:24] How to look good on camera as entrepreneurs👉 [21:21] Ways to work with Gabby Eckert👇👇👇FB Page: https://www.facebook.com/GabbyMEckert/FB Group:https://www.facebook.com/groups/braveandbeautifulgroup/Instagram: https://www.instagram.com/gabbyeckert/LinkedIn: https://www.linkedin.com/in/gabbyeckert/YouTube: https://www.youtube.com/channel/UCED6QEeUP-h25RWwW6kNbcwWebsite: https://www.gabbyeckert.com/ “I love Vanessa and Make Marketing Yours.”
22 minutes | Aug 18, 2020
Secrets To Online Course Creation
In this episode, we covered a lot of things on course creation. Here’s a glance at this episode…👉 [3:07] The difference between a course and membership👉 [5:05] For someone who is new to course creation, where should they start?👉 [7:08] The ideal duration of the first course👉 [8:12] The best structure for a course. What to focus on.👉 [9:20] To motivate course buyers to take actions and finish the course👉 [11:27] Problems we usually see in course creation👉 [13:40] The best time to outsource and hire someone to build your course👉 [15:01] When should the promotion start for a course? 👉 [15:55] Do you need a list to promote or launch your course?👉 [16:42] Ways to work with Sam Winch👇👇👇FB page: https://www.facebook.com/samwinchofficial/Instagram: https://www.instagram.com/the.sam.winch/Pinterest: https://www.pinterest.com.au/TheSamWinch/Website: www.samwinch.com.auYouTube: https://www.youtube.com/user/samnordbergofficial/Courses: https://samwinch.vipmembervault.com/ “I love Vanessa and Make Marketing Yours.”
7 minutes | Aug 10, 2020
What Should I Teach In My Online Course?
I had a very interesting weekend. I would say a little bit crazy. About a month ago, I purchased a business bundle. The bundle comes with 99 online courses which cover finance, mindset, social media, marketing, making money, youtube, TikTok, copywriting, hiring, self-care...you name it. Yes, 99 courses! So what I have been doing on the weekend was to create accounts and logins to these 99 courses. I thought it was pretty easy at the beginning but turns out, it took me pretty much 2 days. Well, you might ask me, how do I find time to get through all these 99 courses? The answer is I don’t. As I talk about this a lot lately, it’s all about structures and systems. In the process of creating accounts, I already colour coded the courses that I have to go through. Those are in green. For those I can go through the next round are in yellow. A couple of the courses are in blue meaning yes can check it out when I have time. Others without colours are those I can skip. If I have spare time, of course, I will go through them. If I don’t have time, those I can skip. One interesting founding was out of these 99 courses, I would say about 75% of course creators are using Kajabi, 15% are using Teachable, 2% Thinkific,1% WordPress and 7% of all others. In terms of pricing, there is a big variation. It all depends on the nature of the course, the lengths of the course and the depth of the course. They range from $47 to $597.Course creation seems in the trend right now. More and more entrepreneurs turn their services into online courses. I do get asked quite a lot is ‘what the heck should I teach in my online course.’ This is actually not a difficult question to answer. You just need to lay out all possible ideas. You want to teach something that you are good at and passionate about. You can teach people using your experience, the transformation you have achieved for yourself. You don’t have to be an expert. For example, I can teach people how to start podcasting. I launched it myself. I am not a professional podcaster, but I have enough knowledge to teach people how to get started and using some basic equipment. Or the results you have achieved for your clients. Like losing 10kg in 10 weeks. You can create a course and teach how you helped your clients. Or you can teach others how to do your job like what you are doing. Once they are trained they can then land their own clients. There are so many ideas. Recently I taught my client to create an online cooking course for her private clients. My client Vivian is a Thermomix consultant. If you don’t know what Thermomix is, it is a very expensive machine that can replace 20 appliances in your home. So, just like any other multi-level marketing or affiliate marketing, every consultant is selling the same products. How can you stand out from everyone else? Why people come to me instead of going to you? It all comes down to what value you are giving to your buyers. Are you offering an extra discount? Are you offer a free gift? Or are you offering an after purchase consultation? My client loves to cook. So, she comes up with her own recipes using Thermomix. Many of her friends and her customers asked her to teach and most importantly they are willing to pay. I mean the demand is already there! She just has to get her recipes sorted, video sorted and the membership platform sorted, then she is ready to go? I helped her to set up the system, design the recipes book, teach her how to record, create her membership site. See, it’s not that hard as long as you know what your client wants. If you do some research online, you’ll see there are a million courses out there teaching different things. People teach how to do journaling for mental health, how to make greeting cards like Christmas cards, mother’s day cards, birthday cards, how to do makeup for parties, just to name a few. The sky is the limit. If you’re stuck with course idea, head over to my website and book a free 15-min discovery call with me. All you need is a course structure and system.Course creation is fun. If you enjoy this episode, please leave a review or rating on iTunes. Or, click here to listen to my other episodes. Thanks.
5 minutes | Jul 29, 2020
Do You Have The Right Online Business Structures and Systems?
I had two client calls today. Both of them are in different niches, but I found there is a common thing in them. As entrepreneurs, we have thousands of ideas every day. (We all do!) A lot of us tend to focus on tools rather than structures and systems. We tend to focus on what platform to use or host for websites, blogs, podcasts, social media scheduling apps, email platforms etc. then struggle with technology and get overwhelmed. They didn't actually look at the fundamental needs of their business. For example, there are so many people who are creating podcasts. Is that something for you? Like listening to a podcast is different from creating your own podcast channel. I have done that. When I first started my business online, back then, I didn’t have any product or service to sell. I know I don’t want to be in a multi-level marketing niche. However, affiliate marketing was so hot at the time. I thought that’s the way to go. I paid $1,500USD for three coaching sessions. He lives in the UK and we did the training via Zoom. Well, I mean he is making money in affiliate marketing, but unfortunately, it didn’t work for me. So, what have I learnt from this? A huge lesson! I realised that some systems/tactics work for some people but they don’t work for others. Things are working well in his business, it doesn’t mean it will work for you even if you copy every single thing they do in their business. So, they are teaching you what works in their business. That’s why they always have the disclaimer of the results they achieved are not typical. Also, they didn’t tell you how many times they have tried and failed before reaching to this stage. How big is their email list? What connection they have? Of course, like me, to a completely digital newbie, how am I going to be successful after three coaching sessions. And also I have spent so much money on software and tools before I signed up to this coach, just because all digital marketers were using them. Well at least in the affiliate world, you have to have a landing page, email platform, sales funnels, upsell, downsell, you name it. So, I paid for expensive software every month for nothing. So my tips for those who are still at the early stage of running an online business, don’t copy what everyone else is doing. A lot of people are doing X; it doesn't mean that you need to do X. Every business is unique, even in the same niche because the person behind the business is different. So I always remind my clients, there is no 'one-size-fits-all' marketing. (that's my tagline!)Tips of the day:We don't have to do it all! Look at your service, your customer avatar, your pricing structure, your time you can put in your business, and then decide on what platform/tool you need to reach your ideal clients and how. Remember, you should have your own structures and systems for your business. Find out more information about me: Website, Resources page, Instagram, Facebook, Work with me.
8 minutes | Jul 22, 2020
What’s The First ‘system’ You Need In Your Business?
A lot of people think being an entrepreneur is great because we can work with any client we want and we can work any hours we like. Well, this is partly true. I am sure you understand what I mean. For me, I actually work longer hours than I ever did when I worked for someone else and the money take home is often not much better when I first started. I think you might be the same. After all, you’re looking for freedom, money and independence but now you just feel stuck. I’ve been there. In some days, I just wanted to give up. I don’t want this for you, so today I’m going to show you how business systems can help you in your business.Remember, you have to work ON your business, not IN your business. You can do this by automating, delegating, and systemising to gain leverage that is the key to creating and scaling your business. Especially when you’re just starting out, you want to start off on the right foot.The biggest tip I can give you is to have your end goal in mind. What do you want to achieve at the end? Then you’d need a marketing system.Why some service providers get a constant flow of leads and prospects coming in, but some don’t? Being CONSISTENT is key. I can’t stress this enough. They bring in new leads, follow up, nurtures their leads and turn them into raving fans. Many service providers, on the other hand, are doing things randomly. They switch from one social platform to another, throw up an ad here and there. For example, if you are a blogger and used to blog, stick with it. Don’t try to jump on the podcast all of a sudden. Remember, it takes time to build your brand and grow your audience. If you ask me what is the first ‘system’ you need in your business? I would say build your email list first. I am talking about quality, not quantity. Building an engaging email list is way more important than building a huge list but the subscribers aren’t active at all. So have you got an engaging email list? Do you have a decent size of email list? Have you been thinking to grow your email list this year? Probably this is one of the items on your to-do list. Don’t wait any longer. Come up with an irresistible lead magnet to attract your target audience, so they will jump on and join your email list. Start building your email list today. If you have any questions regarding how to build your email list, drop me an email and I will respond to you. Or, if you are looking for done for you service, you can find my contact information on my website makemarketingyours.com.
3 minutes | Jul 15, 2020
Opportunity Is For Those Who Are Prepared
Today, I listened to Jasmine Star's podcast. She just hit 1 million downloads of her podcast show. She talked about creating something from nothing. I think for people who just started or thinking of starting an online business, it's worth to listen to. When you look at people from the online world, you see a lot of successful cases. Yes, they are very successful, have a lot of followers, earn a stable 6 figures every month. But they didn't tell you much about how they go from nothing to a millionaire. They've all been through a similar journey. Only a few people showed up to their first few events, no one listens to their podcast when they first started, only got one or two sales for their online courses...there are many similar stories out there. So, you're not alone. Or I should say we're not alone. All of us need to start somewhere. There is no overnight success. It all takes time and effort. There is no short cut. So I always believe in this - Opportunity is for those who are prepared. It might sound a bit negative but this is true. For example, if someone today comes to me and asks me to do a podcast interview, I'd happily say yes. I am not scared because I am doing it. I know how to do it. I have my own podcast channel so this person can share and promote my channel to a wider audience. If someone asked me if I have taught people before or coached people in the past because they want me to speak to a group of college students on doing online business. Again I would say yes. I have done courses and 1 on 1 coaching and they can find them on my membership site. So, I don't have to create something quickly and try to grab this kind of opportunities. So what I wanted to say is to keep doing what you are doing. You might feel like you are going nowhere, but that is not true. It's all worth it at the end.Remember, the opportunity is for those who are prepared.
4 minutes | Jul 12, 2020
It's OK To Take A Break!
I am back to my podcast world. If you have been following me on social media, you might have noticed that I have not done any podcasts in a while, well 8 months to be exact. My last episode was back at the end of November just before I travelled to Hong Kong in December. I was only away for a short period, but things started to change. I had other priorities in life like visiting my family and friends, which I have not seen for years, and then COVID 19 struck. I just wanted to share with you that it is ok to take a break. You can’t do everything and show up everywhere. You have to prioritize your business tasks but also balance with your family time. Your family is just as important as your business. I do feel bad that I won’t be able to continue with my podcast, but I know I will be back one day, so I will keep my podcast channel there even though I have to keep paying a small subscription fee. And as of today, I am here and am back. As an entrepreneur or solopreneur, you won’t be able to do everything and show up anywhere you want. Just pick something that you are familiar and comfortable with and connect with your target audience and clients. So instead of doing the podcast, I chose to be active on Facebook and Instagram. I have kept consistently posting every day in the past 2 months. I have created and built my 6-week branding course and I have my first membership site set up with free resources and paid courses there. I have become a certified partner of MemberVault, which is a great membership site platform. So it might seem like I am dropping a podcast, but I’ve achieved quite a lot in the past few months. So, don’t feel bad if you have to take a break from doing one thing in your business because you might be gaining more than what you’ve given up in the process. If you’re a coach, consultant, or course creator and new to online business, then I have a great free resource for you. If you go to my membership site, you can see the ‘Online Business Starter Kit’ there. It’s completely free and it’s going to set your foundation and fast track your online coaching business. Click here to access.Thanks for your time today, and I will speak to you in the future episodes!
32 minutes | Oct 31, 2019
Are You Doing Your Best To Pursue Your Dreams?
0:00 Introduction0:41 The story of Kusha and why she starts her business. She share her journey and why you should not let go of what you truly want.2:56 As female entrepreneurs, we all have ups and downs and we have a business to run. We have a families to take care of. A lot of us actually lacking the confidence. When we launch a product or service, we always think if there is anyone going buy. From Kusha's experience, she shares how she helps her clients to overcome the confidence issues.7:26 Coming from a brand coach, Kusha shares how important it is to build a personal brand, especially for coaches.13:19 Kusha shares with us what problem she ran into when she first started her business.24:00 Kusha shares her favourite online tools with us.27:00 Kusha shares her FREE 5 days challenge - Unleash Your Brand. This is a challenge which can help entrepreneurs who are looking at getting a makeover done for their business.Here is the link to Kusha's 5 days challenge.https://thebespokedesigns.com/5-day-free-challenge/To learn more about KushaWebsite: www.thebespokedesigns.comFacebook: https://www.facebook.com/TheBespokeDesigns/Instagram: https://www.instagram.com/the_bespoke_designs/Pinterest: https://in.pinterest.com/TheBespokeDesigns/
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