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LinkedInformed Podcast. The LinkedIn Show
65 minutes | Oct 16, 2021
With the rumored introduction of a LinkedIn digital wallet and the announcement that Events will the first feature likely to utilize it. I take a look at what features of LinkedIn could be monetized by users and explore whether this would be a good thing for the platform.
71 minutes | Oct 2, 2021
LinkedIns new initiative to support creators is now in full swing. Is it any good?
68 minutes | Sep 25, 2021
Does The CAP Fit?
LinkedIn are putting their money where their mouth is regarding their initiative to support creators with the announcement that they are offering $15,000 (c£11,000) grants plus other support to 100 creators in the US. I take a deeper look into what this means and how it might be used in practice.
68 minutes | Sep 11, 2021
The Fear of Engagement & Posting
Welcome to LinkedInformed 336. This week I chat with fellow LinkedIn Trainer Teddy Burris about the challenges we all face with the posting and engaging…the fear factor! What stops us from engaging more on LinkedIn? Is it really a time thing, or is it for normally more complex and deeper reasons.
44 minutes | Sep 4, 2021
Are LinkedIn Being Straight with us?
Why don’t they tell us the truth? Why do LinkedIn keep things hidden from us? LinkedIn have no obligation to tell us what is going on, they are a private organisation and are perfectly entitled to their secrets…but is it clever to keep your users second-guessing? What impression do we form of a company when they lack authenticity in this way? Does it matter to you? LinkedIn will continue to evolve but they could achieve so much more by adopting a more open style of communication.
63 minutes | Aug 28, 2021
Permission Based Social Selling
This week I chat with Brynne Tillman about Social Selling and her take on how to conduct a successful outbound strategy without being ‘icky’ or pushy. Those of you who listen to the podcast regularly will know that I favour a more inbound focussed approach to social sales on Linkedin but I have always admired the different approach adopted by Brynne and believed that having her on the show would provide a great balance to what you normally hear…she didn’t disappoint!
66 minutes | Aug 21, 2021
Preparing for LinkedIn Marketplace
The news that LinkedIn were launching a Freelancer booking service similar to the likes of Fiverr and Upwork was originally broken in February this year…since then we have heard very little until last week when a number of people reported a new feature allowing them to ask for reviews of their services. With the full Marketplace feature planned for launching in Autumn/Fall this year, I thought it was time to start planning for its arrival.
72 minutes | Aug 7, 2021
Welcome to your weekly dose of all things LinkedIn. This is the first installment in a new series focusing on the subject of social selling. I believe that we all need to understand this subject in order to succeed on LinkedIn, whether we be directly in a sales role or not. Marketeers, job seekers, recruiters, business owners, and anyone wanting to enhance their career by becoming more influential should master social selling. In this first episode, I chat with Ian Moyse, an experienced Sales Leader in the Cloud industry who has been involved with social selling for many years, he was even a guest on one of the first episodes of the LinkedInformed podcast back in 2014!
63 minutes | Jul 31, 2021
From humble beginnings in May 2003, LinkedIn has become a global phenomenon and one of the true social media powerhouses with over 774 million members and a turnover now in excess of $10 billion a year. In this edition, I’m going to look into why and how they have achieved such success.
58 minutes | Jul 24, 2021
Welcome to this weeks dose of all things LinkedIn. I've struggled through the heatwave that has hit the UK this week to bring you this episode, I hope you appreciate it! Having missed last week, I have a number of things to cover but no one topic that dominates this edition, hence why I’m calling it a catch-up!
59 minutes | Jul 10, 2021
A Company Page Discourse
Welcome to a special edition of LinkedInformed where I debate with Michelle J Raymond the merits or otherwise of LinkedIn company pages. Michelle is a big fan of Pages and has built her business by helping her clients to successfully win business through their company pages, I say that her clients would be far more successful if they focus the vast majority of their time on developing their personal content, engagement, and relationships…you can make up your own mind as to who won the argument!
66 minutes | Jul 3, 2021
Where’s the line?…
LinkedIn content has changed almost beyond recognition from where it was 10 years ago, even perhaps 5 years ago. We now see pictures and videos of pets, people talking openly about their emotions, and posts designed purely to entertain us so the question I want to ask in this episode is this; Have we gone too far and where is the line of appropriateness?
67 minutes | Jun 26, 2021
Getting Results with LinkedIn DMs
This week I chat with Kim Arnold, the author of the brilliant new book 'Email Attraction' about how to write better direct messages and InMails. Plus a couple of news items and a brilliant post of the week.
65 minutes | Jun 19, 2021
LinkedIn & Diversity
In this episode, I share my views on why taking a more diverse approach to LinkedIn and how it can help us be more successful. I also tackle the tricky issue of profile pronouns!
53 minutes | Jun 5, 2021
‘Engagement’ Job Seeking
This week I chat with Greete Eluri from Denmark about how she not only managed to get a new job but also changed careers through the visibility she gained from actively engaging on LinkedIn.
53 minutes | May 29, 2021
Getting Your Cover Story Right
Have you made your cover story video yet? Don’t tell me you haven’t got the feature yet…so what? You can still make your video in preparation for getting it soon. This week I’m going to give you my tips on how to put together a great cover story video with the help of some great examples.
64 minutes | May 15, 2021
LinkedIn Post Analysis
I asked listeners if they would be prepared to have me critically appraise their LinkedIn posts...Funnily enough, I didn't get many volunteers but all credit to Patrick Twitchett for being brave enough to give it a go. In this episode, I take a look at four recent posts, two that did well and two that somewhat bombed!
61 minutes | May 8, 2021
Telling it like it is on LinkedIn!
This week I chat with Craig Brookes who runs a home improvement business in Sheffield, England. Craig has had a huge impact on LinkedIn by being genuine, authentic, and straight-talking.
66 minutes | May 1, 2021
Working with Influencers on LinkedIn
Need to launch a book or promote an event on LinkedIn? A great way to do this successfully is to collaborate with influencers. This week I chat with Gordon Glenister about his new book "Influencer Marketing Strategy'.
69 minutes | Apr 17, 2021
Custom Made Tailoring Your LinkedIn Posts
Michael Frackowiak faced a very uncertain future for his tailor-made suit business when the Pandemic hit last year...then he found LinkedIn! Now his business is thriving! Tune in to hear Michaels amazing story.
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