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Local SEO Today
56 minutes | 20 days ago
Showing Up Makes All the Difference: A Conversation with Adam Steele
“You never know what you can find just by showing up.” We talk to Adam Steele, founder of Loganix, about his business journey. From his start in affiliate marketing to building his own SEO company, Adam has gained a lot of hard-earned knowledge from his mistakes in business. “You can grow quicker when you find someone who complements you and is able to pick up the slack where you aren’t so strong.” Adam shares with us what has been helping him overcome challenges in business, such as - learning from and engaging with communities in online forums - hiring a bookkeeper from the start - finding a business partner who complements you - habit stacking Reach out to Adam here: LinkedIn: https://www.linkedin.com/in/adamgsteele/ Loganix: https://loganix.com/ Twitter: @AdamGSteele
53 minutes | a month ago
Episode 188: Working with Passion: A Conversation with Tim Meinhardt
It’s not in humans’ nature to give up. We [only] give up when we’re not passionate. Tim Meinhardt is a CEO at Atruity LLC, a company that helps businesses implement OKR (objective and key results) goal setting methodology. If you’re an entrepreneur and you’re passionate, make sure you learn something new every day. With Tim’s rich experience, he imparts with us some of the lessons he’s learned on his decades-long journey in business: handling challenges in business overcoming mistakes in business advice on starting a business Connect with Tim online: LinkedIn: https://www.linkedin.com/in/timmeinhardt/ Atruity: https://atruity1.com/ Atruity Facebook page: https://www.facebook.com/Atruity-OKR-Consulting-101911788248723/
17 minutes | 2 months ago
Episode 184: 4 Tips To Thrive Post - COVID
You’ve got pent-up demand because there are consumers out there that do want to get out and buy again. COVID-19 has been tough to a lot of businesses. As fellow business owners, we understand how overwhelming this can be, and we try to help others during this challenging time. Here are a few pointers on how to make sure your business survives in a post-COVID world: Make your clients’ and staff’s safety a priority. Cultivate a strong digital presence. Update your customers about the changes in your business, and more.
55 minutes | 2 months ago
Episode 183: Live Interview With Mike Lander
Where you are does not define where you will end up. Mike Lander is an entrepreneur who has successfully bought, grown, and sold multiple businesses in sectors like digital marketing, recruitment, education, and more. Currently, Mike is a CEO of Piscari Ltd. and chairman of the digital agency Re:signal. The best innovations are not lightning strikes or wild ideas. They’re aggregations of proven things reformatted in a new way that suddenly make things different. This illuminating conversation with Mike covers His beginnings and personal life philosophy Importance of mentors Traits of a successful leader, and more Reach out to Mike through the following platforms: Re:signal: https://resignal.com/our-team/mike-lander/ LinkedIn: https://www.linkedin.com/in/mikelander Personal website: http://mikelander.co.uk/
33 minutes | 3 months ago
Episode 182: Live Interview With Peter Foreman - Murray
A lot of the hard lessons that I’ve learned are really around learning what kind of work I want to do and the kind of clients I want to work with. Peter Foreman-Murray runs Foreman-Murray Digital, a marketing agency that seeks ROI-focused results, specializing in PPC, marketing automation, and strategy. Learning how to say no to people is one of the hardest things to figure out. In this episode, we talk about the day-to-day realities of entrepreneurs, as well as Making the switch from working for someone and being your own boss Benefits of project management softwares and more Foreman-Murray Digital: https://www.foreman-murray.com/ LinkedIn: https://www.linkedin.com/in/petefm/
50 minutes | 3 months ago
Episode 181: Live Interview with Kevin Gibbons
Don’t get too carried away by ego/vanity metrics. CEO of Re:signal Kevin Gibbons is a multiple-time Search Awards recipient. He has founded two digital marketing agencies and has been recognised for his work in both by Deloitte Fast 50 UK, among others. When things are going well, it’s good not to get carried away and feel like “we’re on top of the world” because that’s actually when you are most vulnerable. In this episode, Kevin looks back on his journey in the SEO industry so far. He shares his humble beginnings as a university student learning SEO on his own his struggles with running a company as someone without a formal business background his personal values that drive his leadership and career, and more Re:signal: https://resignal.com/author/kgibbons/ LinkedIn: https://www.linkedin.com/in/kevingibbons Twitter: https://twitter.com/kevgibbo
15 minutes | 4 months ago
Impact Initiative: A Give Back Program By Local SEO Search
We want to give back to the community! Listen to this episode to hear us discuss our Impact Initiative. This new giving back initiative will help small business owners succeed post COVID. We will be giving away 1 year, full-service SEO campaigns to 100 businesses over 5 years. That’s over $2 million dollars in SEO! When we saw how this pandemic was affecting businesses, we knew we had to find a way to give back to society and help! With the Impact Initiative, we will be focusing on helping Black and minority-owned businesses in year one. Our owner, John Vuong, is a minority and has a unique understanding of how hard it can be for business owners like him. He wanted to give back to his fellow business owners in Canada. Search Engine Optimization is becoming increasingly popular. Everyone is searching online now more than ever. This means that ranking on Google is getting more competitive. Having your customers find your company online can make or break your business. Let us help you! Apply now for the Impact Initiative: https://www.localseosearch.ca/impact-initiative/
39 minutes | 4 months ago
Episode 178: Live Interview with Mazen Aloul
You can never please everybody. You just need to deliver everything you could to the best of your abilities. Mazen Aloul is the founder and CEO of WebQuest SEO, a marketing agency based in Dubai specializing in both English and Arabic SEO. A Business Network International (BNI) member, Mazen likes to work with and help out fellow entrepreneurs. You need to snap out of working in the business to working on the business, and you need to do this with people you trust. On this episode, we talk about how Mazen got his start in the SEO world, his motivations to keep growing his business, and other discussion points helpful for starting entrepreneurs: building a supportive community of fellow business owners participating in business incubators and mentorship programs how to deal with letting go of a client and more You can connect with Mazen in the following platforms: WebQuest SEO: https://www.webquestseo.com/ LinkedIn: https://www.linkedin.com/in/mazen-aloul/?originalSubdomain=ae Twitter: https://twitter.com/mazenaloul?lang=en
58 minutes | 5 months ago
Episode 176: Live Interview with Granit Doshlaku
Research what’s happening now, what are some predictions [or] what the state of the world is going to be 10 to 15 years from now, and learn to get the skills that’s going to make you adapt very fast. Co-founder of Manaferra, Granit Doshlaku, is passionate about helping publishers, higher education, and SaaS to get more organic traffic and conversions. With a forward-thinking perspective, Granit took the non-traditional path to learning, dropped his first degree, and sought to seek knowledge through experience instead. No tool is going to replace the knowledge and experience of a person. Granit shares with us his unique personal story and interesting insights on the following topics and more: Pros and cons of getting a college degree Finding inspiration in, and modelling, your business after successful organizations Knowing your focus and learning when to say no to projects Reach out to Granit in the following platforms: LinkedIn: https://www.linkedin.com/in/granitdoshlaku/ Twitter: https://twitter.com/granitdoshlaku?lang=en Personal website: https://granitdoshlaku.com/
53 minutes | 5 months ago
Episode 175: Live Interview With Cody West
Just because something isn’t broken, doesn’t mean you can’t make it work better. Cody West is chief strategist and founder of the marketing agency Assisted Reach. He started his career in data analysis and eventually combined this skill with SEO. [For me,] it’s about how can I make myself the best possible human every day because that ensures I will do the most good in the world that I’m capable of providing. Join us in an insightful discussion on several topics: Sports as an “entrepreneurial hack” The importance of refining your work processes and finding the right people to work with Benefits of utilizing third-party apps and big cloud data warehouses Finding balance in your life and more Reach out to Cody through the following platforms: LinkedIn: https://www.linkedin.com/in/codywestseo/ His personal website: https://codywest.com/ Twitter: https://twitter.com/codywestseo
40 minutes | 5 months ago
Episode 174: Live Interview with Chris Brencans
If I’m going to work on this project, [I ask,] “Who is going to win from doing this? If there is no winner and I’m just excited about [it], then it’s irrelevant. Chris Brencans is CMO of On the Map and co-founder of WEBVOIS. He manages SEO, SEM, and web development teams, helping these digital marketing agencies grow steadily. With his fascination in tech and his systematic approach to business, he is bound to make a mark in the world of internet marketing. Don’t freestyle. Have a process-driven plan. On this episode, we discuss: -The importance of quality assurance -Choosing the right projects -Building a repetitive, scalable process -The advantages of using Shopify and more Connect with Chris in the following sites: On the Map: https://www.onthemapmarketing.com/ LinkedIn: https://www.linkedin.com/in/kbrencans/
27 minutes | 5 months ago
Episode 173: Live Interview With Mark Podolsky
Don’t get in your own way. “Smart-cut” it; get a mentor. Mark Podolsky, aka “The Land Geek,” is a real estate investor who buys and sells raw and undeveloped land in the U.S. On top of running Frontier Properties, he’s also a published author and a podcaster. Check out his book “Dirt Rich” and his podcast “The Land Geek.” Do the things that give you joy. So if you don’t enjoy intake, outsource it. -On this episode, we discuss -His start in the land investing business -His work and life philosophy -Work automation through softwares and other useful technology -Outsourcing -Building a system to create passive income You can find Mark in the following platforms: LinkedIn: https://www.linkedin.com/in/thelandgeek/ The LandGeek: https://www.thelandgeek.com/ Twitter: https://twitter.com/thelandgeek
41 minutes | 6 months ago
Episode 172: Live Interview With Chris Dreyer
Niching down, there’s less market opportunities, but from a marketing standpoint, we’re able to understand the audience [better] and provide an extreme amount of value. Rankings.io president and founder Chris Dreyer helps personal injury law firms grow their client base with SEO. Chis enjoys competing and loves a good challenge; he deliberately chose to focus on personal injury law, as he believes that it’s the most competitive industry to rank in. Niching down makes it easier for people to identify what [you do] and to refer [you] because there’s no threat of poaching. On this interview, we delve into: -How he got started in affiliate marketing and eventually pivoted to SEO -The importance of value-providing tactics -Being self-taught by reading -The advantages of niching down You can find Chris in the following platforms: Twitter: https://twitter.com/chrisdreyerco/ LinkedIn: https://www.linkedin.com/in/chrisdreyerco/ Rankings.io: https://rankings.io/
44 minutes | 6 months ago
Episode 171: Live Interview with Chris Porteous
“Having to go through challenges in the beginning is a great way to test the waters and see if this is for me.” Chris Porteous has a unique blend of experience working in finance, marketing, and SEO. Early in his career, he has worked for Goldman Sachs and UBS Securities. Now he runs his own businesses as founder and director of My SEO Sucks and Framestr. “If you’re known for doing good work and putting time in to constantly learn, those opportunities are going to come up naturally and more often than you expect.” In this episode, Chris shares with us his journey as an entrepreneur, finding his knack for business at a young age and dealing with the challenges of being a beginner entrepreneur. He touches on the importance of the following and more: - Managing your scope of work and learning to say no - Sharing knowledge with your team in a simple way - Building strong processes and workflows - Fostering good relationships within your business community You can connect with Chris through LinkedIn: https://www.linkedin.com/in/chris-porteous-9594323 Website: https://myseosucks.com/
42 minutes | 6 months ago
Episode 170: Live Interview With Joy Hawkins
“The people you work with are everything.” Joy Hawkins is a Google My Business product expert, owner of Sterling Sky and Local Search Forum, and author of “The Experts Guide to Local SEO.” She’s a prime example of what happens when your passion and your expertise intersect. Joy shares her love for the ever-evolving, exciting local SEO field in forums, conferences, and her writing. “One of the mistakes small business owners make when they start is they don’t price themselves high enough.” On this podcast, Joy shares the insights she gained and challenges she faced in her career. Here we discuss: -Making your customers stick through online engagement -Avoiding bad turnover by picking the right employees and ensuring they are satisfied with their jobs -Attracting the right customers by valuing your service correctly -The importance of delegating tasks to prevent burnout -The benefits of joining conferences You can connect with Joy through the following platforms: Twitter: https://twitter.com/JoyanneHawkins LinkedIn: https://ca.linkedin.com/in/joyhawkins Local Search Forum: https://www.localsearchforum.com/
9 minutes | 6 months ago
Episode 169: 5 Google Analytics Myths Everyone Believes!
Google Analytics is one of the most important tools for any business owner, especially for your SEO strategy. It can tell you how your SEO is working. Are you getting more website visits? More conversions? More time spent on page? All of this is critical information for every webiste. But it can also be overwhelming. There is a lot of information on Google Analytics. It isn't enough just to look at the numbers. You need to analyze them, properly. Don't let these 5 myths deter your marketing plan!
21 minutes | 7 months ago
Episode 168: How to Maximize your Time and Maximize your Sales
Time management is something many business owners discuss and think about. How are you using your time? Are you managing it properly. But what about ensuring that you're spending your time on tasks that actually move the needle in your business? You could have the best time management in the world, but if you're spending that precious time on tasks that aren't helping your business, you are squandering your time. In this episode, we'll outline some important things to consider when maximizing your time. What should you spend you time on? What should you outsource? What other tips can help your business grow?
8 minutes | 7 months ago
Episode 167: How To Optimize Your Landing Page And Bring In Customers That Convert!
You have a landing page for your business. But is it working for you? If potential customers are landing on your website but that page isn't coverting, it means you need to update that page! Spending a little time on your landing pages to make them better can increase your ROI and increase your conversion rates. If you follow these simple tips, your landing pages will start bringing in new leads without much work on your end. And then you can sit back and let the customers come to you; the dream!
7 minutes | 7 months ago
Episode 166: How to Manage your Online Reputation to Bring in New Customers!
Your online reputation is more important than ever right now. Users are searching online for your business every day! What are they seeing? You need to make sure that your online reputation speaks for itself. Potential customers are making decisions about your business without ever interacting with you. In this episode we will outline some simple techniques you can utilize to make sure your online reputation is inviting and puts your best foot forward!
14 minutes | 7 months ago
Episode 165: How to rock your On-Page SEO to Rank on Google!
If you've heard about SEO, you've probably heard about on-page and off-page SEO. In this recording, we will discuss ways to improve your on-page SEO and therefore improve your ranking. On-Page SEO is optimization that you can do on your own website. On-Page is the easiest type of SEO to do yourself because you have control of your own website. Listen to this episode for a few simple tips that will help you improve your on-page SEO and start ranking for the right keywords.
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