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The Logo Geek Podcast
60 minutes | Dec 20, 2020
Launching a Logo Design with NASA
Whilst 2020 could easily be deemed as the worst year in living history there were still plenty of individual success stories from Logo Geek community members throughout the year. One such story was from Chris Logsdon, who fulfilled a lifelong dream of designing a logo for NASA.Chris was tasked to redesigning the logo for NASA Launch America, the company that bridges the gap between NASA and private space companies such as Elon Musk's SpaceX.In this interview we learn how Chris landed the project of a lifetime, the behind the scenes design process and how it was presented. We also dive into how Chris managed to get a creative director job working with Gary Vaynerchuk at The Sasha Group, and end with a few book suggestions.Show notes and interview transcription: https://logogeek.uk/podcast/launching-a-logo-design-with-nasaBooks discussed:The Top Symbols and Trademarks of the World - 10 book collectionLogo ModernismLogoArchive MagazineYasaburo Kuwayama BooksLogo WorldSeven Designers Look at Trademark DesignJab, Jab, Jab, Right Hook
57 minutes | Dec 13, 2020
Designing America250: A Celebration of Independence
When I say Independence Day, a few of you will think of the 1996 movie starring Will Smith and Jeff Goldblum. But if you're an American, Independence Day is a celebration of the signing of the Declaration of Independence, which happened on July 4, 1776. It's a day celebrated with fireworks, family reunions, barbecues, picnics, parades and more.In 2026, America will be celebrating the 250th anniversary of the nation's founding, and America250 promises to be the largest and most inclusive celebration in the country's history.Such a monumental occasion deserves its own identity, and that task was given to the brand design agency Landor. In this interview, Ian's joined by Valerie Aurilio, General Manager and Phyllis Murphy, the Executive Creative Director of Landor in Chicago. In this interview we'll learn more about the America250 project, how Landor approached a brand intended for almost 400 million people, how the logo was designed, presented and more.Show notes and interview transcription head to https://logogeek.uk/podcast/designing-america250This episode is supported by the training course Mastering the Logo Grid.
61 minutes | Dec 6, 2020
Dealing with Self Doubt as a Designer with Arjun Ahluwalia
Design is one of the hardest jobs there is. We strive to create the best design work we can, seek to follow the latest design trends and constantly push to get better. With that comes comparison, and often a feeling of never being good enough. Many designers struggle with self-doubt and impostor syndrome, which can lead to an unhealthy mental health.On this podcast Ian is joined by Arjun Ahluwalia to discuss his struggles with self-doubt, and how he's worked to overcome it. Arjun is the co-founder of Uting design, and co-host of the Design Revision Podcast.Show notes and interview transcription: https://logogeek.uk/podcast/dealing-with-self-doubtSupported by Freelance with Janda, The Ultimate Freelance Course.
57 minutes | Nov 29, 2020
Creating a Unique Brand Story with Gregory V. Diehl
We all love to hear, read or watch a good story. But have you considered that a brand can have a story too?If you're a business owner, creating a story might be deemed as a low priority task. But did you know that a well-crafted brand story will allow a business to display its uniqueness, increase sales, help founders build more a fulfilling business, and attract and retain good staff too?To learn more about the importance of story when building a business Ian Paget interviews Gregory V. Diehl, author of 'Brand Identity Breakthrough', a book created to help business owners craft their company's unique story to make their products irresistible. In this interview, we'll break down how to create a brand story, and how to tell it too.Show notes and interview transcription can be found here: https://logogeek.uk/podcast/brand-story
65 minutes | Nov 22, 2020
Attracting Design Clients Through Dribbble
Dribbble is a social networking platform for designers and creatives, and is one of the largest platforms for designers to share their work online. But how do you make the most of the platform to attract clients?In this podcast Ian’s joined by Lisa Jacobs, a young designer from the Netherlands, who shares how she’s attracted clients through Dribble, which has allowed her to start her own design agency. We’ll also discover how she started out as a designer, how she founded her own freelance design business, and we dive into her logo design process, discuss the 1 logo approach, niching down and more.View show notes and interview transcription here: https://logogeek.uk/podcast/attracting-clients-dribbbleThis episode is supported by Logo Package Express, which is an Adobe Illustrator extension that allows you to create a comprehensive logo kit in minutes.
61 minutes | Nov 15, 2020
Creating Distinct Audio Branding
When most of us think about branding we picture logos, fonts, images and colour. But with a TV in most peoples homes, and mobile devices in peoples pockets everywhere they go, sound and video have become increasingly important for businesses globally.With so much opportunity to be heard through a wide range of platforms, having a consistent audio brand across video and audio is key to aid recognition and to stand out and differentiate from the competition.In this weeks episode Ian's joined by the team from Drop Music Branding; Mauro González, Dalmiro Lacaze and Gabriel Agüero, where we discuss Audio Branding, the process to create a distinct sound for a brand, and we go behind the scenes on the creation of the new Logo Geek audio too.Show notes and episode transcription can be found here: https://logogeek.uk/podcast/audio-brandingThis episode is supported by affiliate sales from Placeit, where you can find thousands of high-quality branding mockups, perfect for your design portfolio.
63 minutes | Nov 5, 2020
Launching a Design Product with Kickstarter
If you operate as an independent designer it's a good idea to build up multiple revenue streams so you're not always trading your time for money. There's plenty of ways to do this, such as designing and selling digital products like fonts, stock icons and images, but have you ever considered designing a product to solve a problem?That's what Andy Brown did. He struggled to choose colours, so he created Swatchos, a deck of cards that allows you to play and work with colour. And as a way to fund the production of the product he launched a crowdfunding project through Kickstarter.In this episode we learn more about Swatchos and how it was created, we discuss how to select a colour, talk about how to launch a Kickstarter campaign, and end the conversation with a discussion around the Print Handbook with advice on how to make the most of modern print technology.Show notes can be found here: https://logogeek.uk/podcast/launching-a-product-with-kickstarterTo help support the production of this podcast, go check out Logo Package Express, which is an extension for Adobe Illustrator that helps you to create a comprehensive kit of logo files in minutes.
59 minutes | Oct 30, 2020
Client Horror Stories from the Logo Geek Community
On this weeks Halloween Special episode Ian speaks to members of the Logo Geek Community who share their client horror stories and the lessons learned.Thank you to Katie Cope, Ephraim Schum, John Bermudes, Carolina Lopes and Arun Sharma for sharing your nightmare stories!Show notes and episode transcription can be found here: https://logogeek.uk/podcast/client-horror-storiesAvoid most horror stories with a contract. I recommend checking out Michael Jandas course, module 3: Proposals & Contracts which shares the strategies developed through 15 years of proposal and contract refinement across more than 3,000 client pitches.
82 minutes | Oct 11, 2020
Becoming Logo Geek: An interview with Ian Paget
To celebrate 100 episodes of the Logo Geek Podcast, this time show host Ian Paget becomes the guest!To perform the interview, Ian's joined by host of the Resourceful Designer Podcast, Mark Des Cotes.In this interview we find out how Ian became a designer, how he developed his passion for logo design, how Logo Geek was born, how the podcast started, and what's next in store for the Logo Geek brand.Show notes, and interview transcription: https://logogeek.uk/podcast/becoming-logo-geek
62 minutes | Oct 4, 2020
Why Context Matters in Logo Design, an Interview with Diego Vainesman
If a logo design is beautiful and skilfully crafted, will it be a successful logo? Not necessarily.A successful logo requires more. It should factor in context, an understanding of the business, its competition and target audience. Only then can you understand the challenges faced, do the necessary research, and know if the logo designed will be an effective solution.The importance of context in design is one of the many topics discussed in this interview with Diego Vainesman, the co-founder of the design studio 40N47 Design. Aside from being an agency owner, Diego also teaches "Type: Bridging Image and Context" at the Masters of Visual Narrative at the School of Visual Arts in New York. He was also the first latin president of the Type Directors Club, has also taught logo design at cities around the world, and is the author of the book ‘Logo: the face of branding’.In this episode aside from discussing the role of context, we also speak about the book and the lessons learned, Diego's experience teaching design, and we end the interview learning a more about the Type Directors Club.Show notes and interview transcription: https://logogeek.uk/podcast/why-context-mattersResources mentioned:Logo: the face of branding (Kickstarter Page)Type Directors ClubAaron Draplin SkillShare CoursesLearn Freelance with Michael Janda
55 minutes | Sep 27, 2020
Designing Identities for TV & Film, an Interview with Emily Oberman
Over the past few years there have been some pretty big movie identities designed by Pentagram. These include "DC Entertainment", JK Rowling’s films "Fantastic Beasts and Where to Find Them" and "The Crimes of Grindelwald", Steven Spielberg‘s adaptation of "Ready Player One", "Birds of Prey'" the Warner Brothers identity... the list goes on.The person behind all of this is Emily Oberman.Emilys had an incredible career in design. After graduation she joined the legendary design studio M&Co, collaborating with Tibor Kalman. She also cofounded the design studio Number Seventeen, where she worked on the identities for "The Tonight Show Starring Jimmy Fallon" and "Saturday Night Live." Then in 2012, Emily joined Pentagram’s New York office as a partner.In this interview we discover the surprisingly relatable story of how she got to work on identities for blockbuster movies. We also uncover the process her and her team take when working on logos and identities for movies. Then we end the interview with an honest discussion about how she was approached by Pentagram, and what it’s like to be a partner at one of the most well-know design agencies in the world.Show notes and interview transcription: https://logogeek.uk/podcast/emily-obermanThis episode is sponsored by Webflow, the tool that gives designers the power of code in a visual interface, allowing you to directly build whatever they have in mind without engineers. To get 10% OFF on any new annual plan use promo code LOGOGEEK (Limited to 50 uses).
65 minutes | Sep 20, 2020
A Niche Design Business Branding Podcasts - An interview with Mark Des Cotes
Mark Des Cotes is a well known podcaster in the design industry, being the host of The Resourceful Designer Podcast.After several years of attending podcasting events to learn more about the craft, as a way to attract potential clients from the events he created a new brand for himself, where he was positioned as the go-to designer for any podcast design requirements. And so the niche design service, Podcast Branding was born.In this episode we discover how Mark founded Podcast Branding along side his main design practice, how and why he treats the service as a product and how he targets potential clients too.We also discuss the value of creating a niche design business, with actionable advice to help and inspire you to do the same.Show notes and episode transcription: https://logogeek.uk/podcast/niche-branding-podcastsThis episode is sponsored by Webflow, the tool that gives designers the power of code in a visual interface, allowing you to directly build whatever they have in mind without engineers. To get 10% OFF on any new annual plan use promo code LOGOGEEK (Limited to 50 uses).
67 minutes | Sep 13, 2020
On Target to Design Badge Logos - An interview with Allan Peters
Allen Peters has a fascination for handcrafted antique design. This has inspired him to focus almost entirely on the niche style of vintage badge logo design through his own design studio, Peters Design Company.Throughout his career Allans done just about every kind of design job. He’s worked for large and small design agencies, he's worked in-house at Target, and as an independant designer. Through these positions he's been able to learn from others to master the business of design, whilst working with brands such as Nike, Amazon and Patagonia.In this podcast Ian interviews Allen to discover the benefits of working at different types of design positions. We learn what it was like to work within the in-house design team at Target. We also take a deep dive into the process behind designing badge logos, and end discussing Allens love for badge hunting and how you can do the same.Show notes and episode transcription: https://logogeek.uk/podcast/badge-logos-allan-petersResources mentioned:Badge Hunting - A talk from Allan Peters.Design process & presentation examples from Allan Peters (PDF).This episode is sponsored by Webflow, the tool that gives designers the power of code in a visual interface, allowing you to directly build whatever they have in mind without engineers. To get 10% OFF on any new annual plan use promo code LOGOGEEK (Limited to 50 uses).
63 minutes | Sep 6, 2020
Motivation to Escape the Rut with Sophia Ahamed
At some point in your career you might get stuck in a rut. Stuck in a pattern doing the same thing day in, day out, without making any progress. But because change is hard, it’s easy to become comfortably unhappy, and let the days pass.This is what happened to Sophia Ahmed. She was in a dead-end job, and at a low point in her life. But after dramatic personal life events she was pushed to reflect on her life, and so made the necessary changes to get out of that rut, and make a change for the better.In this interview we discover how Sophia started Monograph&Co, her own design agency where she works with talented partners to provide the best possible design service. We also uncover how she left a dead-end job to start her own thing, the motivation needed to get out of a rut, then end the discussion talking through her process for designing a brand identity.Sponsored by Webflow, A visual way to build the web.Stylescapes™: Learn how to make more money doing what you love with fewer client revisions.Show notes and episode transcription: https://logogeek.uk/podcast/escape-the-rut
63 minutes | Aug 30, 2020
Growing as a Freelance Designer - An interview with Jay Clouse
The dream for many designers is to work exclusively on logo design. But most design jobs sadly require you to work on many different types of design projects. So if you want to work exclusively on logo design, you need to work as a freelance graphic designer, and build your own business.Freelancing can be tough, so to help you grow and flourish as a freelance graphic designer Ian's joined by Jay Clouse, the founder of Freelancing School, where he helps creatives thrive as business owners. Jay also hosts the Creative Elements, a podcast where he talks to high-profile creators about the nitty gritty of building their creative career.We discuss a wide range of topics to help you succeed as a freelance designer. This includes common mistakes freelancers make, the importance of systems, networking and relationship building, CRMs and managing your finances.For show notes and episode transcription: https://logogeek.uk/podcast/freelance-designer-jay-clouseBooks and resources mentioned:The E-Myth Revisited - Buy on Amazon UK | Amazon USCreative Elements PodcastFreelancing School Course BundleMarketing for Freelancers CourseSelling for Freelancers CourseLogo Package Express
67 minutes | Aug 23, 2020
Preserving Standards Manuals with Jesse Reed
Back in 2012, in the basement of the New York Pentagram office, Jesse Reed, along with his colleague Hamish Smyth, unexpectedly came across a piece of design history - the original New York City Transit Authority graphic standards manual, a modernist masterpiece designed by Massimo Vignelli and Bob Noorda.This was the moment that lead to the pair founding Standards Manual, an independent publisher focused on archiving and preserving artefacts of design history to make them available for future generations.In this episode, Ian interviews Jesse Reed to learn more about the origins of Standards Manual, lessons learned from preserving the historical documents, as well as behind the scenes lessons learned working with design legend, Michael Beirut. We also discover how Jesse co-founded the Brooklyn-based design office, Order.Show notes and episode transcription can be found here: https://logogeek.uk/podcast/standards-manualsBook & Resources MentionedNew York City Transit Authority Graphics Standards Manual - Buy on Amazon UK | Amazon USEnvironmental Protection Agency Graphic Standards System - Buy on Amazon UK | Amazon USNASA Graphics Standards Manual - Buy on Amazon UK | Amazon USThe Worm - Available for Pre-orderParks - Buy on Amazon UK | Amazon USIdentity: Chermayeff & Geismar & Haviv - Buy on Amazon UK | Amazon USUnit Editions Manuals 1 and Manuals 2.Logo Package Express 2.0.
61 minutes | Aug 15, 2020
Designing a Monogram - An interview with Hope Meng
Some of the most famous logo designs in the world feature a monogram, including General Electric, Louis Vuitton and Hewlett-Packard. But how do you approach designing a monogram? In this weeks episode Ian's joined by Hope Meng to find out.Hope is a brand designer and lettering artist from San Francisco, CA. In November 2015 she started Monogram Project, a personal challenge to draw every letter combination from AA to ZZ. In this episode we learn more about the project and the lessons learned to help you design monograms for yourself. We also discuss TEXT/TILE project, as well as productivity tips and tools to allow time for personal projects.For show notes and an interview transcription visit: https://logogeek.uk/podcast/designing-a-monogramResources mentioned include:Monogram ProjectLetterform ArchiveOH no Type Co - Website | InstagramTEXT/TILE Studios on InstagramHeadspace: Meditation and Sleep Made SimpleLogo Package ExpressPerfect Proposal Futur Template
53 minutes | Aug 2, 2020
Moving from Designer to Full Time Brand Consultant with Matt Davies
When you start out as a designer you'll likely focus on the visuals. But as you begin to understand the role design plays in business, you'll start to see the value of good brand strategy, and will want to work closer with your clients to understand and solve deeper business challenges before you work on any design.For some designers, as they grow in their career they become more interested in the strategy side of branding more than the design, and they may want to focus on that full time. But how can you make the transition from designer to full time brand consultant?On this weeks podcast we learn how Matt Davies did it. Matt started out as a designer, built an agency and managed a team before becoming a full-time independant brand consultant. Ian interviews Matt to discover his journey, why he made the transition, how he works with clients, and how becoming a brand consultant has allowed him to earn a higher income too.Matt Davies is a brand & culture strategy consultant, UK top 50 advisor, speaker, co-host of JUSTBranding and the author of 'Storyategy', a book designed to help business owners unlock the power of their brand with a story based branding strategy.This episode is sponsored by Wireframe, a podcast from Adobe XD.Show notes and full episode transcription can be found here: https://logogeek.uk/podcast/designer-to-brand-consultant Books & Resources MentionedJUSTBranding PodcastStoryategy: Unlock the Power of Your Brand with a Story Based Branding Strategy - Buy on Amazon US | Amazon UKMillion Dollar Consulting: The Professional's Guide to Growing a Practice - Buy on Amazon US | Amazon UKBrand Gap: How to Bridge the Distance Between Business Strategy and Design - Buy on Amazon US | Amazon UKZag: The #1 Strategy of High-Performance Brands - Buy on Amazon US | Amazon UKBrand Flip: Why customers now run companies and how to profit from it - Buy on Amazon US | Amazon UKScramble: How agile strategy can build epic brands in record time - Buy on Amazon US | Amazon UKFreelance with Janda Training Course
63 minutes | Jul 26, 2020
How To Get Logo Design Clients - Tom Ross & Michael Janda
You know how to design logos and brand identities, but to turn that skill into a sustainable freelance design business, you need find people who will pay for those services... you need clients.On this weeks podcast, Ian interviews BizBuds, Tom Ross and Michael Janda to discover how you can get your first client, establishing a niche as a designer and building a reputation to attract logo design clients ongoing.Resources mentioned:Biz Buds PodcastFreelance with Janda: A suite of comprehensive courses.Design Cuts: Save 50-99% on quality design resources.The Ultimate Guide to Niching by Tom Ross.Show notes & interviews transcription can be found here: https://logogeek.uk/podcast/how-to-get-clients
64 minutes | Jul 19, 2020
Creating a Personalised Design Process with Evelyn Powers
If you run a design business, the offering that you present to clients should be clear and easy to understand. Someone who has done this well is Evelyn Powers, the founder of Design Powers, where she focuses on branding, web design and print for small service based businesses.Evelyn's primary offering is website design. A service that can often be shrouded in complex terminology. But she's made it feel easy, and effortless for her clients. Her website messaging is very clear, and the process easy to understand... nothing technical, just clear and simple steps for success.But it doesn't end there. Her process is personalised to her, with each step having a unique name based on her surname 'Power'. She's not offering strategy sessions like everyone else, she "provides clarity with the Power Plan"... she doesn't just build a website, she "gets legit with the Power Launch". This allows Evelyn to stand out from the crowd.In this episode we discuss Evelyn's personalised design process, and how she pivoted from traditional print based designer to focus on web design.Show notes and interview transcription can be found here: https://logogeek.uk/podcast/personalised-design-process----Here's a few useful resources for logo designers:Learn to create logo grids with Jeroen van EerdenCreate a comprehensive Logo Package in minutes.Learn logo design with Sagi Haviv.Learn how to Freelance with Michael Janda
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