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Loud And Clear
25 minutes | 6 days ago
Mike Pratt connects heavyweight marketing executives to fight about trends, technology and marketing best practices.
Advertising Disagreement? Want to take a different marketing approach for your brand? LET'S STEP OUTSIDE, BRAH! Or even better, step into the ring in one of the most exciting marketing events available today: Digital Fight Club. 🥊 Founder Mike Pratt, the modern Don King of marketing and advertising fight night, calls bullshit on regular panels and adds some extra sauce to the debate by reinventing the format and inviting heavyweights of the industry to step into the ring. The goal of Digital Fight Club is to debate advertising strategies, tactics, and confirm or debunk hypotheses to find solutions to real marketing problems in a fast-evolving space where Digital, Technology and the chaos that has shadowed traditional ad agency formats have created challenges for both the industry and clients alike. Loud and Clear is back! Enjoy the episode!! #LoudAndClear Guest: Mike Pratt CEO & Co-Founder of Panamplify/ Founder & Host Digital Fight Club Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ --- Send in a voice message: https://anchor.fm/lerma-agency/message
33 minutes | 6 months ago
Trend Watching in the Age of COVID-19, with John Stallé
What can a 1948 Supreme Court case teach us about trends in 2021? On this episode of Loud And Clear we talk to John Stallé, a Digital Strategist and Thinker who questions the status quo, and takes a step back to offer his perspective on today's digital landscape. In this episode Stallé goes back as 1948 where he connects the influence of "The Paramount Decrees" and how this started to define the way content is distributed and ultimately consumed. It's been eight years that we have discussed, analyzed and published our digital trends reports which ultimately talk about content consumption of some sort and fall in one of the following buckets defined by John: TOUCHLESS EXPERIENCES TECHLASH IRL TO URL VIRTUAL GAME NIGHT SOCIAL ACTIVISM REMOTE LEARNING Join us and see how these trends ultimately have impacted the Sociopolitical, Economic and even Medical fields. #LoudAndClear Guest: John Stallé, Digital Strategist at The Richards Group Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ --- Send in a voice message: https://anchor.fm/lerma-agency/message
46 minutes | 8 months ago
Streaming Wars, a look Inside Pandora with Alberto Santiago Deida
It’s been 20 years since the launch of the "Music Genome Project," which most of us know as Pandora, the music streaming service. Our guest, Alberto "Berto" Santiago Deida, is the Creative Director at Studio Resonate/Pandora. Berto shares how Pandora pushes innovation and provides clients with a unique space for brands to tell their stories. On this episode, we decipher the line Studio Resonate draws between platform agnostic agencies and relationships with agencies and brands alike, along with their approach to the multicultural market. We discuss added value for both agencies and brands and the differences that make Pandora unique. As the tentacles of advertising professionals expand to media agencies, media platforms and startups, hear how one advertising creative has evolved and brings value to this space. #LoudAndClear Guest: Alberto "Berto" Santiago Deida, Creative Director at Studio Resonate/Pandora Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ --- Send in a voice message: https://anchor.fm/lerma-agency/message
60 minutes | 10 months ago
Rishad Tobaccowala: Restoring The Soul of Business, staying human in the age of data.
“The Great Re-Invention is here. It is time to resurrect.” In this episode, we have the author, mathematician, business philosopher, and ex-publicis guru, Rishad Tobaccowala. Rishad began his advertising career in an agency with strong beliefs -- in a time when Leo Burnett was Leo Burnett and folks believed in reaching for the stars. Rishad joins us through The Richards Group's Digital Nerve series and introduced by Chris Ferrel, who has featured in past episodes. Rishad comes across as a man who truly gives a shit. He provides great thinking to our LERMA Podcast series in a time when ad agencies must take a more transparent approach to problems by putting human beings first in our current times of the pandemic and protests. Enjoy delving into Rishad’s thoughts and find more from him in his recently-launched book RESTORING THE SOUL OF BUSINESS (staying human in the age of data). Guest: Rishad Tobaccowala, Author and Business Leader Produced: Rolf Ruiz, Digital Strategist and Creative Technologist LERMA Hosts and Intro: Francisco Cardenas, Principal Digital Strategy LERMA & Christopher Ferrel, Principal Digital & Social Strategy The Richards Group --- Send in a voice message: https://anchor.fm/lerma-agency/message
57 minutes | 10 months ago
The Big Reset. Diversity and Inclusion From Today On.
Today, people are doing lots of soul searching, and lots of eyes, minds, and hearts are opening as a result. Brands are also reexamining their roles in society. Have we done enough to promote equality? What else should we be doing? We are calling this “The Big Reset,” a look at how we should be thinking about diversity and inclusion from now on. Join LERMA/ on #LoudAndClear for this panel discussion on inclusion in advertising. It was an exciting live virtual event in which our three panelists (Marc Patrick from Beyond Meat, Sandi Edgar from SMU and Inclusivista and Kevin Hamilton from Avocados From Mexico discussed how brands can influence cultural inclusion in a post-pandemic society, both overtly and subtly honoring multiculturalism. Each of the panelists had an opportunity to exchange ideas and share experiences related to the goal of advancing diversity and inclusion across different touchpoints within their organizations. The panel was moderated by Lindsay Rittenhouse from Ad Age. #TheBigReset #LoudAndClear --- Send in a voice message: https://anchor.fm/lerma-agency/message
47 minutes | a year ago
A Super Bowl Win for Avocados From Mexico at the Reggie Awards, a Chat between Aldo Quevedo and Jorge Ferraez.
On this special episode of Loud And Clear, Latino Leaders Magazine founder, Jorge Ferraez, connects with LERMA's Principal Creative Director Aldo Quevedo on a discussion that ranges from the ANA's (Association of National Advertisers) Reggie Award win for the Avocados From Mexico Super Bowl campaign to a glimpse of Aldo's career in the United States. Join us and hear how multicultural marketing has evolved with the conversation led by two of the pioneers of Latino media and marketing in the U.S. Aldo is not shy when it comes to sharing how LERMA operates and has adapted during COVID-19. He even shares a tip or two about Avocado Toast. Co-host and Guest: Jorge Ferraez President and Founder of Latino Leaders Magazine Guest: Aldo Quevedo, Principal and Creative Director LERMA Produced: Rolf Ruiz, Digital Strategist and Creative Technologist LERMA Host and Intro: Francisco Cardenas, Director of Digital Strategy LERMA --- Send in a voice message: https://anchor.fm/lerma-agency/message
41 minutes | a year ago
Somewhere in the Messy Middle, Reigniting Brands (COVID-19)
Join us on Episode 4* of the second season of #LoudAndClear where Brand Planner Chris Owens pairs up with Chris Ferrel, Principal of Digital Strategy, who is no stranger to the show. They embark on a conversation about the role of ad agencies as the COVID-19 pandemic unfolds and as the United States struggles to open up for business. Currently, many brands have halted marketing efforts, while consumers are eager to keep living. This upheaval is happening in the context of social unrest triggered by racism and social division in America. How can ad agencies address not only brand needs, but also consumer needs in order to build a meaningful bridge between the two, while staying culturally relevant and useful? * For context, this episode was recorded on May 20th, before George Floyd's unjust killing on May 25th HOST: Francisco Cardenas, Director of Digital Strategy at LERMA GUESTS: Chris Owens Brand Strategist at The Richards Group Christopher Ferrel Principal of Digital and Social Strategy at The Richards Group PRODUCER: Rolf Ruiz Digital Strategist and Creative Technologist at LERMA --- Send in a voice message: https://anchor.fm/lerma-agency/message
34 minutes | a year ago
The Role of Ad Agencies in the times of a Pandemic (COVID-19)
As the United States braces due to the rapid global spread of Coronavirus (COVID-19), the LERMA podcast #LoudAndClear invites The Richards Group Digital Strategy Principal, Christopher Ferrel, to discuss the ramifications the virus has had on the marketing and advertising industry along with its impact on marketing plans around the globe, especially in the United States. On this remotely recorded episode hosted by Francisco Cardenas, Director of Digital Strategy at LERMA, the conversation focuses on what should be the role of advertising agencies. As experts in the field of communication and persuasion, how should agencies address clients’ concerns during uncertain times, and what is an agency's role from the standpoint of social responsibility? Join the conversation and share your thoughts as we embark on figuring out how live in what appears to be a new normal. Guest: Christopher Ferrel, Principal of Digital Strategy at The Richards Group Host: Francisco Cardenas, Director of Digital Strategy at LERMA Producer: Rolf Ruiz, Digital Strategist & Creative Technologist at LERMA --- Send in a voice message: https://anchor.fm/lerma-agency/message
14 minutes | a year ago
Nike: Scoring Another Ad Professional for Client Side
On the second episode of the second season of the #LoudAndClear podcast by LERMA, we talk to Katie Leonard about her unique journey that began at Temerlin Advertising Institute and led her to various ad agencies and eventually to the client side at Nike. Katie Leonard an SMU ’09 grad is a Digital Brand Manager within the global training category at Nike. Pete Lerma recently sat down with Katie and current SMU advertising student, Susan Slaton, to chat about how she almost ran over the founder of Nike, Phil Knight, on her first day on the job. They also discuss her role in the company along with future projects. Tune in because you won’t want to miss this amusing story! #LoudAndClear Produced by Temerlin Advertising Institute Joel Villarini & Francisco Cardenas Co-Hosted by Pete Lerma, Susan Slaton and Introduced by Francisco Cardenas --- Send in a voice message: https://anchor.fm/lerma-agency/message
41 minutes | a year ago
Blockchain in Advertising, a Super Bowl Game Changer.
On the 1st Episode of the 2nd Season of the Lerma Podcast #LoudAndClear, we talk with Reeve Collins to discuss how Blockchain could very well be the next big thing in advertising. Join our host Francisco Cardenas (Director of Digital Strategy, Lerma) in this conversation co-hosted by Ivonne Kinser (Head of Digital Marketing, Avocados From Mexico) and Kristian Bottini (Founder & CEO, 270B) where they layout out the approach that Avocados From Mexico will take on their Super Bowl digital ad campaign through digital innovation. If you ever wondered how Blockchain technology can be applied to marketing, Reeve provides a good range of examples about how it can play a seamless role in media and brand storytelling using what he calls Smart Digital Objects (Vatoms). In hindsight, Reeve has been able to connect the dots, including cryptocurrency, throughout his career to bring innovation to the marketing and advertising industry. Coincidentally this is something that Avocados From Mexico lives by and has been doing year after year for the produce industry in collaboration with its agencies Lerma and 270B to win the conversation during the Big Game. Enjoy this groundbreaking episode that surely will inspire new ideas for your digital marketing strategies. Please follow us on Apple Podcasts, Spotify, Stitcher or your favorite podcast provider. Produced by Joel Villarini & Francisco Cardenas Hosted by Francisco Cardenas Co-Hosted by Ivonne Kinser and Kristian Bottini --- Send in a voice message: https://anchor.fm/lerma-agency/message
13 minutes | a year ago
Pete Lerma: Next Generation Ad Agency. David Johnson on CEO Spotlight (KRLD)
In the last Episode of Season 1 of the Richards/Lerma podcast #LoudAndClear, Pete Lerma talks with David Johnson from KRLD's CEO Spotlight. They talk about what it takes to re-define the multicultural marketing space by breaking the mold and preconceptions in a market that is driving the growth of many brands in America. The reality has shifted from a very definitive way of connecting with this audience, to broadening the spectrum of connection points through culture. Join us for this special episode where Pete talks to David about his inspiration to start what he calls The Next Generation Ad Agency, that is highly rooted in digital with the purpose of creating meaningful connections with consumers using an Omnicultural approach. America is changing and the inception of Richards/Lerma is inspired by that change . --- Send in a voice message: https://anchor.fm/lerma-agency/message
40 minutes | a year ago
The Ultimate Dreamer, the story of Texas filmmaker Thaddeus Matula
A deep look inside the life and journey of this Texas Filmmaker makes the 10th episode of #LoudAndClear a special one. Thaddeus D. Matula, a Dallas born and raised self-made director that brought to us the Peabody Award-winning film Pony Excess, a film about the NCAA-mandated "death penalty" on the SMU football program, is on the mic sharing with us how he made it happen. When the film debuted on ESPN in December of 2010, after the Heisman Trophy presentation, it landed as the highest rated documentary premiere in the network's history and Texas Monthly named it one of the ten best films about Texas. As the advertising and marketing industry seeks to build stronger connections with consumers by finding and creating genuine content told by true storytellers, Thaddeus highlights the opportunity to create and to connect in today's diversified content consumption spectrum from both a distribution and consumption perspective. He unapologetically opens up to the hosts of #LoudAndClear, Emily Puig and Alvaro Polanco, explaining with detail how you get great work done as well as the dark places you sometimes have to cross to get there including funding and connecting dreamers to believers. This podcast truly conveys the creative process many content creators go through in the sometimes dark and lonely journey to making great work see the light. Feel inspired by Thaddeus' love for the work, life and embracing your true self. The Ultimate Dreamer is co-hosted by Emily Puig and Alvaro Polanco and produced by Joel Villarini and Francisco Cardenas --- Send in a voice message: https://anchor.fm/lerma-agency/message
39 minutes | 2 years ago
The Age of Digital Love. An interview with Julia Estacolchic Director of Brand Marketing at Match Affinity (Match.com)
Brand and agency relationships have become more promiscuous than ever. On the 9th episode of #LoudandClear, Julia Estacolchic, who has also played key roles in ad agencies at an international level, puts into perspective the role of ad agencies and clients alike in a time when loyalty between them is not the norm. She explains how brands today have “needs” that some agencies are not able to meet. She suggests that reinvention is a requirement and that collaboration is a must to deliver client satisfaction (nope, there’s no little magic blue pill that can fix this). Julia starts the interview taking us on a journey of what she believes is the origin of online dating by focusing on the role that ads played in a space where war, young men, cigarettes and loneliness were a motivation to connect. Subsequently, Julia explains how the creative mind of a woman pushes the boundaries of innovation by using technology that is as promiscuous as a public telephone on a busy downtown road and brings to life the gamification behavior into the online dating world. Enjoy this episode hosted by Emily Puig and Alvaro Polanco where Julia Estacolchic, the "Cupid Marketer", tells stories of digital love and brings them to life into real, tangible couples that are as diverse and multicultural as America itself. A great listen for multicultural marketers, ad men and women and those who seek to understand love from a different perspective. Loud and Clear is produced by Joel Villarini and Francisco Cardenas --- Send in a voice message: https://anchor.fm/lerma-agency/message
42 minutes | 2 years ago
Inspiring Purpose with Nike's Marc Patrick, Director of Global Brand Communications
On the 8th episode of #LoudAndClear, Richards/Lerma partnered with students from the Temerlin Advertising Institute to interview Marc Patrick, SMU advertising alumnus ’93 and Senior Director of Global Brand Communications at Nike. His expertise and views on how certain moments and athletes can inspire purpose serve to guide SMU students and marketing professionals alike. Marc, in our eyes a true real-life MVP, has been a part of seeing the Nike growth in the middle of the digital landscape that revolutionized the advertising and marketing worlds. Enjoy this episode and please comment and share your questions. This special episode was co-hosted by Temerlin Advertising Institute Students in collaboration with Emily Puig and Jorge Rosales Produced by Jorge Rosales, Sandi Edgar, Joel Villarini and Francisco Cardenas --- Send in a voice message: https://anchor.fm/lerma-agency/message
40 minutes | 2 years ago
Stop Making Sense with Michael Fanuele. A Podcast about inspiration, muses and the power of music.
On Episode 7 of #LoudAndClear, our guest Michael J. Fanuele shares how he came to study, understand and ultimately share the ins-and-outs of inspiration. The founder/CEO of consultancy firm "Talk Like Music" brings the experience together of former roles as Chief Creative Officer of General Mills and acclaimed brand strategist in ad agencies like JWT, Havas and Fallon, to inspire us to inspire others. This fluid conversation will surely inspire listeners to set Delusional Ambitions that provoke action though finding their Muse. His book, "Stop Making Sense" will take you through six simple skills that, for those who wish to lead and inspire, will be like music to your ears. Hosts: Emily Puig and Francisco Cardenas Producer: Joel Villarini LInks: https://www.michaelfanuele.com/ https://richardslerma.com/podcast/ --- Send in a voice message: https://anchor.fm/lerma-agency/message
41 minutes | 2 years ago
Cam Kelly, CMO of Complexity, shares his perspective on eSports and how brands can "play" in the space.
Meet Cam Kelly, CMO of Complexity, a space built by eSport gamers for eSport gamers to train and build the most competitive eSports teams in the world. From his headquarters in Dallas, Texas, across the street from the Dallas Cowboys at the Frisco Star, he shares his vision of gaming. This episode of #LoudAndClear was recorded just a couple of weeks after Fortnite’s World Cup took place in New York, where winner Kyle "Bugha" Giersdorf, a 16-year old gamer, took home $3M, sending a clear message to the world that eSports is a serious business that should not be overlooked and underestimated. We invite you to feel inspired to see gaming as an alternative to connect brands with a wide spectrum of people that is as inclusive and diverse as they come. Game on. Your Hosts: Emily Puig and Francisco Cardenas Producer: Joel Villarini --- Send in a voice message: https://anchor.fm/lerma-agency/message
23 minutes | 2 years ago
Gen Z and their wide spectrum of Sexual Self-Identification by Carlos Rodriguez
Episode 5 of #LoudAndClear presents a conversation with Carlos Rodriguez, Director of Brand Planning about how Gen Z is reshaping society’s understanding of gender identity and sexual orientation. This conversation of sexual range and spectrum comes in a time where brands and advertising professionals have myriad opportunities to cater to Gen Z’s desire for individual recognition in their marketing efforts, especially through the lens of diversity and inclusion. Although this concept resonates best in the marketing world in June to correspond with Pride month, advertisers should expect this trend to endure beyond the month of June and for years to come with Generation Z. Your Hosts: Emily Puig and Ovidio Hinojosa Producer: Joel Villarini & Francisco Cardenas --- Send in a voice message: https://anchor.fm/lerma-agency/message
22 minutes | 2 years ago
Consumer Privacy and Designing Digital Experiences for Outcome explained by Victor Garcia-Hoz
On the 4th episode of #LoudAndClear, multinational Creative Director, Victor Garcia-Hoz, talks about his journey through the advertising world in roles that range from Account Executive to awarded Creative Director, moved by his passion for ideas applied to digital platforms. Listen to his recent take on SXSW 2019 and how the digital landscape is shaping the relationship between brands and consumers through digital experience designs that cater to outcome. Your Hosts: Emily Puig and Alvaro Polanco Producer: Francisco Cardenas --- Send in a voice message: https://anchor.fm/lerma-agency/message
38 minutes | 2 years ago
Ivonne Kinser speaks about the successful digital practice of Avocados From Mexico and her journey to make it happen
On the 3rd episode of #LoudAndClear we discuss with Ivonne Kinser, Head of Digital Marketing at Avocados From Mexico, about her quest for a place where she could innovate, unleash her creative potential and execute campaigns that make a difference for her brand by bringing meaningful experiences to consumers. Her vision and simple view of the industry brings a fresh perspective to executing and interpreting digital. --- Send in a voice message: https://anchor.fm/lerma-agency/message
38 minutes | 2 years ago
Digital Transformation and Ad Agency Evolution with Francisco Cardenas
On this ambush style Podcast, Francisco Cardenas, Director of Digital Strategy at Richards/Lerma, speaks openly about digital transformation. Listen to an example of how people in the ad business have adapted to a digital driven world bringing content solutions that work in a wide array of platforms for clients in the United States like Avocados From Mexico, Clamato, Dr Pepper and Metro by T-Mobile. --- Send in a voice message: https://anchor.fm/lerma-agency/message
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