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Local SEO Tactics and Digital Marketing Strategies
30 minutes | May 12, 2022
5 Things to Look For in a Website Design or SEO Proposal
Tips to Know When You're Getting the Most Out of Your SEO Firm If you're shopping around for a web design or SEO service and wondering what to look for, we've got you covered! In this episode, Bob, Jesse, and Sue discuss what questions to ask and what red flags to look out for when looking for a partner in developing your web presence. With these questions in mind, you'll be empowered to find the right fit for your needs and avoid getting less than you deserve! Got a question for the team? Hit us up at localseotactics.com/questions and let us know! We're here to help. Thanks for stopping by! What you’ll learn What to look for in an SEO or web design firm. Why certain questions are important for revealing potential red flags. What to ask to understand exactly what you're getting for your money. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/5-things-to-look-for-in-a-website-design-or-seo-proposal/
18 minutes | Apr 27, 2022
On Page Optimization Tips for SEO Success
How to Focus the Keywords on Your Webpage to User Intent If you're in need of tips on how to optimize your website page-by-page, this episode is for you! In this solo episode, Jesse discusses the need to optimize your pages for intent, including what you want to be found for and what search terms you know potential clients will use to search for your product or industry. Using this knowledge, you'll be able to easily up the SEO game on every aspect of your website and get a leg up on your competitors. Do you find you get great value out of Local SEO Tactics? Give us a review on the platform of your choice! It helps us out and is greatly appreciated! Thanks for checking us out. What you’ll learn How to identify the intent of your page. Why it's important to have page-by-page focus. What parts of your webpage require special attention. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/on-page-optimization-tips-for-seo-success/
31 minutes | Apr 12, 2022
Frequently Changing Your GBP Description To Target New Keywords
How Often Should You Change Your Targeted Keywords? Whether you have a business with seasonal business flows or perhaps are looking to change up your services, the question of how often to update or change your GBP keywords may come up. In this episode, Jesse, Bob, and Sue discuss whether or not you should be updating your GBP seasonally to reflect business trends, or whether it's best to keep consistent with your keywords and messaging throughout the year! Got a question for the team? We can help! Visit us at localseotactics.com/questions and let us know! We're here to help. Thanks for checking us out. What you’ll learn Why it may be best to target even seasonal keywords year round. What to consider for ranking your GBP. How important reviews are to your GBP. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/frequently-changing-your-gbp-description-to-target-new-keywords/
17 minutes | Mar 31, 2022
Keeping Your Website, GBP, and Customer Service Team On The Same Page
Keeping Consistency for SEO and Customer Service Purposes Do you make frequent changes to your website or GBP? Maybe you have sales or specials that you update on one platform but not others? Jesse, Bob, and Sue discuss the importance of maintaining consistency across your online presence both for SEO purposes and to keep your potential clients happy! Got a question for the team? Let us know! Head over to localseotactics.com/questions and get in touch. We're here to help! Thanks for checking us out. What you’ll learn Why consistency is key. How Google takes into account your information across various sources. Why it's important to keep up with changes for your own tracking purposes. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/keeping-your-website-gbp-and-customer-service-team-on-the-same-page/
18 minutes | Mar 18, 2022
Local SEO Benefits Of Showing Up In Google Maps and Organic Search
In this solo episode, Jesse explains the benefits of showing up both at the top of the organic search rankings and in the map pack together! While this requires a google business profile to achieve, a GBP (formerly Google My Business/GMB) is free and easy to set up. With these tips, you'll be better able to understand the psychology behind who gets the clicks on Google, and how to put yourself at an advantage over your competitors. Got a question for the team? Visit us online at localseotactics.com/questions! Thanks for checking us out. What you’ll learn Why ranking in both the maps and search is extremely beneficial. What to do to improve your position. Why reviews are important to your business! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-benefits-of-showing-up-in-google-maps-and-organic-search/
23 minutes | Mar 14, 2022
Easy Website Updates To Improve Local SEO For Google Maps
Quick Tips for Quick SEO Results Looking for quick tips for your website to improve your SEO? This episode is for you! Jesse is here bringing you a solo rundown of a few tips and tricks for your online presence to improve your SEO and to help you get found online. Get value out of our show? Leave us a review! We'd love to hear your feedback, and each review helps us out a ton. Thanks for checking us out! What you’ll learn Why it's important to link to an inner page of your website from your GBP for SEO. What often-overlooked things you can do to improve your visibility. Where to put your primary keywords. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/easy-website-updates-to-improve-local-seo-for-google-maps/
29 minutes | Mar 3, 2022
What Determines If You Are Using White Hat, Grey Hat, or Black Hat SEO Tactics?
How SEO Tactics Are Divided White hat, grey hat, black hat. These are terms you may or may not have heard floating around regarding your SEO strategies. But what do they mean? And how do Google see these tactics compared to SEO companies? In this episode, Jesse and Sue discuss the differences between SEO methods and inform listeners of the kind of tactics used to better your SEO. Are there rules and guidelines in place to direct your SEO efforts? Find out in this episode! Do you have a question for the team? Localseotactics.com/questions has you covered! Our question page will help you get in touch with us about whatever nagging issue is on your mind. Thanks for checking us out and enjoy the show! What you’ll learn What defines different SEO tactics. Google's guidelines aren't necessarily helpful for SEO. Why different approaches may be riskier than others. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-determines-if-you-are-using-white-hat-grey-hat-or-black-hat-seo-tactics/
27 minutes | Feb 23, 2022
Do Different Things Impact SEO For Mobile Versus Desktop Searches?
How Geographic Location and More May Impact an SEO Audit Jesse and Sue answer a listener question this week about desktop SEO versus Mobile SEO. Is there a difference in how your business can rank online between these two? Can certain factors weigh in to your ranking when auditing your SEO on your own or using a tool? These questions and more are answered so you can be better equipped to discover actionable metrics to improve your online presence. Got a question for the team? Localseotactics.com/questions is the spot to drop them! We love hearing from our listeners and offer many convenient ways for you to drop us a line, so don't be shy! Thanks for checking us out, and enjoy the show. What you’ll learn What could factor into desktop versus mobile differences. Why it's important to account for geolocation and more when auditing your SEO. How tools like BrightLocal can help you to gauge your SEO more effectively. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-different-things-impact-seo-for-mobile-versus-desktop-searches/
19 minutes | Feb 17, 2022
Should I Be Using Paid Ads For More Visibility In The Map Pack?
Advantages and Disadvantages of Paid Ads for Your Business Jesse and Sue engage with a listener question about using paid advertisements on Google to expand their reach and get found in new markets. If you're wondering whether or not there's a worthwhile return on investment for paid ads, or if organic SEO through an agency is more worthwhile, this episode provides key insights to help you better understand the pros and cons and how to approach this situation for your business. If you've got questions about SEO or digital marketing, reach out to us today at localseotactics.com/questions and let us know! Whether you're sending us an email or giving us a call, we'd love to here your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show! What you’ll learn Pros and cons of paid ads. How organic SEO compares against paid ads on Google. Why SEO may provide better return in the long run. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-be-using-paid-ads-for-more-visibility-in-the-map-pack/
35 minutes | Feb 15, 2022
Allen Levings Interview - Digital Crisis Response and CTR Tricks
Taking Advantage of Pay-Per-Click Advertising and More for SEO Allen Levings of Growth Foundry joins the show to discuss interesting uses of SEO that you may not have considered before, such as Growth Foundry's Digital Crisis Response service. This episode discusses the potential SEO value of pay-per-click (PPC) advertising as well as tricks to improve your click-thru rate to rank your business higher! If you have a question for the team, let us know! Visit us at our questions page, localseotactics.com/questions, and drop us a line! Thanks for checking us out, and enjoy the show. What you’ll learn How to use CTR to affect rankings Why it can be important to move quickly in SEO. How paid advertising and more can help with generating web traffic for your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/allen-levings-interview-digital-crisis-response-and-ctr-tricks/
16 minutes | Feb 7, 2022
The Benefits of Local SEO
Going Local for SEO to Dominate Your Market SEO is an increasingly popular way for businesses to enhance their web traffic and turn visits into sales, but have you considered the importance of the emphasis on "local" in your SEO efforts? In this episode, Jesse explains why the "local" in Local SEO Tactics matters not just for us, but for our listeners as well! Get the most out of your business area through utilizing local SEO efforts! Wondering how your website is currently doing for SEO? Use our free SEO audit tool to do a page-by-page analysis of your SEO and find room for improvement! Thanks for watching, and enjoy the show! What you’ll learn What makes local SEO different. Why it's key to use local SEO to dominate your business area. How to use google to do easy keyword research for your local market. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/the-benefits-of-local-seo/
22 minutes | Jan 31, 2022
Are You Getting Metrics From Your Current SEO Agency?
Why Metrics Are Key to Maximizing SEO Performance Jesse and Sue come in with a recorded listener question in this episode regarding how frequently a business should expect reports and metrics from their SEO firm. Are you working with an SEO company that isn't providing regular updates on the progress of your SEO goals? Jesse and Sue discuss the necessity of using metrics to create actionable goals for your SEO, and how providing those metrics is one of the key elements of providing excellent SEO service to clients and business owners. Got a question for the team? Visit us on our questions page! You could receive a free Intrycks t-shirt with a voice-mail message, as well as an opportunity to plug your business and website to our listener base. Thanks for checking us out, and enjoy the show! What you’ll learn Why metrics are vital to setting SEO goals. How often you should expect metrics from an SEO firm. What to look for when receiving metrics on your SEO progress. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/are-you-getting-metrics-from-your-current-seo-agency/
17 minutes | Jan 20, 2022
Leveraging Business Listings For More Exposure and SEO Benefits
In this solo episode, Jesse pops in to explain how you can use 3rd party directories like Yelp, bing, and more to enhance your SEO and help your business get found online! Jesse explains the benefit of these directories and how to focus your time to maximize your results. Do you get value out of our show? Leave us a review at the platform of your choice! Visit us at https://www.localseotactics.com/reviews/ to find review links and more! Thank you for checking us out. What you’ll learn 3rd party sites to list your websites on. Why it’s important to use those directories for your SEO. What to consider regarding how to spend your time with these listings. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/leveraging-business-listings-for-more-exposure-and-seo-benefits/
30 minutes | Jan 13, 2022
What Is Schema, And Why Is It So Important?
Bob, Sue and Jesse get together to discuss the matter of Schema. What is schema? How does it impact your SEO? And how do we as an SEO firm help our clients improve their schema and their online rankings? This episode will help you better understand Schema, how it works behind the scenes to help your website, and how you can take advantage of it. Got a question for the team? Head to our questions page at localseotactics.com/questions to let us know! What you’ll learn How Schema is an easy to overlook feature that can give you a big boost. What pages to consider when applying Schema. Why Schema can give you the edge over your competitors’ websites. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-schema-and-why-is-it-so-important/
32 minutes | Jan 6, 2022
Does Switching To WordPress From Wix, Squarespace, or Duda Affect Your SEO?
Ever wondered if there was a big difference between a customized WordPress site over easier web design sites like Squarespace, Wix or Duda? In this episode, Jesse and Sue deliver answers to help you better understand the difference in terms of SEO abilities between WordPress and others. Got a question for the team? Head to our questions page! We love helping out listeners out, and if you leave us a voicemail we use on the show, we will send you a free Intrycks t-shirt! And don't forget to take advantage of our FREE SEO audit tool to help you find room for improvement on your website! What you’ll learn How WordPress can be better customized for SEO purposes. Why it's important to recognize the difference in SEO capability between different platforms. What you can do to improve your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-swithing-to-wordpress-from-wix-squarespace-or-duda-affect-your-seo/
30 minutes | Dec 30, 2021
Local SEO Tactics Top 5 Episodes of 2021
We're wrapping up an amazing year of growth by bringing you the top 5 episodes that our viewers and listeners engaged with! Each clip has solid tips and perspectives to help you out with your SEO game. Whether you're a long-time fan of the show or new to it and looking for a place to start, this episode will provide great insights and a taste of what Local SEO Tactics has to offer! Thank you for checking us out this last year, and we hope you'll join us in being excited for what's to come in 2022! What you’ll learn Tips and tricks for increasing engagement on your website. Great, low-cost SEO tips for your business. Important elements of SEO for your consideration! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-tactics-top-5-episodes-of-2021/
22 minutes | Dec 23, 2021
How to Change Your Website Name With Minimal SEO Impact
Considering a change to the website domain name of your business? Maybe you're looking to update your domain to better reflect the current state of your business and services, or maybe your business name has changed overall. Whatever the reason for the change, there can be concerns about losing your SEO gains, but in this episode, Bob, Jesse, and Sue discuss how to make a change effectively to minimize the damage and get right back on track for your SEO. Curious about your SEO or that of a competitor? Our free SEO audit tool can help you page-by-page to gain insights to improve your SEO! Visit us at localseotactics.com/free-seo-audit to get ahead on your SEO! Got a question for the team? localseotactics.com/questions is your place to submit a question to our SEO experts! We're here to help. Thanks for listening! What you’ll learn How to use Google Search Console to submit your changed domain/new website. Why it's important to setup redirects in certain circumstances Where to look for backlinks to update to direct to your new domain. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-change-your-website-domain-name-with-minimal-seo-impact/
29 minutes | Dec 16, 2021
Can You Rank Your GMB in Other Suburbs?
Jesse and Sue discuss a listener question regarding how to rank your Google My Business profile for more than your immediate business area. Wonder if you can extend your reach across town, or perhaps outrank a competitor in a neighboring suburb? Jesse and Sue discuss what approaches you can take for your business to expand your reach and dominate in your local searches. Got a question for the team? Our questions page is always available! Visit us at localseotactics.com/questions and throw your question our way! Thanks for checking us out, and enjoy the show! What you’ll learn What approaches to take to rank in neighboring suburbs. Why it may be a difficult proposition, but not impossible! What benefits there may be to ranking in other suburbs. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-rank-your-gmb-in-other-suburbs/
30 minutes | Dec 8, 2021
Things to Consider Before You Redesign Your Website
If you’re considering a website re-do, then this is the episode for you! Bob, Jesse and Sue come together to discuss what to take into account when undergoing a website redesign, including how to be mindful of your decisions to make sure you’re getting a good ROI out of your redesign. Got a question for our team? We can help! Visit us at localseotactics.com/questions to learn more! Thanks for watching. What you’ll learn What reasons are common for updating your website. Why it's important to consider your website from a visitor perspective. How to plan your website change with purpose. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/things-to-consider-before-you-redesign-your-website/
22 minutes | Dec 2, 2021
Is It Better To Hire A Local SEO Firm Versus An Agency Outside Of Your Area?
In this episode, Jesse and Sue discuss the topic of going with a local SEO firm versus a remote agency. Are you wondering whether or not it is beneficial to go with a local SEO agency for your local SEO needs? Jesse and Sue measure the pros and cons of working with a local agency versus working with an agency with greater reach. If you’re looking into hiring an SEO firm, this episode will be a great listen to help you make your choice! Got a question for the team? Let us know! We’d love to hear from you. Visit us at localseotactics.com/questions and drop your burning question on us. Thank you for checking us out, and enjoy the show! What you’ll learn What factors to consider when choosing an SEO agency. How tools like Brightlocal make getting to know your local layout easy even for remote agencies. Why a remote brand may have significant advantages over a more local company. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/is-it-better-to-hire-a-local-seo-firm-versus-an-agency-outside-of-your-area/
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