41 minutes | Dec 18, 2020

EP 103: Last Mile Fulfillment Strategies with Brittain Ladd

EP 103: Last Mile Fulfillment Strategies with Brittain Ladd In Episode 103 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok & Samsung’s recent partnership in which you can now stream and navigate through the app on your Samsung Smart TV in Europe. They go on to explain that Samsung is trying to capitalize on TikTok’s success by allowing its users to experience the already addicting app on a larger screen. Marketers now have a huge opportunity (literally!) to leverage their TikTok ads on TV. Then Tyler introduces Brittain Ladd, Chief Marketing Officer & Supply Chain Manager for Pulse Integration. Pulse Integration leverages different types of technologies to help companies with Micro-Fulfillment, Order Fulfillment, Grocery Fulfillment, and more. Brittain explains that his role is to provide consulting to retailers and help them identify their optimal strategy. In this podcast, the two go in-depth on Last Mile Fulfillment strategies and how companies need to implement a new business model to align with the shift in consumer behavior. Are you getting the Lion's Share emails yet? If not, you're missing out! Sign up at FidelitasDevelopment.com. Timestamps 00:00 - Intro 00:55 - What’s in the news: TikTok & Samsung’s Partnership 06:12 – Featured Guest: Brittain Ladd 06:35 – Pulse Integration 07:55 – Last Mile Delivery 10:20 – Brands Battling for Last Mile Supremacy 12:15 – Challenges for Major Retailers 16:43 – The Rise of Social Commerce 26:33 – eCommerce Demand Planning 29:50 – Inventory Mistakes Companies are Making 31:23 – Opportunities for eCommerce Brands 33:43 – Black Friday & Cyber Monday Debrief 35:20 – Why Differentiation is Important 37:15 – Clicks to Bricks Attribution 38:32 – Key Takeaway 39:32 - Outro Featured Guests | Brittain Ladd LinkedIn What's In the News  Samsung's New Partnership with TikTok Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
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