55 minutes | Aug 28, 2020

#8: Your Future Consumer of 2023 + Generational Trends

On this episode we are going to focus on the future consumer of 2023, and what has shifted with generational preferences by talking to The Ohio State University professor, and design research lead, Rebekah Matheny.

With Gen-Z making up 24% of our workforce population TODAY, it's important to understand what's happening now to best prepare for what's coming next. Rebekah joins in an energized conversation about strategic innovations for the future that will set companies up for success. 

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