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Local Market Monopoly Small Business Marketing Podcast: Digital Marketing Strategies for Businesses that Want to Dominate Your Local Market
21 minutes | 3 days ago
The Black Friday Episode
Does your small business get into the Black Friday ring? Or do you feel like it’s not worth the effort? In this episode, we will discuss three ways to position your business for profits on Black Friday and throughout the holiday shopping season. Even if you don't offer the deep discounts and deals that fill up your parking lot with shoppers at 4 a.m., you can take these steps to encourage customer engagement and increase sales. Listen now to discover what you can start doing today to reap the rewards on Black Friday.
46 minutes | 10 days ago
The Business Impact of Giving
Is your small business involved in charitable giving? In this episode, we will explore the ripple effects of supporting local charities. You may be surprised to learn how it offers rewards for your business—both personally and financially. Making the right charitable giving choices can strengthen your connection to the local community while enhancing your workplace culture. Whether you are ready to begin supporting local charities for the first time or want to learn how to make the most of your current giving strategy, this episode will help. Listen now!
58 minutes | 24 days ago
Storytelling for Business with Brad O'hara
Looking for a way to set yourself apart from the competition in your industry—even from the big companies? In this episode, we will show you how to use a powerful video storytelling technique to build an effective marketing narrative. Video storytelling is a tool that leverages the story of your brand to connect with your audience on an emotional level. It involves identifying and sharing your vision in a compelling story. Think soap opera meets sales pitch but, with storytelling, your audience won't realize it's a sales pitch. You will be reaching your audience on a personal level that generates leads and conversions. Listen now for the scoop!
10 minutes | a month ago
How to Respond to Negative Reviews
In this episode, we will discuss how a negative customer review doesn’t have to spell disaster for your business reputation. We will show you how to respond immediately after finding a negative review online. With the right approach, you can transform a negative review into an opportunity to showcase your exceptional customer service. We will also discuss how to incorporate a system to manage reviews, so you never miss a chance to protect and enhance your online reputation. Whether you are trying to figure out what to do in the face of a negative review, or you want to take a proactive approach, this episode is for you.
12 minutes | a month ago
The Customer Feedback System
In this episode, we will discuss the benefits of implementing a customer feedback system and how not having one may be hurting your small business. Your business’s reputation is paramount to your profitability, so it is crucial to respond to all online customer feedback immediately and know how to collect it and use it to enhance your reputation and overall customer experience. Listen here to discover how a comprehensive customer feedback system works and enables you to connect with your customers in a more valuable way. Plus, we’ll show you how you can use the feedback to shape your business’s marketing strategies.
12 minutes | 2 months ago
How to Read a Marketing Report
In this episode, we will help you learn how to read a marketing report and leverage the key metrics to grow your business. While most business owners know weekly and monthly reports are important, they aren’t sure what to do with the information. If this sounds familiar, this episode will provide much-needed clarity and ensure you make the most of your marketing reports. We’ll cover the key metrics in a report and discuss how you can use them to optimize your marketing efforts. Do your eyes glaze over when you look at your business marketing report? Listen to this episode to learn how to read it and use it to increase your sales conversions.
8 minutes | 2 months ago
Halloween Marketing Ideas
Double-double toil and trouble… Are you looking for creative, low-cost Halloween marketing ideas for your small business? In this episode, we will share spooky and fun ideas your business can use to grab your customer's attention while achieving a successful marketing push before the holidays. These are ideas you can incorporate even with a small budget. Whether you are an e-commerce or brick and mortar business, you can take advantage of the festive Halloween season to make a memorable impression on your prospects and customers. So if you want to increase visibility and boost profits as we head into the holiday season, listen to this episode now!
17 minutes | 2 months ago
Your Holiday Marketing Plan
Are you ready for the holidays? In this episode, Clarence Fisher details a simple Holiday Marketing Plan that any local business can easily implement to increase sales this holiday season. Inside you'll learn... A two-step sequence to getting your audience excited and ready to buy. How to get your prospects to purchase immediately without having to "think about it." What to do to make more sales without discounting your services. Don't roll into this holiday season without a solid plan to maximize sales. Listen to this episode now!
71 minutes | 2 months ago
The Ultimate Business And Personal Brand Photo Shoot With Mike Tedford
In today’s episode, Clarence talks with professional photographer Mike Tedford about how to have a successful business or personal brand photo shoot. Here are some of the fascinating things you will hear in this episode: Simple ways to get good results with do-it-yourself photos. Proven techniques to project a natural smile. How to take great professional photos, even if you don't feel good about yourself. And much more... It's been said that your brand is a visual representation of who you are. So listen here to find out how to put your best face forward and represent yourself in the best way possible.
50 minutes | 3 months ago
Regain Your Time With Phil Burch
In this episode, Clarence Fisher talks with Phil Burch about regaining time and how to be intentional about what you're trying to get done at work and what you're trying to get done in your life. Inside you’ll learn: The first step to time management. How to intentionally manage your work and life The most common myths and misconceptions about getting things done It’s a big mindset shift. If you struggle with feeling like you are being run by your day then this episode is for you. Listen now!
52 minutes | 3 months ago
How To Define Your Vision, Mission, and Purpose With Michael Cooch
In this episode, Michael Cooch and I discuss how to clearly define your Vision, Mission, and Purpose so your team can remain focused on where you are going and how you will get there. This engaging conversation with Michael Cooch reveals: The difference between each statement and how to craft each in a way that gives your team the greatest motivation to accomplish all of your objectives. A simple system that you can implement right now to begin dominating your local market. The game-changing tool every business has access to that could be the #1 best-kept secret in marketing today. And much more... So listen here to understand how to define your company's essence with confidence and learn how you can stay on track, loyal to your brand, and faithful to your goals.
14 minutes | 3 months ago
The Single Biggest Leverage Point In Any Marketing Campaign
In this episode, we will discuss the single most significant lever that you can pull for success in any advertising campaign. This tactic has worked for years, no matter which trends or changes have occurred. Inside, you'll discover: Why it is key to increasing ad conversions. The critical components that you need have in place before you launch any campaign. Do's and Don't for making sure you get killer results from this strategy. So listen here to learn the smart way to optimize your ad campaigns and how to increase your chances of having a winning one.
13 minutes | 3 months ago
Dominate Any Local Market With This Content Strategy
In this episode, we will discuss a simple process where you can be everywhere, you and your business, and the one type of content that is essential to dominating your local market online. In this episode, you'll discover: · How to boost conversions and sales using content that you create just once a month. · A specific content distribution strategy that is so crucial to getting results from your content marketing efforts. · Killer video content marketing strategies So if you want to learn this "omnipresence" marketing strategy and how to execute it so you can succeed with content marketing for your local business, listen to this episode now!
11 minutes | 4 months ago
Quick and Easy Local Market Research
In this episode, we will discuss the overall impact that market research can have on strategic decision making in today’s business landscape, and why market research is absolutely critical to local business success. Listen here to discover the most effective ways for you to find out what your competitors are up to and how you can beat them.
48 minutes | 4 months ago
How To Get More 5-Star Google Reviews With Tyson Reuer
In this episode, Clarence talks with Tyson Reuer to uncover the strategy and system he used to generate over 100 new 5-star Google Reviews within months of setting the goal. Google is by far the most important review site for most local businesses. Getting as many 5-star Google reviews as possible is an important business strategy and can be the best form of advertising for a local business. Just make sure you set up the process the proper way, then consistently utilize the process daily. Listen here to find out how!
30 minutes | 4 months ago
Small Business Spotlight: How One Company Is Helping Local Small Businesses Stay Disinfected During The COVID-19 Pandemic
In this episode, Clarence talks with Joe Hart of Purteq Oklahoma to discuss decontamination and long-term surface protection for local businesses. This episode with Joe Hart reveals: The biggest myths out there when it comes to disinfecting your business and protecting your customers and employees from germs, viruses, and bacteria? Common mistakes business owners and property managers make when cleaning and disinfecting their facility. How to protect yourself from germs in the workplace. ...plus much more! Listen here to find out how to decontaminate your facility using state of the art technologies and reduce employee absenteeism by keeping them safe from infection throughout your building.
51 minutes | 4 months ago
How to Gain Clarity With Shelley Cadamy
In this episode, Clarence talks with Shelley Cadamy about how she helps entrepreneurs and leaders holistically evaluate their organization to quickly zero in on opportunities and issues, create a real-world plan, focused on long and short term goals, and ensure their goals are met.
39 minutes | 4 months ago
Leading From Strengths With Cynthia Stewart
In this episode, Clarence Fisher talks with Cynthia Stewart about how business owners and leaders can establish an innovative work culture that delivers high employee engagement and exceptional results by helping everyone on their team to lead from their strengths. Listen now for insightful ways to accelerate your leadership growth and team performance!
59 minutes | 5 months ago
Local Business Spotlight With Broken Arrow Chiropractor, Dr. Travis Ring: Powerful, Proven Ways to Relieve Pain and Enhance Your Health
Feeling well and enjoying good health is essential to living your best life. If you suffer from back or neck pain, headaches, or other maladies, your life is put on hold. Through his successful family-centered chiropractic practice and his own health journey, Dr. Travis Ring is uniquely qualified to help people find and conquer the sources of your pain. Rich with inspiring examples about the healing effects of chiropractic care, this podcast episode is a guide to set you on the path back to a full life. This engaging conversation with Dr. Ring reveals: The biggest myths and misconceptions about chiropractic care How to break the cycle of bad habits that lead to pain How a chiropractic approach improves overall health and saves health-care expenses The unique ways chiropractic care helps children The most important questions families should ask when evaluating a chiropractor ...plus much more! To begin your healing journey, listen to this episode with Dr. Travis Ring today.
36 minutes | 5 months ago
Managed IT Services Explained With Eric Kehmeier
In this week’s episode, we talk with Eric Kehmeier, Chief Executive Officer of Integrated Business Technologies (IBT), which helps small to medium-sized businesses in Oklahoma align their technology with their business goals. Eric provides insight into building and developing the infrastructure needed to provide enterprise-level IT support and solutions for small businesses. Here's what you'll learn today... How big problem cybersecurity is for local businesses The #1 way cybercriminals get in the door The most important thing local small businesses should consider when evaluating whether outsourcing IT is right for them And more... So listen here to find out how managed IT services can enable you to focus more on growing your local business.
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