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The 3 Biggest Lead Generation Mistakes Small Businesses Make… And How To Overcome Them. Forget everything you think you know about generating leads - it's WRONG!

Learn how Lori Kennedy has taken her health and nutrition business online, and how she has helped change the lives, both physically and emotionally of 1 million people worldwide, through her weight loss and nutrition programs ...

It's a fact! - Most small businesses fail within the first 12-18 month of operation. Of those who succeed, a large proportion of those will fail within the first five years. The odds are heavily weighted against you before you even begin! More often than not, the main reason for failure comes down purely to bad management. Bad management of time, money, or resources. The good news is, all many of these problem can be avoided before they even present themselves. The simple solution to solving problem before they arise is by having a well documented business plan. In this episode, we are talking with Peter Mehit, who, together with his company have written well over 500 business plans. Together, they have raised over $136 Million Dollars! ...

How to target your niche audience, Attract clients who are ready to buy from you NOW, and how to build a business and life that you love ...

Learn how Jodie Thompson and Natalie Smith broke the debt trap and now travel the world, living rent free, while their online business puts money in their pockets ...

How To Get More Twitter Followers - Listen in to this episode as Gary Loper shows you exactly how to grow your Twitter following from Zero to over 100,000, using the same simple steps he used and still uses today ...

How To Tweak Your Website To Get Your Message Out To A Hungry Crowd. Use these simple, yet powerful techniques to ensure your website is visible to your target market and that you're seen as the obvious choice in your niche ...

Learn how Kelli Cooper went from being flat broke, in debt and living off credit card debt, to making a passive income from online blogging, coaching, and writing, while traveling the world, and living the dream ...

How Julie Austin Turned her “$5 Clay Prototype” into a NASDAQ Winning Success In this episode of The Lifestyle Income Show, we talk with Julie Austin, (author of The Money Garden), who in a matter of just a few years went from living in a run-down area to being a film/television distributor, flying around the world in a private jet. She then lost it all and started life all over again, this time with an idea for a unique and innovate product that totally transformed and changed her life. Julie started out as an actor and eventually became an entrepreneur.  Today she is a successful and a well admired entrepreneur and inventor who runs multiple businesses, both non-profit as well as service based businesses. One of Julie's early regular jobs was to hand out free movie passes to people, in the hope that they would come to a movie.  She got paid only if those people would show up.  While you'd think that many people would jump at the offer of a free movie, it turns out that this was not the case and actually, very few people would turn up, meaning, Julie would not get paid!  After being fired from that job, that she did not even like in the first place, she thought to herself "maybe I better create my own job and that way I’ll never lose it" and thus, she created "several jobs for herself" and has never been unemployed since. Julie's Swigges Invention Julie was running in the heat one summer morning and actually passed out due to dehydration! This is when she thought, it was not very smart of her to run without a water bottle.  She also thought to herself, “I have a place to put my music and keys, but where could I put water on my body that could be both hands-free and easily accessible?” She conducted research to see if anything like this existed in the market, yet found nothing really existed.  Julie went on to create a little clay prototype of her idea of the wrist water bottle and took it to a mold maker to get a mold made.  She got a few pieces manufactured in the US, which was way too expensive, but the experience gave her a way to test the market and see if she could sell the product, or if there was a demand for it.  This was the start of her $5 prototype wrist water bottle story, which, from there allowed her to get her product into the market in big ways.  A product that later became a NASDAQ success. Today, Swiggies, the wrist bottles are manufactured in 3

Turning Your Passion into Profits via Positive Transformation How do you indulge in something you love?  Follow your passion and get paid for doing it? You've heard the old saying ... Do what you love and the money will follow.  Is this true? - How can you be sure that what you love has the potential to replace your working income? Kelli Fitzgerald is a Positive Transformation Catalyst; a title given to her by her clients.  In her business, Kellie combines her gifts and talents as both a spiritual life and business coach, along with her love for helping people. Being a single mom, Kellie was looking for flexible hours of work that would offer her great income potential, hence she took up a job in real estate nine years ago, but was soon working seven days a week, sometimes twelve hours a day.  While initially she loved the challenges of her job, the stress of it began affecting her health, as well as her relationship with her family.  This was the wake up call! She came up with a plan to transition herself out of her regular 9-5 job and started taking steps to do something of her own.  With her background skills, experience and knowledge in Real Estate, the obvious first choice was to become a Real Estate broker.  This gave her some level of freedom, as she was soon able to hire others to work for her.  While not making a lot of money initially, she certainly did get her life, freedom, and time back. Kellie started her first business when she was just 19 years old and has been an entrepreneur ever since. Being a creative person, writing was one skill that came to her naturally.  Writing her first book gave her a taste of success, although she also quickly discovered that books don’t sell themselves automatically.  Selling books on Amazon was not enough either, as she wanted her books to be sold in bookstores everywhere too.  Kellie started approaching bookstores about getting her book on their shelves, most of whom suggested that she needs to get herself a publisher.  This is when she thought, “Why don’t I start a publishing company of my own”?  Following this logical progression, today, she has her own successful publishing company, where she not only publishes her own works, but also publishes books from other writers who also want their books to appear physically in bookstores. During her workshops, and book signing sessions, Kellie met people who would talk

How do you go From Unknown to Expert? How Do You Brand And Position Yourself In A Market, Where People Have Never Heard About You? Catriona Pollard knows what it takes to go from being an unknown, unfamiliar person to being an expert in her field.  She herself started her own business 15 years ago with absolutely nothing.  She didn't even own a computer, but borrowed an old one from her sister's work and set it up in the sun room of her rented apartment.  Initially she had a regular PR job at a mid-size PR agency, but she was not happy in her role, so decided to walk out.  Even though Catriona did not come from an entrepreneurial family, she always had the dream of one day being free and liberated from regular work. Catriona says, “The idea of starting something new is extremely scary, but at the same time so extraordinarily liberating”.  She was indeed very happy to have made the decision of following her dreams and since then, has never regretted making the decision of jumping off the cliff from a regular salary job to nothing.  She had to evaluate and come up with a plan on how she would become an expert in the PR industry and to drive sales for her emerging business. Catriona has certainly transformed from unknown to expert.  Today, she is a well admired social media speaker, a global commentator is what has been captured in her book “From Unknown To Expert”, she is the director and founder of one of Australia’s most innovative and well known social media and PR agencies (CP Communications), where she not only works with fledgling businesses, but also with leading global organizations and brands.  She is passionate about bringing together PR, social media, and businesses to create genuine, financial accomplishments for organizations and entrepreneurs. Her step-by-step five star “Unknown To Expert” framework has been, and is being used and followed by people who wish to become successful experts and leaders in their niche or industry. Key Takeaways Social media and public relations play a vital role in any business’s success.  The five star system “From Unknown to Expert” delivers an all-inclusive comprehensive step-by-step outline to help you to position your personal brand, your service, and your products. * If you're a service or a product based business, you really need

In this episode of The Lifestyle Income Show, we talk with Patty Kikos who is awestruck by the power of energy and believes that it is essential to be aware of how “the power of energy” works before you can transform it.  Finding Your Inner Balance is all about practicing it on a daily basis and understanding your energy centers and Chakras. Apart from being a yoga teacher and running Chakra Balance workshops, courses, and online programs, Patty also moonlights as a wedding celebrant, which was more of an accidental business she got in to.  Prior to which, Patty worked as a social worker in the mornings and as a dance teacher in the evenings and performed shows during weekends. During her initial days (as a dance teacher and social worker), Patty used to haphazardly go to yoga classes because she was oscillating between rehearsing and damaging her body and then soothing her very tired and overworked muscles via yoga.  This is when she discovered how much she enjoyed teaching dance more than performing it.  Since, yoga was much more aligned with her personal values, when compared to her dancing world, she planned to gradually leave her social work career and move on to pursuing teaching Yoga.  Patty also studied and became a kinesiologist and conducted some energy healing courses as well. The counseling skills Patty acquired as a social worker, along with all the courses that she attended herself, paid off later, once her classes became popular.  To challenge herself further, Patty decided to take up public speaking; as a way of boosting her confidence and skills, she came up with a plan of officiating at least five weddings.  Today, she has successfully officiated more than 500 weddings as a wedding celebrant! A Brief About Energy Healing The energy senses in our body are also known as Chakras.  We’ve all got quite a number of them in our body; some of them at the soles of our feet, some at the palms of our hands etc.  The seven main Chakras are the ones that are located up along our spine.  Starting from the base, moving all the way up the central nervous system, your belly, your heart, your throat, your third eye, and the crown centre. When we talk about these Chakras being balanced it means that the energy generated is healthy, meaning the corresponding gland is very healthy, so too are the vital organs that are associated with the particular Chakra or energy center.  At most times these Chakras are out of balance in two w

Most people chase after income, especially those of us in the western world. Most of us are into making money, our culture has always venerated the almighty dollar, which means that more often than not, we end up going after the jobs that pay the most, or chase after a career that gets us the big income, big house, big car etc in the shortest period of time. There comes a time when most of us realize that money does not satisfy our inner most desires, it doesn't define who we are, what we are about, what our personal interests are, what are our passions are, what we love, what are the skill sets that we really want to exercise and operate in. It doesn’t always allow us to serve a much higher purpose or allow us to know that what we are doing has meaning for us as well as others ...

Unlike many of my other guests on the Lifestyle Income Show, who couldn't wait to escape the 9-5 office cubicle, Kelley McCausey loved her job.  She worked with a great team of people, the hours were flexible and the job was fun.  The money however, wasn't cutting it for her.  She never intended to leave her job, but, was often looking for ways to make a little additional cash to help make ends meet. As a single Mum, with an 11 year old Son, there always seemed to be too much month and not enough money. Searching online, Kelley started joining some of the forums and chat channels, where she noticed a pattern emerging.  What she discovered was there seemed to be a lot of Mumpreneurs  (Stay at home Mums, who were making their living online)  who were at home with their kids, having all the freedom and flexibility they wanted, while also making quite a decent income. The more she looked, the more she fell in love with the idea of getting started in her own online business. One of the first things she started was a podcast show (like this one), where she was interviewing other Mumpreneurs and Solopreneurs and getting them to share their tips, ideas and strategies about what was working for them in their online businesses. Being exposed to so much great content on a continual basis allowed Kelly to start implementing some of the great ideas that were working so well for her guests, which she then started making money herself with.  So much so, that by 2005 (just 3 years later), Kelly had paid off all of her debts.  It then just followed, that even though she enjoyed her job, it simply wasn't financially viable for her to stay, as she was making so much more money from home, doing her own thing. How Would Kelly Start Over? Over the years, Kelly has done a heap of different things online.  She done podcasting, blogging, website development, graphic design, product creation, affiliate marketing and even membership sites. The obvious question to ask someone with this much experience under her belt, would be, if you had to start out all over again, knowing what you know today - What would you do? To Kelly, it seems to be a "no-brainer"  She loves membership websites.  And why not? In the past, Kelly build a $25 per month membership site to cater to the Mumpreneur (Stay at Home Moms) market, where she was consistently making between $6,000 to $8,000 per month in membership fees.  At one point, she had around 500 paying members.

Got an idea for a business, project, or invention you need funding for, in order to bring it to life? Crowdfunding your project, idea or invention is one of the best ways to "test" the market to see if your idea will work or not. Crowdfunding your project can give you a bunch of cash up front to get started, without having to risk your own money. In this episode of The Lifestyle Income Show, we talk with Brandon T Adams about his entrepreneurial journey of how he's been able to position himself as the most knowledgeable person on crowdfunding and product development. Through his own business projects, along with his contacts and connections in the media, Brandon has the skills, the know-how and the experience of taking an invention from an initial idea, through to a finished product in full scale production, using other peoples money ...

We all know that Social Media has totally leveled the playing field.  It's virtually impossible now to go into business doing things the way we used to do them 5-10 years ago. What I mean by that is, imagine you were just starting out in business as a local plumber in your town.  A few years ago it was simply a matter of placing an advert in the Yellow Pages directory and waiting for the phone to ring.  When it did, you'd pick it up, answer it and tell your potential customer YOUR story.  So long as your story was better than your competitors, then you'd win the business. You story of course being, how you're the best in town, the cheapest, the fastest, offer the best service, after hours care, same day work guarantee - and on it goes. Customers generally believed what ever you told them, because, well frankly, there were not many other options. Fast forward to today and things are TOTALLY different. For starters - when was the last time you even saw a Yellow Pages directory, yet alone ever used one? (I'm not talking about the one from 4 years ago that still being used as a door stop).  If you are a Gen-X, do you even know what I'm talking about? Rather than picking up a telephone directory to find a plumber, your prospects and customers are calling out on Social Media to see if anyone can recommend a good one.  It goes without saying, that people will obviously trust the recommendations of their friends before they trust a stranger (or in your case - You). These conversations are happening on Twitter, Facebook, LinkedIn and all major Social Media platforms. What does this mean to you as a business owner? Well, it means a number of things.  Firstly, it means that there is a never ending pool of prospects who are ready to do business right now and you don't have to pay to advertise in order to find them! It also means that your entire business reputation is in the hands of your customers.  In the old days you could have the odd irate customer or two and nobody would even know.  Today, ALL of your customers are walking advertisements for your business and your brand.  Do the wrong thing by one of them, and your reputation could be tarnished in a nano-second. Imagine you were doing a plumbing job for a customer in your area and he/she was not happy and wanted to complain.  Rather than being reasonable with you, they pull out their phone and post to Twitter "I just had a Really bad experience with XYZ Plumbing -

Want to Find Your Passion? - You're going to love this episode! Every day on The Lifestyle Income Show I get to speak with some  amazing guests.  Some are book authors, some are online marketing experts, others are everyday people who have discovered a way of turning their passion into profits.  They have managed to escape the office cubicle and are now living life on their terms and doing what matters most to them, as well as those they care about. As you can imagine, I've had some awesome conversations with some really switched on and inspiring people.  I love chatting with these folk and running my daily podcast is the ultimate vehicle for doing so. Some of the conversations that I get to have "off the air" are as good as the ones I record for my podcast.  Each day when I call up my guest, we generally have a 10 minute chat prior to the show, just to get to know each other a little better and to understand what we will be talking about once the show starts.  Sometimes I may already know the guest and may have already spoken with them, but for the majority of the time, the communication has been via email, so it's usually the first time we talk together on the phone. Normally, we get to talking about things we are working on, some of the projects we've done in the past, a bit of an intro about each other and just general chatter.  I've always done some background checking on my guests and have "vetted" them to ensure they will be a good fit for my show and will have content that will be relevant and useful for YOU as the listener.  The conversation normally winds up with the guest giving me a bit of a rundown about themselves so that I have a bit of an overview of what topics we can discuss on the show. This was not the case with today's guest JV Crum III.  I knew right off the bat that today's episode was going to be packed full of value and that JV Crum was only interested in one thing - and that was GIVING as much great content and adding as much value to YOU (the listener) as he possibly could!  As soon as we started talking, he turned the conversation back around and asked me - What would I like him to talk about once we get going.  Knowing a bit about him, I knew there were a LOT of things we COULD talk about, But my exact words to him were ... This is what JV Crum came back to me with ... In other words ... Buckle up - I'm ab

Imagine buying an RV and heading out on the open road to chase the Sun, the scenery and the sights.  Just you, your wife (and your dog) "Roadtreking" across thousands of miles of open road. As you head out on the adventure of your lifetime, you decide to take a few happy snaps (as most people would), but instead of just keeping them to yourself, you decide to upload them to the web; Pretty quickly people start finding your photos and leaving comments on your website.  In a sort - They are coming along with you on your journey.  By keeping a journal of your travels, documenting the places you visit and sharing the destinations you plan to go to, you have opened up the adventure to others who too can share in the ride and feel as if they are right there with you. In just a short time, your website becomes huge! - Your few visitors have turned into thousands, possibly tens of thousands, as they all start talking and flocking to your site.  You build a Facebook fan page, which soon gets well over 300,000 likes, a group, which gets over 6,000 members signing up, then, you even start a podcast as yet another way of documenting your travel adventure.  In less than 10 Months, that too breaks all records and gets over 1 Million listens!  (pretty well unheard of in the world of Pod-casting) Soon, you have advertisers knocking on your door wanting to throw money at you, just so they can get a small fraction of the mass hysteria that's going on over on your website.  So much so, that you have to create a waiting list, so that all of the advertisers can get a slice of the pie. Impossible? Not at all - In fact, this is exactly the scenario that has recently played out for today's guest Mike Wendland and his wife Jennifer, who headed out on their road trip 4 years ago.  Their website roadtreking.com is now somewhat of a household name among other RV travelers and Baby Boomers looking to get into the exciting world of RV'ing! So, as someone who has been able to build such a mass following online (and in such a short space of time), I've asked Mike if he would be a guest on today's show and share with you his tips, tricks and strategies on how to build an online platform that gets so much attention - and how to monetize it, so you really can get paid to do what you love and have the ultimate Lifestyle Income. Mike's 10 Tips For Building Your Blog or Podcast * Don't focus on making money. Ma

Today's guest, Jim Sweeney has certainly escaped the shackles of the corporate world. A few years ago he and his wife Maura sat down to take stock of where they were both at in life and take a good look at not only where they were at, but also, where they were heading.  They were partners in a successful computer business in Florida; sales were good, profits were good, they had several good staff as well as some great customers; even some very large and highly profitable corporate accounts. Although business was good, they knew it wasn't what either of them were truly passionate about.  Selling computer parts certainly was paying the bills and even providing a fairly decent quality of life, but neither Jim, nor Maura were in love with the business; they certainly weren't leaping out of bed in the morning itching to get to the store so they could sell some more motherboards! They both knew that when they got 10-15 years further down the track, they certainly wouldn't be able to look back and reflect on the lives they had changed, or the difference they had made in anyone's life.  Their business was purely transactional, competitive and just another "me-too" business.  They both knew they had other passions they wanted to pursue and finally came to the decision.  It was crunch time! They both decided - "We don't care what other people think, we are just going to go for it and we are going to make the jump". They wanted to follow their dreams, their passion, they wanted more freedom, more flexibility and more creativity.  They wanted them to do things their way - Jim and Maura wanted to create their own thing where they would make a difference in their own lives, as well as those they came into contact with. Jim has a passion for words, he loves humor and he's a mad sports fanatic.  He says, whenever he was always watching sports, he'd continually be muttering to himself - "why doesn't the commentator say this" .. "why didn't he pick up on that" .. "what did he miss that!" - I'm sure you can relate to this? So - His wife Maura would always say to him "Jim - why don't you stop muttering and complaining and do something about it?" So he created the ultimate sports character MIKE (short for Microphone). Jim created MIKE as a way of having a voice, as a way of getting his point across and having a cheeky and outspoken character to hide behind, so he could say what he really wanted to and be the sports commentator he has always wanted

Peter is a 9-5 escapee, who was able to get of the hamster wheel and do his own thing It started when he was just 19 at university standing in line to buy some text books.  Frustrated with having to stand in a long Que, he went inside to search online to buy his books, but to his amazement, there was nobody online selling any. Rather than simply accepting that there was no online market for text books, he saw a huge opportunity and thought that if he was looking online for books, then others would be too.  So, he created his own online text book store and wound up being one of the first in Australia to do it.  Pretty soon, he was supplying text books across the entire country and even supplying to TAFE's, Colleges and Universities. What started out as a simple idea, turned into a hugely profitable business.  Growth was phenomenal and Peter went from zero turnover to doing well in excess of $370,000 in one of his busy months. He has since gone on to build other successful businesses.  He has his own brand of ties and cuff-links, sold sporting products, eye-wear products and he even started a medical recruitment company, which attracted over $1.5 Million in contracts in just 2 years, starting from nothing. Over his last 16 years of experience in business, Peter has made a lot of mistakes and has learned a lot of lessons along the way.  He's published the book Realities of Business: Misadventures and Lessons Learnt taking people through the journey of what its really like to be in business. Peter says he wrote the book to help other entrepreneurs overcome barriers, as well as to give them a realistic view point of what it is truly like to be in business, providing them with the basic foundation knowledge that they need to know, as well as understand, to be able to maximize their chances for business success. It's easy to look at the likes of Richard Branson and think ... WOW it must be great to be in that position, but the reality is it can take a lot of hard work just to be in a position where you are just breaking even and paying your bills and not dipping into your savings. Peter also runs a company called Digital Duet, who specialise in building brands and helping businesses that need high growth and are willing to build a solid business for the long term.  They are not interested in quick fixes or overn