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Blockchain. AI. Fintech.  Sure, these are buzzwords. And if your company offers a product relying on one of these technologies, these words probably matter a lot to you. But when it comes to marketing to your customers, how do these buzzwords fit in? I sat down with Navid Jafari on the Louder Online podcast to talk about this and other challenges of marketing in fintech.  What we talked about: The marketing problems of financial institutions face How blockchain is affecting Tier-1 financial institutions Customers don’t care about nitty gritty technical details of blockchain. You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.

Verizon challenged Visible to innovate within an industry where they’re already leading and continue to do new things--but in a brand and in a company that it could fully own and operate outside of Verizon itself. Which led to the first all-digital phone service provider in the U.S. and its scrappy, startup-like branding strategy. On this episode, I got to speak with Beth Veen, Head of Brand Strategy for Visible.  What we talked about: The need for a sub-brand Identifying the target audience Why they didn’t advertise for 4 months 404 Store Not Found Building deep relationships with partners This post is based on a Digital Fast Lane podcast with Beth Veen of Visible. To hear this episode and many more like it, you can subscribe here.

How do you sell partnership technology when there’s no such category as partnership technology? You have to create the category and the brand at the same time. On this episode of Louder Online, I sat down with Mike Head, the GM of Impact. What we talked about: The 4 stages of partnership lifecycle management A mature partnership program can drive 28% of revenue How to make category creation and branding happen at the same time To hear this episode and many more like it, subscribe to Louder Online here.    

It seems like subscription-based models are everywhere today. Netflix. Spotify. Adobe. Amazon Prime. Blue Apron. You can have literally anything dropped on your doorstep each month in exchange for regular payments. Why are we seeing this subscription economy overrun traditional buying habits? That’s what we discussed with the Australian Institute of Management CEO, Ben Foote. In this episode, we also touch on the rate of change within the economy, online learning programs, and more.

People love to travel. Whether it’s for work, family, or a combination of the two, traveling can bring people together. But what a lot of people don’t think about is what happens when a trip doesn’t go as planned. Whether a  disaster hits, a family member gets sick, or there’s a political emergency, having a solid travel insurance plan in place can help alleviate your stress. But if you’re in the travel insurance industry, how do you get people excited about what you have to offer? How do you make your site stand out tall and clear above the others? Esha Thaper, Communications & Content Marketing Lead at 1Cover was a guest on The Digital Fast Lane podcast recently and had a lot to say about how her organization has set themselves apart.

Introducing Aaron Agius the host of Louder Online-The Digital Fast Lane! To move the needle as a marketer, you have to have a well-defined plan for how to design campaigns that garner the traffic you want and then don’t waste it once you have obtained the desired results. That’s where Louder Online-The Digital Fast Lane comes in. It’s a podcast all about the development and execution of clear Key Performance Indicators and marketing campaigns that will grow your brand by amplifying its voice and making it discoverable.