Erik Eustice - Of the Sea - Love to Own Your Business Podcast - Episode 04
Catch every episode - http://lovetoownyourbusiness.com/The Love to Own Your Business Podcast's fourth episode features Erik Eustice, owner of Of the Sea talking about whiskey, branding, and business.Check out the Of the Sea website - https://ofthesea.com/And if you enjoyed this episode please subscribe, leave comments and share with your friends.______________Transcript:- Hi everyone. I'm Sean and this is episode four of the Love To Own Your Business podcast. Here we learn how to grow businesses that we love to own. Each month we share great advice on how to do that, and also on how to avoid the pitfalls that make us not love our businesses so much. I think we can all agree that in order to love our businesses, we need to love our customers and to get more customers that we love, we need to communicate directly to them. Our guest today can help. This month, We're talking with Erik Eustice from Of The Sea. And among many other things, Erik is an extraordinary Brand Sleuth and communicator. So hi Erik.- Hey Sean.- How are you doing?- I am excellent, thank you.- You know, we really should have done this over whiskey, right?- You know, it's a, it's not too late and also it's not too early. What is it like 11, 11, 10 in the morning.- Lunchtime somewhere, right?- That could work.- Why don't, why don't we talk about that for a minute? Cause I didn't really mention that in the intro but that's a very interesting part of your life.- Yeah. I'm a certified whiskey sommelier through the Whiskey Marketing School out of Austin, Texas. I'm a level three. I've been at this for about four years now. And about a year and a half ago, I created Whiskey Folks which is a whiskey experienced brand. I host privates whiskey experiences that are part whiskey history, part craft, parts story and we basically just use whiskey to bring people together. So yeah, so it's a little bit of a side hustle for me that helps me to expand my network and do something that I love and it doesn't feel like work at all. But yeah. So my, my real gig though, is this is the brand story stuff the persuasive communication through the advertising agency Of The Sea.- Tell us a little bit about Of The Sea. And then I want to give a quick background as to why I wanted to talk to you much today.- Yeah. So Of The Sea is I guess a boutique style advertising agency in Buffalo, New York, we will be 10 years old on Valentine's day actually next year. Love is definitely a theme of ours, loving who you are, why you are that way and the people that you do your work with. Certainly customers are a big piece of that. We say that we, we build brands and ads that demand attention and create conversation. So it is really about getting people to pay attention but to do that in a very true and meaningful way so that you're building longterm bonds between your brand and your brand of customers.- As a quick background, I recently went through the process of what I thought was just going to be a website refresh. But with your help, it became much more than that. It was transformational for both my brand, my services, as well as me personally, right? So it was so fantastic that I felt really compelled to share this with everyone. So let's talk about this and why you think this was so powerful.- First, I would like to ask the same question of you. What did you you think was so powerful and transformation about your experience?- I think, for me, it was the process of discovering the journey between what was, what's life like for my customers before they start working with Sean.