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Tiffany is the Founder of Blue Lotus Mind and a Mindset Coach who specializes in helping people overcome self-sabotage and limiting beliefs; allowing them to experience success in every area of life. Tiffany is a Master Practitioner and Trainer in NLP (Neurolinguistic Programming) and Matrix Therapies. She has overcome physical abuse, infidelity, eating disorders, and miscarriage. She combines her science background and knowledge of the body & mind with her spiritual interests and training to help people transform from being stuck with emotional trauma, depression, anxiety, self-sabotage, and procrastination to improving their business, finances, health, and relationships. She is also the host of the top rated Take The Leap podcast where she shares lessons in success (and failure) from those who have been there, as well as the latest in NLP and mind sciences to give you the tools to overcome the biggest obstacle you will face: your mind! In this episode we dive into: 1. Tiffany’s experience with abuse as a child and how this led to years of psychological struggles. 2. Her “divine intervention moment” while living in Australia and how it literally saved her life. 3. Tiffany’s 20 year search for help in addressing her trauma and what she finally found that actually helped. 4. The real driving force behind what motivated Tiffany to actually change her life. 5. Neurolinguistic Programming (NLP), what it is, how it’s applied and how it can help us. 6. Willpower vs. our belief system and why the latter is more beneficial. 7. Why Tiffany believes that Matrix Therapy is the fastest way to process an emotion and make a change. 8. The secret to uncovering our inner child and releasing the feelings from past traumas that are keeping our inner psyche stuck. 9. Why “the hustle and grind” are actually an addiction and reflection of an underlying scarcity mindset. 10. The importance of listening to our body and how the body will always tell us what we actually need. www.brenttieri.com http://www.bluelotusmind.com

Katie Hunt is the founder of Proof to Product (formerly known as Tradeshow Bootcamp), a business strategist, and mentor to product-based entrepreneurs. She’s worked with thousands of entrepreneurs through her in-person conferences and online courses she offers. Katie is also the host of the popular podcast, Proof to Product, where she takes listeners behind the scenes of growing a product-based business. Guests share their successes, struggles and how they’ve made difficult but important transitions in their business to continue growing. Katie has taught classes for CreativeLive, The National Stationery Show, The Savvy Experience, Be Sage, Seanwes Conference and Unique Camp. She’s been featured on BuzzFeed, Brit & Co, and VoyageLA and also interviewed on a variety of popular podcasts. Katie has a passion for creating, a mind for business and a strong desire to help others succeed. When she’s not cheering on her clients or dreaming up new workshops, you can find her spending time with her husband and four young children, hosting friends for dinner, or surfing Instagram. In this episode we dive into: 1. Her company “Proof to Product”, and how she became interested in helping people get their products out onto the shelves. 2. How her need for a creative outlet while engulfed in the corporate world was actually what served as the initial catalyst for her interest in graphic design. 3. How one simple blog post played an enormous role in changing Katie’s life. 4. The support from Katie’s mom that sparked her interest in entrepreneurship and the push she gave her to pursue it. 5. Balancing the business and the art side of a creative business. 6. The biggest obstacle she had to overcome as an entrepreneur. 7. The importance of acknowledging our successes, both the big and the small. 8. Why we need to stop looking at how others are running their business and why what one entrepreneur does may be the right fit for the next. 9. Why Katie felt the need to rebrand her business. 10. The process of launching your product, from idea to production, to actually getting it on the shelf. 11. The difference between starting a product based business and a service based business. 12. The quickest way to launch a product and get it off the ground. 13. How you can tell if you can build a business around your passion. 14. The systems and routines that Katie puts in place to protect time for herself and her family. www.brenttieri.com https://www.prooftoproduct.com/

Alex Kuhn is the founder and CEO of Vault Team and Vaulters Unite, where he works intimately with impact driven leaders to turn their purpose & mission into a movement that generates massive impact, fulfillment & revenue. After stepping away from a career as a successful collegiate swimming coach, Alex has been fortunate to personally train & coach more than 5000 performance driven individuals including c-level business leaders, founders, professional and Olympic athletes, and CEO’s of non-profit organizations. He has guided these leaders to take over industry's, impact thousands, add $20-$100k/month to their bottom line & have more freedom to do what they want with whom they want. His mission is to amplify leaders & their BIG vision so that they can build fulfilling businesses that impact lives, globally. In this episode we dive into: 1. Alex’s gravitation towards leadership at a very young age. 2. Why Alex turned down an internship at Nike to take an assistant swim coach position. 3. Why Alex believes that many people who have core leadership skills may be turning away from roles where they would thrive. 4. The correlation between stubbornness and leadership. 5. How Alex’s swimming and coaching career helped him create clear communication skills and motivation. 6. Alex’s failed business adventures including coaching and personal training and why he believes most people fail in business. 7. The balance between building something you are passionate about versus building something that the market actually needs. 8. When building a business, the importance of culture and why your vision needs to be tangible. 9. Alex’s goal to fully develop himself to his highest capabilities and be his absolute best. 10. Why prioritizing our health is a key to leadership, but is unfortunately often overlooked. www.brenttieri.com www.alex-kuhn.com

Jonathan Slain is the Founder and CEO of Recession.com, an author, a highly respected keynote speaker, and an expert on recessions & why business owners don’t need to fear them. Jonathan understands not only how to prepare your business for the next major recession, but also how to turn it into a profitable opportunity. Jonathan believes that the savvy entrepreneurs are the ones making plans now, so they can be buyers when opportunity knocks. They’re looking forward to purchasing failing companies and hiring top talent when others are caught unprepared by a recession. Having come from the world of investment banking, working on mergers and acquisitions, Jonathan has seen firsthand how businesses with successful leadership mistakenly hit plateaus. Now, working exclusively with Founders, Owners, CEOs, and Management Teams, Jonathan uses that experience to help best-in-class companies worldwide achieve their vision of success. Whether working with entrepreneurial niche/specialty firms or large corporations ($10M+ in annual revenue), the direction and insight Jonathan imparts, positions businesses to advance to levels they dream about often, but rarely achieve on their own. In this episode we dive into: 1. The biggest and most difficult lessons that Jonathan learned from owning a gym franchise and how he survived the last recession. 2. The concept and idea behind Jonathan’s new book, “Rock the Recession”. 3. Why Jonathan's actually focuses on being selfish and why this unique characteristic is most important to him. 4. The importance of being intentional with life planning. 5. Why recessions don’t always relate purely to the economy and how they are actually affecting business all over and more frequently than we think. 6. His belief that some businesses are actually “recession proof” and how you can adopt some of the same characteristics in your own business. 7. The types of businesses that do not do well, and that you should avoid, in a recession. 8. Finding the secret sweet spots to selling and buying during a recession. 9. How to get on the “bank list”, so that during a recession you can be one of the first to take advantage of the opportunities available during a recession. 10. The role that politics play in the economy. 11. How Jonathan personally gears up for a recession and how you can too. 12. The biggest mistakes people are making with their businesses before recessions. www.brenttieri.com www.recession.com  

Solo Episode #91: Friday Fuel: Why Not Looking Back At Your Successes Might Actually Be Keeping You Stuck It seems that right now is talking about what lies ahead in 2020. I agree, we should be looking forward, we should be setting goals and plans for what’s ahead and what we want to accomplish in the new year, but what I see very few people doing is actually taking the time to assess what they actually accomplished in 2019. It's incredibly important to celebrate the successes, the milestones, and the accomplishments that occurred in the past year. In this episode we dive into: 1. Why looking at our past is what helps calibrate our future. 2. How we can use our past results to assess and shift our metrics for success. 3. Why overlooking our successes actually decreases our desire and motivation for more in the future. 4. Why small wins can generate big momentum. 5. Why appreciate and gratitude are keys for growth moving forward. www.brenttieri.com/join

Clate Mask is the co-founder and CEO of Keap (formally Infusionsoft), which he has now successfully grown to over $100 million annually. He is the co-author of the New York Times bestseller Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy. And is a nationally-known small business growth expert who has worked with thousands of entrepreneurs. Recognized as a visionary leader in the small-business community, Clate has been educating and inspiring entrepreneurs for more than a decade. As CEO of Keap, Mask is leading the company on its mission to create and dominate the market of sales and marketing for small businesses. Clate Mask has passion for small business success, which stems from his personal experience taking Infusionsoft from a struggling startup to an eight-time Inc. 500/5000 winner. He was named an Ernst & Young Entrepreneur of the Year finalist, a Top 100 Small Business Influencer by Small Business Trends and one of the 100 Most Intriguing Entrepreneurs of 2013 by Goldman Sachs. Clate is the father of 6 as well as a frequent contributor to Inc., Entrepreneur, and Small Business Trends. In this episode we dive into: 1. Clate’s journey from a degree in law and business to becoming an entrepreneur. 2. The mission of his company, Keap, to help simplify growth for 5 million businesses worldwide and the plan behind taking this from vision to reality. 3. Why they rebranded Infusionsoft to Keap, and the process they used to test the market beforehand. 4. Why Clate was persistent on making his company grow and profit in the beginning years even while struggling with major financial issues. 5. How his relationship with his wife actually grew during the rough years of entrepreneurship rather than taking a toll. 6. Why Clate holds a special place for small business owners in his heart and why the company will continue to serve these companies. 7. Common mistakes that businesses make that keep them from growing and why your company must grow and adapt over time. 8. Emotional capital versus the financial capital. 9. Looking at failure as an opportunity to reframe an experience into a positive and use this lesson going forward. 10. The #1 thing that separates a successful small businesses from a failed small businesses. 11. How to live a life of freedom as an entrepreneur. 12. Why balance is the right word for Clate when describing the relationship between his work and home life. www.brenttieri.com www.clatemask.com www.keap.com

Solo Episode #90: Friday Fuel: Stick To The Fundamentals Success is neither magical nor mysterious. Success is the natural consequence of consistently applying he basic fundamentals. - Jim Rohn Most of us have a tendency, especially in business to over complicate things. And as a result, we work harder in our businesses, have lives that are more complicated and chaotic and burn ourselves out faster. We have forgotten the fundamentals in our business and in turn we have cluttered the process. In this episode we dive into: 1. Why the key to results is fundamentals and consistent action. 2. How the best fundamentals are transferable. 3. How focusing on the fundamentals can get you unstuck. 4. Why fundamentals are often the simplest and best path towards growth. www.brenttieri.com

Laura Vanderkam is the author of several time management and productivity books, including Juliet’s School of Possibilities, Off the Clock, I Know How She Does It, What the Most Successful People Do Before Breakfast, and 168 Hours. Her work has appeared in publications including the New York Times, the Wall Street Journal, Fast Company, and Fortune. She is the host of the podcast Before Breakfast and the co-host, with Sarah Hart-Unger, of the podcast Best of Both Worlds. She lives outside Philadelphia with her husband and four children, and blogs at LauraVanderkam.com. In this episode we dive into: 1. Laura's initial spark of interest in the world of productivity and time management. 2. Going through her K-12 education years, Laura explains that although schooling came easy, it wasn't necessarily rewarding. 3. What an outcome goal is versus a process goal and where we should be focusing our energy. 4. Why Laura believes we are actually less busy than previous generations, and why people still love to wear the “busyness badge of honor”. 5. The lies we are telling ourselves about the management of time. 6. Why structure should not be looked at as a loss of freedom, but rather the opposite. 7. Finding your leisure time while still working and raising a family. 8. What Laura views as “successful” and how this has developed over time. 9. Why we need to stop using the “we have no time” excuse, and focusing on finding the time or admitting it is not of importance. 10. The shortcut to finding your ultimate energy period during your day. 11. Laura dives into some strategies that will help create time management skills, as well as how to make a “time tracking chart”. 12. Learning about ourselves through the “100 Dreams Exercise”, that Laura challenges everyone to create. www.brenttieri.com www.lauravanderkam.com

Solo Episode #87: Friday Fuel: The Top 5 Things You Can Do To Leave A Lasting Legacy Sadly, too many of us, would be unsatisfied with our life and the legacy that we're leaving behind if today was our last day. So, how do you want to be remembered and what do you want to be remembered for? In this episode we dive into: 1. The Top 5 Things you can do right now to leave a lasting legacy. 2. Why your legacy is not a destination, but rather a way of being. 3. The importance of identifying what's meaningful to us and living a life in alignment with those values. 4. Why fulfillment requires service. 5. How we can start living our legacy right now. Check out www.brenttieri.com to learn more or head to Facebook and join the Life Outside the Hustle Community!

Sean Sessel is a voracious learner with a fervent belief in the ability of the individual to better himself or herself. After an epiphany that he derived intrinsic enjoyment from continual learning and the sharing of knowledge with others, he decided to make a career of it and started The Oculus Institute. Sean helps individuals escape burnout jobs and craft careers that truly inspire AND pay well. He works with people to prevent self-sabotage, dissolves stress, and discover their personal power & value. Sean developed a unique system called psychohacking that is fundamentally different and more powerful than other schools of internal work; like NLP and LOA. Psychohacking is grounded in truth (not selectively choosing beliefs/references or focusing only on the positive), and it uses observation to deconstruct mental barriers subconsciously. Sean proudly boasts a 100% success rate in providing his clients with the results promised upon entering his program. Before Oculus, Mr. Sessel was Director of Quantitative Research and Co-Portfolio Manager at Tectonic Advisors, a Registered Investment Adviser with over $1 billion in assets under advisement. Prior to that, he worked as an Associate at Boston Consulting Group, where he specialized in consumer survey analysis and organizational structures. Mr. Sessel received his B.S. in Bioengineering from Rice University. Throughout this time, he has also been involved as a founder, equity hire, or board member in 10 different startups and 2 different nonprofit organizations. In this episode we dive into: 1. What the Oculus Institute is, and why it is so important to Sean to give people the skillsets Oculus offers. 2. How after working multiple jobs that led to burnout and a fear of having to “sell his soul” in order to be financially stable, Sean found himself in a very dark place. 3. Sean's natural love of absorbing, processing and transferring information. 4. Sean's view on death, and why he credits his spiritual work to his piece of mind. 5. Our “psychic sensors”, how they are actually keeping us from ultimate peace, and Sean's system that helps break this barrier. 6. “Fire and Ice” in the self help world. 7. The 4 categories of exploring your mind beneath the surface: Expectations, Associations, Replaying Records, and Creed. 8. Where Sean believes burnout comes from. 9. The importance of separating yourself from your thoughts. 10. “Dream bridges” and how to structure yours. 11. Sean's process for helping people uncover their true “thing” or “gift”. 12. Law of Attraction vs Law of Action, why one will always need the other. 13. Sean dives into which of these two words is more important: Discipline or Motivation. 14. Sean's new book to help wake you up from a conditioned mindset and to explore beyond your boundaries. www.brenttieri.com https://www.oculusinstitute.com/

Solo Episode #87: Friday Fuel: Why Slowing Down Can Be The Difference Between Thriving And Burnout Does this sound familiar? Go faster. Do more. It seems that now more than ever the world is telling us to go faster and faster and that somehow this equates to us being more successful. But what if the key to getting ahead was actually in slowing down? In this episode we dive into: 1. Why slowing down can actually accelerate your success. 2. How taking more time can help us gain clarity and focus. 3. Why your body and your health will thank you for taking your foot off the gas. 4. How we can feel more present and aware when we take the time to stop and appreciate the things and people around us. Check out www.brenttieri.com to learn more or head to Facebook and join the Life Outside the Hustle Community!

Katie DePaola is the founder and CEO of Inner Glow Circle, a company that helps women who want to work for themselves, not by themselves as an entrepreneur. Inner Glow Circle trains clients to become an accredited life coach through the International Coach Federation (ICF) and helps them to create a sustainable business they’ll love through group training programs and masterminds. Katie and her team at Inner Glow Circle have been featured in ICF, Time, HuffPost, Elite Daily, Hay House, Entreprenista, and on podcasts including Raising the Bar, Life Unfiltered with Alexa, Light Hustle, Curiously You | Who You Are Matters, and Struggle to Success to name a few. In her free time, Katie enjoys working out, spending time with her family and indulging in her favorite guilty pleasures such as Keeping Up with the Kardashians and retail therapy. In this episode we dive into: 1. Katie’s exposure to entrepreneurship as a child and how she decided to start “Inner Glow Circle”. 2. From a self funded startup company to a million dollar business, Katie explains the drive to prove her purpose and her refusal to give up. 3. Katie explains how she uncovered her purpose and how others can find theirs too. 4. How Lymes disease and the tragic loss of her brother had helped Katie redefine success and shift her mindset to find the good in situations. 5. How Katie pulled herself out of a depressed haze following her brother's death, and her belief in a higher power that helped her to realize her true core values and give her the strength to keep her business going forward. 6. How we can find our happiest selves by creating our own opportunities and shifting our perspectives. 7. Tapping into our highest desire and reminding ourselves constantly of what we want. 8. What IGC has to offer for women who want to say “YES” to their desires, visions and dreams. 9. The telling signs you have the personality traits to be a coach and why Katie believes coaching has more options and pathways to help people than therapy. 10. How to tell the difference between someone who is a “dabbler” and someone who is a “doer”. www.brenttieri.com www.innerglowcircle.com

Solo Episode #87: Friday Fuel: Creating Alignment Between Your Business Aspirations and Your Personal Vision “Your vision will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.” - Carl Jung How many of us have taken the time to craft a personal vision for our life? Many of us have business goals and aspirations, but we rarely take the time to make sure that these two are in alignment and congruence with one another. In this episode we dive into: 1. Why your personal vision is more powerful than your business vision and why the most powerful visions align your professional aspirations with your personal purpose. 2. How aligning your business and personal visions leads to greater results with less work. 3. The importance of alignment when evaluating our personal fulfillment. 4. Why a personal vision is more important when things get more difficult. 5. Why you should focus on creating your personal vision first and your business vision second. Check out www.brenttieri.com to learn more or head to Facebook and join the Life Outside the Hustle Community!

By 35 years of age, Ashley Avinashi found herself suffering from chronic adrenal fatigue, high levels of anxiety and a sense of having lost herself in the world. The journey into parenthood had her question everything she had ever believed about life. She had spent nearly two decades post-graduation following her dreams, beginning with a corporate role in a fast track management program to becoming one of the top sales and investment experts in the busiest market in North America. Despite a seemingly perfect life on the outside, her inside world was crumbling. There came a time where she learned how separated she had become from her own intrinsic worth and intuition, working hard for the external and neglecting what truly mattered for her. Over the years, as she invested in herself honestly and leaned into her own truth, her entire life began to turn. The clarity emerged as she returned to her roots, and reconnected deeply to her true self. She began to act in ways that showed that she loved and honoured herself, and the joy followed. Patterns of anxiety, control and proving her worth were left behind. She has since founded an organization called Raising Humanity, which offers a revolutionary path by which we can raise ourselves and our children. The hope is that the magic, or light, is preserved in us from birth, and future generations would have an opportunity to not go some many of their lives unlived. When we are heard and seen as we are, we can move past the old patterns that keep us from experiencing life fully. Her most recent book, Ignite Your Parenting: Real life, heartfelt stories to help parents find balance and joy in raising happy children, can be found on Amazon. In this episode we dive into: 1. The story behind “Raising Humanity”, and why Ashley considers it a “Global Village.'' 2. The importance of parents feeling and realizing that they are enough. 3. How Ashley shifted out of “the hustle” by listening to the signs that the universe was giving her. 4. How a lack of fulfillment despite a seemingly perfect life was the red flag that Ashley needed to slow down. 5. How we can form and cultivate the habit of listening to our bodies and the importance of uncovering the recipe we need for rest and recovery. 6. The greatest lessons our children can teach us about true happiness. 7. The keys to setting ourselves up to be successful parents. 8. Why Ashley believes our strength is actually found in our vulnerability. 9. The cost of suppressing our emotions in our early years and why we end up paying for it down the road. 10. Eliminating the “quick fix” scenarios and putting the actual work in to better our lives. www.brenttieri.com www.raisinghumanity.com

Solo Episode #86: Friday Fuel: Is Your Story Keeping You Stuck? We all have stories that we have formulated in our mind that shape our reality. Some of these stories are empowering and others paint a picture of us as a victim. What are the stories that you are telling yourself that are keeping you stuck? In this episode we dive into: 1. Why many of the stories we tell ourselves aren't based in fact, but rather based on feelings. 2. Why awareness is the first step to shifting our story and opening us up to opportunity. 3. The importance of taking responsibility for our circumstances and current situation. 4. How we can re-frame and counter our existing stories. 5. Why change this internal narrative can be the key to unlocking opportunities for growth and abundance. Check out www.brenttieri.com to learn more or head to Facebook and join the Life Outside the Hustle Community!

Shira Nelson, is the founder of Mom Beyond Baby where she teaches moms around the globe how to become their best self and live a life of fulfillment through fitness, lifestyle and business while being a Mom “Beyond Baby.” Mom Beyond Baby is founded on the idea that moms MUST take care of themselves first so that they can be the best for everyone else. She’s all about simplifying the process and making it doable for moms to take action and get results so they can live life with their kids rather than on the sidelines. When she is not chasing her two kids at home, you can find her running, lifting weights or fishing. In this episode we dive into: 1. Mom Beyond Baby” and why Shira felt the pull to help mothers build their best lives. 2. Shira’s experience as a first time mom, including the struggles of feeling lost and alone, and her realization of how a number of others were dealing with similar feelings and emotions. 3. The expectations versus the reality that Shira dealt with in making the transition from working full time to becoming a mother. 4. The importance of actually being selfish as a parent in order to be the best parent. 5. The importance of being passion focused versus money focused and how that helped Shira start her business and gain momentum in the early days. 6. Her initial obsession with body image, dieting, and fitness at a young age that led to destructive habits as a teenager and eventually a grand mal seizure in college. 7. The dangers associated with control and perfectionism. 8. How pregnancy was actually what helped Shira appreciate her body for the first time. 9. Why reaching a point of burnout can sometimes actually be a good reset for us. 10. Learning how to differentiate between your strengths and weaknesses while running your business and how you can start to become comfortable with delegation and letting go. www.brenttieri.com www.shiranelson.com

Solo Episode #85: Friday Fuel: “Enough” Will Always Come From Within Our culture has become obsessed with "more". Having more, doing more, and making more. And there’s nothing wrong with it, but where "more" becomes a problem is when we’re using it for validation. The truth is that feeling “enough” will only come from the inside. In this episode we dive into: 1. Why more only comes from the inside. 2. How gratitude is the key to feeling like enough. 3. Why being content and happy with where we're at doesn't mean that we no longer are in pursuit of a greater impact. 4. The true cost of comparison and how we should eliminate the distractions that cultivate feelings of low self worth. 5. How our core values should serve as our guide for living a life and feeling like we're "enough". Check out www.brenttieri.com to learn more or head to Facebook and join the Life Outside the Hustle Community!

Laura Garnett is a performance strategist, TEDx speaker, and the creator of the Genius Habit. She works with CEOs and executives to identify their unique genius and purpose, and craft an actionable plan to leverage them in their day-to-day work. She has consulted with organizations including Capital One, Open Table, LinkedIn, and Instructure. Prior to launching her own company, New York City-based Garnett Consulting, she honed her marketing, strategy, and career-refining skills at companies like Capital One, American Express, IAC, and Google. Her book, “The Genius Habit: How One Habit Can Radically Change Your Work and Your Life” was released in February of this year. In this episode we dive into: 1. Laura's career crisis she experienced while working at Google that led to her eventually to creating her dream job from scratch. 2. Laura’s “Zone of Genius” definition and how she was first introduced to the concept. 3. The best place for people to start when searching for clarity around their Zone of Genius and finding their unique talent. 4. How to identify your purpose, the difference between purpose and passion, and why one is more important than the other. 5. The difference between the “Zone of Genius” and a “Genius Habit” and how we can create habits and routines around what we do best. 6. The importance of being self aware. 7. Laura's book, “The Genius Habit”, which includes a “Genius Tracker” which helps take our performance to the next level by pushing us out of our comfort zone, a critical piece for success. 8. Laura's personal transition from being a single entrepreneur and growing her company to transitioning into business life as a mother. 9. The benefits of having a few deeper relationships rather than many surface level connections and how this changes as we move deeper into self awareness. 10. Why your “Zone of Genius” always stay the same, but can evolve and be applied in an infinite number of ways. www.brenttieri.com www.lauragarnett.com

Solo Episode #84: Friday Fuel: Stress Is Actually Killing You We all joke about how busy we are and how stressed we are. But stress is no laughing matter. The chronic stress we are subject to sparks a cascade of events in our bodies that leads to serious health problems down the road. In this episode we dive into: 1. The difference between a good stress and a bad stress. 2. The effects stress has on our heart, immune system, reproductive system and brain. 3. Why acute stress and chronic stress are much different and why one is worse than the other. And so much more! Check out www.brenttieri.com to learn more or head to Facebook and join the Life Outside the Hustle Community!

Shayna Norwood founded her company, Steel Petal Press in 2011 to share beauty and humor with the world through her collection of handmade stationery. She is a professionally trained visual artist with a BFA from San Francisco Art Institute and has been letterpress printing since 2004. Steel Petal Press has been featured in Proof to Product, Pop Sugar, BuzzFeed, Brit + Co, Refinery29, Southern Bride, Paper Crave, Oh So Beautiful Paper, Stationery Trends, Style Me Pretty, Brides, Inside Weddings, The Knot, Apartment Therapy, CBS News, Chicago Tribune, Chicago Sun Times and more. When not thinking up funny greeting card ideas or working with wedding clients you can find her riding her bike around Chicago, enjoying tacos, hanging out at home with her cats and plants, or out dancing to her favorite DJs and bands. In this episode we dive into: 1. As the owner of Steel Petal Press, Shayna explains why her products are unique in the world of paper art. 2. What a letterpress printer is and how the process works and what drew Shayna into letterpress printing. 3. How Shayna started her business on the side while going to school and working multiple jobs before she was able to jump into things full-time. 4. The biggest lesson she has learned building a business and why she credits her persistence for making it all work. 5. The challenges Shayna ran into while starting up her retail shop that she did not expect to run into and how she continues to navigate the world of running a retail business. 6. The events that transpired for Shayna in 2016 and how it served as a turning point for her business and her life. 7. Shayna's struggle with mental illness and how she had to learn to cope and reevaluate her approach while simultaneously running a business. 8. The importance of being honest about our mental health so we can provide the best environments for ourselves. 9. How implementing a “flex schedule” into Steel Petal Press has helped Shayna's creativity. 10. Where Shayna draws the creativity and inspiration for her greeting cards. 11. How Shayna came up with the idea of Mental Health Trackers to help others that are struggling. www.brenttieri.com www.steelpetalpress.com