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Local Market Monopoly Small Business Marketing Podcast: Digital Marketing Strategies for Businesses that Want to Dominate Your Local Market
9 minutes | Jun 10, 2021
Content At Scale: The Repurpose Machine
Content is king! But what local business owner has time to spin out massive amounts of content for blogs and social media on a regular basis? In this episode, Clarence will uncover how you can turn one piece of content into many useful pieces with The Repurpose Machine. No, this isn’t actually a machine, but it is a content strategy to maximize the use of every single piece you create to get lead generation results. It’s all about scaling your content strategy to repurpose content across all platforms. Tune in to maximize your content strategy this year.
13 minutes | Jun 3, 2021
The FAQ/SAQ Video Framework
Are you doing all you can to be THE authority in your local market? It’s time to ensure you stand out from the competition. In this episode, Clarence will show you how to use a simple FAQ/SAQ framework to meet your customers where they are, establish your credibility, and prove yourself as the expert in your local industry. By answering frequently asked questions and “should-ask” questions and sharing quick, helpful videos on your social media, you can move yourself from being an unknown to becoming a trusted authority that wins the ready-to-buy customers. Listen to this episode now!
10 minutes | May 13, 2021
Website Optimization That Converts
Is your small business website more like an online business card than a sales-conversion machine? It’s time to change that! In this episode, Clarence discusses three killer website optimizations you can implement into your business website to boost sales ASAP. The truth is, if your website is missing these elements, you are missing out on sales. Your target audience is online now more than ever before…make sure your business website is primed and ready to take advantage of the traffic. Clarence walks you through the process of doing it right. Listen to this episode now for practical tips to set your business up for a more profitable online presence in the year to come.
13 minutes | May 6, 2021
How to Optimize Your Google My Business Listing
No business owner wants to leave money on the table, but if you aren’t optimizing your Google My Business listing, that’s exactly what you are doing! In this episode, Clarence discusses the importance of claiming and optimizing your GMB to boost organic traffic—both online and to your brick-and-mortar business. He shares four simple optimization tips to ensure your listing is primed and ready so you can take full advantage of this free, traffic-generating marketing tool. If you are looking for a budget-friendly way to take your marketing to the next level in 2021, this episode is for you. Listen now!
16 minutes | Apr 29, 2021
How to Create a Predictable Selling System
After a year like 2020, we could all use some predictability in our businesses! In this episode, Clarence breaks down the details of implementing Ryan Deiss’s Predictable Selling System—a foolproof marketing strategy that generates and automates consistent customer conversions. If you are tired of going from one marketing tactic to the next, hoping finally to get some results, you won't want to miss this episode. Learn the three basic steps for building a Predictable Selling System for your small business, so you can boost profits without feeling salesy or pushy. Listen now!
8 minutes | Apr 24, 2021
The Truth About Your Business Logo
Are you expecting too much from your business logo? While having an attractive, brand-building logo is essential to your overall marketing strategy, the truth is your logo isn't as powerful or influential as you may think. In this episode, Clarence covers the mistakes far too many business owners make when they allow their logos to take up too much space on their websites. He explains how the logo only works when it has compelling, optimized headlines and content to support it. Listen now to learn how focusing on content creation may be one of the most important things you do for your business website this year.
61 minutes | Apr 8, 2021
Proven PR Tips for Small Businesses with Joshua Kail
For small business owners, a great PR campaign can help you achieve your marketing objectives at a fraction of the cost of paid advertising. Yet, many small businesses are confused about what PR is and why they need it. In this week's episode, you'll learn what you need to know about PR for small businesses, including how to define the messaging for your company, the two types of press releases to use and exactly when to use them, and more! Whether you're working with a firm or handling your PR on your own you'll discover how to improve your reputation with your existing and potential customers while increasing leads, sales, and profits. Listen now!
50 minutes | Apr 1, 2021
How to Write Your Welcome Email Series with Sue Anderson
You probably already know that first impressions are key when it comes to growing your business. But beyond the first impression, you also need to stay top-of-mind with new contacts, especially as you’re first building your relationship with them. So how do you make a strong first impression and stay top-of-mind in the crucial days after a contact first signs up for your email list? Listen now to discover how to get subscribers hooked on you and what you stand for.
18 minutes | Mar 25, 2021
7 Tips to Get Your Business Live Streaming on Social Media
Have you ever found yourself wondering why those products and company photos you keep posting don't seem to be attracting enough interactions or why that infographic only netted you 3 likes on social media? If you haven't yet discovered the potential of live streaming on social media – now is a perfect time to get in on the action and include it in your marketing strategy. In this week's episode, I'll share practical tips to help your live streams be successful and valuable to your audience. Listen now!
60 minutes | Feb 11, 2021
How to Protect Your Business From Infectious Disease
Is your small business doing all it can to protect you, your team, and your customers from infectious disease? In this episode, we will explore tips for keeping your small business clean and safe. You may be surprised to learn how often most people wash their hands before leaving a restroom or what the dirtiest part of a restroom truly is. Neither answer is what you think. We'll cover the difference between deep cleaning, disinfecting, and sanitizing and when you need to do each. Whether you are a highly trafficked business or a small office and want to learn how to avoid having to shut down for a week, due to a COVID outbreak, this episode is for you. Listen now!
10 minutes | Jan 22, 2021
A Startling Fact About Lead Magnets
It's no secret that it takes time and effort to grow a business. And if you want to generate leads online, then your business needs a lead magnet. But here's the thing no one is telling you. Lead magnets aren't enough anymore. In this week's episode, I'll share a powerful strategy that can exponentially grow your sales, leads, and traffic. Listen now!
14 minutes | Dec 24, 2020
Tips for Productive Remote Marketing
Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. In this episode, we will talk about the everyday challenges those with remote marketing jobs run into and the best practices that lead to successful and rewarding results. Listen here to find out practical ways to help you get through this transition with confidence and optimism.
10 minutes | Dec 17, 2020
About Us Page Mistakes
Before doing business with a new company, do you check who they are? Do you care what they stand for? Of course, your whole website can exude how nice you are. But your "About page" is a prime location for showing you're a good egg, and thereby increasing sales. In this episode, we'll discuss the most common mistakes that slaughter your likeability and may chase away customers. You'll also learn practical ways to optimize a stunningly helpful, user-friendly About Page that helps boost conversion. Listen to this episode now!
17 minutes | Dec 10, 2020
How to Create An Irresistible Offer
Sometimes you find yourself with a great product that just isn't selling. And when that happens, you have to wonder: "Why aren't people buying?" You KNOW it's a great product (or service). Your marketing is on-point, and you have a proven sales funnel. So what's the problem here? Well, sometimes when a product isn't selling, the problem isn't with the product... but with the OFFER. In this episode, you’ll learn how to craft a compelling offer that can’t be refused. Listen now!
21 minutes | Nov 26, 2020
The Black Friday Episode
Does your small business get into the Black Friday ring? Or do you feel like it’s not worth the effort? In this episode, we will discuss three ways to position your business for profits on Black Friday and throughout the holiday shopping season. Even if you don't offer the deep discounts and deals that fill up your parking lot with shoppers at 4 a.m., you can take these steps to encourage customer engagement and increase sales. Listen now to discover what you can start doing today to reap the rewards on Black Friday.
46 minutes | Nov 19, 2020
The Business Impact of Giving
Is your small business involved in charitable giving? In this episode, we will explore the ripple effects of supporting local charities. You may be surprised to learn how it offers rewards for your business—both personally and financially. Making the right charitable giving choices can strengthen your connection to the local community while enhancing your workplace culture. Whether you are ready to begin supporting local charities for the first time or want to learn how to make the most of your current giving strategy, this episode will help. Listen now!
19 minutes | Nov 12, 2020
Yearly Marketing Strategy Planning
We may all be ready to say good-bye to 2020, but is your business ready for the new year? In this episode, Clarence discusses the importance of yearly marketing strategy planning for your small business and how to get it right for 2021. He offers tips for making the most of your marketing plan to get results and grow your business. Learn how to overcome roadblocks, avoid pitfalls, leverage the right marketing strategies, and take action. Don’t begin the new year without a solid marketing plan in place. Listen to this episode now to get your business on the path to a successful 2021!
58 minutes | Nov 5, 2020
Storytelling for Business with Brad O'hara
Looking for a way to set yourself apart from the competition in your industry—even from the big companies? In this episode, we will show you how to use a powerful video storytelling technique to build an effective marketing narrative. Video storytelling is a tool that leverages the story of your brand to connect with your audience on an emotional level. It involves identifying and sharing your vision in a compelling story. Think soap opera meets sales pitch but, with storytelling, your audience won't realize it's a sales pitch. You will be reaching your audience on a personal level that generates leads and conversions. Listen now for the scoop!
14 minutes | Oct 29, 2020
Send This Holiday Card Now
In this episode, Clarence shares what greeting cards provide better opportunity than Christmas cards for engaging your small business customers and prospects. As the holiday season approaches, you may be looking for a way to set yourself apart from the competition and make a memorable impact on your customers. This greeting card is the solution. Not only can you express your gratitude, but you can also use the card to create more sales opportunities for the holiday season. So listen here to learn how to engage your customers before they get distracted by the busyness of the holidays.
10 minutes | Oct 22, 2020
How to Respond to Negative Reviews
In this episode, we will discuss how a negative customer review doesn’t have to spell disaster for your business reputation. We will show you how to respond immediately after finding a negative review online. With the right approach, you can transform a negative review into an opportunity to showcase your exceptional customer service. We will also discuss how to incorporate a system to manage reviews, so you never miss a chance to protect and enhance your online reputation. Whether you are trying to figure out what to do in the face of a negative review, or you want to take a proactive approach, this episode is for you.
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